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PODCAST

TheInquisitor Podcast with Marcus Cauchi

Marcus Cauchi, Laughs Last Ltd

Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success.I’m always grateful for Reviews and remember to Subscribe

business careers

All Episodes

53:55

What Are Martech, Unified Business And 2-Tier...

TheInquisitor Podcast with Marcus Cauchi ·

2019/07/11

#PeteNicholls, CEO of #HubDo, is a pioneer. A pioneer is man with arrows in his back. Veteran of the channel, Pete has pioneered ideas that are now the norm across the tech industry. He worked for Dimension Data (now NTT) and Cisco, and today HubDo is a Platinum Partner for #HubSpot, he represents #PandaDoc and a growing portfolio of vendors.He established HubDo in 2011 when he spotted an opportunity in the growth area of #Martech championing the concept and practice of #UnifiedBusiness. In 2019

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01:00:33

"Spartans! Ready your breakfast and eat hearty… For...

TheInquisitor Podcast with Marcus Cauchi ·

2019/07/04

#JayAllen is a friend and a client of mine. Founder of MyTrueNorth and the SCALE growth blueprint, Jay has studied the reasons behind 153 successful business failures and identified why businesses fail and what successful business do to stay successful, scale up and retain wealth for their owners. He chats with me about how to add a zero to your personal disposable income. His history is fascinating and he tells his story with passion, compassion and absolute authenticity. He is a man on a mission

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53:01

How Come Sales Is The Best and Worst Paid Profession...

TheInquisitor Podcast with Marcus Cauchi ·

2019/07/03

#DylisGuyan is a rabidly passionate about #sales and selling as I am. This is a firecracker of an interview. Dylis specialises today in helping SMEs sell into corporate clients. We talk about what makes a great salesperson, what makes selling great and we offer at least 13 #salestips and #salestactics that you can employ immediately We discuss how to get the prospect to buy on value instead of worrying about price and cost so get paid what you are worth. We identify how to get business class and 1st

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01:00:52

The Life & Loves of a Technology Visionary

TheInquisitor Podcast with Marcus Cauchi ·

2019/07/01

#SamSethi is a technologist with a powerful commercial vision. He was employee number 20 in #Microsoft in the UK, he worked at Netscape when you had to explain what a browser is, he brought #TechCrunch to Europe and has been a key influencer in the evolution of many of the world's ubiquitous technologies. Today Sam is pioneering #voice as the new HTML as CEO of #MadeInHead We discuss the pitfalls of #venturecapital, the hangover of #miltonfriedman on corporate culture and misdirected priorities

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01:06:48

How To Scale By Upsetting the Status Quo

TheInquisitor Podcast with Marcus Cauchi ·

2019/06/26

#DavidSloly is an award winning marketer who has helped build some of the world's largest and most successful channels. Story teller, best selling author, journalist, broadcaster, accidental creative director and marketing automation expert, David discusses how he helped Microsoft grow sign ups and engagement with their partner network of 25,000 partners and rescue a failing channel partner portal. We discuss the mistakes most companies make in their aborted attempts to create dialogue with their

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56:06

How To Brand or Not To Brand, That Is The Question?

TheInquisitor Podcast with Marcus Cauchi ·

2019/06/19

I interviewed #GerardTannam, MD of Island Bridge, a branding agency with a difference. Gerard explains what branding is and isn't, how it affects your relationship with your current and future customers, and why getting it right can affect the uptake and trajectory of your idea or business. Your brand describes the relationship you have with your customer or target audience. He gives several real world stories to explain how branding works, what you can do to develop a strong brand and change the

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37:34

How to Get Better Answers: Ask Better Questions

TheInquisitor Podcast with Marcus Cauchi ·

2019/06/04

#RichardFosterFletcher discusses #CustomerExperience and #PartnerExperience with me. We explore culture, recruitment, training, leadership and technology. We identify potential stumbling blocks and how the new kids on the block represent a real existential threat to the old guard software and technology giants. We kick off with the big question, which is how do we use technologies like #businessintelligence, #machinelearning and #artificialintelligence to help us ask better questions. If you want

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01:00:21

How to Join Up Your Channel For Control & Profit

TheInquisitor Podcast with Marcus Cauchi ·

2019/05/29

An oft overlooked truth of partner/channel management is that you are dealing with people. People do things for their reasons, not your reasons. Channel partners are in business for their reasons, not your reasons. They don't lie awake at night, excited, thinking about selling your product. Perhaps they should, but what you NOT doing that makes them see you as a commodity, an interruption? In a very lively debate with #OlivierChoron the best practices and mistakes being made by vendors looking to

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54:03

How To Unlock Channel & Sales Success With 7 Stories

TheInquisitor Podcast with Marcus Cauchi ·

2019/05/22

#MikeAdams is best-selling author of "7 Stories Every Salesperson Must Tell". Mike has gone from zero to hero in 4 completely new vertical markets selling both complex and commoditised products and services internationally using the power of 7 stories. Human beings can't tear away their attention from a good story and Mike explains why and how to craft a good business story for the 7 key functions: Personal Key Staff Company Insight Success Values Teaching He coaches me through the process of

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58:57

How Do You Become the Best Channel Manager in The World?

TheInquisitor Podcast with Marcus Cauchi ·

2019/05/21

#KieranKrohn was named the world's best #channelmanager at #Hubspot. Now to do that in Hubspot means you have to be very special because they have a very powerful and effective #channelsalesprogram. Kieran is 31 and has only been in sales for 7 years, so his achievement is remarkable. It was humbling to learn how he works in genuine partnership with his channel. Would it surprise you to learn that he spends 75% of his time every day coaching partners 1-to-1 and some group coaching 25% in direct

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01:00:49

How Are You Wasting Growth Opportunities?

