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PODCAST

The MadTech Podcast

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

technology tech news

All Episodes

2:06

MadTech Daily: Nvidia Becomes Most Valuable Company;...

The MadTech Podcast ·

2024/06/20

On today's MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering

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27:41

BBC Studios’ Jasmine Dawson on Authenticity, Brand...

The MadTech Podcast ·

2024/06/19

On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team, touching on brand and sponsor partnerships, video monetisation and podcast commercialisation.

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2:17

MadTech Daily: Ad Net Zero Publishes Global Media...

The MadTech Podcast ·

2024/06/19

On today's MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie

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24:15

TripleLift’s Airey Baringer on Embracing Programmatic...

The MadTech Podcast ·

2024/06/18

In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.

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2:12

MadTech Daily: Meta Delays Training AI on User Data...

The MadTech Podcast ·

2024/06/18

On today's MadTech Daily: Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to Advertisers

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2:38

MadTech Daily: Spotify's In-house Agency; Pinterest...

The MadTech Podcast ·

2024/06/17

On today’s MadTech Daily: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division Further reading • Mat Broughton on advertising's H1 financials • Alessandro de Zanche on the MadTech Podcast

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28:58

ADZ Strategies’ Alessandro De Zanche on Calls to Ban...

The MadTech Podcast ·

2024/06/14

In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.

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2:25

MadTech Daily: Oracle Exits Ad Business; Equativ and...

The MadTech Podcast ·

2024/06/14

On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and Marketplaces

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25:11

Footballco's James Lamon on the Power of Football for...

The MadTech Podcast ·

2024/06/13

Euro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands?To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engagement, how brands can get maximise their involvement, and we discuss Footballco's diverse portfolio of publications.

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2:40

MadTech Daily: BeReal Acquired for €500m; Global Ad...

The MadTech Podcast ·

2024/06/13

On today's MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8% in 2024; Paramount and Skydance Merger Off the Table

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20:33

MediaCorp's Raj Parekh on the Power of Branded Content

The MadTech Podcast ·

2024/06/13

ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content.On this episode, Raj looks at: • How does branded content compare to traditional advertising? • The importance of trust and engagement, and the value of branded content to audiences • What makes effective branded content • How long-form content competes in a short-form world Tickets are still available for ATS Singapore - get yours now.

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1:46

MadTech Daily: Apple to Integrate ChatGPT; Google TV...

The MadTech Podcast ·

2024/06/12

On today's MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studio Launch

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2:37

MadTech Daily: Costco Building Ad Business; United...

The MadTech Podcast ·

2024/06/11

On today's MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media

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2:37

MadTech Daily: Will Meta be Allowed to Train its AI...

The MadTech Podcast ·

2024/06/10

On today's MadTech Daily: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill

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38:49

The Telegraph’s Karen Eccles on Publishers’ Print...

The MadTech Podcast ·

2024/06/07

In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph.

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2:04

MadTech Daily: Nvidia Overtakes Apple; US regulators...

The MadTech Podcast ·

2024/06/07

On today's MadTech Daily: Nvidia Overtakes Apple; US Regulators to Open AI Antitrust Inquiries of Big Tech; Amazon buys Indian video streaming service MX Player

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2:24

MadTech Daily: Google’s £13.6bn Lawsuit Goes To...

The MadTech Podcast ·

2024/06/06

On today's MadTech Daily: Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Trying to Make Advertising More Inclusive?; OpenAI Employees Sign Open Warning Letter

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2:34

MadTech Daily: Unskippable Instagram ads? Ericsson to...

The MadTech Podcast ·

2024/06/05

On today's MadTech Daily: Instagram Tests Unskippable Video Ads; Ericsson to Collapse Ad Division; ITN Strikes Deal to Safeguard Content from AI

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2:08

MadTech Daily: Broadcasters Trading Ad Airtime for...

The MadTech Podcast ·

2024/06/04

On today’s MadTech Daily: Broadcasters Trading Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Platform

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2:19

MadTech Daily: Spain Suspends Meta’s Planned Election...

The MadTech Podcast ·

2024/06/03

On today's MadTech Daily: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising

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