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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:23:37

MM+M Podcast 10.14.21: Highlights from the MM+M...

The MM+M Podcast ·

2021/10/14

MM+M’s Larry Dobrow and Marc Iskowitz put up a pot of coffee the morning after the Oct. 7 MM+M Awards dinner to recap highlights from a very special evening, including interviews with some of the winners. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:48

MM+M Podcast 10.6.21: GSK Consumer Healthcare’s...

The MM+M Podcast ·

2021/10/07

GSK Consumer Healthcare's Tamara Rogers, global chief marketing officer, explains how the work of setting the purpose for its brands took on more urgency during the pandemic. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:34:37

Becoming a Healthcare Agency of Choice Among Clients...

The MM+M Podcast ·

2021/10/06

In this podcast, you’ll hear from Partner & President of imre Health, Jeff Smokler, on how the agency works to differentiate itself among a crowded landscape of talented and well-capitalized competitors offering similar services. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:43

Driving adherence through nursing and compassionate...

The MM+M Podcast ·

2021/09/29

While the past year and a half has presented a myriad of challenges — both from a patient perspective and for those working in healthcare and pharma — the pandemic accelerated engagement approaches. In a recent podcast, Kelly Elio, RN and director of commercial strategy and client engagement, UBC; and Marc Iskowitz, editor-at-large, MM+M; explored the important role registered nurses play in patient support programs. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:25:28

MM+M Podcast 9.28.21: Alerje’s Javier Evelyn

The MM+M Podcast ·

2021/09/28

Javier Evelyn, founder of digital allergy management startup Alerje, discusses the lack of capital for Black founders and why structural exclusion is hampering the digital health ecosystem. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:22:25

Digital healthcare transformation, a podcast...

The MM+M Podcast ·

2021/09/27

The dark downsides and how marketers can address. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:27:30

MM+M Podcast 9.24.21: Ipsen’s Paul Murasko and...

The MM+M Podcast ·

2021/09/24

Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP engagement the industry should move toward in the post-pandemic landscape. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:38:20

The Pitfalls of Data-Driven Planning, a podcast...

The MM+M Podcast ·

2021/09/16

What is your data telling you? Most pharma marketers either aren’t getting the Health Care Professional (HCP) insights they need to drive impact or don’t know how to interpret what they have in an actionable way. As many marketers begin planning for 2022, John Gardner from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn:

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00:26:08

MM+M Podcast Sept. 15, 2021: Fingerpaint’s Krystal...

The MM+M Podcast ·

2021/09/15

Gomola and Anthony discuss their agencies’ efforts to broaden and diversify the pipeline of healthcare marketing talent. Third in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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00:27:26

MM+M Podcast with Ashfield Health, a podcast...

The MM+M Podcast ·

2021/09/15

When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:24:23

The MM+M Podcast with Pleio, a podcast presented by...

The MM+M Podcast ·

2021/09/14

Pleio is the creator of the white-label GoodStart program, a patient support program designed to close the adherence gaps through patient education and reverse the elusive $300 billion medication management problem. The Pleio GoodStart program was designed to partner with pharmacies and utilize non-HCPs to provide patient guidance outside of the clinical setting to navigate through the complexities and challenges of medication management. This podcast examines the issues around patient adherence

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00:19:51

MM+M Podcast 09.13.21: Calcium founder and CEO Steven...

The MM+M Podcast ·

2021/09/13

Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:06

MM+M Podcast 9.10.21: Google Cloud’s Joe Miles

The MM+M Podcast ·

2021/09/10

Joe Miles, managing director, healthcare & life sciences for Google Cloud, explains where the healthcare system made the biggest technological leaps during the pandemic, as well as how interoperability can facilitate outcomes-based drug pricing. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:37

MM+M Podcast 9.1.21: DuPage Medical Group's Steve Nelson

The MM+M Podcast ·

2021/09/01

Steve Nelson, CEO of DuPage Medical Group, explains why medicine overall is failing to support doctors’ mental health and what his organization is doing to combat burnout among its healthcare workforce. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:25:25

MM+M Podcast 8.27.21: Regimen’s Max Kersting

The MM+M Podcast ·

2021/08/27

Max Kersting, co-founder of Regimen, the first digital therapy for erectile dysfunction, talks about how the startup is vying to replace ED pills like Viagra and to reduce stigma around intimate health. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:16

MM+M Podcast 8.12.21: Agile Therapeutics’ Amy Welsh

The MM+M Podcast ·

2021/08/12

Just how easy is it to launch a drug in the not-quite-post-pandemic pharma landscape? Amy Welsh, Agile Therapeutics VP of marketing, discusses some of the ways she’s helping hormone patch Twirla, which launched in December, to break through in the $7 billion birth control market, including advertising to Millennial and Gen-Z women on dating app Tinder. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more

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00:26:41

The MM+M Podcast 8.5.21: Dr. Charlotte Jones-Burton

The MM+M Podcast ·

2021/08/05

Dr. Charlotte Jones-Burton, president and co-founder of Women of Color in Pharma, returns to the podcast to share findings from a poll conducted during the group’s July 29th Think Tank regarding the pharma industry’s level of commitment to DE&I and financial investment, as well as other highlights from the event. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:15:18

The MM+M Podcast 7.28.21: Bob Mauriello

The MM+M Podcast ·

2021/07/28

Lisa Stockman-Mauriello’s husband Bob Mauriello talks with MM+M’s Marc Iskowitz a week after Lisa received her first dose of an experimental ALS drug that may alter the course of her disease. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:20:52

The MM+M Podcast 7.22.21: APCO’s Wayne Pines

The MM+M Podcast ·

2021/07/22

The unprecedented nature of the Food and Drug Administration's approval of Alzheimer’s drug Aduhelm has led to more negative publicity than perhaps any other new medication, at least in recent years. Wayne Pines, former FDA official and now president of healthcare at APCO, joins Marc Iskowitz to discuss the implications for the agency’s role in advising pharma companies and other ripple effects involving communication. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:19:53

The MM+M Podcast 7.8.21: Otsuka’s Elaine Gamble

The MM+M Podcast ·

2021/07/09

As the short list goes live for this year’s MM+M Awards, Otsuka’s Elaine Gamble, chair of judges, debriefs with MM+M’s Marc Iskowitz about her impressions of working with some of the 80-member jury during last month’s virtual judging, as well as general trends she noticed in the entries. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical

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683 results

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