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PODCAST

Radio Influencers

Radio Consultant Andy Meadows sits down with a wide variety of people who are helping to move the radio industry forward. Weekly guests include programmers, managers, owners, sales specialists, digital experts and other consultants.

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All Episodes

30:06

Marc Greenspan

Radio Influencers ·

2024/10/22

In this episode of Radio Influencers, host Andy Meadows speaks with Research Director Inc CEO Marc Greenspan, a seasoned expert in radio research and Nielsen ratings. They discuss Marc's journey into the radio industry, the tools available for analyzing Nielsen ratings, and the implications of Nielsen's recent change from five to three minutes for quarter-hour listening. The conversation delves into the challenges of interpreting data, the importance of understanding listener habits, and stra...

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10:51

Hot Topic: Audience Estimates

Radio Influencers ·

2024/10/15

Host Andy Meadows discusses how a major potential Nielsen change could massively impact radio and the challenges with how they measure listenership. Plus, he breaks down a few other ways radio can get better, more accurate audience estimates. Like RadioPlayer and DTS Autostage, audio fingerprint technology, radio research companies and creating your own audience estimates. You can also watch the full episode here.

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20:09

Hot Topic: Music Scandals

Radio Influencers ·

2024/10/08

This week host and radio consultant Andy Meadows shares his thoughts on how stations should handle music scandals. Andy gives specific advice on the recent Garth Brooks allegations and P Diddy charges. Plus, he looks back and past scandals, including Michael Jackson, R. Kelly, Milli Vanilli, Morgan Wallen and the Dixie Chicks. You can also watch the full episode here.

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15:07

Top Comments

Radio Influencers ·

2024/10/01

Host Andy Meadows responds directly to a handful of the best comments we've gotten on Radio Update articles so far. Including a reader responding to Tracy Johnson's Call In To Win Contests Don't Work article with an exception, one praising John Lund's Ratings Refresh article and asking for advice to help with a disengaged air staff, a FB commenter who thinks radio stations only play what they want people to hear and more. You can also watch the full episode here.

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11:41

Lessons From Top Podcasters Pt 2

Radio Influencers ·

2024/09/24

This week we highlight a few podcasters who are using events and live broadcasts to engage and interact with their fans and discuss what radio could learn from them. Podcasts like Kill Tony, TigerBelly, Smartless, Are You Garbage, First Date and Blogging the Boys. Plus, at the end Andy shares the one thing to know about starting a brand-new podcast. You can also watch the full episode here.

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31:38

Christina Olivarez

Radio Influencers ·

2024/09/17

Radio Station Consultants' Andy Meadows talks with Christina Olivarez the owner of The Social Butterfly Gal and Hustle & Socialize. She's an award-winning visibility and business coach, social media expert and TedX Speaker based in San Antonio, Texas. The two talk about changes to the Instagram algorithm, partnering with influencers at the local level, the comeback of live events, why it's so important for radio stations to capture video content in and out of the studio and more. You can ...

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25:03

Lessons From Top Podcasters Pt 1

Radio Influencers ·

2024/09/10

This week we look at a handful of the top podcasters to see what lessons radio personalities could learn from them. Podcasters like Joe Rogan, the Smartless guys, Sarah Silverman, the Kelce Brothers, Theo Von, Dave Ramsey, Conan O'Brien and more. Plus, at the end Andy shares the one thing all of these top podcasters have in common. You can also watch the full episode here.

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20:35

Digital Tips & Tricks

Radio Influencers ·

2024/09/03

We've put together the best digital tips and tricks our guests have shared so far on Radio Influencers. Clips include Danny Hill's Instagram Hack, why Julie Bortnick says you can't over post, Brent Hoodenpyle's thoughts on the subscription model, TJ Taormino (The TJ Show) and localized digital content, John Reynolds on how we can make radio studios more video friendly and more. You can also watch the full episode here.

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24:26

Radio Origin Stories Pt 1

Radio Influencers ·

2024/08/27

This week we decided to go back and share some of the best radio origin stories we've collected over the first 24 episodes of Radio Influencers. If you'd like to share your radio origin story, how you got into radio, video it and email andy@radiostationconsultant.com. Part one clips include Mike Moore, TJ Taormina, Devon Shuman, Tim McCarthy, Reagan Ingstad, Greg Tacher, Jeremy Robinson, Roger Rafson, Stephanie Blue and Tracy Johnson. You can also watch the full episode here.

