x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

education how to

All Episodes

00:56:58

Episode 52: Understanding The Role UX Design Plays In...

Higher Ed Pulse ·

2020/07/16

You know your website is hugely influential in a student's journey to enrollment...And chances are you've heard of user experience (UX) design...But perhaps you're not entirely sure what it is or why great UX design matters?On this week's episode of the podcast, Zach sits down with Ben Bilow and Kaycee Woodford from mStoner for a riveting conversation on the future of higher education website design. Ben and Kaycee discuss what a recipe for great UX looks like, what specific strategies and tactics

en

00:10:28

SecondLook: A Look Inside #StopHateForProfit and How...

Higher Ed Pulse ·

2020/07/15

What is #StopHateForProfit and who's taking part? Should schools stop their advertising on Facebook? What tactics can admissions teams take to address racial inequality? And how does YouTube change to ad length impact supply and demand on the platform for advertisers? Find out on this week's edition of SecondLook. Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's

en

00:33:11

Fanatical Fridays - Episode 6

Higher Ed Pulse ·

2020/07/10

On this week’s episode of Fanatical Fridays, Zach and Mickey chat about everything enrollment managers need to know before selecting a new CRM. Mickey outlines the do’s and don’ts of crafting a good RFP, discusses how to make the most of the demo component of the selection process, and shares great insight into the questions that enrollment teams must have answers to BEFORE making a purchasing decision. - - - - Connect With Our Co-Hosts: Mallory

en

00:49:25

Episode 51: Why Higher Ed Needs Conversational...

Higher Ed Pulse ·

2020/07/09

There’s a problem with the way we’ve been taught to market and sell—it no longer matches how buyers actually buy things.Think about it—when you’re not talking to someone face-to-face, where do most of your conversations happen? Yup, that's right—they happen over messaging channels like iMessage, Messenger, Slack, WhatsApp, etc. People love communicating with messaging because it’s fast, easy, and actually feels like a conversation—but most business (and enrollment teams!) are still forcing people to

en

00:46:32

Episode 50: Becoming Intelligent Admissions Officers

Higher Ed Pulse ·

2020/07/02

Enrollment management teams spend tens of thousands of dollars a year on software to collect data on how prospects move through the applicant journey.But how often is this data actually leveraged to its full potential? And how often are admissions and marketing teams consulting these insights in realtime to better the performance of their recruitment campaigns? On this week's episode of the podcast, Zach sits down with JC Bonilla, Chief Analytics Officer at Element451, to discuss the lack of

en

00:42:07

Fanatical Fridays - Episode 5

Higher Ed Pulse ·

2020/06/26

A Renewed Focus and a Moment of Truth for MarComm Teams - Rob Zinkan - - - -Connect With Our Co-Hosts:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odellhttps://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Generation AI and

en

00:51:35

Episode 49: A Moment of Truth for University...

Higher Ed Pulse ·

2020/06/25

For years, marketing teams at colleges and universities have been output focused.Their primary goal has been to serve enrollment management, advancement, student services, etc., by taking work orders and producing deliverables like videos, email templates, and billboards with little-to-no accountability surrounding the ROI of their efforts.But Rob Zinkan, a Vice-President at RHB (a higher education consultancy), believes that COVID-19 will bring about the end of this era. On this week's episode,

en

00:36:04

Fanatical Fridays - Episode 4

Higher Ed Pulse ·

2020/06/19

Colleges and universities spend a lot of time and money thinking about website user experience design, but what about the user’s experience beyond the website? How can enrollment management teams design brand consistent, compelling experiences and communications in email, phone calls, texts, and campus visits? Find out on today’s episode of Fanatical Fridays with Mickey Baines!- - - - Connect With Our Co-Hosts: Mallory

en

00:49:55

Episode 48: How High School Students Are Consuming —...

Higher Ed Pulse ·

2020/06/18

Over the last year, ad recall on social media increased by 15% amongst all high school grades — according to Glacier's 2020 Gen Z Media Report.Gen Zs are not just using social media to communicate with friends or for entertainment; they’re using it to rapidly access meaningful information.What's more interesting? Based on the results of college and university ad recall surveys conducted by Glacier, the three most expensive advertising channels (music streaming, television, and billboards) report the

en

00:13:55

SecondLook: ROI of Content Marketing, How to Expertly...

