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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:27:18

HCP measurability and insights, a podcast presented...

The MM+M Podcast ·

2021/10/28

Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the

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00:26:40

MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone

The MM+M Podcast ·

2021/10/26

Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:27:04

Engaging partners early in the commercialization...

The MM+M Podcast ·

2021/10/21

Creating a solid branding foundation and market access strategy will pay off down the road. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:18:31

MM+M Podcast 10.21.21: Issue One’s Danielle Caputo

The MM+M Podcast ·

2021/10/21

Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:51

Why product design and usability matter in supporting...

The MM+M Podcast ·

2021/10/20

In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:20:07

Return to work with Steph Garcia and Steve Madden, a...

The MM+M Podcast ·

2021/10/19

Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:26

Best practices for patient audience targeting and...

The MM+M Podcast ·

2021/10/14

How AI and machine learning steer sharper measurement. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:37

MM+M Podcast 10.14.21: Highlights from the MM+M...

The MM+M Podcast ·

2021/10/14

MM+M’s Larry Dobrow and Marc Iskowitz put up a pot of coffee the morning after the Oct. 7 MM+M Awards dinner to recap highlights from a very special evening, including interviews with some of the winners. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:48

MM+M Podcast 10.6.21: GSK Consumer Healthcare’s...

The MM+M Podcast ·

2021/10/07

GSK Consumer Healthcare's Tamara Rogers, global chief marketing officer, explains how the work of setting the purpose for its brands took on more urgency during the pandemic. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:34:37

Becoming a Healthcare Agency of Choice Among Clients...

The MM+M Podcast ·

2021/10/06

In this podcast, you’ll hear from Partner & President of imre Health, Jeff Smokler, on how the agency works to differentiate itself among a crowded landscape of talented and well-capitalized competitors offering similar services. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:43

Driving adherence through nursing and compassionate...

The MM+M Podcast ·

2021/09/29

While the past year and a half has presented a myriad of challenges — both from a patient perspective and for those working in healthcare and pharma — the pandemic accelerated engagement approaches. In a recent podcast, Kelly Elio, RN and director of commercial strategy and client engagement, UBC; and Marc Iskowitz, editor-at-large, MM+M; explored the important role registered nurses play in patient support programs. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:25:28

MM+M Podcast 9.28.21: Alerje’s Javier Evelyn

The MM+M Podcast ·

2021/09/28

Javier Evelyn, founder of digital allergy management startup Alerje, discusses the lack of capital for Black founders and why structural exclusion is hampering the digital health ecosystem. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:22:25

Digital healthcare transformation, a podcast...

The MM+M Podcast ·

2021/09/27

The dark downsides and how marketers can address. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:27:30

MM+M Podcast 9.24.21: Ipsen’s Paul Murasko and...

The MM+M Podcast ·

2021/09/24

Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP engagement the industry should move toward in the post-pandemic landscape. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:38:20

The Pitfalls of Data-Driven Planning, a podcast...

The MM+M Podcast ·

2021/09/16

What is your data telling you? Most pharma marketers either aren’t getting the Health Care Professional (HCP) insights they need to drive impact or don’t know how to interpret what they have in an actionable way. As many marketers begin planning for 2022, John Gardner from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn:

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00:26:08

MM+M Podcast Sept. 15, 2021: Fingerpaint’s Krystal...

The MM+M Podcast ·

2021/09/15

Gomola and Anthony discuss their agencies’ efforts to broaden and diversify the pipeline of healthcare marketing talent. Third in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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00:27:26

MM+M Podcast with Ashfield Health, a podcast...

The MM+M Podcast ·

2021/09/15

When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:24:23

The MM+M Podcast with Pleio, a podcast presented by...

The MM+M Podcast ·

2021/09/14

Pleio is the creator of the white-label GoodStart program, a patient support program designed to close the adherence gaps through patient education and reverse the elusive $300 billion medication management problem. The Pleio GoodStart program was designed to partner with pharmacies and utilize non-HCPs to provide patient guidance outside of the clinical setting to navigate through the complexities and challenges of medication management. This podcast examines the issues around patient adherence

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00:19:51

MM+M Podcast 09.13.21: Calcium founder and CEO Steven...

The MM+M Podcast ·

2021/09/13

Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:06

MM+M Podcast 9.10.21: Google Cloud’s Joe Miles

The MM+M Podcast ·

2021/09/10

Joe Miles, managing director, healthcare & life sciences for Google Cloud, explains where the healthcare system made the biggest technological leaps during the pandemic, as well as how interoperability can facilitate outcomes-based drug pricing. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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670 results

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