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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:28:54

Fanatical Fridays Episode 14: How to Run Great...

Higher Ed Pulse ·

2020/09/04

How do you run great meetings in a mostly virtual/hybrid meeting world? On this week's episode of Fanatical Fridays, Zach and Mickey discuss strategies for how to run fantastic brainstorms, weekly stand-ups, and one-on-one's when your team isn't all in the same the room. Fresh ideas coming in hot! - - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth

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01:03:30

Episode 59: What Higher Ed Marketers Need to Know...

Higher Ed Pulse ·

2020/09/03

The ROI of Prevention: Setting the Tone for the Future of Your Institution - new EVERFI white paper demonstrating the impact of prevention on all facets of the student lifecyclePrevention Is an Investment, Not an Expense - a blog post Rob wrote for the Association of Governing Boards of Colleges and Universities, repositioning the way campus leaders should view prevention workA recent blog blog Rob authored announcing the Seal of Prevention, a mark of distinction for campuses committed to student

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00:25:15

Fanatical Fridays Episode 13: "Personalization" —...

Higher Ed Pulse ·

2020/08/28

Differentiation — it's more important this fall than ever before for enrollment managers to consider as they craft their recruitment strategies and digital communications. On this week's episode of Fanatical Fridays, Zach Busekrus and Mickey Baines discuss ideas for how enrollment teams can up their "personalization game" in order to stand out in a sea of sameness. - - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth

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00:46:51

Episode 58: How to Transform Random Acts of Marketing...

Higher Ed Pulse ·

2020/08/26

R. Ethan Braden, the Senior Vice President of Marketing and Chief Marketing Officer at Purdue University chats with Zach Busekrus about how he led the university through a massive rebrand...and what lessons he learned about the power of brand, intentional marketing, and community along the way. - - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth

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00:30:05

Fanatical Fridays Episode 12: What Will The Future...

Higher Ed Pulse ·

2020/08/21

How has COVID changed the makeup of enrollment management teams? Does marketing and recruitment in a virtual world require higher education leadership to find different talent? If so, what new skillsets should VPs of Enrollment and Marketing be looking for as they seek to hire admissions counselors and directors? Find out on this week's episode of Fanatical Fridays with Mickey Baines! - - - - Connect With Our Co-Hosts: Mallory

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00:28:39

Episode 57: 10 Creative(ish) Ideas for Email...

Higher Ed Pulse ·

2020/08/20

On this week's episode of the podcast, Zach shares 10 ideas for creative email marketing A/B test that enrollment marketers can, and should, test in their search campaigns and email communication flows in fall of 2020. - - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth Odell https://www.linkedin.com/in/sethodell/ https://twitter.com/sethodell About The Enrollify Podcast Network: The Higher Ed Pulse is a part of

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00:34:34

Fanatical Fridays Episode 11: How to Focus Right Now,...

Higher Ed Pulse ·

2020/08/14

How do enrollment managers best split their "thinking" time between getting the class of 2020 on campus and starting to recruit the class of 2021? What lessons can higher ed marketers learn from Trader Joe's to improve the performance of their digital campaigns? And does Gen Z navigate websites differently than Gen X and Gen Y? Get answers to these questions and more on this week's episode of Fanatical Fridays with Mickey Baines! - - - - Connect With Our Co-Hosts: Mallory

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00:55:17

What Does It Actually Mean to Be an Enrollment Marketer?

Higher Ed Pulse ·

2020/08/13

Why can't admissions operate more like Trader Joe's? What would happen if every enrollment management team had a marketer-in-residence? And what does it actually mean to be an "enrollment marketer"? On this week's episode of the podcast Zach and Will Gribble, Director of Enrollment Marketing at Presbyterian College, wrestle with these questions and many others. Will shares incredible insight into the convergence happening between higher ed admissions and marketing teams and offers a multitude

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00:26:45

Fanatical Fridays Episode 10: How to Work from an RV...

Higher Ed Pulse ·

2020/08/07

Digital brand personality matters more today than ever before. We know that the culture and “feel” of a college/university has a huge impact on a prospective student's decision on whether or not to enroll at said school. In a world where campus visits and recruitment events are not happening, schools need to communicate their brand’s voice…their differentiators…in digital formats. And few are standing out right now. What does digital personality look like? How does differentiation happen when

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00:54:08

If Rand Fishkin Was an Enrollment Marketer: A...

Higher Ed Pulse ·

2020/08/06

A special thanks to Mongoose for making today's conversation possible. Check out their new guide to help you determine what kind of chatbot your school needs at www.mongoooseresearch.com/enrollify He dropped out of college in 2000 to work full-time at his mother’s small business marketing firm...In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers.Today, he is one of the most respected voices in the

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00:31:42

Fanatical Fridays — Episode 9: This Week in...

