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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

18:58

David Avrin Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/07/23

We are so excited that our listeners got to meet one of Rory’s early mentors and good friends David Avrin, so prepare yourself for a lot of bro-love going around! But that is not to say that there were no major takeaways; there are heaps of things to learn from this interview! In this recap episode, Rory and AJ each highlight three things that stood out to them from the conversation about speaking as a job and a business. Because although what you see on stage might seem glamorous, there is a great

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38:51

Building A Sustainable Speaking Business with David...

Wealthy and Well-Known Podcast ·

2020/07/21

Thinking about quitting your day job to become a professional speaker? Hang on a minute. What you have to understand is that the speaking part is not the business—landing the gig is. There is far more to it than being passionate, getting on stage, and inspiring others with your story. Our guest today, David Avrin, has a systematic process for acquiring keynotes and growing a keynote business. He is one of the most in-demand customer experience and marketing speakers in the world and has authored

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13:50

Dave Hollis Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/07/16

Sometimes, a different approach is not only possible but also necessary when it comes to building your own personal brand. This was the key takeaway from our powerful interview with Dave Hollis, former President of Worldwide Theatrical Distribution at the Walt Disney Company. After releasing some of the biggest movies in history, Dave realized that he had built many brands, which gave him unique insights into building his own one. We unpack some of those insights in this episode, in which AJ and

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27:22

Embracing Vulnerability as Your Superpower Dave Hollis

Wealthy and Well-Known Podcast ·

2020/07/14

What if you’d worked hard so hard to create a brand with all the right optics and suddenly, it all came crashing down? Dave Hollis, today’s guest, experienced this when his wife Rachel wrote her renowned book, Girl, Wash Your Face. Rather than having the devastating effects he feared, Dave instead witnessed more authentic connections than he’d ever seen. This seismic moment showed Dave that a different brand-building approach was not only possible but also necessary. As former President of Worldwide

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21:41

Nick Onken Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/07/09

In today’s special episode, we reflect on our powerful interview with photographer extraordinaire, Nick Onken. Not only was he a great guest, but he also drove home important points that we sometimes overlook in our brand-building endeavors. Some of our main takeaways from the interview include the role that photography plays in connecting with people online, how elevated realism makes your pictures jump out, and the importance of having cohesive pictures and captions. Along with this, we consider

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31:16

Using Elevated Realism to Build the Visual Identity...

Wealthy and Well-Known Podcast ·

2020/07/07

The visual identity of your brand is especially important in conveying your message, and photography plays a vital part in creating those visuals. Nick Onken is a world-renowned photographer, host of the NION Radio Podcast, and a creative entrepreneur devoted to inspiring the world to activate their creativity. His focus is around elevated realism, and in today’s episode, we’re going to talk about how the elevated realism that Nick creates relates to the visual identity of your brand. Nick shares

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12:12

John Ruhlin Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/07/02

You don’t need millions of followers to create millions of dollars. Instead, you can develop deep connections with a few clients. That’s one of the key insights from our previous episode featuring John Ruhlin, an expert in client gifting. Today, AJ and Rory share their top three takeaways from the valuable conversation with John. We talk about our number one takeaway, the ‘love bomb’, which involves dropping a massive amount of love and attention on a select group of people. AJ and Rory experienced

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36:09

Unlock Loyalty and Strengthen Your Network with John...

Wealthy and Well-Known Podcast ·

2020/06/30

Relationships are the bedrock for most businesses. John Ruhlin, today’s guest, is a speaker, author, and master of giftology, a marketing strategy that solidifies your relationships and builds stronger networks. There are few better pitches for the power of giving gifts than John’s own journey. From Ohio farm boy to becoming the top performer for one of the world’s most recognized brands — John’s success has been propelled by the power of radical generosity. We discuss the ins-and-outs of giftology

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14:57

Kristen Giese Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/06/25

Our recent interview with Kristin Giese did not fail to deliver several ah-ha takeaways that we are highlighting in this episode. Our conversation with her was all about getting booked on television, and, as you will hear from Kristin, you need to up the entertainment value rather than concerning yourself too much with the information. Because television is primarily about entertaining viewers with embellished stories and drama! That is not to say that you should be anyone other than yourself,

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45:06

What It Takes to Make It On Television with Kristin...

Wealthy and Well-Known Podcast ·

2020/06/23

Today’s show is a rare occurrence because we’re introducing you to someone who is neither a client nor someone from the industry that we know personally. Her name is Kristin Giese, and she cold pitched us to be on the podcast. We hear from at least four people every week who want to come on the show and we turn down most of them, but in this instance, a couple of factors played a role in us inviting Kristin on. She has outstanding results and her message is of direct relevance to our audience. She

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16:54

Angie Lee Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/06/22

One of the most important points that jumped out from our recent conversation with Angie Lee was that it took her two and a half to three years to even get started and see traction in her business. If you are not willing to dedicate yourself to the mission of building your brand for at least five years, don’t bother getting started at all, because this is a long game. And we don’t mean this to be a discouraging fact but something that motivates you to keep going when it is tough.

