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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

32:30

How To Avoid Promo Burn Out

Bringing Business to Retail ·

2024/08/15

As we gear up for the holiday rush, I know you've got a stockpile of promotions ready to unleash. But wait! Before you flood those inboxes, spend a ton of money on ads, and rearrange your merchandise, let's talk about a real threat to your marketing efforts: A little thing I’ve named: Promo Burnout. It's when your customers start treating your emails like that one relative who always overstays their welcome at family gatherings. Not good, right? Nearly 70% of users unsubscribe from emails because

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36:12

Steal My Q4 Success Blueprint

Bringing Business to Retail ·

2024/08/09

How would you feel, if you knew you had everything you needed, to make this your most successful quarter ever? Everything that you need for a prosperous peak season. Well, grab your notebook and pen, because that’s exactly what I’m going to share with you on this episode. For many retail & e-commerce stores, up to 70% of their annual revenue will come in between mid-Sept and mid-Jan. Let’s just put that into perspective. In just 4 months, you’ll make MORE than the rest of the year combined! Now

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34:36

30% Of Your Sales Should Come From This

Bringing Business to Retail ·

2024/08/01

Are you leaving money on the table in your retail or ecommerce business? In this eye-opening episode, I share the surprising secrets behind the success of top-performing retail and ecommerce businesses - and how you can replicate their strategies to drive a massive boost in sales and revenue. You'll discover the often under-utilised marketing tactic that's generating up to 30% of total revenue for leading brands, plus proven techniques for personalizing your customer experience, streamlining your

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34:47

Avoid This Hiring Mistake

Bringing Business to Retail ·

2024/07/25

Would you let an ads manager spend thousands of dollars every month, even though you’re not getting any new customers or sales? How about having to fire a friend or family member, because they're just not what you need to move you to the next level? Or, would you let a poor-performing employee, bankrupt your business? Believe it or not, these are just 3 scenarios I’ve encountered with retail & ecom business owners over the last couple of weeks, that could potentially bankrupt the business. But even

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09:29

Make Better Decisions With This Simple Hack

Bringing Business to Retail ·

2024/07/19

As business owners, we're always looking for the next best thing. Faster results. Better ROI. More customers. More sales. More profits. In a world that moves fast, it can sometimes be difficult to make the best decision. Do you make the best decision for now, or the best decision for the future? When I interviewed Kristine Zwick, of Curated Dry Goods about her phenomenal growth, she dropped this little inspo bomb. I hope it helps you when you're making decisions moving forward. ---------------

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43:10

A Retailer's Secret Weapon: How A Simple Playlist Can...

Bringing Business to Retail ·

2024/07/11

I walked into a cute little boutique the other day. The store windows were gorgeous and there was a pink top on the mannequin which had caught my eye. Excited that I had stumbled across a piece of clothing that was my "season" (Clear Spring if you were wondering - SOOOO hard to find with all the muted colorways everywhere), I entered the shop and... this probably sounds a little woo-woo, But the energy was just... All Wrong I couldn't pinpoint it at the time, but as I quickly walked around looking

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41:01

What Should You Spend Money On Right Now?

Bringing Business to Retail ·

2024/07/04

Money Tight? I can safely say, after weathering the GFC, that the economy WILL pick back up. And I want your business, to still be here when that happens. In tougher economic times, every dollar counts. This must-listen episode reveals the 3 key areas I think retail and e-commerce owners should invest in to drive sales, increase customer loyalty, boost efficiency, and outmanoeuvre the competition. Discover: The #1 marketing strategy that will give you an edge over big-spending rivals

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28:56

Change Your Environment

Bringing Business to Retail ·

2024/06/27

Are you struggling to manage your workload as a busy business owner? Feeling stuck in your routine and lacking creativity? This episode will show you how to boost your productivity and change your results. I'll be sharing my own experience burning out while trying to keep up with tasks. I'll discuss how taking a break from my office to work in a new environment completely transformed my output. Discover how changing your surroundings can clear your mind and spark fresh ideas. Find out how making

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46:17

SEO Strategies The Big Brands DON'T Use (But You...

