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PODCAST

The Powerful Content Podcast with Mel Daniels

Content has the power to connect us all. It’s up to you how you use it.The Powerful Content Podcast with Mel Daniels, a Content Marketing Strategist, helps small business owners create purposeful content that connects and converts—without the burnout. Tune in weekly for practical content strategy, social media and email marketing tips, storytelling, audience nurture, and heart-led sales that feel easy.

business marketing

All Episodes

33:59

Unearth your purpose using astrology with Penny Walters

The Powerful Content Podcast with Mel Daniels ·

2024/10/16

Do you know what your life's purpose is? In this episode of the Powerful Content Podcast, Mel Daniels welcomes astrologist Penny Waters to talk about the transformative power of astrology. Penny illustrates how birth charts—a snapshot of the heavens at the moment of birth—can reveal profound insights into our life's experiences and purpose. She covers the distinctions between astrology and horoscopes, how multiple planetary influences shape our lives beyond just our sun signs and how astrology

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23:36

My 7 favourite tools that streamline my content creation

The Powerful Content Podcast with Mel Daniels ·

2024/10/09

Are you confused and overwhelmed by all the tools you could use for your content creation? There are so many to choose from that it is really difficult to know exactly which ones to use.In this episode of The Powerful Content Podcast, Mel Daniels offers insights into selecting the right tools to simplify your workflow, foster creativity, and support collaboration. She emphasises the importance of finding tools that align with your business goals instead of following trends without any regard to

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30:32

Simple and strategic business planning with Destini Copp

The Powerful Content Podcast with Mel Daniels ·

2024/10/02

Do you know that planning is an essential part of business, but you find it difficult to break through your resistance to it? In episode 135 of the Powerful Content Podcast, host Mel Daniels and guest Dr. Destini Copp delve into the power of planning for business growth and how to make it simple. Dr Destini Copp talks about the benefits of setting goals, breaking down revenue streams, and creating promotional and content plans. She highlights how a simple, consistent planning approach can help you

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21:11

Pitch Perfect: The 3 things you need to avoid when...

The Powerful Content Podcast with Mel Daniels ·

2024/09/25

Are you struggling to get your content noticed? In this episode of the Powerful Content Podcast, Mel Daniels shares invaluable advice on how to effectively pitch yourself for collaborations. From guest appearances and summits to workshops and joint launches, Mel breaks down the do's and don'ts of pitching to expand your audience. She also covers a six-step process to prepare, research, connect, pitch, accept, and post-collaborate for maximum impact. Dive in for practical tips on building genuine

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36:34

4 ways to support yourself as a sensitive business...

The Powerful Content Podcast with Mel Daniels ·

2024/09/18

Do you feel things deeply? You may be a sensitive person. Join Mel Daniels and guest Sam Dhu, a psychotherapist, mentor, and coach, as they explore how sensitivity can be a superpower for business owners. They discuss the challenges and strengths of being a sensitive business owner and offer practical ways to prioritise self-compassion, manage business pressures, and redefine success. Sam introduces the concept of being 'softly successful,' emphasising the importance of aligning business

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19:13

7 easy collaboration ideas for business growth

The Powerful Content Podcast with Mel Daniels ·

2024/09/11

Are you feeling stuck, trying to grow your business but unsure what to try next? Maybe you've tried different strategies but still feel overwhelmed and disconnected. Collaboration may be the answer you’re looking for and in this episode, you’ll get all the collaboration ideas you need to feel more inspired! Mel Daniels shares personal experiences and insights on participating in bundles, summits, guest podcasting, and cross-promotions to expand reach, enhance credibility, and spark new ideas

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35:09

The 4 types of images every business needs with Grace...

The Powerful Content Podcast with Mel Daniels ·

2024/09/04

Do you know what types of images that you need for your business? In Episode 131 of the Powerful Content Podcast, Mel Daniels speaks with personal branding photographer Grace Costa on the role of images in business success. Grace shares insights from her twenty-year photography career, including the journey from mastering her craft to teaching others. Together, they delve into four main types of images every business needs: headshots, personal branding images, stock images, and storytelling

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20:30

A step-by-step guide to how I create content for my...

The Powerful Content Podcast with Mel Daniels ·

2024/08/28

Have you ever wondered how a Content Marketing Strategist creates their content? In this episode of 'The Powerful Content Podcast,' Mel Daniels offers a detailed look into her own content creation process. She explains how to transform core content into micro-content efficiently and re-purpose it across multiple platforms. Mel emphasises understanding your content creator archetype and its impact on your efficiency. She shares her yearly content planning, batching strategies, and tools she uses,

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32:17

How to level up with your brand with Rowena Preddy

The Powerful Content Podcast with Mel Daniels ·

2024/08/21

What makes a brand truly impactful? In this episode of the Powerful Content Podcast, host Mel Daniels welcomes Rowena Preddy from Preddy Creative to discuss the essential elements and transformative power of branding. Rowena shares her journey from aspiring accountant to branding expert, emphasizing how branding feels like 'magic' and how it can uplift both businesses and their owners. They explore how to align your brand with your authentic self, finding the right balance between personal values

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18:24

Creating content that reflects your true value

The Powerful Content Podcast with Mel Daniels ·

2024/08/14

Are you clearly using your content to communicate the value of your offer? In episode 128 of the Powerful Content Podcast, Mel Daniels talks about the impact of content on client conversion, particularly for premium offers. The episode builds on the previous two episodes, emphasising the importance of clear, authentic content that showcases the true value of your offerings. Mel covers six strategies for communicating value through content, including knowing your unique selling proposition,

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40:54

The fastest way to grow your business without paid...

