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PODCAST

Fundraising Bright Spots

Rob Woods, Bright Spot

A podcast for fundraisers who want ideas, examples and inspiration to help you raise more money for your charity or non-profit. Rob is an author and award-winning fundraising trainer. Each week he and his guests share examples of successful fundraising, as well as lots of practical tips to help you apply these techniques in your own job.

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All Episodes

00:28:47

126. How to play to your strengths, with Joanna Dew

Fundraising Bright Spots ·

2023/04/18

To help us survive, the human brain evolved to be very sensitive to threats in the environment. But if we’re not careful, this negativity bias also causes us to focus too much attention on our weaknesses, and at the expense of our strengths. This tendency to can reduce our energy levels and resourcefulness. Rob’s guest for this episode is an expert in helping fundraisers to identify and take advantage of their strengths. Having worked with dozens of fundraising teams, she has found this approach

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00:32:29

125. Growing major donor income from zero to £2m /...

Fundraising Bright Spots ·

2023/04/04

How can you increase high value income for your charity? In this episode, Rob Woods talks to Tony Gaston about the strategies he feels contributed to the way EMMS International transformed its high value results so dramatically in five years. He talks about how he manages to pause and see the bigger picture and how this habit has helped him focus on solving the most valuable challenges; what he believes is the most important thing to get right when you meet supporters; and plenty more tips. If

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00:25:14

124. Making the most of a new leadership role, with...

Fundraising Bright Spots ·

2023/03/28

This time we’re looking at how to thrive in the first few weeks and months of a new fundraising leadership role. Rob was thrilled to talk to a wise leader named Tess Nixon Spiller, who loves taking on interim leadership roles. In fact, she has done this repeatedly for a range of charities, across various sectors in recent years. By specialising in this way, where she is almost perpetually new, Tess has gained valuable insights about how to be at your best and make a difference when you’re new. Tess

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00:27:30

123. Working with celebrities and influencers, Part 2...

Fundraising Bright Spots ·

2023/03/21

Obviously well-known people who share the values of your charity have the potential to make a big difference to your fundraising and mission. But how do you find the influencers who care, and how do you manage these relationships effectively? And how do you maximise the impact? Paul Katz is an expert in this area, with more than 17 years’ experience of helping charities and social cause organisations to work with celebrities and other influencers. He loves to de-mystify the process. Building on the

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00:31:57

122. Winning a £1m media appeal, with Beatrice Sayer

Fundraising Bright Spots ·

2023/03/15

If your charity is relatively small or less well known, how do you increase your chances of winning valuable partnerships and media appeals? This time Rob spoke to Beatrice Sayer, a smart corporate fundraiser at the UK charity Magic Breakfast, about the innovative approach she used when applying to the Times and Sunday Times Christmas Appeal 2022. She explains why she feels a ‘WOW moment’ was essential to lift their chances of winning, and how she followed through on her good ideas. Rob and Beatrice

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00:30:39

121. How do you get your board to invest in...

Fundraising Bright Spots ·

2023/03/08

Most fundraisers agree that you won’t achieve serious growth without first investing in fundraising. But how do you actually persuade the board to invest? In this episode from the archive, originally released in December 2019, Rob Woods talks to Adam Heuman. In three separate charities, of varying sizes, Adam has asked the board to invest, and all three times his request has been successful. Rob and Adam talk about what holds many fundraising directors back from even exploring the issue, and why

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00:36:39

120. How to add Wow Factor to funding applications,...

Fundraising Bright Spots ·

2023/02/26

120. How to add Wow Factor to funding applications, with David Burgess by Rob Woods, Bright Spot

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00:34:57

119. Harnessing The Influencer Effect, with Paul Katz

Fundraising Bright Spots ·

2023/02/14

Clearly influencers can boost your charity’s effectiveness in various ways, including through more successful fundraising. But assuming you don’t already have amazing personal connections, how can you find and work with influential people who could further your cause? Rob was delighted to interview Paul Katz, who has been helping charities and non-profits do this for the last 18 years. Paul has found that regardless of the size of your charity, if you do certain things in a certain order, you can

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00:31:26

118. What a year! FOUR more listens to help now, with...

Fundraising Bright Spots ·

2023/01/10

If you’d like to hear some key ideas and stories from the podcast in 2022, or you’d like tips for what you or your team could listen to, to help with current challenges, here is the second of our special round-ups. Rob is joined by the brilliant Louise Morris to talk about a handful of ideas / episodes they’ve been finding most helpful in the last 12 months. They discuss inspiring stories from the last 30 episodes, including: thankathons – how (and why are they so effective!); major and mid-value

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00:35:24

117. Four Valuable Listens, with Louise Morris and...

Fundraising Bright Spots ·

2023/01/02

If you’d like to hear some useful lessons and stories from the podcast in 2022, or you’d like tips for you or your team on what to listen to next, we recorded this special episode to help. Rob is joined by the always-inspiring Louise Morris of Summit Fundraising to talk about a handful of episodes they’ve been finding most helpful in the last year. They discuss inspiring stories from the show this year, including: a really effective habit that helps you look after yourself in spite of tough times;

