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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:11:14

SecondLook: Most Common SEO Mistakes of 2020,...

Higher Ed Pulse ·

2020/04/28

What did SEMRush's report on 310 million web pages, 28 billion links, and 6 trillion images uncover about the most common SEO mistakes of 2020? Why was Facebook's Campaign Budget Optimization mandate in February so poorly received, and then reversed? And what should you expect from the rollout of LinkedIn Stories? Tune in to find out!- - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth

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00:56:38

Episode 40: The Past, the Present, and the Future of...

Higher Ed Pulse ·

2020/04/23

In 2020, colleges and universities are projected to spend close to $2 billion on social media advertising. Therefore, it's hard to believe that only ten years ago, even major institutions like the University of Virginia, the University of Notre Dame, and West Virginia University were just getting set up with a Facebook page. On the show this week, Zach sits down with Kasandrea Sereneo the founder of #HigherEdSocial to discuss the past, the present, and the future of social media in higher

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00:10:08

SecondLook: Pilot Episode

Higher Ed Pulse ·

2020/04/21

SecondLook is the podcast version of Enrollify’s weekly newsletter, The Minute. Think of it as your weekly dose of higher-ed marketing trends that are worth keeping tabs on! This week, we look at how COVID-19 has impacted Google Search trends, why it's prime time to try advertising on Twitch, and what language you should avoid using in communications to prospective students during these unprecedented times.- - - - Connect With Our Co-Hosts: Mallory

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00:39:16

Episode 39: Words Really Matter — Ideas for How...

Higher Ed Pulse ·

2020/04/16

When was the last time you audited your communications flow? Or how about the last time you took a hard look at the copy in the search campaign letters you office sends to suspects each year? If it’s been a minute, this episode is for you. On the show this week, Zach sits down with Jeremy Tiers from Tudor Collegiate Strategies to discuss why words really matter and to share ideas for how schools can develop more personalized, empathetic, and engaging communications experiences — especially in the

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00:42:08

Episode 38: How to Communicate Appropriately with...

Higher Ed Pulse ·

2020/04/09

How to Communicate Appropriately with Students During COVID-19: A 5 Step Guide for College - - - -Connect With Our Co-Hosts:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odellhttps://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include

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00:36:33

Episode 37: How Students' College Research Patterns...

Higher Ed Pulse ·

2020/04/02

Have you thought about what it might be like to be a high school senior right now? Prom has been cancelled, basketball and soccer seasons have been cut short, and there’s a good chance you won’t be going to college this fall (well, at least not physically). We wanted to better understand how the search behavior of high school seniors and high school juniors has changed as a result of COVID-19, so we sat down with Alex Stepien, the CEO of Cappex. Cappex is a platform that helps bridge the gap

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00:31:40

How Higher Education is Creatively Responding to...

Higher Ed Pulse ·

2020/03/26

The Keep Teaching Community: https://keep-teaching-resources-for-higher-ed.mn.co/share/zcTzuEj_gszfyTfc?utm_source=manualWorking Virtuallyby Trina Hoefling (Amazon link)When Things Fall Apart: Heart Advice for Difficult Times by Pema Chodron (Amazon link) - - - -Connect With Our Co-Hosts:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odellhttps://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher

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00:36:04

Episode 35: How to Successfully Move Higher Ed...

Higher Ed Pulse ·

2020/03/19

If you’re an enrollment marketer using Salesforce as your CRM and/or SIS and you’re looking for an end-to-end management solution for your recruitment and/or on-campus events, Chris, Kristen, and the entire Blackthorn team are your people. For more information on Blackthorne.io, visit Blackthorn.io. - - - -Connect With Our Co-Hosts:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth

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00:21:42

Episode 34: The Frantic Move Online: A Real-Time Look...

Higher Ed Pulse ·

2020/03/13

To say it has been a crazy week might be the greatest understatement of 2020. We’re a weekly podcast, but in light of all of the fear, confusion, and frustration plaguing higher education as a result of COVID-19, we’re bringing you this special edition. Around the world, nearly 300 million students have been sent home over coronavirus fears. Universities are scrambling to create plans in the event of a local outbreak, and for many, the answer is to move courses online. Yesterday, Zach Busekrus

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00:39:34

Episode 33: What GEM Professionals Need to Know About...

Higher Ed Pulse ·

2020/03/12

Erin Fields is not only currently pursuing a Master’s in Integrated Marketing and Communications at West Virginia University, she’s also a graduate assistant at WVU’s Office of Graduate Admissions and Recruitment. On this week’s episode of the podcast, we feature the story of Erin’s journey to graduate school and ask her hard questions about how being a grad student influences the way she helps recruit future grad students. Erin transparently shares about the research she conducted as she

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00:47:46

Episode 32: Making the Case for Independent Schools:...

