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PODCAST

Social Geek

Social Geek Radio

412557 Hello Geeks! Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends. Plus, every Wednesday morning, check out the Franchise News Podcast.

business marketing

All Episodes

00:24:00

Diversity and Inclusion: Marianne Whitehouse, Shannon...

Social Geek ·

2020/11/27

Today we have a conversation about diversity and inclusion in Franchising with two people who are taking action with their brand, franchise owners, teachers, and students: Marianne Whitehouse and Shannon Truesdale-Curry of Creative World School. Thanks to Suttle-Straus, OneUpWeb, and Photofy.

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00:07:00

Franchise News Podcast 11.25.2020

Social Geek ·

2020/11/25

The Franchise News Podcast for Wednesday, November 25, 2020. In the news this week: Noodles & Company, Stacey Pool Franworth The Barre Code, Ariana Chernin, Jillian Lorenz Zaxby's, Zach McLeroy Little Caesars, Anita Klopfenstein California Pizza Kitchen, Jim Hyatt Donatos Pizza, Tom Krouse Red Robin Jersey Mike's Subs, Rich Hope FranConnect, Gabby Wong Fuzzy's Taco Shops, Jessica Wescott Choice Hotels, Jonathan Mills Olivier Macpherson, Neerav Dudhwala IHG Hotels, Betty

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00:35:00

Franchise Family Reunion: Thomas Scott and Kayla Ryan

Social Geek ·

2020/11/24

The Franchise Family Reunion continues with the Father/Daughter team of Thomas Scott of Home Based Franchise Group and Brand Journalists and Kayla Ryan, Brand President of Magnetainment. In our live recording in Nashville, we chat about the boom in Franchise Development that so many brands are seeing now and discuss the next generation of franchisees. How do we reach Gen Z and how do we help fill their need of business ownership? Thanks to Social Joey, Franchise Payments Network, POLN8,

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00:07:00

Facebook Franchise Tip of the Week: Click to Call Ads

Social Geek ·

2020/11/23

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week! This week Mike discusses a rollout of Facebook's new Click to Call Ads. Now with Traffic Campaigns, you can run traffic directly to phone calls so customers can call your franchisees' locations with one click! It's a great way to get orders instantly and get an immediate return on your ads. Shout out to our friends at Franchise Dictionary Magazine -

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00:26:00

Franchise Family Reunion: Therese Thilgen

Social Geek ·

2020/11/20

The Franchise Family Reunion continues with Therese Thilgen, CEO of Franchise Update Media. We’ll get an update on her family, her team, and her take on the current state of Franchising. Therese discusses Franchise Update’s new rebranding, rollout of new services, and plans for conferences in 2021. More questions? Reach out to Therese via thereset@franchiseupdatemedia.com Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and AnswerConnect.

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00:08:00

Franchise News Podcast 11.18.2020

Social Geek ·

2020/11/18

The Franchise News Podcast for Wednesday, November 18, 2020. In the news this week: National Restaurant Association, Tom Bené Franchise Group Inc Buddy's Home Furnishings, Michael Bennett Bebe Stores Tropical Smoothie Café, Charles Watson Jersey Mike's, Peter Cancro Famous Toastery, Dennis Jackson Papa John's, Rob Lynch Schlotzsky's, #WorkFromHomeLunchUpgrade Brian Baumgartner, #TheOffice #Kevin #Chili Clear Summit Group, Laura Vodvarka Really Franchise Group, Susan

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00:27:00

Franchise Development Marketing: Andrea Pirrotti

Social Geek ·

2020/11/16

Andrea Pirrotti, Chief Development & Marketing Officer at Office Evolution, shares trends for both Franchise Dev Marketing and Consumer Marketing that she’s seeing for 2021. Andrea also discusses how the pandemic has changed the Coworking space and created new opportunities for “Dreamers, Risk-Takers, and Doers.” Thanks to Suttle-Straus, Photofy, OneUpWeb, and Social Joey.

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00:06:00

Facebook Franchise Tip of the Week: Business Manager...

Social Geek ·

2020/11/14

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week. This week Mike shares an important update on Facebook Business Manager that is a challenge for Franchisors and their Franchisees. The connection of your Facebook + Instagram account, Franchisees' pages, your ability to approve access, and more have all been affected by this change in the past few weeks. Join Jack and Mike live at The Franchise Show next

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00:23:00

Franchise Family Reunion: Tom Epstein

Social Geek ·

2020/11/13

The Franchise Family Reunion continues and today we’re catching up with our friend Tom Epstein, founder of Franchise Payments Network and POLN8. Tom shares the latest monthly data showing an amazing 16.5% increase over last year in same store sales across franchising and more. Plus we have a Health & Safety Update featuring Smoothie King and CEO Wan Kim. Thanks to Social Joey, Netsertive, and Northeast Color.

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00:06:00

Franchise News Podcast 11.11.2020

Social Geek ·

2020/11/11

The Franchise News Podcast for Wednesday, November 11, 2020. In the news this week: VetFran Authority Brands, STOP Restoration Premium Service Brands, Rubbish Works, Samantha Lin Pet Suppliers Plus, Chris Rowland Assisted Living Locators, Angela Olea Ziebart, Larisa Walega Noodles & Company, John Ramsay Your Pie, Mike Tillis, Kevin Altman Spray-Net, Jennifer Robinson IFA Women's Franchise Network of NY / NJ Webinar Citrin Cooperman, Kimberly Kraemer The Franchise

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00:22:00

Real Estate Marketing Trends: Cara Whitley

Social Geek ·

2020/11/09

Cara Whitley is the Chief Marketing Officer of Century 21. Cara shares how the pandemic has changed real estate and how marketing has evolved. We also discuss some trends Cara is spotting for 2021. Thanks to Suttle-Straus, Photofy, OneUpWeb, and Social Joey.

