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PODCAST

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a

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All Episodes

24:03

Never Launch a Semi-Private Program Without Doing...

Run a Profitable Gym ·

2025/06/23

Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results. In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-revenue, high-retention semi-private program from the ground up. Certain prerequisites must be in place before you offer this service. If you miss steps, your program will flounder, you'll get frustrated and your members won't sign up for coaching that can hel...

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30:43

How to Book More Intros and Sell More Without Buying...

Run a Profitable Gym ·

2025/06/19

Does your gym really need more leads, or are you wasting the leads you already have? In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads. Even small improvements in your lead-nurture process can produce huge returns—just one extra sale per month can add over $17,000 in revenue to a gym. John explains: How and when to contact leads.How to personali...

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3:39

10 Lead-Nurture Strategies to Unlock Hidden Profit

Run a Profitable Gym ·

2025/06/16

Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide. If you’re chasing more leads but not seeing results, this training is for you. Learn how to stop wasting the leads you already have, get more leads to show up and improve your conversion rate by 21X. Ready to unlock hidden profit with 10 proven lead-nurture strategies? Attend the free training on June 17 at noon Eastern in Gym Owners United. Links Gym Owners United Book a ...

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15:33

No Gym Left Behind: A Message to Owners Who Feel Stuck

Run a Profitable Gym ·

2025/06/12

If you’re struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, overwhelmed or unsure what to do next: You’re not alone. Coop explains how gym owners can turn things around and why “hope” isn’t a feeling. It’s a decision. Chris lays out the real reasons gyms fail and lists the key differences between those that thrive an...

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9:36

Knowledge Isn’t Enough: Why Gym Owners Need Mentorship

Run a Profitable Gym ·

2025/06/09

Knowledge won’t grow your gym—action will. In this episode, Two-Brain founder Chris Cooper explains how to close the gap between learning and doing so you can move your business forward. For gym owners, the cost of inaction is high: wasted payroll, lost revenue, clogged marketing funnels and low retention. Chris has seen thousands of gym owners get stuck in a cycle of compounding mistakes—not because they lacked information but because they didn't have someone to help them sort through th...

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38:01

All the Secrets From a 420-Member CrossFit Affiliate...

Run a Profitable Gym ·

2025/06/06

CrossFit Mondego has 429 members—and they’re not bleeding out the door. In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with one of CrossFit Mondego’s owners, Luísa Mesquita, to find out exactly how she and her partners transformed a gym with high churn into a 400-plus-member powerhouse with great retention. Luísa breaks down the key additions that fueled their explosive growth, including a data-driven referral funnel that consistently brings in new leads without ad spen...

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12:21

How the Top Gyms Serve 370+ Clients (Without Burning...

Run a Profitable Gym ·

2025/06/03

In this episode of “Run a Profitable Gym,” Chris Cooper presents the leaderboard for gyms with the most paying members. Coop reveals what the leaders have in common: They all focus on improving business fundamentals—such as retention, staffing and repeatable systems—instead of chasing shiny objects such as ad campaigns. Another commonality: boosting average revenue per member (ARM) rather than just adding a ton of cheap, new members. To accomplish this, many have added high-value options su...

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20:07

Double the Revenue: When More Members Stay Longer and...

Run a Profitable Gym ·

2025/05/29

Gym owner Aaron Scott followed Two-Brain content for six years before finally signing up for mentorship. When he did, everything changed. In this episode of “Run a Profitable Gym,” Aaron shares exactly how he doubled his revenue at CrossFit Structure in the U.K.—without dramatically increasing his client count. He reveals how implementing high-value onboarding, raising rates with confidence and improving back-end systems helped him grow monthly revenue from £7,500 to over £15,000. With men...

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24:50

The 6 Reasons Gym Owners Fail

Run a Profitable Gym ·

2025/05/26

If your gym isn't paying you at least $100,000 a year, you need to listen to this podcast—or check it out on YouTube to see the visuals. Chris Cooper shares the six reasons gym owners fail and provides the tools fitness entrepreneurs need to solve these problems. Coop was a struggling gym owner, too, and this is the exact video that would have saved him 15 years ago when he was struggling to pay the rent as an overworked, underpaid gym owner. The data-backed, battle-tested resources in this v...

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21:52

Hyrox Data Dive: Exact Revenue and ROI Stats on...

Run a Profitable Gym ·

2025/05/22

Robin Sowden-Taylor added Hyrox to his gym and credits it with bringing in 30+ new clients and thousands in extra revenue. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Rob, owner of ION Strength & Conditioning in Wales, who opens up his books and shares the exact ROI he’s getting from Hyrox. He breaks down what he’s paying, what he’s earning and how the program has improved lead generation and member retention—without changing his gym’s core identity. Rob ...