Higher Ed Pulse ·

2020/06/16

Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content marketing? How should new marketing channels be tested and evaluated without wasting budget? And what advice should marketers heed while re-evaluating 2020 and 2021 marketing strategies? Find on this week's edition of SecondLook by Enrollify.Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes

en

00:37:51

Fanatical Fridays – Episode 3

Higher Ed Pulse ·

2020/06/12

Why do so many college admissions webinars stink? Why is it that so many enrollment management teams still fail to A/B test their email communications? And what can admissions teams focus on over the next 7 days to move the needle on their enrollment marketing efforts? Snag creative answers to these tough questions by tuning into this week’s episode of Fanatical Fridays with Mickey Baines.- - - - Connect With Our Co-Hosts: Mallory

en

00:55:36

Episode 47: How Enrollment Marketers Can Build Their...

Higher Ed Pulse ·

2020/06/11

Higher education is in the midst of major disruption. Major layoffs are happening as departments restructure in an effort to consolidate resources as a result of the economic effects associated with COVID-19…some institutions have even closed their doors for good.As such, the job market for education professionals just got more competitive. On this week’s episode, Zach Busekrus chats with Dr. Colby Jubenville who is, among many other things, an international speaker, author, educator and coach,

en

00:10:40

SecondLook: How Poor User Experience Could Now Hurt...

Higher Ed Pulse ·

2020/06/09

Why should your "About" page read more like a business card? How could a poor user experience on your website hurt your Google search results rankings? And with schools looking to adopt text messaging as a new form of prospective student communication, what are the majors do's and don't to be aware of? Find out on this week's edition of SecondLook.Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published,

en

00:34:46

Fanatical Fridays – Episode 2

Higher Ed Pulse ·

2020/06/05

Should enrollment management teams operate like OPMs? Why does every college press release sound the same? Is there a correlation between “joyful” copy on a landing page and an increase in new leads? Find out the answers to these questions and more on this week’s episode of Fanatical Fridays with Mickey Baines. Our goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment marketing teams from the rest of the pack. Subscribe to the Enrollify Podcast to

en

00:39:40

Episode 46: Making Sense of the Many College Student...

Higher Ed Pulse ·

2020/06/04

Over the past several weeks, a number of colleges, universities, and higher education market research firms, have published their results from recent surveys on how college students are faring in these unprecedented times. Surveys from Niche, Georgetown University, the Higher Education Data Sharing (HEDS) Consortium, Simpson Scarborough (and a plethora of others), were conducted to garner insight into current student sentiments around distance learning, opening campus in the fall, their mental

en

00:10:40

SecondLook: How Admissions Teams and Virginia's...

Higher Ed Pulse ·

2020/06/02

What did Kira Talent's survey of over 250 admissions teams reveal about enrollment marketers' largest concerns? Outside of online learning and affording tuition, how are Virginia's college students fairing amid COVID-19? And how can you utilize Facebook Shops to create a digital resource "storefront" for prospective student? Tune in to SecondLook to find out!- - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth

en

00:47:12

Introducing, Fanatical Fridays with Mickey Baines — ...

Higher Ed Pulse ·

2020/05/29

Our goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack. We’re going to riff on the latest marketing and technology trends shaping enrollment management, share insights into what we’re “noodling” on in with respect to admissions and marketing in any given week, and give you really specific, tactical advice on how to move the needle in your context over the next 7 days. In short, we’re going to have a lot of

en

01:00:19

Episode 45: How to Transform Your University’s...

Higher Ed Pulse ·

2020/05/28

If we had a dollar for every time an enrollment marketer has complained to us about their school's website, Enrollify would be a Fortune 500 company 😏.Here's the reality — you don't need just need a prettier website. What you do need is a website built on a modern CMS (Content Management System) that empowers you to attract, engage, and delight users from their very first visit all the way through graduation (and beyond!).On this week's episode, Zach chats with Luke Summerfield who is the

en

01:10:31

Episode 44: Leveraging Uncertainty — What Enrollment...

Higher Ed Pulse ·

2020/05/21

Last week, 57% of high school seniors reported that they were reconsidering their college options in a survey conducted by Niche.com. Yup, you read that right...over half of high school seniors aren't sure where they'll end up this fall. On this week's episode, Zach engages Will Patch — who heads up enrollment marketing strategy at Niche (the largest school search site on the internet) — in a riveting conversation around the aforementioned survey results, Niche's latest education website

en

00:10:53

SecondLook: BigTech x HigherEd, 3 Ways to Adapt Your...

Higher Ed Pulse ·

2020/05/19

Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:SecondLook on SpotifySecondLook on Apple PodcastsSecondLook on Google Podcasts (coming soon!) - - - -Connect With Our Co-Hosts:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth

en

607 results

Similar Podcasts

Science Talk

Albert Einstein College of Medicine

五分钟心理学

柠檬心理

Daily Facts

Amalia Dupray and Montgomery Jones.

Les dents et dodo

BFMTV

Veterinary Clinical Podcasts

The Royal Veterinary College