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00:07:00

Facebook Franchise Tip of the Week: More Text Allowed

Social Geek ·

2020/11/07

It's our new weekly podcast with Mike McDowell, Certified Facebook Ad Buyer & Business Manager and podcast host Jack Monson sharing a weekly Facebook tip for Franchises. This week Mike explains the recent Facebook change that images in your ads do NOT have to contain less than 20% text. But, just because you can … should you? Mike shares the data of what is performing best. Thanks to VetFran and Social Joey. If you’re a Franchise Marketing pro or managing Consumer Marketing for a Franchise

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00:29:00

Franchise Family Reunion: The Golden Girls

Social Geek ·

2020/11/06

This is the first in our new series for the holidays called “The Franchise Family Reunion.” Each Friday we’re reconnecting with our friends in franchising and catching up on how they and their families are doing as well as how their businesses have evolved in 2020. This week, we’re catching up with Sally Facinelli of Consumer Fusion, Allison Zorich of Guidant Financial, Anna Phillips of The Lash Lounge, and Andrea Mundie of skoah. The Franchise “Golden Girls” remind us of the importance of staying

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00:06:00

Franchise News Podcast 11.04.2020

Social Geek ·

2020/11/04

The Franchise News Podcast for Wednesday, November 4, 2020. In the news this week: Inspire Brands Dunkin Brands Corner Bakery, PRGB LLC Massage Envy, Beth Stiller Pan American Group Panera Bread Cafe Wingstop, Charlie Morrison Dickey's Barbecue Pit, Laura Rea Dickey Noddles & Company, Carl Lukach McDonald's, Reggie Miller Toppers Pizza, Greg Wold World Gym International, Gunnar Peterson The Franchise Show GRIND by Mike McFall #FranchiseFamilyReunion #FranchiseGoldenGirls Thanks

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00:24:00

The Franchise Show Atlanta: Fred Cox

Social Geek ·

2020/11/02

Fred Cox is the CEO of National Event Management, the host of The Franchise Show in Atlanta November 21 & 22 at the Cobb Galleria Centre. Fred discusses his organization’s decision to get back to face-to-face business while keeping everyone safe. Over 50 franchise brands will be joining us in Atlanta for this show! For more info on the event, check out AtlantaFranchiseShow.com Thanks to AnswerConnect, Citrin Cooperman, OneUpWeb, and Social Joey. Note: if any Franchise Suppliers are still

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00:18:00

Facebook Franchise Tip of the Week: Ad Spend Plan

Social Geek ·

2020/10/31

This is the first episode of our new weekly podcast where Mike McDowell, Certified Facebook Ad Buyer & Business Manager and podcast host Jack Monson discuss weekly Facebook tips for Franchises. This week we tackle tactics for ads leading up to Black Friday including: Changing your Ad Spend planning for the holidaysShifting your targeting for the next 60 days using Custom AudiencesUsing Small Business Saturday to your advantage over Amazon and Wal-MartAnd how the election has hurt advertisers over

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00:31:00

Franchise Spotlight: Pete Durand

Social Geek ·

2020/10/30

Pete Durand is the Chief Revenue Officer of Netsertive and the Host of the Eating Crow Podcast. Pete shares digital marketing trends he’s watching for 2021 including landing pages for franchisees, opportunities in Connected TV, and dynamic retargeting. We also get really geeky talking about storytelling via podcasting! Plus, we have a Health & Safety spotlight on Sport Clips. Thanks to Social Joey, Franchise Payments Network, POLN8, and Northeast Color.

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00:06:00

Franchise News Podcast 10.28.2020

Social Geek ·

2020/10/28

The Franchise News Podcast for Wednesday, October 28, 2020. In the news this week: Dunkin', Baskin Robbins Inspire Brands Neighborly, Mike Bidwell Edible, Tom Horn Chick-fil-A, LJ Yankosky Kiddie Academy, Richard Peterson Roto-Rooter, Mike Polyak FOCUS Brands, Sean Wooden Express Employment Professionals, Jim Rouse Mike McDowell Thanks to Benetrends, Social Joey, and The Franchise Show

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00:27:00

Franchise Suppliers and Partners with Kristen...

Social Geek ·

2020/10/26

Kristen Pechacek, Chief Growth Officer of MassageLuxe is back with some helpful advice and tips for supplier partners and franchisors working together. We’ll cover: *How do you know when it’s time to outsource and find a partner? *What do you look for when choosing the right partner? *How can both client and partner strengthen the relationship? *What’s the best way to find your next great client? *And … why we HATE the term “vendor”! If any suppliers are interested in joining the Franchise

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00:25:00

Politics, Ads, and Franchising with Lee Plave Part 2

Social Geek ·

2020/10/23

“If you don’t have anything useful and meaningful to say, wait until you do.” - Lee Plave, on Social Media It’s part two of our conversation with Lee Plave, Co-Founder of Plave Koch PLC. Lee shares stories of meeting with Facebook and Google in the early days of social media on behalf of Franchising as well as some advice on getting your brand’s house in order now so you’re ready for a comeback in 2021! Shout outs today to Lightbridge Academy, Ken Colburn, Ted Rubin, and Photofy. Thanks

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