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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:23:30

The power of purpose, a podcast presented by Biolumina

The MM+M Podcast ·

2021/11/29

Biolumina’s anti-cancer focus connects people with a shared commitment, drives engagement, deepens a sense of meaning and increases feelings of reward in the work. During November’s sponsored podcast, Kirsten Kantak, president and CEO of Biolumina, spoke about the power of a singular focus and a commitment to purpose with Larry Dobrow, editor-in-chief of MM+M.Narrowing the focusBiolumina, which opened its doors in 2008 as a specialty shop focused mostly on oncology but included other fields as well,

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00:18:52

MM+M Podcast 11.23.21: Nurx’s Varsha Rao

The MM+M Podcast ·

2021/11/23

Rao joins Marc Iskowitz to talk about the evolution of the direct-to-consumer telemedicine space and Nurx's expansion beyond its birth control roots.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:25:19

The emergence of Evolution Health Group, a podcast...

The MM+M Podcast ·

2021/11/22

Larry Dobrow discusses the evolution of EHG over the past few years with Dr. Leo Francis, COO of EHG, and how his role will focus on creating transformative changes for both employees and clients.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:17:56

Using AI and proteomic technology to change the way...

The MM+M Podcast ·

2021/11/19

Steve Williams, chief medical officer of SomaLogic, joined Steve Madden at HLTH, where they discussed the power of proteomics and its potential impact on health. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:21:35

Appetite for Health Transformation: Verily & Highmark...

The MM+M Podcast ·

2021/11/18

Picture people receiving care, not just when they physically need it, but long before then and in ways that may even be unfelt, unseen. Picture clinicians, not bogged down in paperwork, but spending more time face to face with patients, and helping before health issues even arise. Imagine a world where we’re focused on health, not health care. A system that brings everyone to the same table — the patient, the doctor, the insurer — to create something remarkable. Highmark Health and Verily are

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00:17:43

The Healthtech Transformation is real

The MM+M Podcast ·

2021/11/17

Dr. Geeta Nayyar joins Steve Madden live from the floor of the HLTH conference to discuss her passion in healthcare's hybrid opportunities and the patient's journey in healthtech's digital revolution. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:42

MicroMass and the creative potential of Human...

The MM+M Podcast ·

2021/11/11

“At MicroMass, we see people, not just their disease or their demographics, but the human inside. Our aim is to understand them, inspire them, change their behavior and reach them where it can make the most impact.”This is how Rob Peters, EVP, strategy; and Noah Lowenthal, executive creative director, both at MicroMass, explained their approach to changing health for the better during a recent podcast with MM+M’s editor-in-chief, Larry Dobrow. The conversation took an in-depth look at how leveraging

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00:20:16

The future of digital health, healthcare and Pharma

The MM+M Podcast ·

2021/11/10

We explore the growth of digital solutions for the provision of care and the impact they will have on patients, providers and life sciences companies.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:22:48

MM+M Podcast 11.9.21: WOCIP’s Dr. Charlotte Jones-Burton

The MM+M Podcast ·

2021/11/09

The president and co-founder of Women of Color in Pharma returns to the podcast to give her take on a new clinical trial diversity initiative involving Columbia University and Pfizer, and to preview her group’s upcoming conference.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:22:33

Engagement as medicine: The essential role of...

The MM+M Podcast ·

2021/11/08

The COVID-19 pandemic revealed both the fragility of the American healthcare system and the widening gulf between the healthcare haves and have nots. Dave Nussbaum, Chief Data Officer, Publicis Health, and Susan Manber, Chief Patient Officer, Publicis Health, sit down with Steve Madden, Editor-in-Chief and General Manager, MM+M, for an honest conversation about health’s future and the critical role healthcare communications play in engaging patients and healthcare providers to drive better

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00:15:46

Innovating in pharma marketing, a podcast presented...

The MM+M Podcast ·

2021/11/08

Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:37

CTV Advertising: An untapped opportunity for pharma...

The MM+M Podcast ·

2021/11/04

Every year, pharma companies spend billions of dollars in the U.S. on TV advertising. But the industry’s media planning and buying are still based largely on assumptions grounded in traditional linear TV—even though TV consumption has become increasingly fragmented across platforms and devices. Today, ads served on internet-connected devices—also known as CTV advertising—present an untapped opportunity for pharma marketers. To take advantage of these, pharma must rethink its media strategy and gain

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00:33:39

MM+M Podcast 11.2.21: RDA’s Michael Nace

The MM+M Podcast ·

2021/11/02

Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:27:18

HCP measurability and insights, a podcast presented...

The MM+M Podcast ·

2021/10/28

Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the

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00:26:40

MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone

The MM+M Podcast ·

2021/10/26

Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:27:04

Engaging partners early in the commercialization...

The MM+M Podcast ·

2021/10/21

Creating a solid branding foundation and market access strategy will pay off down the road. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:18:31

MM+M Podcast 10.21.21: Issue One’s Danielle Caputo

The MM+M Podcast ·

2021/10/21

Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:51

Why product design and usability matter in supporting...

The MM+M Podcast ·

2021/10/20

In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:20:07

Return to work with Steph Garcia and Steve Madden, a...

The MM+M Podcast ·

2021/10/19

Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:26

Best practices for patient audience targeting and...

The MM+M Podcast ·

2021/10/14

How AI and machine learning steer sharper measurement. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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683 results

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