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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:39:03

Fanatical Fridays #22: A Recap on 2020 Enrollment...

Higher Ed Pulse ·

2020/12/18

On the final Fanatical Fridays episode of the year, Zach and Mickey discuss what upticks in searches for pursuing a master's degree and completing one's bachelor's degree means for enrollment marketers. This intro leads Zach and Mickey into a conversation about the power and importance of SEO in 2021, how apps like ZeeMee are changing the digital recruitment game by marketing through the context of community, and what marketing messages and themes will be most important for enrollment marketers in

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00:50:52

Episode 70: SecondLook — 11 Important Marketing...

Higher Ed Pulse ·

2020/12/10

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to. On this week's episode, Zach and Matt dive into eleven marketing trends that higher ed marketers should watch going into 2021. They discuss key findings from

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00:54:44

Episode 69: How to Recruit Students Like Amazon...

Higher Ed Pulse ·

2020/12/03

Brands use personalization all the time to elevate customer happiness and build loyalty. As a marketing strategy, personalization is equally important in student recruitment and enrollment management at higher education institutions.On this week's episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451, an intelligent admissions marketing and CRM platform. Zach and Ardis discuss how personalization can be used far beyond the email inbox and how it enables admissions teams to make

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00:39:01

Fanatical Fridays Episode 21: What Your Prospective...

Higher Ed Pulse ·

2020/11/20

Mickey kicks off today's episode with an exciting, new idea...it may or may not involve the launch of a new podcast show! Zach and Mickey riff on the meaning behind recent trends in prospective student search behavior. Searches around "bachelor's degree completion" and "should I go to grad school" are up nearly 450% and 50% respectively (as compared to last year). How should enrollment management teams be capitalizing on these trends? By creating quality, educational content that answers the

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00:44:49

Fanatical Fridays Episode 20 — 3 Actionable Ideas and...

Higher Ed Pulse ·

2020/11/13

On this week's episode, Zach and Mickey share a framework for social media advertising that is yielding 10x returns for enrollment marketers, SEO hacks that are helping schools increase organic rankings without needing to publish a lot of new content, and why enrollment teams who are not already incorporating conversational marketing strategies in their student recruitment strategy stack, should be doing so! This conversation is jam-packed with tactical ideas that will help your team think bigger,

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00:45:47

Episode 68: Why Your School’s Site Search Sucks...

Higher Ed Pulse ·

2020/11/12

For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Google's custom search tool as the search plug-in for their site, which allows for little flexibility. On this week's episode, Zach is joined by Hannah Fuchigami, Marketing Manager at Squiz, for a discussion about the rise of search and why traditional site search plug-ins simply don't make the cut. Great search tools understand user intent and can serve

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00:32:14

Fanatical Fridays Episode 18: New Ideas for Virtual...

Higher Ed Pulse ·

2020/11/06

Virtual tours are all the rage today...but...let's be honest...few schools are doing them well! On this week's episode of Fanatical Fridays, Zach and Mickey brainstorm several tactical ideas for how enrollment management teams can ideate, plan, and execute virtual tours and visits that are truly personalized to the various needs, wants, and desires of different target audiences. Tune in for a riveting and inspirational conversation! - - - - Connect With Our Co-Hosts: Mallory

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00:32:30

Episode 67: SecondLook — Higher Ed Marketing Trends...

Higher Ed Pulse ·

2020/11/05

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to. On this week's episode, Zach and Matt explore eight marketing trends that higher ed marketers should pay attention to as we finish off 2020 and head into

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00:32:14

Fanatical Fridays #17 — How to Stay Focused on the...

Higher Ed Pulse ·

2020/10/30

Transfer enrollments are down...and high school seniors are submitting FAFSA forms at a rate that is down 14% over the same time last year. Now, more so than ever before, enrollment managers need to understand the metrics that really matter. On this week's episode, Zach and Mickey share ideas for how to stay focused and make the most impact during this crucial time of year.- - - - Connect With Our Co-Hosts: Mallory

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00:51:30

Episode 66: An Interview with Morning Brew’s Phoebe...

Higher Ed Pulse ·

2020/10/29

Phoebe Bain, Marketing Writer at Morning Brew, spends dozens of hours every week reading about marketing trends and discerning the wheat from the chaff. Three times a week, she’s responsible for bringing the latest and greatest marketing news to tens of thousands of subscribers via Marketing Brew — a publication of Morning Brew.On this week's episode, Phoebe gives advice to enrollment marketers on how to launch brand campaigns that generate meaningful attention and how graduate programs should think

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00:33:21

Fanatical Fridays Episode 16: Post-Virtual-Event...

