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PODCAST

Marketing Freaks

Overdrive Digital

The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)

business marketing

All Episodes

32:23

#EP119 Mastering Marketing in Highly Regulated...

Marketing Freaks ·

2023/09/27

Welcome back to episode 119 of the Marketing Freaks Podcast. This week Jon is joined by Duarte Garrido, VP of Growth Marketing at vault.io, to discuss how to navigate restrictions in highly regulated organisations. Duarte's journey began in the kitchen as a chef, but he later transitioned to journalism before venturing into the world of marketing. His career took him to companies like Sky, Philip Morris International, Coca-Cola, and Standard Chartered Bank. What stands out in his journey is

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10:53

#EP118 - [Bitesized] Is GA4 Really All That Bad??

Marketing Freaks ·

2023/09/18

Join us for another bitesized episode where I'm talking GA4. Is it really as bad as everyone thinks, why is everyone so frustrated with it and what are some of the positives? I'm also joined by Nick Boyce for his opinion on the matter. Enjoy!

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27:31

#EP117 Skiing to Success: The Oxford Ski Company Journey

Marketing Freaks ·

2023/09/13

Welcome back to the Marketing Freaks Podcast. In this episode, we dive deep into the fascinating journey of renowned Luxury Travel Brand, Oxford Ski Company with its founder and CEO, Rupert Longsdon. We explore the inception of the business, the pivotal role of marketing in fostering growth, and valuable advice for aspiring entrepreneurs. We uncover the evolution of marketing strategies, the significance of a well-balanced marketing mix, and Rupert’s perspective adapting during challenging times

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6:18

#EP116 [Bitesized] Get Customer Feedback & Make...

Marketing Freaks ·

2023/09/04

Join us for the first episode in a series of mini, bitesized episodes. In this episode, Jon talks through the importance of gathering the right data and information to help you make better decisions and prioritise the right actions. Find out what the best data to review is, how to find and gather the information, and how to identify the biggest improvements for your marketing efforts.

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21:06

#EP115 - Santa's little helpers: Getting ahead on...

Marketing Freaks ·

2023/08/30

All I Want for Christmas Is a Flawless Digital Marketing Strategy: Your Guide to Q4 Success You’re most likely thinking that we’re crazy, talking about Christmas Campaigns in September (this podcast was recorded in July too)… but there is a method to our madness. Q4 and Christmas present a golden opportunity for eCommerce retailers to capitalise on heightened consumer spending. However, the key to making the most of this season lies in meticulous planning of your digital marketing strategy. Which

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21:03

#EP114 - Unraveling the Evolution of Paid Media - Part 2

Marketing Freaks ·

2023/08/16

Evolving Landscape of Paid Media: Navigating the User Journey and Scaling Success Over the past few years, Paid Media has undergone significant advancements and become an essential tool for businesses to effectively connect with and captivate their desired audiences. However, the landscape of Paid Media is constantly developing, and businesses need to continuously adapt to stay ahead of the game. A notable change is the growing importance of understanding the user journey beyond the initial click on

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24:46

#EP113 - Unraveling the Evolution of Paid Media - Part 1

Marketing Freaks ·

2023/08/02

Welcome back to the Marketing Freaks Podcast. In this week's episode Jon is joined by founder of Profitspring, Byron Marr. Byron got into Paid Media through promoting bands on Facebook and discovered a natural affinity for data driven creativity. Having worked agency side, client side, and now running his own consultancy business, Byron has a wealth of experience. In this two part mini series, Jon and Byron delve into the changes that have taken place in the world of Paid Media over the years,

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23:25

#EP112 - Tightened Budgets? Focus on Efficiency!

Marketing Freaks ·

2023/07/19

Welcome back to the Marketing Freaks podcast! In this week’s episode Jon is joined by our Head of Client Services, Dan to delve into the pressing challenges many businesses are faced with during the current economic climate. They shed light on how this has an effect in the digital marketing industry today and explore strategies to maximise efficiency in the face of tightened budgets. In these uncertain times, businesses across the globe are grappling with economic hardships. Clients are

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19:14

#EP111 - Why We're Reworking Our Service Offering

Marketing Freaks ·

2023/07/06

Welcome back to the Marketing Freaks podcast! In this week’s episode Jon is joined by our Head of Paid Social, Abi Carey to discuss how and why we have reworked our service offering at Overdrive Digital. Jon and Abi run through why changing our service offering is the best thing we can be doing for our clients right now, the ever changing industries we work in and the changing way in which you can achieve real success in your digital marketing platforms. So why are we changing it up? Well

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22:17

#EP110 - Navigating the Return to Work After Injury

Marketing Freaks ·

2023/06/21

Welcome back to the Marketing Freaks podcast! In this week’s episode we are discussing a slightly different topic… Jon is joined by our Senior Paid Media Executive Halli Biggs, who at the end of last year, experienced a potentially life changing injury. In this episode, we'll explore some of the concerns Halli was faced with, as well as the essential steps and strategies for successfully navigating the return to work after an injury, empowering you to regain your confidence and thrive in your

