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PODCAST

Attributed - A podcast by Dreamdata

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

business marketing

All Episodes

49:20

Frida Ahrenby: Reflections on the First 6 Months as a...

Attributed - A podcast by Dreamdata ·

2024/10/14

The first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image.Frida Ahrenby, CMO at Rillion is joining us to share her insights and experiences on starting strong as a new CMO in the

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35:39

Krysten Conner: How to use multi-threading in B2B...

Attributed - A podcast by Dreamdata ·

2024/10/07

Multi-threading may be the game-changer you need to engage multiple stakeholders and close deals successfully. Krysten Conner, an AE mentor with experience at Salesforce, Tableau, and Outreach, joined us for a session on multi-threading in sales and marketing.Discover Krysten’s multi-threading strategies to conquer complex deals.Follow Krysten Conner on LinkedIn: https://www.linkedin.com/in/krystenconner/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in

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47:30

Anthony Pierri: The good the bad and the ugly...

Attributed - A podcast by Dreamdata ·

2024/09/30

B2B positioning is the art and science of defining how a business's product or service stands out in a competitive market.We are sitting down with Anthony Pierri, co-founder of Fletch PMM to dive deep into the world of B2B positioning and explore the strategies that can make or break a B2B company's market presence.The Good: We will discover the winning tactics that have helped companies achieve industry leadership.The Bad: Learn about companies' common pitfalls and mistakes. From unclear

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35:51

Mari Smith: Facebook marketing for SMBs and Brands....

Attributed - A podcast by Dreamdata ·

2024/09/23

We are joined by Mari Smith, known as "the Queen of Facebook", to talk about Meta as a B2B go-to-market channel.As a leading expert in Facebook marketing, Mari has worked with SMBs, major brands, and sales organizations to amplify their online presence and impact through Facebook, Instagram, and Messenger.In this session, we’ll cover:- Actionable strategies for leveraging AI to supercharge your Facebook marketing efforts.- Optimizing ad campaigns to unlock the full potential of audience

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48:44

Robin Daniels on Rebranding for Success

Attributed - A podcast by Dreamdata ·

2024/09/16

On this episode of Attributed, we sit down with Robin Daniels to explore the rebranding success story of LMS365 - Zensai. Robin will walk through his experience and dive into the what, why and hows of rebranding, including:- The strategic vision behind the LMS365 rebrand- What pitfalls to avoid when rebranding- How rebranding can be a growth driver- The go-to-market tactics to consider when rebranding- And much more…Follow Robin Daniels on LinkedIn:

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46:10

Michelle J. Raymond: LinkedIn Company Page Growth...

Attributed - A podcast by Dreamdata ·

2024/09/09

Michelle J Raymond, founder of B2B Growth Co and leading expert in LinkedIn growth strategies, joined Laura Erdem on this episode of Attributed. Drawing from her decades-long experience in B2B Sales and works “Business Gold” and “The LinkedIn Branding Book” Michelle delves into the intricacies of organically growing your LinkedIn company followers.Join us to discover proven strategies and actionable tactics to expand your company's reach, and drive meaningful engagement with your

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61:17

Tim Soulo: How Ahrefs bootstrapped their way to $100M...

Attributed - A podcast by Dreamdata ·

2024/09/02

Tim Soulo, CMO from Ahrefs is joining us to delve into the growth activities that propelled Ahrefs to the remarkable milestone of $100M in ARR. Renowned for his expertise in digital marketing and SEO, Tim Soulo brings invaluable insights into the strategies, tactics, and challenges faced during Ahrefs' journey to becoming a market leader in the competitive landscape of SEO tools.In this session, Tim will share firsthand accounts of the innovative approaches, experiments, and pivots

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49:45

Rand Fishkin: How to make a big marketing impact with...

Attributed - A podcast by Dreamdata ·

2024/08/26

In this session, we’re diving into marketing on limited resources with none other than Rand Fishkin, SEO wizard and founder of SparkToro.Rand will share invaluable insights on how businesses can achieve significant marketing impact without breaking the bank.Follow Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed

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51:04

Scaling a SaaS to 7 Figure with Preservance

Attributed - A podcast by Dreamdata ·

2024/08/19

On this episode of Attributed Lars Grønnegaard is a guest on The SaaS Podcast hosted by Omer Khan. In this episode, you'll learn:How Dreamdata's founders navigated pivots, setbacks, and defining moments while searching for their ideal customer profile.Why focusing on a specific ICP is crucial for early-stage startups aiming to gain traction and scale, and the consequences of not having one.How Dreamdata overcame ineffective cold outreach and the lack of a formal sales playbook to build a

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29:26

Mike Rizzo on leveraging community for Marketing Ops

Attributed - A podcast by Dreamdata ·

2024/08/12

In marketing operations (MOps), a thriving community provides a platform for professionals to share insights, best practices, and innovative strategies, which can be essential to the success of your MOps strategy.We’re hosting Mike Rizzo, a Founder and CEO of MarketingOps.com to discuss just how valuable a community can be for MOps. He’ll share insights into:- The MOps community's current status and its aspirations for growth.- Strategies and initiatives to cultivate a thriving and vibrant

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41:09

Daniel Disney: AI Social Selling Hacks to Drive HUGE...

