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PODCAST

To-The-Trade with Interior Design Community

Interior Design Community

Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance. Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen to "To-The-Trade" now!

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All Episodes

00:53:32

TTT-S2E09-Eco-Conscious Interiors: Megan Thompson's...

To-The-Trade with Interior Design Community ·

2025/01/27

Hosts Laurie Laizure and Nile Johnson from “To The Trade” discuss with Megan Thompson, a Denver-based interior designer, regarding her ID Greenlist website and newsletter designed to help designers make informed decisions about sustainability. Megan shares insights from her background in sustainable interior design, including education on eco-friendly practices and overcoming industry challenges. The conversation covers topics such as sustainable sourcing, client education, managing environmental

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00:43:39

TTT-S2E08-Survival and Success: Anna Gibson on...

To-The-Trade with Interior Design Community ·

2025/01/23

Laurie Laizure from "To The Trade" and the Interior Design Community interviews Anna Gibson, the founder of AKG Design Studio about her journey in interior design and managing her business while living with long COVID. Anna shares insights into her background, the initiation of her company, and the expansion of services beyond kitchen and bathroom design to include complete interior projects. She also discusses how chronic illness has affected her business, the significance of managing

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00:54:41

TTT-S2E07-Illuminating Journeys: Fiona Grunwald's...

To-The-Trade with Interior Design Community ·

2025/01/20

Laurie Laizure from "To The Trade" and https://interiordesigncommunity.comhttps://interiordesigncommunity.com hosts Fiona Grunwald, a lighting design expert with a fascinating career transition from corporate HR to interior design in the U.S. Fiona discusses her journey, educational background, and passion for lighting design, emphasizing the impact of lighting on residential and commercial spaces. The conversation covers Fiona's approach to personalized lighting plans, the benefits of specialized

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00:56:05

TTT-S2E06-Digital Declutter: Reclaiming Your Time...

To-The-Trade with Interior Design Community ·

2025/01/18

In this episode of "To The Trade" for the Interior Design Community, Laurie Laizure and Nile Johnson interview Irene Williams, a digital decluttering coach. Irene shares her journey from being an overwhelmed PR professional to becoming a coach who helps professionals manage their digital lives. She emphasizes the importance of reducing digital clutter to reclaim time, enhance mental clarity, and boost productivity. Irene provides practical tips like turning off phone notifications, utilizing cloud

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00:51:28

TTT-S2E05-Design to Education: Sharon Sherman's...

To-The-Trade with Interior Design Community ·

2025/01/16

This podcast features Laurie Laizure and Nile Johnson of “To The Trade” in conversation with Sharon Sherman from ‘Time and Place Design.’ A seasoned interior designer, Sharon shares her journey from working in high-end luxury design in Bergen County, NJ, to founding her own company after encountering gender discrimination. She highlights the untapped potential for kitchen designers to specify furniture to enhance profitability. Sharon elaborates on her career’s challenges, transformations, and

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00:51:51

TTT-S2E04-Money, Mistakes, and Mastery: Lori...

To-The-Trade with Interior Design Community ·

2025/01/13

Laurie Laizure from Interior Design Community converses with Lori Paranjape about her journey to building a successful interior design business through Instagram. They discuss the importance of authentic engagement, showcasing both successes and failures. Lori emphasizes how transparency and honesty have fostered trust with her audience and clients. They also delve into the challenges of pricing discussions in the interior design industry and the necessity of clear communication with clients about

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00:54:46

TTT-S2E03-Design and Wellness: How Michael Kaestner...

To-The-Trade with Interior Design Community ·

2025/01/11

Michael Kaestner, a seasoned kitchen and bathroom designer from Philadelphia, joins Laurie Laizure on the To The Trade Podcast to discuss the intersection of design, health, and fitness. Michael shares his journey of over 20 years in the design industry and how he integrates holistic wellness into his life and practice. Despite the demanding nature of design work, Michael emphasizes the importance of self-care, regular health check-ins, and a healthy lifestyle to manage stress and maintain

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00:39:23

TTT-S2E02-Exploring Natural Stone: Insights from...

To-The-Trade with Interior Design Community ·

2025/01/09

n this interview, Laurie Laizure of 'To The Trade' speaks with Denise Butchko about her transition from high-end closet design to working deeply within the natural stone industry. Denise shares her passion for natural stone and its unique beauty, sustainability, and role in design. The discussion covers trends in surface materials, safety considerations in fabrication, the importance of collaboration with fabricators and suppliers, and tips for designers to best educate their clients about natural

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00:52:10

TTT-S2E01-Embracing Style and Substance: The World of...

