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PODCAST

TheInquisitor Podcast with Marcus Cauchi

Marcus Cauchi, Laughs Last Ltd

Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success.I’m always grateful for Reviews and remember to Subscribe

business careers

All Episodes

49:29

10 Tips To Go Nuclear With Your Marketing At No Cost...

TheInquisitor Podcast with Marcus Cauchi ·

2019/04/15

#RianLanigan is a feckless Millennial from #Ratoath in #Ireland who doesn't understand that the path to success is paved with years of hard work. Nor does he understand that you need a bit of grey hair or a massively receding hairline to be taken seriously in corporate boardrooms. Which is why the fact that he has a rapidly growing international client base is even more galling and perplexing. Rian is a next generation digital marketer.He understands that to grow big you have to aim small. He

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02:25

Nuclear Marketing: Skinning the Cat

TheInquisitor Podcast with Marcus Cauchi ·

2019/04/12

How skinning the cat can 6x your revenues! This is 1 of 10 tips #RianLanigan gives on my next podcast to help you increase your revenues by 600% or more. 2 minutes and 26 seconds of pure gold Millennials are lazy, entitled, have a short attention span and expect the Earth. Rian Lanigan proves that is utter bullshit. Fresh faced and depressingly young he may be, but the man knows more about street-fighter marketing than almost anyone I have met in the past 32 years. A relentless tester of his

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47:30

Listen No Further If You Are Easily Offended

TheInquisitor Podcast with Marcus Cauchi ·

2019/03/20

The Evil Bald Genius, #JonMcCulloch, is a brick and mortar marketer whose opinions are frank, forthright and pointed. Don't listen if you are easily offended. He is on a mission to #SaveTheHighStreet. We discuss why brick and mortar marketers generally aren't very good at marketing and why they are leaving s***loads of money on the table, why they struggle to differentiate and why they are letting their market disappear from under them through lack of imagination and not doing even the basics of

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01:03:35

Why Are You Making 9 Stupid Mistakes With Your...

TheInquisitor Podcast with Marcus Cauchi ·

2019/03/18

Louis Gudema, author of the excellent Bullseye Marketing, has developed a 9 point checklist to analyse whether your marketing is effective or not. Louis discusses the common mistakes marketers make and busts a load of myths around what works and what doesn't. He warns us against being tempted away from what works by what is popular and in fashion. Did you realise that email marketing can be nearly FORTY (40) times more effective than social media? (#McKinsey, 2014) Are you using intent data to

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56:30

13 Remarkable Ways To Get Lucky With Your Content

TheInquisitor Podcast with Marcus Cauchi ·

2019/03/15

"Your Press Release is Breaking My Heart" is Janet Murray's warning shot across your bows about the dangers of producing bad, unremarkable, selfish content if you want to capture the attention of journalists to promote your business The past, present & future walked into a bar … it was tense! Do your headlines leave your target audience scrolling on past you to your competition? Are you producing content that is the equivalent of showing strangers photos of your ugly kids or holiday snaps? Is your

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52:23

How To Prevent Your Corporate Sales Training From...

TheInquisitor Podcast with Marcus Cauchi ·

2019/03/13

#BillMorrison, Managing Director of #SandlerCorporateAccounts EMEA explains why #CorporateSalesTraining fails and what to do to ensure you get buy-in & sustainability from the #SalesTeam. We discuss the importance of #training managers so that they can reinforce the learning and turn the new behaviours into habits and what happens if you ignore this critical aspect of training. Drawing on real world experience we discuss the importance of involving the overall P&L owner, the owner of the sales

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01:03:48

Mental Toughness With #GavinIngham: What Separates...

TheInquisitor Podcast with Marcus Cauchi ·

2019/03/05

#GavinIngham is a sales veteran, a #TEDxSpeaker and #founder of #IAm10. He specialises in helping companies build powerful sales teams on a foundation of #MentalToughness. We discuss questions like: What is mental toughness? Can it be developed? How? What separates the winners from the losers in sales? Why do bad habits persist in sales and sales management? What impact can managers have on the performance of a sales team? Why do gaps in management capability exist? How important is management

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51:51

Are You Herding Cats? The Truth About Enterprise Selling

TheInquisitor Podcast with Marcus Cauchi ·

2019/02/27

Best selling author of one of the Top 50 Selling Books of ALL Time (according to Top Sales World Magazine), #SandlerEnterpriseSelling (published by #McGrawHill, #BrianSullivan chats to me about his 30+ year career in big ticket, complex sales and sales management. We chart his journey from #XeroxCorporation to #CapGemini and now as VP of Sandler Enterprise Selling (#SES) at #Sandler. We discuss a number of simple, practical tools that Brian has designed to help enterprise, transactional and channel

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01:00:22

#ScalingUp Your Business Without Losing Control

TheInquisitor Podcast with Marcus Cauchi ·

2019/02/22

Businesses stay small because the owner keeps them that way! #DaveHiatt is a 25 year #Sandler veteran who has run his own #SandlerFranchise and for the past 15 years has been working for Sandler at Home Office. He is the product champion for the #OrganizationalExcellence #OrganisationalExcellence programme. Dave and Marcus discuss the blind spots that are probably holding you back and dive deep into the details of the 6Ps of Leadership for Organisational

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01:03:28

Your Credibility Comes From The Questions You Ask

TheInquisitor Podcast with Marcus Cauchi ·

2019/02/21

#AntonioGarrido, author of #AskingQuestionsTheSandlerWay discusses the power of questions in this lighthearted but not lightweight interview. Plenty of vital information and plenty of laughs. We explore why your credibility comes from the questions you ask not the information that you give. We explain why answering a prospect's questions actually does you harm and does your prospect a massive disservice. We share stories about how we have failed and messed up and how our scar tissue has made us

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57:21

The Unapologetic Saleswoman: Why Women Make Great...

