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PODCAST

The Advanced Selling Podcast

Bill Caskey and Bryan Neale: B2B Sales Trainers

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you"re a sales professional, manager, or leader, you"ll discover how to shift your mindset, leverage your natural talents, and create sustainable

business marketing

All Episodes

23:04

Personal Brand Makeover #3 - Rebranding Sasha

The Advanced Selling Podcast ·

2017/08/21

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale continue the August Branding Makeover episodes. By the way, if you don’t have the Personal Brand Makeover Checklist yet, go to advancedsellingpodcast.com/makeover to download it. Sasha is a Dental Practice Marketing Consultant who is looking for more speaking engagements with the end goal of taking on more clients. Sasha's biggest challenge is how to best convey her story to prospects. Bill and

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27:24

Personal Brand Makeover #2 - Rebranding Michael

The Advanced Selling Podcast ·

2017/08/14

In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale on on the second August Branding Makeover episodes. By the way, if you don’t have the Personal Brand Makeover Checklist yet, go to advancedsellingpodcast.com/makeover to download it. Michael is an upcoming college graduate who has ambitions of being a business owner. The challenge for him is that there isn't a clear path for him to entrepreneurship. Bill and Bryan give him some tips on how he can improve his digital

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27:29

Personal Brand Makeover #1 - Rebranding Mia

The Advanced Selling Podcast ·

2017/08/07

In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale dive into the first of four August Branding Makeover episodes. By the way, if you don’t have the Personal Brand Makeover Checklist yet, go to advancedsellingpodcast.com/makeover to download it. Mia is a young sales professional in the talent recruiting business. The challenge for her is standing out among the vast number of fellow recruiters. Bill and Bryan give her some advice on how she can distinguish herself in the

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15:55

#461: Tenacious

The Advanced Selling Podcast ·

2017/07/31

In this episode of The Advanced Selling Podcast, Bill and Bryan answer a CoVideo Mailbag question about the difference between being tenacious and being persistent. We always seem to laud the sales person who doesn't take no for an answer, and in so doing, can be annoying. Nobody wants to be that person, however some of the training that we've gotten over the years encourages us to do that. But not so today! Bill and Bryan go over some different ways to look at this whole tenacious and overbearing

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19:37

#460: Friction in the Sales Process

The Advanced Selling Podcast ·

2017/07/24

In this episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale review a list of things to stop doing in the sales process that might cause friction, and actually stop your buyer from buying. This came as a result of one of Bryan's clients asking him what they could do to reduce that buyer friction. Check yourself against this list and see if you're doing any of these things, and if you are, stop right now! ========================================= Want to have

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15:13

#459: How To Talk About Price Without Talking About...

The Advanced Selling Podcast ·

2017/07/17

One of the biggest mistakes salespeople make is not knowing how to talk about price and economic value with customers. In this episode of The Advanced Selling Podcast, Bill Caskey reviews a coaching call he had with a brand new client who was struggling about how to combat the resistance, "I don't have money in the budget for this." Bill and Bryan also give you a handful of ideas on how to change your thinking about money, pricing, and economics in the sales cycle. Bring your pen and notepad to this

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14:42

#458: Do You React Emotionally (When You Shouldn't)?

The Advanced Selling Podcast ·

2017/07/10

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale discuss a situation with one of Bryan's clients who reacted to a client’s cancellation. - Bill and Bryan also share some thoughts and strategies on how to NOT react emotionally in most scenerios. Remember, August is MAKEOVER MONTH so if you want to be considered for our live makeover, send as email to listener@advancedsellingpodcast.com and tell us about yourself and your goal of personal branding

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16:00

#457: Does Your Personal Brand Really Matter?

The Advanced Selling Podcast ·

2017/07/03

On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a common question that we're getting more and more frequently which is does my personal brand really matter? And, how do I align it with my company brand? Bill had a situation with a current client where the VP of sales was intrigued about the concept of personal branding, rightfully so. It should be on every sales manager's and every salesperson's radar right now. If your in B2B sales, your

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15:30

#456: Broaching Sensitive Subjects With Your Prospect

The Advanced Selling Podcast ·

2017/06/26

In this episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a letter from a listener, Toby, who has to make sensitive calls to a number of prospects who were represented by two salespeople who recently left. The guys give Toby a few things to think about and a few things to do in executing this task. If you'd like to get your question read, send us an email to listener@advancedsellingpodcast.com, or do what Toby did, go to the Facebook group and post

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18:18

#455: How To Get Appointments The Right Way

The Advanced Selling Podcast ·

2017/06/19

On this episode of the Advanced Selling Podcast, veteran and sometimes humorous sales trainers Bill Caskey and Bryan Neale, answer a voicemail bag question from Scott in Ohio. OH-IO! (You'll have to hear the episode to know what that means). The guys warn Scott about his thinking and then provide a handful of recommendations on how he can get more appointments in his markets. This mailbag is sponsored by Covideo. You can go to advancedsellingpodcast.com/covideo to get a free trial started so that

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18:47

#454: When Your Prospect Won't Call You Back -...