The Powerful Content Podcast with Mel Daniels ·

2024/08/07

Are you struggling to grow your business and feeling like every marketing strategy you try is a hard slog? In episode 127 of the Powerful Content Podcast, Mel Daniels interviews Marketing Strategist and Business Coach Jessica Osborn about how you can grow your business without resorting to paid ads. They discuss the challenges of marketing and how to make it more enjoyable and effective. Jessica emphasises finding a personalised approach that aligns with your expertise to avoid feeling

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18:50

Sell your offer strategically with transformations

The Powerful Content Podcast with Mel Daniels ·

2024/07/31

Do you struggle to highlight the true value of your offer? Or feel like your content isn’t converting your offers as easily as you’d like? In this episode of the Powerful Content Podcast, Mel Daniels addresses the common struggle of highlighting the true value of an offer and successfully converting content into sales. Mel walks through five essential steps to communicate the transformations your offer provides, shifting from features to outcomes, tapping into emotional benefits, and avoiding

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18:17

Content that converts - take your ideal client from...

The Powerful Content Podcast with Mel Daniels ·

2024/07/24

Have you ever really thought about the connection between the content that you’re creating and the sales that you make? In this episode of The Powerful Content Podcast, Mel Daniels dives into the distinction between content built for engagement and content built for conversion. Mel emphasises the importance of a holistic approach to content creation, moving beyond mere social media engagement to create a comprehensive journey for clients. She outlines strategies to integrate content

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14:11

Why you shouldn’t focus on social media engagement

The Powerful Content Podcast with Mel Daniels ·

2024/07/17

Do you believe that engagement is the most important thing when it comes to your social media content? Well, despite what you may have been told, it’s not. In this episode of the Powerful Content Podcast, Mel Daniels challenges the common belief that social media engagement is the most critical metric for business success. She argues that while engagement—likes, comments, shares—is often touted by experts and algorithms, it does not necessarily translate to increased clients and revenue

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33:25

Using systems to unlock business potential with...

The Powerful Content Podcast with Mel Daniels ·

2024/07/10

Does the idea of implementing systems in your business freak you out a little? Perhaps you think that your business isn’t big enough for them or that it’s not worth the investment of your time? In episode 123 of The Powerful Content Podcast, host Mel Daniels speaks with Nicola Depiazzi of Green Pillars Co, to discuss the importance of systemisation for business growth and how to make your approach simple and easy. Nicola shares the significance of documented systems in achieving scalability

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19:37

8 lessons I’ve learned from 8 years in business

The Powerful Content Podcast with Mel Daniels ·

2024/07/03

How long have you been in business? Whether it’s one month or 10 years, there’s one certainty. It’s a learning curve! In this episode of the Powerful Content Podcast, Mel Daniels shares personal and valuable insights from her eight-year business journey. Addressing topics like overcoming imposter syndrome, the importance of community, and embracing your true self, Mel provides practical advice aimed at helping entrepreneurs navigate their own paths. Mel covers eight key lessons including niching,

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37:22

The layers of online success. Build a profitable,...

The Powerful Content Podcast with Mel Daniels ·

2024/06/26

Do you ever feel disconnected to your online business? Like it’s become a replacement of your 9 to 5 and far from the financial freedom you originally desired? In this episode of the Powerful Content Podcast, Mel Daniels speaks with Sandy Hanrahan, a business mentor from Abundant Business Training. They delve into the importance of balancing rational strategies with the spiritual and soul, for a holistic approach to online business success. Sandy shares her unique journey as a digital nomad,

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16:01

4 things I don’t care about when it comes to...

The Powerful Content Podcast with Mel Daniels ·

2024/06/19

Do you struggle with content consistency? You’re not alone! In this episode of the Powerful Content Podcast, Mel Daniels challenges common misconceptions about consistency in content creation. She emphasises that consistency doesn't mean constantly creating new, shiny content, striving for perfection, or following rigid formulas. Instead, it's about using practical strategies to make content creation easier and more sustainable. Mel shares four things she doesn't care about when it comes to

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34:58

Finding the right system for your business success...

The Powerful Content Podcast with Mel Daniels ·

2024/06/12

Is the thought of implementing systems in your business overwhelming? Just knowing where to start could be the key to momentum. In episode 119 of The Powerful Content Podcast, host Mel Daniels speaks with Kelsey Silver, the Neurospicy CEO, to discuss sustainable business practices for neurodivergent entrepreneurs. The episode covers the importance of starting slow and building effective systems, debunking misconceptions about systems and automation, and how to tailor operating procedures to

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19:23

Easy content with The Holistic Content Marketing Method

The Powerful Content Podcast with Mel Daniels ·

2024/06/05

Have you ever wondered why content creation feels hard? In this episode Mel Daniels delves into why traditional content marketing methods often feel misaligned and overwhelming for many entrepreneurs. She discusses the flaws of conventional approaches like sales funnels, pre-made content calendars, and algorithm-focused strategies. Instead, Mel introduces The Holistic Content Marketing Method, which integrates personal preferences, strategic thinking, and meaningful audience connections. By

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197 results

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