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43:15

Tirzah Thornburg

Radio Influencers ·

2024/08/20

Tirzah Thornburg, Senior Talent Analyst at The Center For Sales Strategy, speaks with Radio Station Consultant's Andy Meadows about motivating salespeople, identifying and managing to employee strengths, creating an intentional company culture, being flexible on communication styles, the importance of staff outings, her book recommendations and more! You can also watch the full episode here.

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41:34

Kelly George

Radio Influencers ·

2024/08/13

Radio Station Consultants' Andy Meadows talks with Kelly George a certified Talent Analyst at The Center for Sales Strategy and Engagement Specialist at Up Your Culture. The two talk about The Company Culture Report, how to improve employee engagement, quiet quitting, radio's work/life balance struggle, lead by example managers, the importance of core values, their wine recs, her meditation tips and tricks and more! You can also watch the full episode here.

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20:32

Hot Topic: Radio & AI

Radio Influencers ·

2024/08/06

Over the first 21 episodes we noticed that the topic of AI came up a lot. So, this week we decided to share clips of a few of our amazing guests giving their opinion on how radio should and shouldn't be using AI. Like Tracy Johnson's thoughts on AI's impact on music and radio, AI video editing tools John Reynolds uses, Maryanne McWhirter's thoughts on using AI to help write blogs, why Howard Kroeger thinks radio should embrace AI, Danny Hill's fear that AI could signal the tail end of r...

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35:37

Devon Shuman

Radio Influencers ·

2024/07/30

Devon Shuman, SVP of Sales at Gen Media Partners, speaks with Radio Station Consultant's Andy Meadows about how small and medium market stations can get national ad dollars, why it helps to have a rep, what's changed in national sales over her career, direct brand marketing, her Small Market Secret Sauce podcast and more. You can also watch the full episode here.

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62:13

Danny Hill

Radio Influencers ·

2024/07/23

Radio Station Consultants' Andy Meadows talks with Danny Hill, the owner of Hill Broadcasting in Bakersfield CA and morning show host on Rewind 98.1. The two talk about his recent viral social content, the crazy response to it, tricks he uses to go viral including one anyone can use, his radio origin story, doing mornings with his wife, the challenges radio faces in 2024 and more. You can also watch the full episode here.

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23:48

Stephanie Blue

Radio Influencers ·

2024/07/16

Stephanie Blue, staff writer for Radio Update, speaks with Radio Station Consultant's Andy Meadows about her radio origin story, being welcoming to new staff, fixing meetings, radio's relevance, the end of the non-compete ban, seasonal promotions, why some morning shows work on paper but not on-air and more. You can also watch the full episode here.

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45:53

Jill Meadows

Radio Influencers ·

2024/07/09

Radio Station Consultants' Andy Meadows talks with graphic designer Jill Meadows, the Design Director for Radio Update and his wife. The two discuss her graphic design tips for radio station websites and media kits, their unsolicited reviews of station websites in both New York and San Antonio, the importance of the ads to content ratio and a lot more. You can also watch the full episode here.

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32:10

TJ From The TJ Show

Radio Influencers ·

2024/07/02

TJ Taormina, nationally syndicated host of The TJ Show, speaks with Radio Station Consultant's Andy Meadows about the teamwork environment they've built, their off-air process, the benefits of having a cameraman in studio, being family friendly and entertaining, lessons he learned working with Elvis Duran, the future of our industry and more. You can also watch the full episode here.

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40:03

Best Of The First 15

Radio Influencers ·

2024/06/25

This week we decided to go back and share a best of clip from each of the first 15 episodes to highlight some of the amazing guests we've had so far. We cover a wide range of radio topics including the new process for adding and moving music, social tips for radio, why radio shouldn't write off young people, getting away from generic prep services, the best ways to get into radio, overcoming sales objections, how to make radio stations more video friendly, political ad rules and much more. If...

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34:27

Greg Tacher

Radio Influencers ·

2024/06/18

Radio Station Consultants' Andy Meadows talks with Greg Tacher, the Executive VP of GMP Radio Reps. The two discuss how radio groups can attract and retain top sales talent, what radio as an industry can do to get more national ad dollars, effective cold calling, AIs impact on radio sales, their management styles and more. You can also watch the full episode here.

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27:22

Tim McCarthy

Radio Influencers ·

2024/06/11

The Broadcasters Foundation of America's President Tim McCarthy speaks with Radio Station Consultant's Andy Meadows about how the BFOA helps radio and television broadcasters who are in acute need, how current and former broadcasters can apply and qualify, their 3rd annual Giving Day on June 13th, media mixers, their celebrity golf tournament and more. You can also watch the full episode here.

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