x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a

business entrepreneurship

All Episodes

19:17

No More Summer Slumps! How to Fill the Gap With a...

Run a Profitable Gym ·

2025/05/08

What if your gym was fully booked and highly profitable all summer long? While many gym owners brace for a summer slump, Debbie Rosslan ramps up with youth programs such as jump training, volleyball development, and speed and agility, which keep her gym full and profitable. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Debbie about how she uses kids camps to generate consistent revenue during the months of the year when many gym owners struggle. Debbie breaks ...

en-us

17:56

Beat the Summer Revenue Dip: The Gym Owner's Action Plan

Run a Profitable Gym ·

2025/05/05

Summer is coming, and for many gym owners, that means holds, cancellations and a painful dip in revenue—but it doesn’t have to. The summer slump is natural if you don't take action: Clients go on vacation, they trade your programmed workouts for outdoor activities in the sunshine, and kids who are home from school force routine changes. But when clients stop coming to the gym consistently, they lose the momentum they’ve built, making it harder to get them to restart in the fall. Today on “...

en-us

25:02

He Added $200,000 in Semi-Private Training Revenue in...

Run a Profitable Gym ·

2025/05/02

Gabriel Mayer-Bédard, owner of CrossFit St-Basile-le-Grand in Quebec, Canada, used semi-private training to generate over $200,000 in new revenue in just one year. Adding semi-private training also boosted his gym’s client retention, solved scheduling challenges, and produced higher pay and improved career paths for his coaches. In a semi-private model, about four clients train at the same time under one coach, and each client receives personalized programming and attention—making it a hig...

en-us

23:15

$OPs: Business Basics That Make Big Bucks

Run a Profitable Gym ·

2025/05/01

Tired of answering the same questions, fixing the same mistakes and doing everything yourself? In this episode, Corey Lewis, Two-Brain mentor and owner of Xtra Mile Fitness, shares how systemizing his gym with SOPs (standard operating procedures) has helped him save time, improve retention, onboard staff more efficiently and build a more profitable business. Creating SOPs doesn’t have to be painful. Corey reveals his quick hack for writing them in minutes with help from AI, and he explains...

en-us

10:45

Want to Earn $100K From Your Gym? Start With This...

Run a Profitable Gym ·

2025/04/28

Want to earn $100,000 a year from your gym? Passion alone won’t cut it. You need a clear plan. Today, Chris Cooper introduces a proven, step-by-step guide: “The Gym Owner’s Checklist for Hitting $100K+ Annual Income.” Based on data from thousands of gyms worldwide, this checklist outlines exactly what you need to do to build a profitable, sustainable business. It’s broken down into six essential areas: - Get More Clients - Average Revenue Per Member (ARM) - Length of Engagement (LEG) - ...

en-us

27:10

$450+ Average Revenue Per Member 5 Months After Opening!

Run a Profitable Gym ·

2025/04/24

At just five months old, Emilie Towns’ gym is already averaging more than $450 per member per month. Instead of offering big group classes, Emilie built Ardent Fitness on a high-value foundation by focusing on semi-private and small-group training. In this episode of “Run a Profitable Gym,” Emilie shares how her mentor helped her launch with clarity and confidence, and she lays out the systems that drive her success. She breaks down her onboarding process and pricing strategy, and she expl...

en-us

21:24

Elite Earnings: Why Top Gyms Prioritize Client Value...

Run a Profitable Gym ·

2025/04/21

What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more? In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), with the No. 1 gym earning $724 per client per month. He explains how these elite gyms have boosted their revenue by prioritizing client value over headcount. In fact, one gym on the leaderboard increased its revenue by 38 percent while reducing its client...

en-us

29:24

4X Revenue, 2X Members, 2X ARM in Just 17 Months!

Run a Profitable Gym ·

2025/04/18

When Theresa Straight signed up for mentorship, she was working 70-80 hours per week—coaching for 30-plus of those—and barely scraping by. Seventeen months later, she’s doubled her client headcount, doubled her average revenue per member and quadrupled her revenue. Theresa raced through the stages of Two-Brain mentorship and has reached the elite Tinker level, where gym owners are earning over $100,000 per year. Her focus now is on using her gym to support her family’s lifestyle and creat...

en-us

12:42

Sales Funnel First Aid: Why Leads Aren't Turning Into...

Run a Profitable Gym ·

2025/04/17

Struggling to turn gym leads into paying members? Your sales funnel might need some first aid. In this episode of “Run a Profitable Gym,” marketing experts John Franklin and Matt Temby break down sales data from three gyms, identify gaps in their sales processes and explain how to fix them. The pair dial in on three key lead-tracking metrics: set rate, show rate and close rate. They explore why one gym has trouble getting leads to set appointments, why another has so many no-shows, and why...

en-us

21:04

Help First: How to Boost Gym Sales Without Slimy Tactics

Run a Profitable Gym ·

2025/04/14

If you own a gym, you must sell. That probably makes you uncomfortable, but Chris Cooper is here to remind you that selling is actually the first act of coaching. If you can't get people to sign up, you can't coach them to improve their health and fitness. Still, no fitness coach wants to feel pushy or slimy. In this episode, Coop explains how to sell while maintaining a philosophy of generosity and service. He lays out the Help First funnel, which has four sections: IntroductionConversationI...

en-us

36:06

Financial Freedom for Gym Owners: How to Retire...

