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PODCAST

Inside Sponsorship

Inside Sponsorship

Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

business careers

All Episodes

62:03

Broadcast Sponsorship with Patrick Moloughney from...

Inside Sponsorship ·

2019/04/24

A lot of us are old enough to remember when the broadcast landscape was dominated by TV, radio, and print. As we all know, however, the internet came along and the opportunities to engage with audiences exploded, and continues to grow, as digital provides innovative ways to take people’s offerings, products, rights, and sponsorships right around the world.Some will remember reading stories and hearing opinions about the decline, the decay, the fragmentation, and the death of traditional media

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52:03

Sponsorship Measurement with Ian Davidson from...

Inside Sponsorship ·

2019/03/27

The refrain, "If you don't know where you're going, any road will take you there." is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll'sAlice's Adventures in Wonderland. It is particularly apt in a sponsorship sense when, even today, we see so many sponsorships that seem bereft of objectives and goals. Those sponsorships are always set up for the comment “We just don’t feel like this sponsorship is working!”. Feeling, however,

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62:06

Inside Sponsorship - Sven Gloor - HSBC - The Changing...

Inside Sponsorship ·

2019/02/27

There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know about you, but I am often not left full of confidence and enthusiasm for a way forward. As Senior Manager Global Rugby Strategy & Planning at HSBC, Sven Gloor is not like that at all. Passion and enthusiasm are words used too readily these days, however, they are apt for describing Sven. He believes

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67:09

Inside Sponsorship - Adam Hodge - Octagon -...

Inside Sponsorship ·

2019/01/29

Every time you discuss Asia, and the opportunities it presents, it is hard not to get overwhelmed by the numbers involved. They are truly staggering and just continue to grow. There’s no doubt that Asia has been growing in terms of sport and, with that, sponsorship as well. It would seem that lately, However, that there is a continued trend towards major events being hosted in Asia. Further, we are starting to see more Asian brands sponsoring large events, outside of their home markets, such

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68:29

Inside Sponsorship - Bahrain Merida Pro Cycling Team...

Inside Sponsorship ·

2019/01/03

There is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionately through apps, OTT streaming, and social channels. The norm is for teams to be bound to their home country while traveling domestically for away fixtures. There are some sports teams, however, that travel the globe competing and that includes cycling. While some teams may yearn for the ability to take their sport across the world, and engage with non-domestic markets, it does

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71:19

Inside Sponsorship - Influencer Marketing Oliver...

Inside Sponsorship ·

2018/12/05

The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power. Simply put, influencer marketing is the process of identifying, researching, engaging, and supporting the creators of highly engaging and impactful content and conversations around your brand, services, or products. The value of influence over potential and current customers, however, isn’t exactly a new concept

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49:34

Inside Sponsorship - Westpac Group with Pat...

Inside Sponsorship ·

2018/11/07

Sponsorship is clearly important to the banking industry with some of the world’s biggest and longest standing sponsorships involving banks. In Australia, banks have been a staple for many sports teams, events, and community groups. That includes Westpac Group’s brands including Westpac itself, St. George, Bank of Melbourne, BankSA, and RAMS. Westpac Group’s portfolio of sponsorships is varied and includes the iconic Westpac Lifesaver Rescue Helicopter Service, City2Surf, Invictus

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52:18

Inside Sponsorship - Fundraising in Sport - Patrick...

Inside Sponsorship ·

2018/10/11

Sponsorship, these days, is a well-worn path. Rights holder’s commercial programs are well established and there is lots of great advice and best-practice to follow. While fundraising is a long-established discipline for many charities, more and more sports rights holders have been activating fundraising initiatives to impact positive change in their communities or help fund special projects such as high-performance centres. Fundraising, in sport, however, is still on a learning curve. Patrick

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67:17

Inside Sponsorship - The 7 Deadly Sins of Sponsorship...

Inside Sponsorship ·

2018/09/12

There is loads of great advice on how to do sponsorship right. However, with all the advice, steps, guides, hints, and tips available, it isn’t an exact science and it is a challenge in the application. Plus, we are all human and we make mistakes. In fact, Chris Baylis, from the Sponsorship Collective, thinks a lot of you are sinners! That’s because we recently saw a great piece of content that Chris had produced called The Seven Deadly Sins of Sponsorship. Not only was it a great blog

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70:02

Inside Sponsorship - Universal Music Group - Roddy...