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24:46

#EP109 - Business Factors To Consider

Marketing Freaks ·

2023/06/08

Welcome back to the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Paid Social Abi Carey to talk through what business factors you should be taking into consideration in paid advertising. In the ever-evolving realm of digital marketing, paid media campaigns have emerged as a game-changer for businesses seeking to expand their reach and drive tangible results. However, achieving success in this space requires a keen understanding of various business factors that can

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14:36

#EP108 - Why You Need a Good Creative Brief

Marketing Freaks ·

2023/05/24

Welcome back to the marketing freaks podcast! In this week’s episode, I’m joined by Halli from our Paid Social team to talk through the importance of having a good creative brief. When it comes to running campaigns on social, creative is clearly a hugely important part of the mix. As such, if you’re working with external partners or other teams within the business, ensuring they know exactly what you need is imperative.

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16:11

#EP107 - How To Find The Right Agency

Marketing Freaks ·

2023/05/18

Hi all and welcome to episode 107 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Client Services Dan Lifton to delve into the significance of working with the right digital marketing agency, both from a business perspective and on a personal level. In today's fiercely competitive digital landscape, businesses and individuals are striving to unleash the full potential of online platforms. However, navigating this complex terrain can be overwhelming. This

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20:52

#EP106 - The City Scooter, What We’ve Learnt So Far

Marketing Freaks ·

2023/05/11

Hi all and welcome to episode 106 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by Overdrive’s Senior Paid Media Account Manager Abi Carey to discuss the valuable lessons we’ve learnt so far since setting up our very own e-commerce business, The City Scooter and how they can be implemented to propel our clients business endeavours to new heights. One of the best ways we can understand the pressures and stresses our clients go through day to day as a digital marketing agency

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20:15

#EP105 - TikTok For Dummies

Marketing Freaks ·

2023/05/04

Hi all and welcome to episode 105 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by our very own TikTok genius and Senior PPC Executive Rosie Toone to discuss TikTok, what it is and the power of the platform within digital marketing. If you've been living under a rock and haven't heard of TikTok, let us enlighten you! TikTok is like a wild party where everyone is showing off their best dance moves, lip syncing to their favourite music, and sharing their life hacks

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19:05

#EP104 - Oppo Brothers, The Brand & Marketing...

Marketing Freaks ·

2023/04/27

Hi all and welcome to episode 104 of the Marketing Freaks podcast! Over the last two episodes, Jon is joined by Harry Thuillier, co-founder of Oppo Brothers, the award-winning British ice cream and healthy snack brand that has taken the market by storm. If you haven’t yet listened to last week's episode yet, you need to! (and you can do that by clicking here). It was a truly inspiring conversation where Harry and Jon discussed the Oppo Brothers journey, from concept through to being stocked in

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24:47

#EP103 - Oppo Brothers, The Story

Marketing Freaks ·

2023/04/20

Hi all and welcome to episode 103 of the Marketing Freaks podcast! Over the next two weeks, Jon is joined by the truly inspiring Harry Thuillier, co-founder of Oppo Brothers, the award-winning British ice cream and healthy snack brand that has taken the market by storm. If you haven't heard of the Oppo Brothers, you're missing out on an exhilarating story of entrepreneurship and success. So let us be the ones to enlighten you… In this week’s episode, Jon and Harry discuss the journey from

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21:37

#EP102 - What Data Do You Really Need?

Marketing Freaks ·

2023/04/13

Hi all and welcome to episode 102 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Client Services Dan to discuss not only the importance of data, but being able to understand and report your data effectively by looking at the appropriate metrics for your product. Data is the fuel that drives digital marketing. Without it, we wouldn't be able to measure the success of our campaigns, make informed decisions, and improve our results. But with so much data

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19:08

#EP101 - (Part 2) Why Your Ads Might Not Be Working

Marketing Freaks ·

2023/04/05

Hi all and welcome to episode 101 (Not the Dalmatians movie) of the Marketing Freaks podcast! In this week’s episode, Jon and our Paid Social whiz Abi Carey continue to discuss other potential reasons as to why your ads might not be working and why, as well as providing ways to improve the performance. In the previous episode, Jon and Abi went over some of the common things we see within the digital marketing agency when it comes to poor performing ads, whether it’s creative design being too complex

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24:08

#EP100 - (Part 1) Why Your Ads Might Not Be Working

Marketing Freaks ·

2023/03/29

Hi all and welcome to episode 100 of the Marketing Freaks podcast! Over the next two weeks, Jon is joined by our very own Abi Carey and are focussing on ad performance & do’s and don'ts in ad creation. They discuss some of the potential reasons as to why your ads might not be working and what changes you can make within your business to rectify this. During this week’s episode, Jon and Abi talk through some of the common misconceptions when it comes to ad creation. One of the biggest

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179 results

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