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15:54

Is Gym Affiliation Worth It? How to Measure the ROI

Run a Profitable Gym ·

2025/05/19

Is affiliation worth it—or is it just another unnecessary expense? In this episode of “Run a Profitable Gym,” Chris Cooper breaks down how to measure the true value of an affiliation or licensing agreement, using clear steps and real-world examples from brands such as CrossFit, Hyrox, CNU Stretch and Parisi Speed School. You’ll learn what affiliation actually gives you (and what it doesn’t), how it compares to franchising and where a brand fits into your gym’s business structure. Coop int...

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33:13

Staffing Nightmares: What One Gym Owner Did to Fix...

Run a Profitable Gym ·

2025/05/15

Staffing problems can destroy your gym’s momentum—and your sanity. But with the right systems and mindset, they’re solvable. In this episode of Run a Profitable Gym, host Mike Warkentin talks with gym owner Chris Williams about the staffing chaos he inherited when he bought his gym. Chris shares the HR disasters that nearly wrecked his business and lays out the steps he took to rebuild trust, create structure and increase professionalism. He explains how he turned a gym run by friends int...

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25:04

The 7 Deadly Sins of Staffing That Kill Gym Growth

Run a Profitable Gym ·

2025/05/12

Staffing is the biggest and most important investment you'll ever make in your gym. Get it right and your business grows. Get it wrong and everything stalls. Today, Chris Cooper unpacks the seven deadly staffing sins that create chaos, kill growth and keep gym owners chained to day-to-day operations. From hiring out of desperation to keeping people too long, each staffing mistake is pulled from real conversations with gym owners who’ve felt the consequences. You’ll probably recognize a few...

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19:17

No More Summer Slumps! How to Fill the Gap With a...

Run a Profitable Gym ·

2025/05/08

What if your gym was fully booked and highly profitable all summer long? While many gym owners brace for a summer slump, Debbie Rosslan ramps up with youth programs such as jump training, volleyball development, and speed and agility, which keep her gym full and profitable. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Debbie about how she uses kids camps to generate consistent revenue during the months of the year when many gym owners struggle. Debbie breaks ...

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17:56

Beat the Summer Revenue Dip: The Gym Owner's Action Plan

Run a Profitable Gym ·

2025/05/05

Summer is coming, and for many gym owners, that means holds, cancellations and a painful dip in revenue—but it doesn’t have to. The summer slump is natural if you don't take action: Clients go on vacation, they trade your programmed workouts for outdoor activities in the sunshine, and kids who are home from school force routine changes. But when clients stop coming to the gym consistently, they lose the momentum they’ve built, making it harder to get them to restart in the fall. Today on “...

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25:02

He Added $200,000 in Semi-Private Training Revenue in...

Run a Profitable Gym ·

2025/05/02

Gabriel Mayer-Bédard, owner of CrossFit St-Basile-le-Grand in Quebec, Canada, used semi-private training to generate over $200,000 in new revenue in just one year. Adding semi-private training also boosted his gym’s client retention, solved scheduling challenges, and produced higher pay and improved career paths for his coaches. In a semi-private model, about four clients train at the same time under one coach, and each client receives personalized programming and attention—making it a hig...

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23:15

$OPs: Business Basics That Make Big Bucks

Run a Profitable Gym ·

2025/05/01

Tired of answering the same questions, fixing the same mistakes and doing everything yourself? In this episode, Corey Lewis, Two-Brain mentor and owner of Xtra Mile Fitness, shares how systemizing his gym with SOPs (standard operating procedures) has helped him save time, improve retention, onboard staff more efficiently and build a more profitable business. Creating SOPs doesn’t have to be painful. Corey reveals his quick hack for writing them in minutes with help from AI, and he explains...

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10:45

Want to Earn $100K From Your Gym? Start With This...

Run a Profitable Gym ·

2025/04/28

Want to earn $100,000 a year from your gym? Passion alone won’t cut it. You need a clear plan. Today, Chris Cooper introduces a proven, step-by-step guide: “The Gym Owner’s Checklist for Hitting $100K+ Annual Income.” Based on data from thousands of gyms worldwide, this checklist outlines exactly what you need to do to build a profitable, sustainable business. It’s broken down into six essential areas: - Get More Clients - Average Revenue Per Member (ARM) - Length of Engagement (LEG) - ...

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27:10

$450+ Average Revenue Per Member 5 Months After Opening!

Run a Profitable Gym ·

2025/04/24

At just five months old, Emilie Towns’ gym is already averaging more than $450 per member per month. Instead of offering big group classes, Emilie built Ardent Fitness on a high-value foundation by focusing on semi-private and small-group training. In this episode of “Run a Profitable Gym,” Emilie shares how her mentor helped her launch with clarity and confidence, and she lays out the systems that drive her success. She breaks down her onboarding process and pricing strategy, and she expl...

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21:24

Elite Earnings: Why Top Gyms Prioritize Client Value...

Run a Profitable Gym ·

2025/04/21

What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more? In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), with the No. 1 gym earning $724 per client per month. He explains how these elite gyms have boosted their revenue by prioritizing client value over headcount. In fact, one gym on the leaderboard increased its revenue by 38 percent while reducing its client...

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209 results

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