Higher Ed Pulse ·

2020/10/23

Everyone and their mother has been talking about how to successfully market virtual recruitment events...but what about POST-virtual-event communication strategies? How should enrollment managers effectively differentiate their follow-up emails, texts, and phone calls from their competitors? Find out on this week's episode of Fanatical Fridays with Mickey Baines! - - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth

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00:49:36

Episode 65: How to Manage Enrollment Marketing and...

Higher Ed Pulse ·

2020/10/22

When it comes to strategies for higher ed marketing, most folks immediately assume we should be talking about texting, TikTok, and Snapchat strategies…and while these tactics might be worth considering for attracting future undergrads, higher ed marketing is a lot broader than just undergraduate student recruitment. In this episode, Zach is joined by Francesca Reed, Vice President of Enrollment Management and Marketing at Neumann University. They discuss how to effectively lead, develop, and

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00:50:22

Episode 64: The Future Tech Stack of Colleges and...

Higher Ed Pulse ·

2020/10/15

In today's new virtual-admissions world we’re living in, having software that empowers enrollment management teams to design a remarkable, personalized, and student-success-oriented admissions experience is a “must-have," not a "want-to-have."Cornelia Anderson, Co-Founder and CEO of Verity IQ joins Zach in this week's episode to chat about how the next wave of CRMs, SIS's, and other university-wide apps and software must be built within a framework of “all-on-one” instead of the traditional

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00:30:29

8 Higher Ed Marketing Trends Worth Paying Attention...

Higher Ed Pulse ·

2020/10/08

SecondLook is a monthly segment on the Enrollify Podcast where Zach Busekrus and Matthew Fall, Managing Editor of The Minute, discuss the top trends in higher education marketing that are worth paying attention to. On this month's edition, we discuss podcast search engine optimization strategies, Facebook limiting the number of ads a page can run at any given time, a merging of audience types within Google Ads, and a recent poll by RNL of 180 graduate programs across the country which uncovered

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00:54:15

Episode 63: A Recruitment-Centered Approach to...

Higher Ed Pulse ·

2020/10/01

In a recent Inside Higher Ed piece co-written by leaders at Huron Consulting and Whiteboard Higher Education, the authors noted that “as a rising chorus of higher education leaders and commentators is observing, now may be the time for a great many institutions to set aside hope as the foundation of their strategies going forward and fundamentally reimagine their business models.” On this week's episode, Zach is joined by Rob Bielby, the Vice President of Analytics & Insights at Whiteboard Higher

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01:08:47

Higher Education Needs to Redefine Itself — Here's...

Higher Ed Pulse ·

2020/09/24

COVID-19 has dramatically accelerated the adoption of online education across the education spectrum...but the disruption of higher education has only just begun. On this week's episode of the podcast, Zach is joined by not one, not two, but by three higher education thought leaders. Tune in for a riveting conversation with Clayton Dean from Circa Interactive, Malika Clinkscales from InsideTrack, and Laurie Pulido from Ease Learning on how to fundamentally reimagine the student experience to align

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00:30:22

Fanatical Fridays Episode 16 — How to Best Use Your...

Higher Ed Pulse ·

2020/09/18

On this week's episode, Zach and Mickey brainstorm a number of new, creative ideas for how best to use the travel and professional development dollars during this travel-less fall. Tune in for an exciting dialogue around video SMS texting, program-specific power phrase development, and tactic-specific cohorts for your entire enrollment management team. - - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth

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00:54:29

How to Use the Rigor of Academia, the Technology of...

Higher Ed Pulse ·

2020/09/17

Podium Education partners with universities to launch and run for-credit tech skills programs, delivered 100% online. They help schools provide all students, regardless of major, with skills for a great career in the modern workforce. While many ed tech startups like Lambda School and General Assembly are growing into real competitors to higher ed, Podium is trying to bring these sorts of offerings INTO traditional institutions. On this week's episode, Zach sits down with Chris Parrish, Podium's

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00:28:00

Fanatical Fridays #15: 3 Fresh — and Somewhat...

Higher Ed Pulse ·

2020/09/11

One of the greatest challenges for enrollment marketers with small budgets and limited team resources is to effectively A/B/C/D/E/F test their copy and creative across social and display networks. The good news? You can do some (relatively simple) digging to uncover the lessons your competitors have learned along the way so you don’t need to recreate the wheel. Tools like Facebook Ads Library and Moat.com allow you to look up the digital ads that various organizations (including educational

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00:33:19

Episode 60: Six Trends and Developments in Higher Ed...

Higher Ed Pulse ·

2020/09/10

Matthew Fall is a Marketing Technologist at DD Agency — an enrollment marketing technology firm. In addition to his day job, Matt is the Managing Editor of Enrollify's weekly newsletter, The Minute. Matt spends hours every week scouring the latest trends in marketing and brings subscribers a summary of the most meaningful developments. On this week's episode, Matt shares six of the most noteworthy trends that are worth keeping tabs on as we enter a fall recruitment season like no other. - - -

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