Higher Ed Pulse ·

2020/07/31

There's a lot going on right now...but it's important to stay focused on the strategies, tools, and tactics necessary to pivot, creatively, as we enter this next recruitment cycle. On this week's episode, Zach and Mickey discuss how to stay focused on the "big rocks", ZeeMee — the social app for prospective students disrupting the admissions space, and a new ad offering from Pandora that might change audio advertising as we know it...forever. - - - - Connect With Our Co-Hosts: Mallory

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00:39:52

Leveraging the Power of Digital Word-of-Mouth: How...

Higher Ed Pulse ·

2020/07/30

“Stories over scores." This notion was one of the foundational pillars behind the creation of ZeeMee — the #1 social media platform for real-time student engagement. ZeeMee helps colleges and universities reduce melt and increase yield through its chat, college communities, roommate match quiz and other powerful engagement tools — it's safe to say they're true disruptors in the #EdTech space. On this week's episode of the podcast, Zach sits down with Vanessa Didyk, ZeeMee's CEO, for a riveting

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00:21:44

Fanatical Fridays — Episode 8

Higher Ed Pulse ·

2020/07/24

This fall will be like no fall before for enrollment marketers. On this week's episode of Fanatical Fridays, Zach and Mickey chat about new strategies for student recruitment in a travel-less and campus visit-less reality. - - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth Odell https://www.linkedin.com/in/sethodell/ https://twitter.com/sethodell About The Enrollify Podcast Network: The Higher Ed Pulse is a part

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01:00:30

Episode 53: Why Your Current Students Are Your Best...

Higher Ed Pulse ·

2020/07/22

We’re living through a moment where peer-to-peer influence is more powerful than ever before. In fact, eMarketer just published some research stating that 70% of Gen Z trusts what their peers say about a brand vs. what a brand says about itself.Yet colleges and universities still struggle to lace their enrollment marketing strategies with authentic student voices.Why is that? Especially when anyone who has worked in admissions knows how crucial student stories are at influencing prospects through

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00:38:32

Fanatical Fridays - Episode 7

Higher Ed Pulse ·

2020/07/17

On this week’s episode of Fanatical Fridays, Zach and Mickey discuss what schools who are facing low numbers ahead of the fall term should do to get back on track. The conversation moves into a discussion about "Cadillac" vs "Kia" schools, and how higher cost schools can tweak brand, value proposition, and communications to beat competition.- - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth

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00:56:58

Episode 52: Understanding The Role UX Design Plays In...

Higher Ed Pulse ·

2020/07/16

You know your website is hugely influential in a student's journey to enrollment...And chances are you've heard of user experience (UX) design...But perhaps you're not entirely sure what it is or why great UX design matters?On this week's episode of the podcast, Zach sits down with Ben Bilow and Kaycee Woodford from mStoner for a riveting conversation on the future of higher education website design. Ben and Kaycee discuss what a recipe for great UX looks like, what specific strategies and tactics

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00:10:28

SecondLook: A Look Inside #StopHateForProfit and How...

Higher Ed Pulse ·

2020/07/15

What is #StopHateForProfit and who's taking part? Should schools stop their advertising on Facebook? What tactics can admissions teams take to address racial inequality? And how does YouTube change to ad length impact supply and demand on the platform for advertisers? Find out on this week's edition of SecondLook. Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's

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00:33:11

Fanatical Fridays - Episode 6

Higher Ed Pulse ·

2020/07/10

On this week’s episode of Fanatical Fridays, Zach and Mickey chat about everything enrollment managers need to know before selecting a new CRM. Mickey outlines the do’s and don’ts of crafting a good RFP, discusses how to make the most of the demo component of the selection process, and shares great insight into the questions that enrollment teams must have answers to BEFORE making a purchasing decision. - - - - Connect With Our Co-Hosts: Mallory

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00:49:25

Episode 51: Why Higher Ed Needs Conversational...

Higher Ed Pulse ·

2020/07/09

There’s a problem with the way we’ve been taught to market and sell—it no longer matches how buyers actually buy things.Think about it—when you’re not talking to someone face-to-face, where do most of your conversations happen? Yup, that's right—they happen over messaging channels like iMessage, Messenger, Slack, WhatsApp, etc. People love communicating with messaging because it’s fast, easy, and actually feels like a conversation—but most business (and enrollment teams!) are still forcing people to

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00:46:32

Episode 50: Becoming Intelligent Admissions Officers

Higher Ed Pulse ·

2020/07/02

Enrollment management teams spend tens of thousands of dollars a year on software to collect data on how prospects move through the applicant journey.But how often is this data actually leveraged to its full potential? And how often are admissions and marketing teams consulting these insights in realtime to better the performance of their recruitment campaigns? On this week's episode of the podcast, Zach sits down with JC Bonilla, Chief Analytics Officer at Element451, to discuss the lack of

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