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PODCAST

Good Enough Counsellors

Josephine Hughes

Do you feel overwhelmed when you look around and see what all the other counsellors and psychotherapists are doing out there? Does it make you wonder if you"ll ever be able to make your dreams of working as a therapist come true? The truth is, while there are lots of strategies out there that can help (which I"ll tell you about), the most important thing is for you to get going on your practice and your marketing. But I know how hard that can feel when you"re faced with so many options, an empty

business marketing

All Episodes

18:26

Beyond Directory Profiles

Good Enough Counsellors ·

2024/09/18

How can you get clients to book in once they've looked at your Psychology Today or Counselling Directory profile? In this episode of the Good Enough Counsellors podcast, Josephine Hughes discusses the importance of building trust with potential clients in therapy. She explores client concerns about booking sessions and the effectiveness of video content in establishing a therapist's credibility. Josephine also addresses common fears around creating video content and encourages therapists to embrace

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16:09

Overcoming Procrastination in your Practice

Good Enough Counsellors ·

2024/09/11

Are you struggling to get started? Discover how to overcome your stuckness by exploring why starting new projects can feel impossible and how you can break through your inertia. Whether you're planning a private practice, group therapy sessions, or an online course, host Josephine Hughes dives deep into an understanding of what's holding you back.In today's episodeHow feeling overwhelmed, lacking confidence, and not knowing where to start are common challenges that can prevent people from getting

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16:22

October Social Media Toolkit

Good Enough Counsellors ·

2024/09/04

Does the thought of not knowing enough about social media and technology put you off even trying to have a social media page? You're not alone. Listen to this episode to learn how much technical knowledge is actually needed and how you can still have an effective feed with minimal technical ability. The episode also contains post ideas for the month of October.In this episode:You don't have to be tech-savvy to use social media effectively as a therapist.Using personal photos and sharing meaningful

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16:29

Recording a Video for Directory Profiles

Good Enough Counsellors ·

2024/08/28

Are you a counsellor intimidated by the idea of making a video for listings such as Psychology Today or Counselling Directory? Before you scroll by, listen to how videos can help you reach more clients and learn how to make a professional 15 second video.In this episode:Why incorporating video can transform your online presence and attract more clientsCommon concerns and how to overcome them - yes, even that fear of seeing yourself on screen!Practical tips for crafting a 15-second clip that

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49:01

Chloe Foster on Email Counselling & Working with...

Good Enough Counsellors ·

2024/08/21

How can you use email counselling and how does asynchronous therapy work? Join Chloe Foster to hear all about how you can make your practice more flexible and accessible with email counselling. Chloe specialises in helping LGBTQ clients and she shares more about their therapeutic work together with a discussion on the importance of checking pronouns.In this episode:How choosing a niche, such as working with the LGBTQ community, can help attract clients who are specifically looking for a counsellor

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19:08

Marketing Solutions for Private Practice Slowdowns

Good Enough Counsellors ·

2024/08/14

What can you do if you're experiencing a slowdown in client enquiries and bookings? First, check your statistics to make sure what's actually happening. Next, see what you can do to improve your existing marketing. If you're fully utilising your current advertising spend, what other approaches can you take to promote your private practice? This practical episode helps you to identify ideas of how you can reach more potential clients.In today's episode:Comparing your client numbers over time can

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16:49

Slowdowns in Private Practice: Creative Solutions

Good Enough Counsellors ·

2024/08/07

What do you do when you're faced with endings, cancellations and decreased client enquiries in your private practice? How can you handle the inevitable fear that arises? The fight, flight and fear responses are explored, together with practical advice on what to do.In this episode:Understanding how fight, flight and freeze manifest themselves in your practiceHow fear stifles creativity which is essential for marketingWhat neuroscience teaches about rest and creativityPractical tips for boosting

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17:20

Social Media Toolkit: September

Good Enough Counsellors ·

2024/07/31

What can you do to manage your social media presence over breaks and holidays? Listen to Josephine's struggles with turning off social media, the fear of missing out on clients and what to do about it. In the second half of the episode, Josephine provides ideas for social media posts in September, focusing on themes such as fresh starts, transitions, and awareness days.In this episode:Taking breaks from social media is important for mental health and well-being.Scarcity thinking can lead to anxiety

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50:03

The Myth of the Perfect Therapist with Samantha Lee

Good Enough Counsellors ·

2024/07/22

Is it true that you have to be "sorted" to be a counsellor? Josephine interviews Samantha Lee about her journey into private practice counselling and how she uses inner child therapy. Samantha shares her initial struggles and insecurities as a counsellor and how she overcame them. She discusses her experience with building a business page and finding her authentic voice through poetry and describes the importance of inner child work. The interview ends with a plea to therapists to consider what

