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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:25:37

Episode 23: The Changing Relationship Between College...

Higher Ed Pulse ·

2019/12/12

Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, joins the Enrollify Podcast for a discussion on the growing importance of brand in higher education and how to get the “C-suite” (presidents and cabinet members) to become brand ambassadors. In a recent article published in Inside Higher Ed, Bill argued that the greater investment an institution makes in branding and marketing, the more active the university president must be. As institutions begin to decentralize communications in

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00:27:07

Episode 22: Everything Hinges on Marketing — A...

Higher Ed Pulse ·

2019/12/05

Dr. Edward Herrelko has quite the diverse resume — some of his professional stints include working for Tony Robbins, leading a marketing agency, and working as a dean at Southern California Seminary. Edward is currently the Executive Director of Marketing & Communication, and the Chief Marketing Officer at Dallas Theological Seminary. Edward believes that “everything hinges on marketing” and that today’s graduate enrollment management teams must become experts in executing data-driven campaigns that

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00:22:42

Episode 21: From ABC News Anchor to Higher Ed...

Higher Ed Pulse ·

2019/11/27

Emily has always loved telling stories. After graduating with a degree in journalism from the University of Ohio, she got a job as a reporter at the local ABC in South Bend, Indiana. After years of finding, crafting, and sharing local news stories with audiences in Indiana’s third largest city, Emily desired to tell a new kind of story — one that could have more of a direct impact on her community. In May of this year, Emily took a job at Notre Dame as the Assistant Director of New Media to tell

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00:19:28

Episode 20: Developing a Strategic Enrollment...

Higher Ed Pulse ·

2019/11/21

This week, we feature a conversation with Corynn Myers, Digital Marketing Manager at the University of Michigan, who discusses the importance of data and the feedback loop in developing a high-powered, results-oriented marketing strategy. Corynn shares insight into why the University of Michigan decided to "break up" with their vendors and bring creative talent back in house and the important role data plays to connect otherwise siloed teams at her institution. Corynn challenges higher ed marketers

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00:21:03

Episode 19: How Midland University Differentiates...

Higher Ed Pulse ·

2019/11/15

We sat down with Danielle Richter, Director of Marketing and Recruiting for Grad Professional Programs at Midland University, to discuss how to better the student experience from initial website inquiry through graduation. A couple of years ago, Danielle and her team decided to overhaul their internal processes for managing prospects, inquiries, and applicants. Midland decided that becoming known as “the helpful university” would be one of the ways they would differentiate themselves in the

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00:15:28

Episode 18: The Briefing– A Quick Digest of the...

Higher Ed Pulse ·

2019/11/07

This week, we feature 4 noteworthy trends from The Minute, Enrollify's weekly news update that covers the latest in Higher Education Marketing. Tune in to hear about WhatsApp's launch of "Status" (coming 2020), tips to optimizing your blog for those pesky "blog skimmers", a breakdown of deepfakes (and what those things are anyway), and lastly, some key findings from LinkedIn's recent survey of hundreds of students and alumni.- - - - Connect With Our Co-Hosts: Mallory

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00:39:32

Episode 17: The Great, Good, Bad, and Ugly of Slate...

Higher Ed Pulse ·

2019/10/24

So, you’ve heard of Slate — but you’re wondering whether or not it’s really worth the investment of time, money, and effort to make the switch to a new CRM. On this week’s episode of the Enrollify Podcast, we feature a conversation with Zach Campion from Marymount University on all things Slate. Zach has spent almost three years working in the platform and helped assist in the migration process from Marymount’s old CRM to Slate. Zach shares honest insights into what he wished he had known before

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00:37:46

Episode 16: Recruitment Tactics Have Dramatically...

Higher Ed Pulse ·

2019/10/10

A few years ago, enrollment managers couldn’t stop talking about how Millennials were disrupting the traditional student recruitment process — and now they can’t stop talking about Generation Z (people born in the mid 1990's to the early 2000's). On this week’s episode of the Enrollify Podcast, we chat with Bart Caylor about the meaningful differences between Millennials and Gen Z-ers, how enrollment managers need to adjust their communication tactics in order to win Gen Z’s attention, and what

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00:22:15

Episode 15: Developing and Marketing New Graduate...

Higher Ed Pulse ·

2019/10/02

The era of technological disruption we’re living in has really only just begun. In a day and age where access to education and information is easier than ever before, many institutions are struggling to create innovative programs that are relevant to the needs of today’s market, not mention also attractive to today’s highly-educated, debt-averse prospective graduate students. On today’s episode of the Enrollify Podcast, we speak with Joanne Wang from Vanderbilt’s School of Engineering about how

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00:24:08

Episode 14: Attracting Students to Biomedical...

Higher Ed Pulse ·

2019/09/26

At most institutions, the graduate admissions staff is responsible for student recruitment and faculty members, if involved in the recruitment process at all, typically handle admissions interviews with top candidates. At Baylor College of Medicine, it works differently. On this week’s episode of the Enrollify Podcast we feature an interview with Dr. Fredrick (Fred) Pereira, the Director for the Graduate School of Biomedical Sciences. Dr. Pereira shares insights into the importance of faculty

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00:31:41

Episode 13: From Admissions Counselor to University...

