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PODCAST

Right About Now - Legendary Business Advice

The Radcast Network

The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise withuncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with

business marketing

All Episodes

00:30:20

Weekly News Update: Best Advertisements of 2020

Right About Now - Legendary Business Advice ·

2021/01/01

Happy first day of 2021! Welcome to another marketing news update from The Radcast.In this episode, host Ryan Alford and news co-host Reiley Clark, highlight the best advertisements we saw in 2020, while also giving a recap from The Radcast's episodes in 2020.Happy New Year to all our listeners! We wish you the best in 2021.Stay rad!Enjoyed this episode? Then share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The

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00:38:51

Open Mic: Getting Ready for a Radical 2021

Right About Now - Legendary Business Advice ·

2020/12/31

Happy Thursday and welcome to another episode of open mic. In this episode, host Ryan Alford sits down with Radical's Account Executives (AE), Alex Finley and Kaitlin Bowler. The conversation in today's episode highlights life as an AE, 2021 resolutions, goals, trends, and more.Alex Finley was Radical's first hire. She keeps up with all the latest trends and brings a refreshing realness to today's episode. Kaitlin Bowler was hired in February 2020, and has been taking bold leaps as an AE ever

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00:50:40

2021 Marketing Trends - Mass Marketing is Dead

Right About Now - Legendary Business Advice ·

2020/12/29

In this episode of the Radcast Ryan and Josh break down the most pressing marketing trends for brands in 2021. After a crazy 2020, the consumer landscape has changed forever. Consumers are not going back to pre-COVID ways and the brands that lean into this will win in 2020.Key Trends:1. Mass marketing is dead. The media landscape is splintered and consumers want highly relevant content that matches the channel they are in.2. Social Selling is ready to explode - Capability is meeting demand3. The

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00:19:04

Weekly News Update 12.25.20: Holiday News

Right About Now - Legendary Business Advice ·

2020/12/25

In this episode of The Radcast, host Ryan Alford and news co-host Reiley Clark, talk about holiday advertising, the Christmas Star, and wishing you all a happy holiday! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.Learn more by

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00:33:15

Purpose-driven Marketing with Jann Parish, CMO and...

Right About Now - Legendary Business Advice ·

2020/12/22

Happy Tuesday and welcome to another episode on The Radcast!In this episode, host Ryan Alford talks with Jann Parish, founder, President, and CMO of Girls Like You.Before starting Girls Like You, Jann was the CMO at Victoria Secret, VP of Marketing at Calvin Klien, and VP Marketing at Tommy Hilfiger.In this episode, Jann shares:Her marketing background.Why she started Girls Like You and dissects the Girls Like You message.What makes Girls Like You a radical brand.Enjoyed this episode? Then share it

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00:21:45

Weekly News Update 12.18.20: The Golden M Haircut;...

Right About Now - Legendary Business Advice ·

2020/12/18

Happy Friday and welcome to another weekly news update with your host Ryan Alford and co-host Reiley Clark.In this episode, Ryan and Reiley break down the best marketing news headlines from the week:McDonald's virtual barbershop in Sweden is bringing back the classic 90's haircut with a twist.The Super Bowl will look a little different in 2021, so what does this mean for the ads we'll see during commercials?Uber has a way for you to receive discounts for Uber Eats and Uber. Welcome, Uber Vouchers to

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00:33:13

Mind Pump Media: Pivot your Business to Digital

Right About Now - Legendary Business Advice ·

2020/12/15

Happy Tuesday, and welcome to another episode on The Radcast! In this episode, host Ryan Alford talks with the host of Mind Pump, Sal Di Stefano.Ryan and Sal discuss the growth of Mind Pump Media, a media company that uses its digital platforms to transform the stereotypical conversation about health and fitness. Mind Pump Media differentiates itself by providing raw, entertaining, and insightful conversation to help listeners successfully navigate their health and fitness journey.Our guest today,

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00:31:05

News Update 12.11.20: Top Google searches in 2020;...

Right About Now - Legendary Business Advice ·

2020/12/11

Welcome to another episode on The Radcast! In this week's episode, host Ryan Alford and news co-host Reiley Clark, give you this week's biggest marketing news.Today's Topics:Top Google searches in 2020Lifetime Movies partners with KFC, making a film about Colonel Sanders.Coors Light is encouraging fans to make their own Beerman. The best Beerman gets a Winter Wonderland makeover at their home! Click here to learn more.We announce who was voted the best mobile marketer of the year!If you enjoyed this

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00:21:37

Share a Coke with a Hero; Lady Gaga and Oreo's...

Right About Now - Legendary Business Advice ·

2020/12/04

Welcome to another episode from The Radcast! In this news update, host Ryan Alford and news co-host Reiley Clark, break down the week's trending marketing news.Here are the topics:Coca-Cola gives you a way to share a coke with your holiday hero.Lady Gaga collaboration with Oreo's. In this collab, you'll see Oreo's launching exclusive flavors.Ryan Reynolds agency, Maximum Effort, created a clever video for the Match Group. This spot pokes fun of the dumpster fire this year has been for singles,

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00:26:41

The tips and tricks you need to know to increase your...

Right About Now - Legendary Business Advice ·

2020/12/01

Happy Tuesday! Welcome to another episode on The Radcast.In this episode, host Ryan Alford and co-host Reiley Clark, share Instagram data that you can use to your advantage. And when we say can, we really mean *should*.To see the charts we talk about in this episode, watch the full video on our YouTube channel.If you enjoyed this episode, share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product

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00:16:26

A NEW Pepsi flavor; White Castle partners with rapper...