Higher Ed Pulse ·

2020/03/05

"Gone are the days when we could just rest on our laurels and meet our enrollment goals”, says Angela Brown, the Director of Marketing and Communications at Flint Hill School, a K-12 independent school located in Oakton, Virginia. On this week’s episode, Zach Busekrus chats with Angela about the greatest opportunities and challenges that the independent school market faces in 2020. Angela discusses the importance of knowing who you are and owning how you’re different in an increasingly crowded

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00:41:30

Episode 31: The Clock is Ticking — A Conversation...

Higher Ed Pulse ·

2020/02/27

This week, The Chronicle of Higher Education published an article noting that 6 in 10 colleges missed their fall enrollment goals (these results come from The Chronicle’s most recent enrollment survey of close to 300 colleges and universities). To say that higher ed is in facing serious challenges, is an understatement — “crisis” might be a more appropriate word. The good news? We’re living through one of the greatest moments of innovation in history. And where there is innovation, there is

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00:38:39

Episode 30: Changing Perceptions through Connection —...

Higher Ed Pulse ·

2020/02/13

International student enrollment has been on the decline since the fall of 2016, and, according to estimates from NAFSA, has cost the US economy $11.8 billion and more than 65,000 jobs. In an interview with CNN from last November, Rachel Banks, the Director of Public Policy at NAFSA said, "There's many variables, but largely it's been the policies and rhetoric from the current administration that's really driven the numbers to move in that direction.” This current reality has been dubbed “The Trump

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00:31:05

Episode 29: Why There’s No Such Thing as a Stealth...

Higher Ed Pulse ·

2020/02/06

If you have ever worked in an enrollment office or marcomm department for any educational institution, you’re probably already familiar with the term “stealth applicants” — a term commonly used to refer to applicants who show up in the system without any previous interaction with your brand. Enrollment managers, admissions officers, and higher ed marketers alike have used this term for many years to describe the seemingly unstoppable force of a certain number of prospective students that will

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00:28:05

Episode 28: Why I Transitioned from Advising to...

Higher Ed Pulse ·

2020/01/30

Jessica Cox started her career in higher education working in advising at Manhattanville College in Purchase, New York. Manhattanville College’s advising office is anything but typical — it operates more like a customer success department than it does a customer service department, which means that Jessica was intimately involved in ensuring that students AND alumni were thriving during the program and after graduation. After almost three years, Jessica decided to take what she’d learned while

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00:55:28

Episode 27: The Future of Student Lifecycle...

Higher Ed Pulse ·

2020/01/23

Have you ever walked through the application process at your institution? From initial inquiry all the way through deposit? If you have, were you surprised by the amount of friction you encountered along the way? On this week’s episode, Zach Busekrus sits down with Sasha Peterson, the CEO of TargetX, to discuss the future of student lifecycle management. Sasha casts a new vision for reimagining the student experience and explores the various roles that technology, process, and humans play in the

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00:44:58

Episode 26: Is it Time to Leave Higher Education? ...

Higher Ed Pulse ·

2020/01/16

In higher education, we talk a lot about the massive disruption happening in terms of how prospective students research, evaluate, and ultimately “buy” education. We talk less about the disruption happening on the professional side of things — the massive restructuring and regime changes affecting admissions and marketing folks at all levels, but especially at the graduate level. On this week’s episode, we feature a conversation between Zach Busekrus and Dr. Ray Lutzky on professional development

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00:26:03

Episode 25: How to Recruit for Innovative, Niche...

Higher Ed Pulse ·

2020/01/09

Marissa Hairston spends her days talking with police officers, teachers, and business professionals about why they want to pursue a master’s degree in fashion design…yes, you read that correctly! On this week’s episode of the Enrollify Podcast, Marissa lends insight into how she recruits for very niche, innovative, and progressive graduate programs that are designed to move the fashion industry forward.- - - - Connect With Our Co-Hosts: Mallory

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00:17:24

Episode 24: How to Recruit for a Diverse Pool of...

Higher Ed Pulse ·

2019/12/19

How do you best divide your time when you’re responsible for recruiting for more than 25 graduate programs as a one woman show? On this week’s episode of the Enrollify Podcast, Michelle Rubado shares a model she’s developed for how to get the content, goals, and insight she needs from faculty to successfully recruit for their programs. Michelle explains her “A, B, C” package model which forces faculty to choose from one of three promotional packages for each program Michelle recruits for. This has

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00:25:37

Episode 23: The Changing Relationship Between College...

Higher Ed Pulse ·

2019/12/12

Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, joins the Enrollify Podcast for a discussion on the growing importance of brand in higher education and how to get the “C-suite” (presidents and cabinet members) to become brand ambassadors. In a recent article published in Inside Higher Ed, Bill argued that the greater investment an institution makes in branding and marketing, the more active the university president must be. As institutions begin to decentralize communications in

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