Higher Ed Pulse ·

2019/09/17

It’s not often that an admissions counselor at small university works his way up the ladder to become a university president — but Dr. Chris Domes did just that. On this week’s episode of the Enrollify Podcast, Dr. Domes shares lessons he learned during his early years at St. Bonaventure, leadership insights he garnered during his time as Vice President for Student Development and Enrollment Management at Marymount, and the story of why he decided to become a university president. Furthermore, Dr

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00:24:02

Episode 12: How to Empower Directors & Faculty to...

Higher Ed Pulse ·

2019/09/04

This week, we sat down with Walt Bieschke, Assistant Director at Vanderbilt University’s Graduate School, to discuss his role as a catalyst for disseminating marketing best-practices to Directors of Graduate Studies. Walt’s admissions tips email series keep decentralized enrollment marketing teams at his school up to date on technologies, strategies, and low time commitment yet high return tips to increase enrollment numbers across programs. From Walt’s perspective, a solid knowledge of target

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00:25:27

Episode 11: From the Perspective of an Academic...

Higher Ed Pulse ·

2019/08/21

On this week’s episode we dive into conversation with Ginger Dickens, an academic advisor for graduate programs in Computer Science & Engineering at the University of Texas at Arlington, who shares advice on streamlining the communications process between graduate coordinators and academic advisers.- - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth

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00:28:03

Episode 10: Reducing Friction in the Student...

Higher Ed Pulse ·

2019/08/14

On this episode, we interview Anna Johnson and Amber Molhagen from the University of Houston’s Graduate College of Social Work. Anna and Amber share thoughts on how to recruit grad students in a more personalized way, and how their College increased student retention after the university merged the admissions and academic affairs offices.- - - - Connect With Our Co-Hosts: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth

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00:16:53

Episode 9: Tips and Tricks for Planning and Running a...

Higher Ed Pulse ·

2019/08/07

One of the most effective ways to increase applications is to get prospective students onto campus. On average, graduate schools find that 50% of prospects that attend an on-campus recruitment event wind-up applying to one of their programs! But how do you plan an effective recruitment event? What promotions should you run leading up to the event? And how do you ensure a positive, educational experience for prospects at the event? On today’s episode, Ashton Brown, the Assistant Director of

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00:24:40

Episode 8: How to Recruit Grad Students for a Niche...

Higher Ed Pulse ·

2019/08/07

Recruiting graduate students in today's competitive market is tough — it's even tougher when your program is incredibly niche! On this week's episode, we interview Dr. Ximena Paez-Colasante, a coordinator of the Interdisciplinary Ph.D. Program in Genetics at Texas A&M University, on how to market and recruit for a highly-specialized graduate program. Dr. Paez-Colasante discusses the strategies she has used to generate qualified inquiries coupled with the tactics she has used to nurture these

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00:20:06

Episode 7: Strategies for Recruiting International...

Higher Ed Pulse ·

2019/08/07

For years, graduate schools have relied on the consistent, full-tuition-paying, pipeline of international students. The Washington Post-dubbed "Trump Effect" has posed new challenges for coordinators responsible for international recruitment — especially for STEM programs. On this week's episode, we interview Samantha Stewart, a recruiter for the College of Business at the University of Texas at Arlington, on the strategies and tactics they use to attract and convert qualified

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00:27:37

Episode 6: Digital Advertising for Graduate Student...

Higher Ed Pulse ·

2019/08/07

In 2019, for the first time in history, digital advertising spend is projected to surpass traditional, offline advertising spend. There is increasing pressure on today's enrollment managers to develop and execute digital advertising campaigns that yield meaningful results. This episode features a conversation with Jeff Green, a Recruiting Coordinator at Texas A&M University School of Law, on the tactics that work when it comes to recruiting prospective students online. - - - -Connect With Our

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00:36:13

Episode 5: An Inside Look at the HubSpot Platform —...

Higher Ed Pulse ·

2019/08/07

HubSpot is an inbound marketing software platform that helps colleges and universities attract visitors, convert inquiries, and close students. It’s really a suite of tools complete with an email, blogging, social media, SEO, marketing automation, digital ads, tools and much more. This episode highlights how the HubSpot platform has evolved over the years, some of the latest tools and resources available on the platform today, and how schools are using it to increase quality inquiry generation.- - -

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00:39:08

Episode 4: The Common SEO Challenges that Enrollment...

Higher Ed Pulse ·

2019/07/25

Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your digital presence from the perspective of the user (which just happens to be what search engines are doing too). This episode is a conversation with Patrick Eng, the resident SEO expert at DD, about the common SEO challenges that enrollment marketers face, and how to overcome these challenges. - - - -Connect With Our Co-Hosts:Mallory

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