PODCAST

Marketing Espresso

Bec Chappell

Your easily digestible, quality shot of helpful marketing advice.

business marketing

All Episodes

9:01

How do I set realistic benchmarks for marketing

Marketing Espresso ·

2025/02/05

Do you find yourself just plucking numbers out of thin air when it comes to setting marketing benchmarks? Well here are my tips for actually setting up realistic benchmarks based on data and history! I'm discussing the importance of understanding your business goals, tracking relevant metrics, and setting achievable targets based on your specific circumstances. Additionally, I need to be realistic about the time, effort, and budget required to reach your goals. Whether it's growin...

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21:21

The money stuff: How brokers add value to their clients

Marketing Espresso ·

2025/02/03

Let's change it up from Marketing for an episode - well kind of, this can also link back into marketing and budgets! In this episode of Marketing Espresso, I chat with Ellie Osborn, a seasoned finance and mortgage broker, about essential financial strategies for business owners. Ellie shares insights on acquiring business assets, managing cash flow, and overcoming financial hurdles for growth. Whether it's securing a loan for a new car, expanding inventory, or preparing for future invest...

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6:24

Setting your marketing up for success

Marketing Espresso ·

2025/01/29

What are some key things you can do regardless of where you're at in your business or marketing journey that will set you up for success? Well I hate to say it, but it's the boring stuff...Those crucial unsexy elements like setting up systems, processes and of course... mapping out your strategy to determine what you need and the direction you want to be headed.No point jumping in a car and driving with no destination in mind... (I mean there is when you're on holidays sure... but not wh...

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32:42

The Healthy Hustle with Nicky and Ness

Marketing Espresso ·

2025/01/27

In this episode of Marketing Espresso, I'm joined again by the incredible Nicky and Ness.Tune in as we delve into the concept of healthy hustle, entrepreneurial addiction, and the importance of balancing business and life goals. Grab a notepad and get ready to transform your approach to work!Nicky and Ness are seasoned business leaders and coaches with over 50 years of combined experience in leadership, sales, and coaching. They co-founded Business Together to help business owners escape the ...

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8:04

The Start, Stop, Continue method when it comes to...

Marketing Espresso ·

2025/01/22

When was the last time you took stock of the activities you do in your business and measured the success of them? (Marketing or otherwise.)Today I am taking you through one of the first things I do when I sit down with business owners, that is the 'stop, start and continue method'This method helps align marketing efforts with business goals and to assess the effectiveness of current practices. By identifying tasks that should be started, stopped, or continued, you can optimise their stra...

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51:40

Do your goals scare you?

Marketing Espresso ·

2025/01/20

In today's episode we are diving into some topics that I think are so important not only for marketing, but life and your overall business success.Sari-Elle Kraemer is nothing short of extraordinary, and I know she is just the guest you need to really pump you up to hit those 2025 goals you've set yourself - and maybe challenge yourself to push yourself a little further.The episode touches on goal setting, overcoming fear and doubt, and staying motivated. Sari Elle's experience offers valuabl...

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37:50

Welcome to 2025

Marketing Espresso ·

2025/01/15

We're back!!! It’s 2025, and I'm kicking off the year with a deep dive into what’s hot, what’s not, and how to not screw up your marketing this year. This episode? It’s got it all. From the trends that actually matter to the ones you should just straight-up ignore, we’re talking strategy, connection, and a whole lot of truth bombs.If you’re serious about leveling up your marketing game and cutting through the noise, this is the episode for you. Warning: I do get a little ranty, but ...

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24:16

Rounding out 2024, my predictions for 2025

Marketing Espresso ·

2024/12/11

It's the last episode for 2024!!How did we get here so quickly?It wouldn't be the final episode of the year if I didn't spend time reflecting on the year that was, and yapping about some predictions for the year ahead!Major trends I saw this year?The shifting from digital to real-world connections, personalized email marketing, and brand authenticity. Yep who else saw the rise of in-person events and the decline in the effectiveness of overly salesy pitches, online courses, and the conti...

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33:19

Planning & staying accountable with Michelle Broadbent

Marketing Espresso ·

2024/12/09

Do you think of planning and roll your eyes?Or maybe you think of planning and get so excited to get paper and coloured pens at the ready!Whatever camp you sit in, one thing Michelle Broadbent is going to bring home in this episode is the importance of actually have a plan to guide you (so you don't drift aimlessly and without focus.)Whether you hate or love it, Michelle is going to give you the tips you need to make sure you don't just set goals or plans and forget about them but actually de...

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8:36

What is omnichannel marketing, and how can I...

Marketing Espresso ·

2024/12/04

No doubt you've heard of this term, but what does it actually mean?Charged up by two coffees in this episode I'll discuss the concept and how to integrate omni channel marketing into your strategy.Omni-channel marketing is essentially strategic marketing, involving the use of multiple channels to reach the ideal client. But when it comes to using multiple channels the trick is habit stack your marketing and getting your consistency right before diving into it all.My advice? gradually set...