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00:34:10

116. An effective value proposition – WHY and HOW?...

Fundraising Bright Spots ·

2022/12/13

In conducting thousands of fundraising experiments, Tim has found that the most reliable way any charity can grow digital income (and boost the other fundraising streams) is to develop what he calls an effective Value Proposition. Rob and Tim discuss what he has found to be the four key elements of effective propositions: Appeal, Exclusivity, Credibility and Clarity. They offer tips to help you test and improve your own charity’s messaging in this way and they share the example of a charity which

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00:31:00

115. Focus is Power, with Louisa Dodd and Rob Woods

Fundraising Bright Spots ·

2022/12/06

This time Rob talks to the brilliant Louisa Dodd about several ideas that have brought her success this year. This includes: getting super clear on who your ideal donors / partners / supporters are; adding genuine value to them; how to be outcome-focused; and story-telling. These themes sometimes get discussed in fundraising, but they’re not always easy to apply, so we hope you find these examples helpful. If you want to share this episode with others you think it would help, THANK YOU SO MUCH! And

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00:34:47

114. Three ways to increase giving in tough times,...

Fundraising Bright Spots ·

2022/11/28

What can charities do to maintain and grow income at a time when the cost of living is making life so difficult? In this episode Rob talks to Tim Kachuriak, founder of the digital fundraising agency and research lab, Next After. They explore why a testing mentality is so valuable. And Tim shares three practical examples of things you can do now to increase digital / individual giving income for your charity. If you want to share this episode with others you think it would help, THANK YOU! And we

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00:28:38

113. Catalyst! Using match funding to lift giving...

Fundraising Bright Spots ·

2022/11/16

One tactic that can transform fundraising results is match funding. But how do you achieve the initial gifts from major donors, and how can you make effective use of the enticing offer? In this episode Rob talks to an innovative fundraiser named Ilana Jackman about how one university has made match funding work in exciting, new ways this year. She explains how the match has inspired more donors to set up regular gifts and encouraged many existing donors to upgrade their giving per month. If you want

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00:29:09

112. The power of consistency, with Grace Cannings

Fundraising Bright Spots ·

2022/11/10

If you’ve ever been inspired by a good fundraising idea or principle, but failed to put it into practice, I hope you’re going to find this a valuable listen. Grace Cannings is a smart fundraiser who has found a way to improve her chances of building proactive habits that generate improved fundraising results. In this episode she explains the technique and offers tips to help you try it yourself. If you want to share this episode with others you think it would help, THANK YOU! And we would love to

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00:24:52

111. Stewardship that inspires – Trust Fundraising...

Fundraising Bright Spots ·

2022/10/25

What can you do to build better, more long-term relationships with funders? In my second interview with trusts and foundations fundraising expert, Neela Jane Stansfield, we explore ideas for creating fabulous stewardship and stronger relationships with funders. Our conversation includes creativity, the personal touch, story-telling and the importance of nurturing relationships with colleagues. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear

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00:30:08

110. Growing trusts income through better...

Fundraising Bright Spots ·

2022/10/11

This time we’re looking at successful fundraising with trusts and foundations, with an interview with Neela Jane Stansfield, author of Grants Fundraising, a new book published by the DSC. Central to Neela Jane’s philosophy is the importance of working hard to build relationships with funders. This is not always easy, so I was delighted to discuss various things that fundraisers can do in practice. We share a range of ideas to help you grow fundraising income through better insight and connection

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00:26:33

109. Shifting Power in fundraising PART 2, with...

Fundraising Bright Spots ·

2022/10/03

What can charities do to shift power to those with lived experience of the issues the charity addresses? And how can this approach improve fundraising? Lulu Smithwick is Senior Public Fundraising Manager at Refugee Action, and Shukry Adan is a former Expert by Experience Fundraising Advisor. In this, the second half of Rob’s recent interview, they talk about applying this approach to corporate partnerships, major donor fundraising and what Shukry did as guest editor of the supporters’ magazine. If

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00:28:40

108. Shifting Power – beneficiary-led fundraising,...

Fundraising Bright Spots ·

2022/09/27

How do you shift power to those with experience of the issues your charity addresses? And what are the many benefits of this approach? This time, Rob talks to Lulu Smithwick, Senior Public Fundraising Manager, and Shukry Adan, a former Expert by Experience Fundraising Advisor, for Refugee Action. They explain the charities’ approach, which aims to make the process valuable to the group, as well as good for fundraising. And they describe some of the creative ideas and insights that contributed to,

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00:21:20

107. Cost of living crisis – three ideas to help...

Fundraising Bright Spots ·

2022/09/20

Dramatic rises in the cost of living continue to create challenges for charity fundraisers, and as we move towards autumn and winter, the challenges may well get tougher still. So in this episode, Rob shares an excerpt from the recent Breakfast Club for Fundraising Leaders, in which he shares three ideas that he believes will help many fundraisers to do well in spite of these tough times. In particular, he shares tactics and examples to help with: messaging during tough times, sharpening focus and

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183 results

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