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36:47

Going Pro with Digital Marketing with Angie Lee

Wealthy and Well-Known Podcast ·

2020/06/16

Our guest on the show today says she was not cut-out for college. She hated every minute of it until she eventually dropped out and pursued her dream of merging her love for health and wellness with her then-new interest in digital marketing. Today, Angie Lee knows that this was the only path for her since she always knew she was a businesswoman rather than a dietician—which is what she studied for. Her podcast has millions of downloads and she has one of the best personal development events for

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18:52

Chris Harder Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/06/11

For anyone who is into direct sales or is interested in exploring this option, the episode we had with Chris Harder is a must-listen. We speak to him about the benefits of this business model, and he shares how he and his wife have maintained direct sales as part of the income stream through the years, despite the many other sources of income they have. Chris talks about the difference between a personal brand and a media brand and how this distinction will help you to understand what you want to

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37:33

Getting Your Slice of the Personal Brand Pie with...

Wealthy and Well-Known Podcast ·

2020/06/09

Chris Harder, our guest on the show today, is generous and humble, and still invests loads of time into his personal development despite his entrepreneurial success. Rory met Chris at a high-level mastermind, programs that the latter not only teaches but also participates in and learns from as a self-proclaimed “self-development junkie”. This is someone who has built a monster personal brand from the ground up and has done it right. His podcast is called For the Love of Money which is his biggest

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19:20

Anton Gunn Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/06/08

Welcome to another special recap edition of the podcast. Today on the show we are diving into our interview with Anton Gunn, a former senior advisor to President Barack Obama. Anton has a master’s degree in social work from the University of South Carolina and is one of the most authoritative voices on socially conscious leadership. He is also the bestselling author of The Presidential Principles and an international speaker and consultant. During our interview, Anton shared some really useful and

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57:43

Bonus Episode: Responding Versus Reacting to...

Wealthy and Well-Known Podcast ·

2020/06/03

Today we introduce our listeners to a good friend and client of ours who we look up to and whose work we respect deeply. He is Anton Gunn, a former senior advisor to President Barack Obama. Anton is one of the most authoritative voices on socially conscious leadership, with a master’s degree in social work from the University of South Carolina. He is the bestselling author of The Presidential Principles and an international speaker and consultant who has worked with, among others, organizations such

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14:22

Sazan and Stevie Hendrix Recap: Highlights from the...

Wealthy and Well-Known Podcast ·

2020/05/29

Do you ever think you’re too old to join Tik Tok? If we learned anything from our conversation with Sazan and Stevie Hendrix, it’s that you’re never too old to create fun and relatable content and that just being present is half the battle. Today, we bring you another special recap edition of the show, where AJ and Rory debrief and summarize Rory’s recent interview with legendary influencers, Sazan and Stevie Hendrix. We spend the first few minutes of the episode just riffing about how cool and

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44:53

Truly Connecting with and Growing Your Social Media...

Wealthy and Well-Known Podcast ·

2020/05/26

We all have social media accounts, but do we know how to utilize them effectively to leverage our audience and grow our brand? Today’s guests have a few ideas about how to truly connect with your audience, grow your following, and create relatable content. If you’re already one of their millions of followers, you already know that Sazan and Stevie Hendrix are the coolest couples in social media. Together, they have built a loyal following on Instagram, YouTube, and even Tik Tok.

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13:23

Mike Johnson Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2020/05/21

Welcome to this special reality TV recap edition of the show where AJ and Rory chat about their recent interview with Mike Johnson! One of the biggest takeaways for today is the idea of being yourself, and you’ll hear about how Mike’s authenticity on camera can teach brand builders so many lessons. Other big talking points from today's recap are how one platform can be used to catapult you into others, the connection between reach, results and reputation in the brand-building formula, and a whole

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21:59

Putting the ‘Real’ Back into Reality TV with Mike...

Wealthy and Well-Known Podcast ·

2020/05/19

Today's show is all about reality TV and the role that being vulnerable and authentic plays in building a personal brand, and who better to talk to about this than Mike Johnson? If you haven’t heard of Mike yet, he is the man all of America has fallen in love with since his appearance on The Bachelorette and Bachelor in Paradise! What many people don't know about Mike is that he is actually an Air Force vet, but after he auditioned for The Bachelorette on a whim, he has since fallen into the

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