TheInquisitor Podcast with Marcus Cauchi ·

2019/05/16

#HilmonSorey, co-Founder of #ClozeLoop, co-developer of #TriangleSelling and co-author of #TheSalesEnablementPlayBook,#SalesPlaybooks: The Builder's Toolkit, #SalesDevelopment chats to me about his experience working with series- A, B, C and D technology scale ups and the horrific acts of idiocy and self-sabotage he's seen repeated that are wasting growth opportunities. Learn from the depressingly deep scar-tissue Hilmon and I have earned over the past 3 decades, serving scale up founders and CEOs,

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54:53

Video Can Make Or Destroy Your Personal Brand

TheInquisitor Podcast with Marcus Cauchi ·

2019/05/15

The tastiest plate of food, that looks like dog food isn't nearly as appealing as one that is presented well. The same applies to video for business.Get it wrong and the effect is ruined. Get it right and great things happen #EvelyneBrink coaches CXO's and professionals who want to use video to build their business, raise their profile and establish a strong personal brand. If you need to convince an audience, promote your products or services or become known as an expert in your field, video is a

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41:26

How To Secure & Explode Your Profits

TheInquisitor Podcast with Marcus Cauchi ·

2019/05/11

"The customer is not always right but when they wrong, it's often our fault" - Amy Woodall In this interview Amy shines a glaring light on the idiocy of traditional sales and marketing culture. Looking after your customers is the cheapest way of growing your profits. It can cost 6-25 times more to win new customers than to keep them. Amy teaches companies why putting the customer at the heart of everything they do, paying real service, not lip service, to customer experience is the best investment

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49:41

How Values, Integrity & Honour Help You Win Big

TheInquisitor Podcast with Marcus Cauchi ·

2019/05/01

#TimRoberts is one of my role models. He is a deeply valued friend and an inspiration to me and many in our network. He was recognised in March 2019 by all of the #SandlerFranchise owners when he was voted the #DavidHSandlerAward winner for his contribution to our community. Tim and I discuss selling with honour. What is sacred to Tim? Trust, honour, integrity are his guiding principles. He explores the guiding principles that have helped him become a giant in his market and in the

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56:46

How The Right Marketing Will Make You Money

TheInquisitor Podcast with Marcus Cauchi ·

2019/04/30

#FraserHay is the most accomplished marketer I have ever met. He approaches marketing as a science, he is utterly obsessed with testing and measuring what works, what doesn't and why not? He is prolific, methodical and effective. Fraser is founder of the Grow You Business Club, best selling author of 20+ books. He lives 14 miles past the back of beyond in Scotland and wins clients globally without ever leaving his house. I've worked with Fraser over the past 13 years to develop his sales process and

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55:46

Why Are You Hurting the Growth of Your Business?

TheInquisitor Podcast with Marcus Cauchi ·

2019/04/29

YAWN! Who the hell wants to listen to an hour of some Canadian trainer going on about planning and systems? If you're wise, you will. #AndrewWall routinely helps his clients achieve triple digit growth in a manageable and controlled manner. He retains and grows his clients, generates an insane volume of referrals by practicing what he preaches. Andrew is a #sales and #salesmanagement veteran with 30+ years experience, the last 12 with Sandler, Milton, Ontario. Andrew is known for his rigorous

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35:26

How to find, engage & motivate the right channel...

TheInquisitor Podcast with Marcus Cauchi ·

2019/04/26

#GeorgeDziedzic spent his career in the channel, building Intergraph into a channel powerhouse. He founded and ran #FosterMcCallum helping start ups to the likes of #Cisco and #IBM build their channels by partnering with & onboarding the #rightpartners. Building on good decisions early in the relationship, George helped his client develop an ecosystem that serves both vendor and partners We focus on the ultimate objectives of growth, profitability, risk minimisation, speed-to-market and rapidly

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35:25

Dealing With Difficult People

TheInquisitor Podcast with Marcus Cauchi ·

2019/04/24

You can tell people to go to Hell and if you tell them in the right way they'll say "That sounds like a nice place at this time of year" How do you define someone as a "difficult person"? How does your perception affect your judgement of a person who is upset or picking a fight with you? In this interview, Amy Woodall, EVP at hashtag#SandlerTrustpointe discusses practical, real world tactics you can use every day to neutralise hostile situations, achieving agreement & commitment, even without

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57:52

What Is The #1 Mistake Every Bad Sales Manager Makes?

TheInquisitor Podcast with Marcus Cauchi ·

2019/04/19

#BillBartlett is #bestsellingauthor of #TheSalesCoachsPlaybook - unleashing the performance code and #DavidHSandler #AwardWinner I had the privilege of interviewing Bill Bartlett about #salescoachingbestpractice. We explore the 7 step Sandler coaching process, 3 power of the 3 P's (permission, potency and protection)discuss in detail: #Hiring #Onboarding #IndividualPerformanceDevelopment #KPI's #Skills #Behaviour #Behavior #Technique #Motivation #Attitude #Headtrash #LimitingBeliefs

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01:08:10

9 Things You Misunderstand About Motivation, Mindset...

TheInquisitor Podcast with Marcus Cauchi ·

2019/04/18

#Firewalker, #glasswalker, #influencer and #coach, @LottieMooreHere chats to me about the myths and facts around motivation and mindset A lot of crap is bandied around about motivation. The fact is, real motivation is intrinsic (i.e. internally generated) and cannot be imposed, beaten into someone, bribed, bullied or cajoled. At best you will achieve a short term uplift in behaviour or performance but it WILL NOT sustain. People do stuff for their reasons not your reasons. And for true motivation to

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