Inside Sponsorship ·

2018/08/15

Music and entertainment sponsorship isn’t an area of sponsorship that lives in the limelight. That is ironic considering the artists involved do exactly that day-to-day; live in the limelight. We know that so much about sponsorship is a brand partnering with a rights holder to access an audience that they would otherwise find difficult to access. It’s clear that music artists have huge audiences and highly engaged ones at that. Universal Music Group is the world’s leading music

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74:00

Inside Sponsorship - Patrick Bradley - Supanova -...

Inside Sponsorship ·

2018/07/18

Supanova Comic-Con & Gaming Expohas been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy, anime, gaming, nostalgia, and literature have been able to come together to celebrate. A place to rejoice in cosplay and also a place to express their inner geek and their inner child. What used to be considered nerdy and not really mainstream has well and truly shifted into the spotlight in recent

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61:35

Inside Sponsorship - James Parkinson - Brentford FC -...

Inside Sponsorship ·

2018/06/21

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where they’ve played for the past 114 years! Excitingly, however, Brentford are set to move into a new home ground late next year. Our guest this episode is James Parkinson, Commercial Director at Brentford Football Club. James joins us to talk about the challenges of managing a commercial program in

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74:20

Inside Sponsorship - Rohan Sawyer - Bombers Esports...

Inside Sponsorship ·

2018/05/24

Just recently, and boasting 45 million players of the game, Epic Gamesannounced that it will provide $100 million in prize pool money forFortnite competitions in the first year of competitive gaming. Plus, the IOC will shortly be holding a summit, to better understand esports, which could be a precursor to inclusion in future Olympic games. Late in 2017, Essendon Bombers Football Club, a Melbourne based team who compete in the Australian Rules Football League, acquired Abyss esports team, in

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53:00

Inside Sponsorship - Jackie Fast - Pinpoint - Ep 56 -...

Inside Sponsorship ·

2018/04/24

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no one would give her a job in sponsorship. Jackie grew Slingshot Sponsorship from a start-up to an international, award-winning agency with a head office in London as well as offices in Singapore and Oslo. It’s not so much that Jackie thinks sponsorship is easy. It’s more that she’s started

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66:40

Inside Sponsorship - Brian McCue - Sponsorship...

Inside Sponsorship ·

2018/03/28

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with? Prospecting and researching potential sponsors is a a unique beast in the sponsorship industry. It’s definitely not the same as other industries. It can be a challenge to figure out a prospect’s position in the market, their appetite, their cycles, and their objectives. Lots of great advice around sales is applicable to the sponsorship industry. However, prospecting and

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91:56

Inside Sponsorship - Ian Sargeant - Paralympics New...

Inside Sponsorship ·

2018/02/28

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer offer them to your sponsors? What about if you are a rights holder who enjoys long and regular periods of sustained awareness and engagement, like an annual twenty plus week season? Would your job be tougher if you couldn’t rely on that high-profile regularity? How would you even approach your job

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76:32

Inside Sponsorship - Sarah Lewis - Sursum Consulting...

Inside Sponsorship ·

2018/02/08

Working in sponsorshipis great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right? For some, however, that can lead to staying in a role for a really long time and, when a move does come, moving to something very similar. Someone who has avoided that path, and gained a wealth of experience over some really great roles, is Sarah Lewis, Business Development Consultant - Sponsorship, Events and Luxury

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62:17

Inside Sponsorship - Event Sponsorship - Roberta...

Inside Sponsorship ·

2018/01/25

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really positive attitudes. For rights holders, there is a finite amount of time to deliver the event and, in turn, deliver for sponsors. There’s not a lot of wriggle room if something goes wrong. Still, for sponsors, events can be highly attractive because of a large gathering of highly engaged people from their

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65:35

Inside Sponsorship - Aaron Warburton - The...

Inside Sponsorship ·

2018/01/11

Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both, parties have struggled to bring the sponsorship to life and activate it well. It is easy to see how it can happen; especially if there is no explicit conversation about the additional investment that sponsors need to make towards activation which is over and above the investment of the sponsorship

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57:18

Inside Sponsorship - Chris Wagner - NueLion - Live...

Inside Sponsorship ·

2017/12/20

Trend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTTand social media. One man who has been on the OTT trail, from the early days, and even by his own admission, maybe a little too early, is Chris Wagner EVP and co-founder of NeuLion. For 14 years, NeuLion has been a worldwide leader specialiSing in digital video broadcasting, distribution and monetization. NeuLion deliver live and on-demand content to every Internet-enabled device

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100 results

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