Attributed - A podcast by Dreamdata ·

2024/08/05

Mastering the art of social selling has become essential for success in B2B sales. Daniel Disney, Founder of The Daily Sales and LinkedIn Growth Consultant is joining us to share invaluable insights and strategies for taking your sales efforts to new heights using AI.Daniel will cover the following key points:- How to create even better content for your prospects- Leveraging AI Shortcuts- Mastering AI Messaging and InMails- Identifying the Best AI Tools for Social SellingFollow Daniel

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46:54

Dreaming in Denmark: Lars Grønnegaard on launching...

Attributed - A podcast by Dreamdata ·

2024/06/24

On this episode of Attributed Lars Grønnegaard is a guest on the Attribution Nation Podcast hosted by Drew Smith. Lars Grønnegaard, CEO of Dreamdata, shares insights on fostering creativity throughout an organization, even when it can't be quantified, and emphasizes the importance of having a marketing co-founder in every company.Follow Lars Grønnegaard on LinkedIn: https://www.linkedin.com/in/larsgroennegaard/Follow Drew Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/Visit

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49:35

Chris Walker: What Matters in B2B Marketing in 2024

Attributed - A podcast by Dreamdata ·

2024/06/17

Join us for an episode featuring < Chris Walker, a visionary leader revolutionizing B2B marketing. As Chairman of Refine Labs and CEO of Passetto, Chris has achieved remarkable success, reshaping how businesses engage with their audiences and unlocking eight-figure revenue in less than three years.In this session, Chris will unveil overlooked strategies to accelerate pipeline and revenue growth, reveal simple yet powerful tactics to enhance B2B demand gen performance and share insights

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43:06

Colin Campbell: Navigating Community-Led Growth

Attributed - A podcast by Dreamdata ·

2024/06/10

Communities are one of the surest routes to sustainable growth, yet marketers often grapple with the challenge of engaging and building a community. Join Colin Campbell, Director of Community at Pavilion and former Director of Community at Outreach.io, as he unveils the secret behind transforming a mere marketing audience into a thriving community phenomenon.Colin will delve into the strategies, pitfalls, and lessons learned along the journey, from zero to 70k members in under three years,

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49:52

Guillaume ‘G’ Cabane: How to accelerate from Growth...

Attributed - A podcast by Dreamdata ·

2024/06/03

Join Guillaume ‘G’ Cabane, HyperGrowth Partners co-founder, ex-VP Growth at Segment, Drift and Gorgias, to unpack some of the secrets behind innovative SaaS growth strategies.G will look back at his experience at the cutting-edge of growth with some of the biggest names in B2B SaaS to explore:- The stages of growth - SMB vs Enterprise- Growth channels- Your tech stack and growth- Experimentation culture- Establishing a growth teamFollow on Guillaume ‘G’ Cabane LinkedIn:

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46:41

Andrew Davies: Standing out with Memorable Marketing

Attributed - A podcast by Dreamdata ·

2024/05/27

Andrew Davies, CMO at Paddle, is joining us again for a conversation on all things memorable marketing.Don’t miss out on some great insights on the value of memorable marketing, and some tips on how you can make your marketing stand out! Follow Andrew Davies on LinkedIn: https://www.linkedin.com/in/andjdavies/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much

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36:20

Why sponsoring a football team makes sense for a B2B...

Attributed - A podcast by Dreamdata ·

2024/05/20

Sometimes you come across a company that does things differently. Cledara is one of those. They’ve just become the stadium sponsors of Cambridge United Football ClubWe are sitting down with Brad van Leeuwen, the Co-Founder and COO of Cledara, to talk about the connection they’ve made between sponsoring a football team and the success of a B2B software company.In this conversation, Brad will share his expertise on the unconventional yet strategic move of B2B software companies entering the

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55:46

Jason Widup: 10x Revenue Within 3 years - Marketing...

Attributed - A podcast by Dreamdata ·

2024/05/13

Join us with Jason Widup, to learn how you can achieve a jaw-dropping 10x increase in revenue within just three years!Jason is a demand marketing expert recognised for his transformative strategies in some of the B2B tech space’s biggest names, including VP of Marketing at Metadata.io and VP of Marketing Ops at Tableau, and Sr. Director Demand Gen & Marketing Ops at Getty Images.In our conversation, Jason will share insider tips and tricks for supercharging your B2B revenue growth. From

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39:18

Rosalyn Santa Elena: RevOps Essentials for B2B Marketers

Attributed - A podcast by Dreamdata ·

2024/05/06

There’s no hiding the rise of RevOps as a core function of B2B go-to-market.RevOps transforms how businesses align sales, marketing, and customer success to maximise revenue growth.In this episode with RevOps pro Rosalyn Santa Elena, we’ll shed more light on what RevOps does, how it does it and why it matters to B2B marketers.Follow Rosalyn Santa Elena on LinkedIn: https://www.linkedin.com/in/rosalyn-santa-elena/Follow Steffen Hedebrandt on LinkedIn:

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45:52

How to get ABM working through the whole organization

Attributed - A podcast by Dreamdata ·

2024/04/29

Allbound is a strategy Alex Olley, co-founder and CRO at Reachdesk has been adopting for some time now. It works!But how?Why?Who needs to be involved?Allbound is a revenue-centric strategy that transforms the sales-marketing dynamic across your entire organization.In this live event, we will discuss how Allbound redefines traditional metrics, focusing on revenue rather than MQLs. Discover actionable insights and a new Go-to-Market motion that synchronizes sales and marketing efforts

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180 results

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