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19:44

Understanding Your Market: The Power of Archetypes in...

Marketing Espresso ·

2024/12/02

How does understanding your customer and their profile help you with your marketing?In this episode of Marketing Espresso, I'm welcoming back Ros Cardinal to delve deeper into the Women's Leadership Archetypes. We're chatting how understanding these archetypes can enhance marketing strategies, improve sales approaches, and foster better customer relationships.Ros shares insights on how different archetypes like Tribe Builder, Sovereign, Wise Woman, and Warrior respond to marketing and custome...

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8:30

What would you suggest as the best way to use...

Marketing Espresso ·

2024/11/27

Yep it's not a secret, word of mouth marketing is powerful... So powerful I know many businesses that have built hugely successful and profitable businesses using JUST this marketing technique.So how do we supercharge it?Well have a listen and find out!But for a sneak peak I am going to talk about...The importance of nurturing relationshipsHow to systemise your communication with your networkCollaborations built on mutual valueIntentional interactions Asking for referralsEnjoy these prac...

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25:15

Unlocking Confident Communication with Leesa Shannon

Marketing Espresso ·

2024/11/25

Are you guilty of thinking you can communicate because you can well, talk?Communication is something I think most people will say is important to them, but are you aware of how your communication could actually be limiting your success, what have you done to work on your communication?Well, I have communication expert Leesa Shannon back on the poddy and we are identifying three major communication challenges—lack of clarity, lack of confidence, and ineffective messaging—and providing strategi...

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10:04

Your Holiday Marketing reminder

Marketing Espresso ·

2024/11/20

Without fail my annual don't forget to market over the holiday period episode hits your ears...Don't forget not EVERYONE shuts down over Christmas, also we don't want all your hard work from the rest of the year to be lost.So how do we market during a time when we know engagement is down (not gone completely) and we ourselves might be away?Here are my actionable tips on how to stay relevant to clients over Christmas and New Year's. Also don't forget that we need to prepare marketing camp...

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24:45

Unlocking Email Marketing Secrets for E-commerce...

Marketing Espresso ·

2024/11/18

We don't talk e-commerce often on this poddy, so it's great to have Dan Nikas, an expert in meta advertising and email marketing for e-commerce join me.Email marketing is hugely important to the success of any campaign - but even more important when it comes to e-commerce, and the stats prove it!Dan is sharing with us his innovative strategies that consistently drive significant revenue for brands, including his own successful fitness apparel brand, Gearbunch. He explains the importance of pe...

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11:19

What content should I create for my audience?

Marketing Espresso ·

2024/11/13

How do you best create content for your audience... You ask them what content resonates with your audience by asking and listening to them.There is this little old thing we used to do in Marketing called... research.Use feedback from your current, previous, or ideal client to identify their needs and their interests. Through conversations and strategic listening, you business owner/ marketer can tailor your content to meet their audience's expectations and build stronger connections. Le...

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37:27

Lifecycle Marketing with Suzanne Reilley

Marketing Espresso ·

2024/11/11

Lifecycle marketing is one of those core bits of marketing that has definitely been forgotten about with the rise of digital & social media marketing and all the things that have come along with it.However understanding lifecycle marketing for your business, and where in the cycle your customers are sitting is a game changer.It's refreshing to sit with another marketing strategist and talk about all of the things that businesses miss when it comes to marketing!Suzanne shares expert insigh...

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17:20

Reporting is not a dirty word

Marketing Espresso ·

2024/11/06

Reporting is not a dirty word, how to report, what to report on, what do numbers even mean.One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story."Well let me tell you, it is the same with your marketing...I'm taking you on a journey of my career today and how reported helped me fight for bigger marketing budgets + also call out the sales team when they needed to be...It allowed me ...

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24:30

Sure fire way to make cashola with Justine McLean

Marketing Espresso ·

2024/11/04

So how do you make cashola?Well, I have money expert Justine McClean back to chat just about that.We discuss essential strategies for increasing business profitability, particularly by understanding costs, pricing services with profit in mind, and avoiding detrimental discounts. Justine shares insights from her extensive experience, emphasising the significance of having a goal-oriented approach to business operations. We're also talking about the importance of knowing your expenses, managing...

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10:43

Marketing $$ - what to outsource what to keep in house?

Marketing Espresso ·

2024/10/30

The full question was:When balancing where to spend your marketing $$ which do you recommend to outsource, what do you recommend to keep in-house?So lets talk about this balance of what to outsource and what you can keep on your own plate, or build talent up internally.I believe in outsourcing highly technical tasks like AdWords, SEO, and website creation to specialists while leveraging internal resources for content creation when feasible. I'm a huge believer in finding talent in your t...

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Marketing Espresso

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