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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

21:21

How to Get Rich in a Niche with Clint Salter

Wealthy and Well-Known Podcast ·

2020/12/15

Too many personal brands fail to find success because they’re inconsistent with their message and the audience they target. Clint Salter, CEO of the Dance Studio Owners Association, is the perfect model of how you can build a huge revenue-generating company and own your niche — all by committing to your message and audience. We open our conversation with Clint by exploring his business and career highlights. As he unpacks his journey, Clint highlights the importance of experimentation and being

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14:15

John Jantsch: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/12/11

In today’s episode, we highlight our top takeaways from our previous conversation with, “the world’s most practical small business marketing speaker and expert” — John Jantsch, AKA The Duct-Tape Marketer. We open by exploring John’s thoughts on researching and testing your ideas long before they appear in your book. After talking about how you can use your audience to test your content, we discuss John’s strategy of finding your audience by partnering with brands that serve your community

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31:54

How to Get Your Product Found with John Jantsch

Wealthy and Well-Known Podcast ·

2020/12/08

The most elegant marketing plan will always be restricted by real-world limitations. But when it comes to getting results, it doesn’t have to look pretty. It just has to work. Today we speak with Duct Tape Marketing Founder and world-famous practical marketer John Jantsch about what you can do to get your product in the hands of customers. Early in our conversation, John shares his ever-relevant marketing approach before exploring how he created the Duct Tape Marketing brand. We then ask him for

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14:54

Dr. Josh Axe Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/12/04

Dr. Josh Axe perfectly embodies our strategic approach to building a personal brand. For Josh, this approach has been incredibly lucrative — he’s converted his personal brand into a 9-figure business. Today we reflect on our previous episode with Josh, highlighting our top takeaways from the conversation. For our first takeaway, we discuss the importance of forming your brand around one core message that you’re passionate about. While chatting about how Josh’s business evolved from a newsletter, we

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26:00

Following the Formula with Dr. Josh Axe

Wealthy and Well-Known Podcast ·

2020/12/01

There is no guarded ninja hack to propel your brand forward. Instead, success is achieved by working hard and following tried and tested marketing formulas. Just ask natural health expert Dr. Josh Axe — he followed these formulas to build his nine-figure personal brand, along with the number one natural health website in the world. Today we speak with Josh about creating businesses and the power of following the formula. Early in our conversation, Josh talks about his motivations behind forming his

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33:36

How to Write Books from the Heart with Lysa Terkeurst

Wealthy and Well-Known Podcast ·

2020/11/24

Being vulnerable and talking to the individual and not the crowd is a powerful way to write books that relate to your readers. This key insight comes from today’s conversation with New York Times best-selling author and immensely popular Christian voice Lysa TerKeurst. After chatting about how Lysa first met hosts Rory and AJ Vaden, she opens up about her journey of discovering her husband’s infidelity and ultimately forgiving him. This remarkable story forms the basis of her latest book, Forgiving

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26:01

Michael Michalowicz Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/11/20

Personal brands are a lot like golfers — they lie about their score. Today we recap the key takeaways from our conversation with successful entrepreneur and business fixer Mike Michalowicz, who highlights that your high score, whether it’s your revenue or follower count, is nowhere near as important as your profit. As we open this episode, host Rory Vaden reflects on the fallacy of top-line thinking, emphasizing Mike’s point that your profit margin indicates how healthy your business is. On the

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25:11

Profit First with Mike Michalowicz

Wealthy and Well-Known Podcast ·

2020/11/17

Many seemingly successful influencers brag about their huge follower numbers and the high fees they charge for speaking events. What they don’t tell you about is how little of this translates to profit. Today we speak with best-selling author, entrepreneur, and business fixer, Mike Michalowicz, about putting your profits first and creating a sustainable business. We open our conversation with Mike by exploring his writing process and what he does to write books that are relevant one hundred years

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17:38

Chris Ducker Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/11/13

While it seems glamorous to have a personal brand, the most successful brands have earned their appeal through consistent hard work. That’s one of the main takeaways from our informative conversation with Chris Ducker. In this episode, we recap Chris’s many insights, including how you can highlight your unique value by focusing on being someone’s favorite resource within your niche. Another key lesson, we dive into why Chris never discounts his products, with host Rory Vaden discussing how discounts

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25:10

Nailing Your Online Subscription Model with Chris Ducker

Wealthy and Well-Known Podcast ·

2020/11/10

Author and serial entrepreneur, Chris Ducker has built an income stream by following a simple formula — show up every week and create content that answers a question or solves a problem. This insight comes from today’s conversation with Chris, in which he candidly explains the steps he’s taken to create his successful subscription service, Youpreneur Academy. Early in our discussion, we talk about his subscriber numbers, retention rates, and what he does to manage his website. From video training

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11:47

Rebecca Louise Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/11/06

When Rebecca Louise answered a casting call to appear in a YouTube video, she never knew that it would set her on the path to owning a fitness empire, complete with an app and YouTube channel. Today we recap our key takeaways from our conversation with Rebecca, whose story highlights that starting something is often more important than knowing the direction that you’re headed. An early takeaway, we discuss how YouTube has become a driving force behind business success. After touching on how YouTube

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29:32

Using Your Personal Brand to Grow Your Existing...