The Advanced Selling Podcast ·

2017/06/12

In this episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale remaster an episode that is the number one downloaded podcast of all time in their library. Here is a link to the episode from 2010: http://bit.ly/2renAdS It's one of those issues that haunts people and there's a lot of drama and calories burned on what do I say to get the customer to call you back. In this episode, Bill and Bryan give you a handful of tips on how to not only prevent the issue from

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18:06

#453: "I'll Just Take a Brochure"

The Advanced Selling Podcast ·

2017/06/05

In this episode, veteran sales trainers Bill Caskey and Bryan Neale take a CoVideo Mailbag questions from Brian in Colorado. Brian's question is about how to handle the dreaded, "I'll just take a brochure, and call you back" objection when he thought he was about to close the appointment. Do you ever feel like your prospect is not taking action when you know they are ready? Bill and Bryan turn the mirror back on Brian and question his mindset and how he is approaching the deal.

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20:39

#452: How Beliefs Affect Outcomes

The Advanced Selling Podcast ·

2017/05/29

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the issues of beliefs and how we arrived at them. The guys feel strongly that if you want to change your results long term or your actions short term, you really need to address the beliefs you have about selling, your value and yourself. They give you seven examples that they hope you will write down and assess yourself with. ========================================= Want to have your sales

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19:24

#451: Self Evaluate Like a Pro

The Advanced Selling Podcast ·

2017/05/22

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale bring a lesson from professional athletes and how they look at their performance. Bill and Bryan go through eight different areas that you can begin to assess your performance in the sales process. "That which is measured gets improved." ========================================= Want to have your sales question answered on The Advanced Selling Podcast? Email us

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16:07

#450: What To Do When Everything Stops Working

The Advanced Selling Podcast ·

2017/05/15

In this episode of The Advanced Selling Podcsat, veteran sales trainers Bill Caskey and Bryan Neale take a call from Brady who has been extremely successful over the last few years but all of a sudden has hit the wall. His pipeline disappeared, his new calls have dwindled, and he's a bit nervous. Bill and Bryan not only share some tips for him but also some philosophical ways to look at the issue to get him unstuck and back at the top of the leaderboard. As usual, this comb through the old mailbag

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19:40

#449: Too Many Prospects, Not Enough Time

The Advanced Selling Podcast ·

2017/05/08

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a question from a listener in Sweden, who is overwhelmed with leads and responsibilities. Their first reaction to that is, what a great thing that is, but as he said, "Sometimes that comes along with pitfalls and a feeling of overwhelmed." If you are in a business where you have more tasks in front of you than time to complete them, you definitely need to listen to this episode. Also, check

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20:15

#448: Decisions, Decisions

The Advanced Selling Podcast ·

2017/05/01

On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the concept of decision making. How do your prospects make decisions? How do you influence those decisions? Can you influence those decisions? They take a deep stab at nine components of the decision making process that you need to be aware of when you are communicating your value to your prospects and customers. ========================================= Want to have your sales question

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16:41

#447: If a 70 Year Old Can Cold Call, You Can Too!

The Advanced Selling Podcast ·

2017/04/24

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale give you an assignment. But before you accept the mission, you've got to listen to Bryan's story about a septuagenarian that he knows who's still making cold calls, and what the result of one of his most recent calls was. ========================================= Want to have your sales question answered on The Advanced Selling Podcast? Email us at listener@advancedsellingpodcast.com or give us a call

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19:49

#446: Flop Sweat in Front of a Prospect

The Advanced Selling Podcast ·

2017/04/17

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale play a clip from Kristin Zhivago, Author of Roadmap to Revenue, who explores the idea of the buyer process map. She also talks about one of our favorite topics which is intention, and how intention matters and how it's often at odds with the customer's intention. Learn more about Kristin’s book, Roadmap to Revenue: http://a.co/e0DvD0w ========================================= Want to have your sales

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17:47

#445: Who's Got The Funk?

The Advanced Selling Podcast ·

2017/04/10

On this episode of The Advanced Selling Podcast, hosts Bill Caskey and Bryan Neale find themselves in a bit of a funk. In fact, it was so bad they almost didn't do the episode. But record they did and they discovered that there were a handful of things that we can do to get out of sales funks when we're in them. Be sure to tune in if you too are feeling like you're in a funk! ========================================= Want to have your sales question answered on The Advanced Selling Podcast? Email

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1,099 results

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