Bringing Business to Retail ·

2024/06/20

If you're like most independent retailers and e-commerce store owners, SEO can feel like a never-ending battle. No matter how hard you optimize your site, tweak your content or experiment with keywords, it seems like the big brands always outrank you. In this episode, that's all about to change. My guest Amanda King, is sharing the insider SEO secrets that will level the playing field. Amanda is a leading search engine optimization expert. She's worked with some of the largest brands and retailers

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01:15:13

Rebecca's 5/5 Promo You Need To Copy - Rebecca Harper

Bringing Business to Retail ·

2024/06/13

Today I've got a real go-getter on the show, Rebecca from Weft and Warp Fabrics. She is no stranger to challenges - she opened her store while still teaching full-time! But with the support of her husband and some creative promotions, she's really leveling up. I was blown away when I heard about Rebecca's secret sale. She took Dionne's epic clearance to the next level with bundles, mystery, and gamification. The results? Over $7k in the first hour! She crushed it. But it wasn't all smooth sailing -

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31:56

4 Tactics Working Right Now, To Drive More Sales

Bringing Business to Retail ·

2024/06/06

As a retailer, I know you're feeling the pressure right now - sales are down and customers are tightening their belts. You're probably wondering how you'll survive this economic storm.. But I have good news! Your competition is cutting back... Which means YOU have the chance to acquire (poach?) more customers and market share. Want to know how? Then this is an episode you can't miss. In this episode, I'm sharing strategies that are wokring in the current economic climate, to bring

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34:35

Increase Profits Without Losing Sales With These 7...

Bringing Business to Retail ·

2024/05/30

My coconut body wash does more than make me feel like I’m going on holiday. It also showcases a number of ways that business owners could be increasing their profits. That seems like a lot to get from a $25 bottle of body wash, but trust me, it’s just the start (and yes, it really is a vacation in a bottle). It’s seen me through a lot, including something I’ve personally struggled with and had to overcame to make my business boom. Listen to this week’s podcast as I discuss the 7 things that a

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21:39

What Can You Be Doing Right Now To Keep Your Business...

Bringing Business to Retail ·

2024/05/24

Take it from someone who started a business during the GFC, I know business is challenging right now. I’ve been there. BUT it won’t last forever, and if you still want to be in business in 12 months, you’ll want to hear how to turn this difficult season into a golden opportunity. Yes, business is challenging but with every challenge comes opportunities, and in this podcast, I focus on how and why business owners should be jumping on those rather than blaming the economy or buying into the media’s

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39:51

How To Get 25X ROAS From Google Ads - Raj El-Ali

Bringing Business to Retail ·

2024/05/02

Want to know the secrets to getting 25 times your money back from Google Ads? Tune into my latest podcast where I sit down with digital marketing expert Raj from Web Eagles. He'll reveal how one ecom brand saw massive growth through strategic campaign optimizations. I grill Raj on their specific tactics, from keyword research to site changes to budget allocation. You'll be on the edge of your seat learning new tools and techniques to boost returns. Did you know dynamic campaigns could transform

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20:14

Would You Let Your Kids Work Like You Do

Bringing Business to Retail ·

2024/04/26

Are you working yourself to the bone for your business with nothing to show for it? Do long hours and no life have you on the fast track to burnout? In this episode, I'll reveal how I almost ended up in the hospital from stress - and how you can avoid my mistakes. You'll learn why working more doesn't mean more money, and how to double your sales in just 90 days without sacrificing your family or your sanity. -- >> JOIN THE DOUBLE YOUR SALES IN 90 DAYS CHALLENGE NOW <<-- Don't be the

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31:55

How Much Should I REALLY Be Earning?

Bringing Business to Retail ·

2024/04/19

In this one, I'm spilling all my secrets on properly compensating yourself as a business owner. Too many of us fall into the trap of constantly reinvesting profits without paying ourselves - don't be that business owner! I share my formula for setting clear financial goals that will motivate you AND your team. Plus, learn my tactics for calculating your true worth in the market. Dreaming big about your ideal lifestyle is so important for reverse engineering success. I'll show you how I visualized my

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41:14

Do This To Get More Sales And Customers

Bringing Business to Retail ·

2024/04/12

In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost. ** Sign-up for the challenge here.

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44:44

How To Price Your Product To Increase Sales

Bringing Business to Retail ·

2024/04/05

Back when I first opened my business, the economy looked a lot like it does now. It was the Global Financial Crisis, people were tightening their belts, interest rates were rising… But there were still things that would sell. And for me, it was these super cool wet/dry bags that i used to import from America (fun fact, nearly 20 years later I STILL use those same bags, but I digress). I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping

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35:34

I Trusted An 'Expert' With My Business Finances And...

Bringing Business to Retail ·

2024/03/29

I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong? Back when I first started out, I was so naive about finances. Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store. Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!). Register >>HERE<<

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52:24

The Risks Kings of Neon Took To Expand...

Bringing Business to Retail ·

2024/03/22

Too scared to dream big? This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time venture, finding the courage to take his business international. Stephen shares gripping tales from those early days, like expanding overseas with just a virtual office in Vegas. Get ready for edge-of-your-seat stories of

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588 results

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