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PODCAST

#5Things: This Week in Social

Each week Grey brings you five important things happening in the world of social and digital media. This round table panel covers platform updates, creative inspiration, stories in the news, and more. Powered by Grey, Famously effective since 1917

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All Episodes

22:45

⚠️It's Time to Let BeReal Be BeReal⚠️

#5Things: This Week in Social ·

2022/09/26

This week on the pod, more apps are trying to be BeReal plus Snapchat's web app, Twitter expanding its 'Birdwatch' fact checking program, Meta opens Facebook Reels API for 3rd party integration, and more on this week's #5Things. The Things: Snapchat’s web app is sort of crazy Social platforms continue taking on BeReal Twitter expands 'Birdwatch' their fact checking program Meta opens “Facebook Reels API” for 3rd party integration An examination of the psychology of creating a social icon

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20:44

Instagram Will Not TikTok About It

#5Things: This Week in Social ·

2022/09/20

This week, the team welcomes Caine Fair to the pod to discuss an internal Instagram document, Snap working to better democracy and a sneak peek into Twitter's holiday guide. That and so much more is discussed on this week's #5Things. The Things: Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show Instagram to Test Repost Feature Snap builds out suite of tools to boost civic engagement around elections including registering to vote and community organizing Twitter tackles

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28:39

It’s All About the Algorithms

#5Things: This Week in Social ·

2022/09/12

Not only has Twitter finally added an Edit button, but we’ve got five more important things to note in Social - including Instagram’s new commerce updates, info on Meta’s video algorithms, Twitter’s support for podcasts, and more on this week’s edition of the #5Things.The Things: Instagram Streamlines Platform Commerce FeaturesTwitter Adds Podcast Support & New Audio OptionsMeta Provides Clarity into Video Content AlgorithmsSnap Outlines Goals for the Future After Staffing ShiftsTwitter

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30:08

YouTube Dives Deeper Into Podcasts

#5Things: This Week in Social ·

2022/08/29

BeReal continues to inspire fellow platforms, YouTube gets deeper into the podcast game, localized content gets a push from Snap and TikTok, and Twitter helps your brand plan for the holiday season ahead. We unpack these topics and more in this week’s #5Things!The Things: Instagram Tests New BeReal-Inspired Feature, IG CandidYouTube Launches Dedicated Podcast PlatformTikTok Tests New ‘Nearby’ Aggregation FeatureHBOMax Launches Localized ‘House of the Dragon’ Activation with SnapchatTwitter

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27:33

Snap’s The Limit!

#5Things: This Week in Social ·

2022/08/22

1+ Million users have joined Snapchat Plus, TikTok introduces text-to-image AI generators, Meta launches new Reels features and more on this week’s #5Things!The Things: Snap’s subscription service reaches 1 Million usersPrevious Musk interview puts dent in Twitter caseTikTok introduces text-to-image AI generatorReddit partners with crypto-exchange FTXMeta launches new reels featuresSources: The Verge and Social Media TodayHosts: Joey Scarillo, Amanda Davis and Tommy BoyceTo subscribe to our

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25:37

All In The Family

#5Things: This Week in Social ·

2022/08/15

Keke Palmer says “Yep” to Meta and VR! The actress hosts a VR-themed series for the company, Snap launches a Family Center, TikTok celebrates Black-owned businesses and more on this week’s #5Things!The Things:Snap launches new Family Centere.l.f. Cosmetics gets real on BeRealTeens, social media, and technologMeta enlists Keke Palmer to demystify the MetaverseTikTok is celebrating Black-owned businesses during #BlackBusinessMonthSources: Social Media Today, WWD, Pew Research, PR Week,

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20:47

Instagram Reels It In

#5Things: This Week in Social ·

2022/08/08

Instagram walks back its controversial platform changes, Facebook reports a drop in revenue for the first time, TikTok is planning a TikTok Music app and more on this week’s #5Things!The Things:Facebook reports drop in revenue for the first timeSnapchat announces Snapchat Sounds Creator FundTikTok reportedly to develop TikTok Music appInstagram walks back platform changesYouTube’s making it easier for creators to turn longer content into ShortsSources: Platformer, The Verge, Snap.comHosts:

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18:27

Influencing Instagram

#5Things: This Week in Social ·

2022/08/01

Instagram Chief Adam Mosseri responds to backlash over the platform’s shift to video, Meta launches an updated Facebook feed format, Gen-Z becomes the first generation to see a decreasing use of social media and more on this week’s #5Things!The Things: Instagram’s Chief Details App’s Shift to VideoMeta Launches Updated Facebook Feed FormatTikTok Is the Fastest Growing Source of News for Adults in the UKTwitter Shares New Insights Into the Rise of Health and Wellness DiscussionGen Z Shapes

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19:57

Snap Your Desktop

#5Things: This Week in Social ·

2022/07/25

Shopify and YouTube partner to make shopping more social, Instagram tests its Creator Marketplace, Snapchat makes the move to desktop and more on this week’s #5Things!The Things: Instagram launches initial test of new ‘Creator Marketplace’ influencer discovery platformInstagram To allow users to place orders and track packages in DMsSnapchat brings chatting and video calling to desktopsFacebook Shifts Resources From News to Focus on Creator EconomyShopify partners with YouTubeSources:

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22:26

Deal or No Deal

#5Things: This Week in Social ·

2022/07/18

Twitter is bookmarking Elon Musk’s acquisition! The platform suing him for attempting to abandon the $44 Billion deal, TikTok’s offering free training courses for SMB’s, Instagram is testing out AR elements within stories and more on this #5Things!The Things:Twitter sues Elon Musk for attempting to back out of $44 Billion acquisitionReddit to sell collectible avatars off of BlockchainTikTok to offer free training courses for SMB’sInstagram is testing AR elements within storiesTwitter tests