Right About Now - Legendary Business Advice ·

2020/11/27

Happy Thanksgiving week and Happy Black Friday!In this episode, host Ryan Alford, and news co-host Reiley Clark, break down this week's Thanksgiving marketing news. Pepsi is launching a new flavored drink, but you have to submit your Thanksgiving fails to Pepsi on social media for a chance to grab this new flavor!White Castle is teaming up with rapper Coolio while highlighting a new way to make Thanksgiving stuffing.Walmart and Ibotta give away free Thanksgiving meals. If you enjoyed this episode

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00:23:37

Finally an automated CRM that just works. Meet...

Right About Now - Legendary Business Advice ·

2020/11/24

Welcome to another episode on The Radcast! In this episode, host Ryan Alford talks with the Co-Founder and CEO of Salesflare, Jeroen Corthout. Salesflare is the #1 CRM platform on ProductHunt and Capterra. Ryan and Jeroen break down the following:What lead Jeroen and his partner co-founder, Lieven Janssen, to start Salesflare.Why Salesflare is a different software than other SAAS platforms.Jeroen highlights both the immediate effects and long-term results of having Salesflare as your business's

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00:19:21

Weekly News Update 11.20.20: Philadelphia Cream...

Right About Now - Legendary Business Advice ·

2020/11/20

Welcome to another news episode from The Radcast! In this episode, host Ryan Alford and news co-host Reiley Clark, chat about the following topics:Philadelphia Cream Cheese Campaign mocking release of gaming consoles. We tell you why we think it's genius.Truly Hard Seltzer sends essential workers home on private planes. Did someone ask for more examples of empathy marketing strategies? We break it down for you here.Honda gave a sneak peek to Twitch streamers of the brand new Honda Civic 2022

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00:31:02

The Growth and Significance of Empathetic Marketing...

Right About Now - Legendary Business Advice ·

2020/11/17

Happy Tuesday, and welcome to another episode on THE RADCAST! In today's episode, host Ryan Alford and guest Mike Weston, Radical's Creative Director, talk about the traditional side of consumer relations and understanding your audience.This episode highlights the importance of understanding and relating with your audience. Having a solid relationship with your audience is pivotal for marketers. Tap into the emotions of your audience. This doesn't mean make them cry. Empathetic marketing is bigger

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00:39:32

James Gregson, Digital Creative Director, Americas,...

Right About Now - Legendary Business Advice ·

2020/11/10

Welcome to another episode of THE RADCAST! In this episode, host Ryan Alford discusses strategic digital commerce and marketing strategies with James Gregson, Digital Creative Director, Americas at The LEGO Group.In today's episode, host Ryan Alford chats with James Gregson, about these marketing topics:How Jame's career journey took him to LEGOs.Where James finds creative inspiration and why thats so important.How he accomplishes a healthy work and life balance.Social media marketing strategies

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00:23:25

Weekly News Update 11.06.20: Brown-Forman's Cheers to...

Right About Now - Legendary Business Advice ·

2020/11/06

Welcome to another weekly news update on THE RADCAST! In this episode, host Ryan Alford and news co-host Reiley Clark, dissect this week's marketing news.In this week's episode, Ryan and Reiley break down...Spirits company, Brown-Forman's Cheers to the Host campaign is taking off.Listen to see how Brown-Forman is bringing the party inside this holiday season and what you can take away from their marketing strategy.Visit Cheers to the Host to learn more!Starbucks pushes their mobile app.Encouraging

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00:40:27

2021 Marketing Trends: How-to Involve your Audience

Right About Now - Legendary Business Advice ·

2020/11/03

Happy Tuesday! For today's episode, host Ryan Alford interviews Josh Hill, Radical's very own Digital Marketing Manager.Ryan and Josh discuss the marketing trends they think could be big in 2021. They highlight ways to bring your customers into your marketing strategies, how to leverage your e-commerce tools, and more.Tune in to Ryan and Josh as they dissect the rapidly changing marketing landscape. We'll have a part two soon!Subscribe to THE RADCAST for marketing strategies, marketing and pop

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00:36:10

Ryan talks with Dave Gerhardt, one of the leading...

Right About Now - Legendary Business Advice ·

2020/10/27

It's TIME for another episode! Today's episode features author and one of the leading voices in marketing, Dave Gerhardt, CMO at Privy, the #1 sales app on Shopify.In this episode, host Ryan Alford, and Dave Gerhardt talk about:The balance perspective on "the machine" of e-commerce versus true brand marketingBoth Dave and Ryan's take on balancing work and lifeMarketing trends for brands and e-commerce into 2021This episode is anything but light. There's tons of information from the moment we hit

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00:29:05

Weekly News Update 10.23.20; FiveStars Loyalty...

Right About Now - Legendary Business Advice ·

2020/10/23

In this episode of The Radcast, Ryan and Reiley give us our Weekly News Update for the week ending 10.23.20.It's FRIYAY! We have some great headlines for you today...FiveStars, the service we know and love, has raised a little over $50 Million. CEO and Co-Founder, Victor Ho, said the money raised is to expand their current services to help small businesses.Jobs that are on the horizon in the digital industry:Cyber Security Expert (I mean common... with practically everything moving to online in one

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00:36:35

Get to know your customers and build your brand; How...

Right About Now - Legendary Business Advice ·

2020/10/20

What's up?! -- And happy Tuesday! You're listening to the latest episode from THE RADCAST! This episode tells us business people something we should consider more in our e-commerce strategies -- the user's experience! In this episode, host Ryan Alford talks with VP of E-commerce at Conn's HomePlus, Satya Sivunigunta. Satya entered UX design and management before it was even considered UX designing. He's worked at Nike, Microsoft, JC Penny's, and more.One of the key take-aways from this episode, are

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