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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:20:43

The MM+M Podcast with Triple Threat Communications, a...

The MM+M Podcast ·

2021/06/29

Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous?" Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:29:56

The future of health must be equitable, a podcast...

The MM+M Podcast ·

2021/06/25

In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system. Weber Shandwick’s Global Creative Lead for Health Peter Matheson Gay and Executive Vice President, Diversity, Equity and Inclusion, United Minds (a Weber Shandwick Consultancy) Tai Wingfield, discuss the role organizations can play in driving progress to close health equity gaps – from changing

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00:28:10

The MM+M Podcast 6.23.21: ZS’s Jacob Braude

The MM+M Podcast ·

2021/06/24

As COVID-19 vaccination slows in this country, a study finds behavioral nudges may be able to encourage the hesitant to get shots. Jacob Braude, from ZS’s applied behavioral science unit, explains the findings and their commercial applications. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:20:12

The MM+M Podcast 6.15.21: Unpacking the 2021 Agency...

The MM+M Podcast ·

2021/06/15

With the debut of the Agency 100 issue today, MM+M’s Marc Iskowitz is joined by Stephen Madden, editor-and-chief/GM, and Larry Dobrow, executive editor, to discuss the digital and print content package and what it took to get it done. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:42:29

MM+M Marketers@Home 6.10.21: Eli Lilly’s Roni Chase

The MM+M Podcast ·

2021/06/11

Roni Chase, VP of marketing at Lilly and an economist by training, explains why real world evidence (RWE) deserves to play a bigger role in pharma's commercial strategy. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:44

MM+M Podcast with Verywell, a podcast presented by...

The MM+M Podcast ·

2021/06/10

As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs during this long-awaited return to normalcy. Check us out at: mmm-online.comFollow us:YouTube:

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00:42:35

The MM+M Podcast 6.3.21: Juice Pharma’s Forrest King...

The MM+M Podcast ·

2021/06/03

Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:29:07

MM+M Podcast with Phreesia Life Sciences, a podcast...

The MM+M Podcast ·

2021/05/27

The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism. These patient-centric shifts toward convenience, flexibility, personalization and technology-enabled experiences are likely here to stay, and the podcast will explore what these changes mean for healthcare marketers. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:24:45

GCI Health, a podcast presented by GCI Health

The MM+M Podcast ·

2021/05/25

The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams? Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:45

MM+M Podcast with Razorfish Health, a podcast...

The MM+M Podcast ·

2021/05/20

Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the e-book, the Partnership Paradox. In today’s podcast we’ll explore that data and those truths to help marketers solve this partnership paradox. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:25:41

An MM+M sponsored podcast with Splice: Episode 3, a...

The MM+M Podcast ·

2021/05/18

Splice Agency's Andrew Miller and Mike Kelly describe what makes it unique from their employee perspective and how the agency is living its values. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:36:23

Episode 96: Human Data Science’s Murray Aitkin

The MM+M Podcast ·

2021/05/14

How much of an impact did the pandemic have on medicine spending last year? IQVIA’s Murray Aitken joins MM+M’s Marc Iskowitz to provide a rundown on spend and usage trends, as well as the institute’s outlook for all medicine use through 2025. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:25:25

A sponsored MM+M Podcast with Swoop, a podcast...

The MM+M Podcast ·

2021/05/13

Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time. This episode will explore how the technology works, what differentiates the unique segments it can derive from off-the-shelf offerings and how it can be leveraged in a privacy-safe manner. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:28:26

Episode 95 Dr. Charlotte Jones-Burton

The MM+M Podcast ·

2021/05/05

Dr. Charlotte Jones-Burton, WOCIP president and co-founder, discusses the group’s latest initiative, designed to address vaccine hesitancy among the Black and Brown communities by training members of the pharma industry to “demystify” and educate on COVID-19 vaccine clinical trial data. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical

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00:29:33

A sponsored MM+M Podcast with Healthline Media:...

The MM+M Podcast ·

2021/05/04

Brendan McHenry, SVP of sales and strategy at Healthline Media, breaks down how complementary health habits and financial wellness are crucial considerations for chronic condition communities. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:20:48

A sponsored MM+M Podcast with DeepIntent, a podcast...

The MM+M Podcast ·

2021/04/29

Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed. While educating patients and providers alike is paramount for healthcare marketers; many face significant challenges when it comes to measuring and optimizing their HCP and Patient campaigns. The reason for this challenge is that most healthcare marketers require

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00:15:02

Episode 94: Lisa and Bob Mauriello

The MM+M Podcast ·

2021/04/28

Lisa Stockman Mauriello and husband Bob Mauriello, who have been leading a high-profile campaign to gain access to Biogen’s tofersen under so-called expanded access, discuss the drugmaker’s decision this week to make the experimental ALS drug available, but not as soon as they had hoped. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical

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00:26:26

A sponsored MM+M podcast with Healthline Media, a...

The MM+M Podcast ·

2021/04/27

Healthline Media’s VP of Marketing, Kate Gallagher, discusses the importance of diet & nutrition and mental health for those living with chronic conditions. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:26:12

An MM+M sponsored podcast with Splice: Episode 2, a...

The MM+M Podcast ·

2021/04/22

Culture is all about a positive working environment and how we treat one another. It’s a way of interacting in a constructive and respectful way. It’s how SPLICE defines our vision as an agency that is Reinventing the Business of Creativity. But does it really matter for our clients and their business? It absolutely does. In this podcast you will hear from one of the SPLICE founders, Jonathan Peischl, about how a culture-first agency sets itself apart from the pack by making culture a key

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00:27:09

Episode 93: Investigative journalist Surani Fernando

The MM+M Podcast ·

2021/04/21

Fernando and MM+M’s Marc Iskowitz discuss the decision to pause the use of Johnson & Johnson's COVID-19 vaccine, and what marketers can expect when the CDC meets this Friday to make recommendations for the shot’s use. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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683 results

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