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22:34

The TikTok Tapes

#5Things: This Week in Social ·

2022/06/27

Buzzfeed releases “The TikTok Tapes,” Elon Musk Outlines his final steps needed to finish the Twitter acquisition deal, Snapchat is developing a “Snapchat+” subscription service and more on this week’s #5Things!The Things:The TikTok TapesElon Musk Outlines Final Steps Required to Finish Twitter DealSnapchat Developing a New ‘Snapchat+’ Subscription Service Offering Exclusive New FeaturesInstagram Testing Full-Screen Video Viewing Meta Launches New Creator Monetization Initiatives, Including

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38:35

Pride Edition 2022

#5Things: This Week in Social ·

2022/06/21

Pride has grown and evolved considerably since its origin as a riot against Police brutality at The Stonewall Inn in 1969 New York. It’s the time when the queer community as at its most visible, a monthly focal point for us to come together and celebrate the accomplishments that we have made as well as the found family we have forged.But our fight is not over. Queer and especially trans people are under attack both in the U.S. where 240+ anti-queer bills have been passed in 2022 alone, and

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62:34

Juneteenth Edition 2022

#5Things: This Week in Social ·

2022/06/14

Over the last 2 years we have experienced our nation’s increased interest in the history of Juneteenth and the events that took place. Juneteenth is representative of June 19th, the day when federal troops arrived in Galveston, Texas in 1865 to take control of the state and ensure that all African American enslaved people were freed.On this week’s episode, we discuss: The History of JuneteenthWhere we are nowCorporatization of the holidayThe future of JuneteenthAction steps both agencies

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24:29

Tik Tok Toe

#5Things: This Week in Social ·

2022/06/06

Tik Tok Toe, it's three in a row! TikTok launches a creator crediting tool, Instagram tests new reaction tools to stories, Twitter adds Super Follower exclusive spaces to their existing feature and more on this week’s #5Things!The Things:TikTok announces plans for celebrating LGBTQIA+ community for pride monthTikTok launches creator crediting toolTikTok Publishes New Report on the Benefits of an Integrated Media Strategy to Boost Brand MessagingInstagram tests new reaction tools to reels

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23:34

5 Takeaways from Social Media Week

#5Things: This Week in Social ·

2022/05/23

This week, we introduce Julie Bentley, as she provides her five biggest takeaways from Social Media Week: A huge focus on creatorsNFTs as it relates to social mediaThe idea of DAOs as frameworks for content ownershipShift community, and what that means for brands todayA focus on creators points of view of authenticityHosts: Amanda Davis, Tommy Boyce and Julie BentleyNote: There will be no show next week, but feel free to recap while you're at the beach or on the road while headed out of

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26:45

Running On Vibes

#5Things: This Week in Social ·

2022/05/16

Instagram tests NFT display options, Elon Musk unveils his new plans to Twitter investors, TikTok shares insights into emerging gaming trends and more on this weeks’ #5Things!The Things:Elon Musk unveils plans for TwitterInstagram to test NFT display optionsPodcasting to become a $4 Billion Industry by 2024New Study based on 14,000 campaigns outlines Snapchat Best PracticesTikTok shares insights into emerging gaming trendsSources: NYT, The Verge, Instagram, Social Media Today, TikTokHosts:

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23:01

The Sun Sets on Facebook Podcasts

#5Things: This Week in Social ·

2022/05/09

Facebook unfriends its podcast platform, Instagram expands Reels to 90 seconds, Twitter tests a “close-friends” feature and more on this week’s #5Things!The Things:Facebook Shutting Down Podcast Platform After Less Than One YearTwitter Testing “Close-Friends" Twitter Circle FeatureSnapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the AppInstagram Expands Live Testing of 90 Second ReelsYouTube Live Introduces LiveRedirect FeatureSources: The Verge,

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19:12

Twitter SOLD

#5Things: This Week in Social ·

2022/05/02

Elon Musk turned his sights from Mars to Twitter, purchasing the platform for $44 billion! Find out about this development as well as LinkedIn’s engagement growth, Reddit Ads’ potential and more on this week’s #5Things!The Things:Elon Musk Buys Twitter for $44 BillionReddit Shares New Insights into the Potential of Reddit AdsTwitter Reportedly Working on a Vibe Check FeatureLinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%Snapchat Adds 13 Million Users in Q1 with

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19:02

It’s Post Time Somewhere

#5Things: This Week in Social ·

2022/04/25

Got to BeReal! Find out about the new app sweeping the nation, Meta’s 10-year growth plan for wearables, the best times to post on social, and more on this week’s #5Things!The Things: YouTube Shorts Now Allows Creators to Splice in Long-Form VideosMeta's 10-Year Growth Plan for WearablesThe Best Times to Post on Social Media in 2022TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging AdsInstagram Announces Removal Of ‘Recent Tab’ FeatureSources: Sprout Social, The

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20:41

We Don't Tweet About Elon

#5Things: This Week in Social ·

2022/04/18

Elon Musk has a busy week, Snapchat launches dynamic stories, TikTok opens AR Tools to all users and more on this week’s #5Things!The Things: BeReal is Sweeping the NationConsumer Acquisition has Published Key Metrics on UGC in AdvertisingTikTok opens AR effects tool to all usersElon Musk and TwitterSnapchat Launches 'Dynamic Stories'Sources: The Verge, Social Media Today, Consumer AcquisitionHosts: Joey Scarillo, Amanda Davis, and Tommy BoyceEmail us: Podcasts@Grey.com

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