Wealthy and Well-Known Podcast ·

2020/11/03

Turning your content into a hefty and steady income stream is an eternal challenge, especially when you’re competing with ‘free.’ Today we speak with author and fitness coach Rebecca Louise about how she blended her personal and network marketing brands to make money through her fitness app. After chatting about her start on YouTube and how she first discovered the power of network marketing, we discuss the process of building your YouTube channel from zero followers. A key insight, Rebecca talks

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19:29

Dan Thurmon Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/10/30

When we’re thrust into uncertain times, your mindset is often the deciding factor on whether your business survives or fails. Today we recap our inspiring conversation with Dan Thurmon, a mindset champion and keynote speaker whose source of income was taken away by the pandemic. We reflect on the devastating effect that uncertainty can have in our lives before reflecting on our first key takeaway from Dan — that having a disciplined mind can help you embrace change. After all, as Dan explained,

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33:02

Dynamic Speaking and Scaling Joy with Dan Thurmon

Wealthy and Well-Known Podcast ·

2020/10/27

We always face a level of uncertainty. But the more we improve ourselves, the more certain the future becomes. Today we talk with phenomenal keynote speaker, Dan Thurmon, who has given keynote addresses for some of the world’s biggest companies. A driving theme in this episode, we dive into what Dan has done to improve his business as he transitions from event speaking to giving talks in the virtual world. Before getting into that, we chat about Dan’s mega-success creating TikTok videos with his

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15:56

Vanessa Van Edwards Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/10/23

While many see public speaking as an art, Vanessa Van Edwards has reduced it to a science that can be taught. Today we recap key insights from our conversation with her on what you can do to be a more effective speaker. Our first takeaway, we talk about how hand gestures can build trust with your audience and how your body can be used to convey your message. After touching on Vanessa’s data-driven process, we discuss what she did to make her Ted Talk go viral. We review her actionable steps before

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29:06

Top Secrets to Effective Speaking with Vanessa Van...

Wealthy and Well-Known Podcast ·

2020/10/20

From Simon Sinek to Sir Ken Robinson, the most charismatic speakers have used the same secrets to captivate audiences and create viral videos. Today, we speak with behavioral investigator and incredible speaker, Vanessa Van Edwards, about what you can do to become a more effective speaker. After introducing Vanessa, we dive into her work analyzing TED Talks, and what factors separate the most and least successful speakers. She highlights the importance of non-verbal communication, including

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18:36

Hal Elrod Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/10/16

From how you define success to the limits that you set yourself, it’s liberating to know that you have a huge amount of control over your branding journey. As we recap our episode featuring Hal Elrod, this key theme appears throughout our conversation — that you’re in the driver’s seat. Our first takeaway centers on how Hal is the poster-child for successful self-publishing, a path that is not recommended by conventional wisdom, which stresses the importance of traditional publishing. Following

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28:07

The Miracle Morning With Hal Elrod

Wealthy and Well-Known Podcast ·

2020/10/13

A simple approach, creating the perfect morning routine will help you tackle the rest of the day as your best self. Starting every morning like that has a ripple effect with life-changing results. Today, we speak with the creator of the Miracle Morning, best-selling author and keynote speaker, Hal Elrod. But Hal wasn’t always a morning person. Early in the episode, he talks about the events in his life that transformed him, including how he experienced a horrific accident at 20 years old.

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18:53

Stacy Tuschl Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/10/09

There’s no secret to crafting an effective marketing strategy — the best marketers build their brands and drive sales by combining offline and online practices. This is one of the key takeaways from our conversation with Stacy Tuschl, creator of the Foot Traffic Formula. This recap episode, we highlight many of Stacy’s other insights, including how mastering as many marketing strategies as you can will help you expand your impact. Following this, we talk about the importance of never comparing your

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29:42

The Foot Traffic Formula with Stacy Tuschl

Wealthy and Well-Known Podcast ·

2020/10/06

Growing a local brick and mortar business comes with a unique set of challenges, especially as the pandemic is causing a shift into online spaces. Entrepreneurs need a proven method to help them carve their niche into the marketplace. Enter the Foot Traffic Formula, the genius marketing strategy developed by business expert and best-selling author Stacy Tuschl, today’s guest. Stacy starts the conversation by talking about how she started her dance business from a backyard before developing it into a

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630 results

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