TheInquisitor Podcast with Marcus Cauchi ·

2019/02/20

Fewer than 12% of sales leadership positions are held by women. I interview #LorraineFerguson author of #TheUnapologeticSaleswoman where she explores why women can make a great career in sales. Sales offers high income potential with flexibility, the ability to carve out your own path and to advance on your own merit. Historically there have been many barriers, not least among them, prejudice which has been rife. That said, many women don't see themselves conceptually as salespeople despite the fact

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01:02:15

Why Are Your People Your Greatest Liability?

TheInquisitor Podcast with Marcus Cauchi ·

2019/02/15

Would it surprise you that the average length of time a company has been breached before a cyber-attack or physical theft happens is 242 days. #JennyRadcliffe is the #PeopleHacker. Her company, #HumanFactorSecurity helps corporates mitigate the single biggest threat to your security. This weak point is responsible for 80-90% of breaches of security in corporates. £millions are spent each year on IT & physical security - firewalls, password access management, email security, identity badges,

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59:01

Motivational Management: Coaxing The Best Out of...

TheInquisitor Podcast with Marcus Cauchi ·

2019/02/01

Mike Crandall and I discuss true Motivational Management (Audiobook). None of the ra-ra crap you read about or have to suffer at sales kick-offs when some snake oil salesman tries to get you pumped up and within days you are back to performing like you always have. This is the stuff of champions Motivation comes from within every person. It is every manager's job to uncover it, stoke it and direct it to ensure that a salesperson's personal goals are aligned with their corporate goals in order to get

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54:24

Why More Has Changed in the Channel Over the Last 18...

TheInquisitor Podcast with Marcus Cauchi ·

2019/01/20

The devil is in the detail. #JayMcBain, #Forrester's lead analyst on all things #Channel says that "More has changed in the last 18 months than in the previous 36 years". Listen to find out what and why. Jay explains why 96% of MSPs can't scale beyond 10 people and why 70% of MSP owners are working incredibly long hours for average margins that are barely break-even. We discuss what effect is that having on their businesses, the global trend towards consolidation, recruitment of talent and customer

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40:23

#ProfitFirst - Why Profit is Sanity and Revenue is...

TheInquisitor Podcast with Marcus Cauchi ·

2019/01/09

Entrepreneurs! Listen to to my interview with Mike Michalowicz and learn how to liberate yourself from entrepreneurial poverty! Are you sick of being a cash crop for the taxman? Are you tired of working stupid hours, building a "successful" business yet you get to keep too little money? Do you know which traditional business practices are holding back your financial freedom? What prevents you from optimising your efficiency & effectiveness in your business? The traditional accounting model of

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45:41

Win or Learn - Why Accountability Matters with Hamish...

TheInquisitor Podcast with Marcus Cauchi ·

2018/12/20

Accountability is freedom. It should never be used as a stick. Instead it should be used to ensure you and your people win or learn. Certainly, there will be some instances where a failure to perform will result in termination of a salesperson or a partner, but Hamish Knox explains how and why an accountability culture increases clarity, encourages personal responsibility and drives predictable results. Almost no one comes to work wanting to do a bad job. As a manager it is your job to find the best

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53:02

Partner Centric Channel Enablement for Scale Ups

TheInquisitor Podcast with Marcus Cauchi ·

2018/12/13

I interviewed Cees Quirijns, co-Founder of #Portland Europe (www.portland.eu) about the channel blindspots, traps, pitfalls and mistakes vendors commonly make that prevent their channel from maximising sales. We explore vendor-partner psychology and the mismatches channel managers need to prevent. We explore the #HypeCycle, #EnablingTechnologies, #ChannelBestPractices, #ChannelPartnerMotivation This is a very frank, no holds barred interview that is completely packed with pragmatic content you can

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53:53

MakingChannelSalesWork: A Future With A Smile In It

TheInquisitor Podcast with Marcus Cauchi ·

2018/11/23

I interviewed #DarraghPower who is a global corporate trainer for a major software vendor. We discussed how the changing channel environment is presenting opportunities and threats to vendors and service providers. We explore how you as vendors and partners need to better align with the changing requirements of your end user customers. We delve deep into how the increased complexity of the buyer-seller-end user environment requires a very different sort of channel sales professional & channel

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46:08

Selling Financial Services

TheInquisitor Podcast with Marcus Cauchi ·

2018/11/11

Veteran of the UK financial services industry, Nick Chisnall, discusses the challenges and future of selling financial services. We pinpoint several common obstacles to success and how to fix them both for advisers and managers. #IFA #IndependentFinancialAdvisor #FinancialServicesSales #ManagingFinancialServicesSales #FinancialServices #WinningMoreSales #WinMoreSales #GrowingYourIFAPractice #TiedAdvisorSales -- If you are the owner or CEO of a technology company and your goal is to grow your

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25:54

David Sandler Was My Dad: Here's What I Learned

TheInquisitor Podcast with Marcus Cauchi ·

2018/11/11

This has to be one of my favourite interviews ever. Doug Sandler tells Marcus what he learned from his father, David H Sandler! If your life has been touched by David Sandler's work this is a must listen conversation. Doug will be familiar to #Sandler clients and trainers who have listened to the #BestOfSandler Collection because he is "Dougie" of baseball and school bus fame. Doug is a big boy now! He's a husband, father, very successful podcaster, entrepreneur and author of the excellent book

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