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16:50

Directory Profiles: Photo Tips to Get Noticed

Good Enough Counsellors ·

2024/07/17

Did you know it takes just a tenth of a second to form an opinion based on someone's appearance, making your profile picture crucial in attracting potential clients? Our brains process images faster than text so how you appear is just - if not more - important than what you say. By taking some care over your photo, you'll be able to communicate important therapist qualities such as competence, warmth and professionalism.In today's episode:Why photos work so well in selecting counsellors from a

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15:29

Overcoming Camera Shyness for Counsellors

Good Enough Counsellors ·

2024/07/10

Do you feel anxious about being visible online? If you do, you're not alone. However, potential clients find photos and videos a helpful way to relate to therapists and lack of visibility may be hampering your marketing efforts. So this episode delves into how you can feel more comfortable with being on camera and how embracing your authentic self can help you connect with clients.In today's episode:how perfectionism and imposter syndrome can hold you back but how making mistakes can actually

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15:21

Social Media Toolkit: August

Good Enough Counsellors ·

2024/07/03

In this episode, Josephine shares her personal journey from being a social media novice to having a thriving online presence. She offers practical advice and encouragement for counsellors looking to overcome their fears and effectively use social media to attract clients.In today's episode:Josephine's Transformation: From a stagnant Facebook business page to an active community with thousands of followers and an award-nominated podcast.Overcoming Fear: Addressing the common fears therapists have

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50:33

Building a Therapy Business with Emma Radway-Bright

Good Enough Counsellors ·

2024/06/26

Emma Radway-Bright shares her journey of starting and growing her private practice. Emma specialises in working with women who have experienced gendered violence, carers of people with long-term conditions, and individuals who have had a baby that wasn't delivered to term. In today's episode:Emma's work with therapist Babette RothschildHow Emma got started in private practice and bagged herself a free roomHer "pay it forward" scheme that enables her to offer free counselling while still getting

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14:42

Directory Profiles: Strategies for Every Searcher

Good Enough Counsellors ·

2024/06/19

How do potential clients conduct their search for a counsellor when they're looking through a directory such as Psychology Today or Counselling Directory? And how can counsellors and psychotherapists optimise their profiles to appeal to different types of search behaviour?In this episode:How different types of search behaviour can influence choice of therapistHow counsellors can improve the likelihood of being noticedWhat type of content to include to appeal to different types of peopleHow to

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14:52

Bounce Back from Marketing Setbacks

Good Enough Counsellors ·

2024/06/12

How do you find the self-belief to keep going in your private practice marketing when it doesn't seem to be working? And how can you find the courage to continue to try and reach clients?In this episode:How reflecting on your past helps you to find the inner strength to cope with present difficultiesAn exercise to explore past strategies for overcoming challenges so that you can apply them nowIdentifying your motivation and goals - so you can maintain your determination The importance for

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15:35

Social Media Toolkit - July

Good Enough Counsellors ·

2024/06/05

Is it really worth bothering with social media or is it better to advertise on commercial directories? Listen to this episode to find out:the advantages of social media over traditional advertising methodshow you can use your authentic self to connect with potential counselling clientshow you can establish yourself as the counsellor for clients to turn towhat to say in sales postsLearn how to use the following social media dates.July's themed posts:Bereaved Parents MonthAlcohol Addiction WeekUEFA

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53:22

Feeling Good Enough with Joshua Fletcher

Good Enough Counsellors ·

2024/05/29

How can counsellors navigate their self-doubt and their inner critical voice as they deliver therapy? Hear from Joshua Fletcher, author of And how does that make you feel? in this wide ranging interview which discusses his motivation, his life as a therapist and author and the vital importance of authenticity.In today's episode:Who's Daphne?Client confidentiality and the ethics of publishing a counselling book with case studiesTherapist inner voices and mistakes in therapyWorking with celebrities

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16:53

Directory Profiles: Ditch the Jargon

Good Enough Counsellors ·

2024/05/22

How do you create effective profiles for directories such as Psychology Today, Counselling Directory or BACP Find a Therapist? This episode encourages counsellors and psychotherapists to think about what their clients need to hear in order to be able to choose them.In today's episode:the power of a good profile and how it will help your private practicewhy talking about your modality doesn't helpthe importance of taking reading age into considerationavoiding technical language and industry

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16:09

Step by Step: Building your Private Practice

Good Enough Counsellors ·

2024/05/15

Whether you're an experienced therapist or just embarking on your journey, this podcast offers valuable insights into overcoming the challenges of building a successful private practice.In today's episode:The Allure of Looking Professional:Discover how striving for a professional image can protect you from criticism but may also hinder your progress by fuelling perfectionism.Branding vs. Action:Learn why spending excessive time on branding might delay reaching out to clients and how it could be a

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16:14

Social Media Toolkit - June

Good Enough Counsellors ·

2024/05/08

A common question for counsellors thinking about promoting themselves on social media is how much time will it take - and is it worth doing it in terms of client enquiries?So listen to today's episode to find out:how to save time by having a social media posts planned in advance how to efficiently run your social media if you're not a planner by naturetime management tipscontent creation strategieshow to maximise engagement with your contentLearn how to use the following social media datesJune's

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