Run a Profitable Gym ·

2025/04/10

How can gym owners achieve financial freedom and retire comfortably? Traditional retirement plans are not always the best answer for gym owners, and relying solely on gym income can be risky. To tackle this question, Chris Cooper sits down with Joey Mure from “Wealth Without Wall Street,” a podcast and online community designed to educate people on how money truly works. Chris and Joey discuss how gym owners can become financially independent, invest wisely and build wealth beyond their gym...

en-us

23:09

How to Grow Your Gym in Uncertain Times

Run a Profitable Gym ·

2025/04/07

Economic uncertainty is coming, but that doesn’t mean your gym has to struggle. In fact, the best gym owners use challenging times as an opportunity to grow, refine their businesses and come out stronger on the other side. In today’s episode, Two-Brain founder Chris Cooper lays out the exact steps gym owners can take to thrive during an economic downturn. Slashing membership rates is the wrong move—Chris shares smarter strategies for growing top-line revenue, from prioritizing high-value s...

en-us

30:50

How $18K Months Became $30K Months in Just 3 Years

Run a Profitable Gym ·

2025/04/04

Struggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he’s sharing exactly how he did it. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with James to unpack his journey from burnout to six-figure success. A former physical therapist turned gym owner, James reveals how Two-Brain Business helped him triple his revenue in less than three years. He also s...

en-us

22:15

Zero to $100,000 Annual Income in Less Than 1 Year

Run a Profitable Gym ·

2025/04/03

First-time entrepreneur Natalie Winslow opened her gym with the support of a Two-Brain mentor and brought her income from $0 to $100,000 in under a year. In this episode of “Run a Profitable Gym” host Mike Warkentin talks with Natalie, owner of The Gym at Tierra Verde in Florida, to find out the exact steps she took to build a profitable gym fast. Natalie shares how her mentor guided her to develop a solid plan for her business, including standard operating procedures that ensured the gym ...

en-us

82:09

Greg Glassman: 1-on-1 With Chris Cooper

Run a Profitable Gym ·

2025/04/02

CrossFit founder Greg Glassman is back with a new project: MetFix. In this exclusive interview on “Run a Profitable Gym,” Two-Brain CEO Chris Cooper gets the inside story on Glassman’s latest venture—a program designed to attack chronic disease through its focus on metabolic health. Glassman explains why he believes sugar is public enemy number one, how broken science has misled the fitness industry and why MetFix is in a position to address problems that CrossFit can’t. He also shares hi...

en-us

100:11

How to Make $100,000 Per Year From Your Gym (While...

Run a Profitable Gym ·

2025/03/31

This episode features important visuals. For the best experience, watch it on YouTube. Two-Brain Business has helped hundreds of gym owners hit their income goals with dramatically reduced work hours—and Chris Cooper is here to give you a detailed look at the exact system they used to do it. This plan has produced 55 millionaire gym owners (and counting) and helped gym owners around the world reach six-figure income without working extreme hours. Coop holds nothing back. You'll see the en...

en-us

31:06

The No-Paid-Ads Plan That Pays Gym Owner More Than...

Run a Profitable Gym ·

2025/03/27

What if you could double your gym’s size without spending a dime on advertising? Today on “Run a Profitable Gym,” Mike Warkentin talks with top-earning gym owner Travis Laufle of TRVFIT in Detroit, Michigan. In just one year, Travis doubled his gym’s size with zero ad spend and earned a spot on the net owner benefit (NOB) leaderboard. Travis reveals the simple but effective strategies he used to attract and retain clients, including creating a referral program, implementing Goal Review S...

en-us

65:29

What Is MetFix? Emily Kaplan on Her New Project With...

Run a Profitable Gym ·

2025/03/25

Greg Glassman’s new venture, MetFix, has generated monster buzz across the fitness industry, and current and former CrossFit affiliate owners are particularly interested. So what exactly is MetFix, and how does it compare to Glassman's other major creation, CrossFit? In this episode of “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper sits down with Glassman’s partner in MetFix, Emily Kaplan, to find out. Emily provides the project's background and lays out MetFix's focus on...

en-us

22:08

Earn More as a Gym Owner: Lessons From Industry Leaders

Run a Profitable Gym ·

2025/03/24

Most gym owners don’t start their businesses to get rich, but that doesn’t mean they should struggle to make a living. In fact, the better a gym pays its owner, the more likely it is to stay in business and change more lives. In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 gym owners for net owner benefit (NOB)—take-home pay. More importantly, he breaks down exactly what the top earners are doing to bring home between $19k and $30k per month. These gym owners hav...

en-us

9:31

CrossFit Games: Moving Beyond the Fittest on Earth

Run a Profitable Gym ·

2025/03/22

Some CrossFit affiliate owners believe the CrossFit Games are a powerful marketing tool for their gyms. But is that really true? In this special episode of “Run a Profitable Gym,” Chris Cooper challenges the idea that the Games help affiliates and explores what must change to make them a win for more than just elite athletes. Coop explains why Games exposure doesn’t translate to measurable benefits for affiliates and encourages CrossFit to look to other fitness competitions that are thri...

en-us

196 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...