To-The-Trade with Interior Design Community ·

2025/01/06

Laurie from IDC hosted an engaging conversation with Mary Douglas Drysdale, a renowned designer celebrated for her timeless and elegant designs featured on numerous magazine covers. During this discussion, Mary shared her philosophy on timeless design, emphasizing the significance of historical architectural styles and functionality. She reflected on her influences from growing up in Virginia, among its remarkable architecture, and recounted her inspiring grand tour of Europe.Mary also discussed

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00:39:28

To-The-Trade Episode 23: Season One Wrap-Up with...

To-The-Trade with Interior Design Community ·

2025/01/03

Laurie and Nile conclude the first season of the “To The Trade” podcast by reflecting on their success and discussing plans for the coming year. They highlight the positive feedback from listeners and guests about the quality of their questions and their unique approach to holistically addressing the needs of designers. Laurie mentions upcoming initiatives, such as increasing the frequency of episodes, expanding marketing efforts, and new interactive segments like 'Work with Us Wednesdays.’ They

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00:56:45

To-The-Trade Episode 22: Empowering Designers with...

To-The-Trade with Interior Design Community ·

2024/12/31

n this episode, Laurie from the Interior Design Community, joined by Nile, recaps their experience at the High Point Market, where they hosted multiple panels and engaged with sponsors and designers. They discuss the various topics covered, including coaching, contracts, logistics, and sales processes for interior designers. Laurie and Nile also highlight the newly launched DIY PR guide for interior designers, which has received positive feedback. They announce upcoming resources, such as an

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00:01:06

To-The-Trade Episode 21: The Intersection of AI and...

To-The-Trade with Interior Design Community ·

2024/12/31

Join Laurie Laizure and Nile as they chat with their guest, Maria. They dive deep into discussions on AI's impact on the interior design industry, highlighting ethical concerns, best practices, and innovative uses. This conversation covers everything from leveraging AI for enhanced productivity to the risks involved in not properly managing intellectual property. Laurie and Maria provide invaluable insights on striking the right balance between utilizing AI for better business outcomes and

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01:05:09

To-The-Trade Episode 20: with John McClain...

To-The-Trade with Interior Design Community ·

2024/12/30

Join Laurie Laizure, Nile Johnson, and John McClain as they delve into the evolving world of interior design. In this episode, they discuss the value of mentorship and coaching, the power of shared values in business relationships, and the importance of authenticity in building a brand. Discover insights into marketing strategies, task delegation, and leveraging AI for efficiency. Explore the creative process behind John's coffee table book, "The Designer Within," and hear exciting plans for app

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00:51:53

To-The-Trade Episode 19: Rhobin DelaCruz Designers...

To-The-Trade with Interior Design Community ·

2024/12/27

Laurie and Rhobin delve into the realities of running an interior design business, from the importance of community support to navigating contracts and insurance challenges. They explore strategies for empowering designers through education, collaboration, and personal branding while addressing key industry topics like the growth of the luxury furniture sector and the need for standard operating procedures. Join them as they share insights on mentorship, succession planning, and preparing the next

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01:17:56

To-The-Trade Episode 18: Navigating the Modern...

To-The-Trade with Interior Design Community ·

2024/12/20

In this episode, Laurie and Nile dive deep into the evolving world of interior design marketing, exploring the challenges and opportunities presented by AI tools, social media, and authentic storytelling. They share personal experiences on the importance of quality hardware, the role of designers as tastemakers, and the nuances of building strong industry relationships. The conversation also touches on creative strategies for promoting Bare Paint, Nile’s upcoming trip to Italy, and actionable

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00:53:42

To-The-Trade Episode 17: Heather Randell Let's Talk...

To-The-Trade with Interior Design Community ·

2024/12/16

Join Laurie Laizure and seasoned bookkeeper Heather Randell as they uncover the financial side of interior design. With nearly 25 years of experience, Heather shares essential tips on managing client invoices, markup policies, and cash flow while emphasizing the importance of clear contracts and tax compliance. Learn how to protect your rights, streamline receiving processes, and forecast for a financially secure future. Whether you're just starting out or refining your processes, this episode is

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00:47:43

To-The-Trade Episode 16: Peggy Fitzpatrick Pinterest...

To-The-Trade with Interior Design Community ·

2024/12/13

Laurie Laizure sits down with social media expert Peg Fitzpatrick to discuss powerful strategies for interior designers to shine on platforms like Pinterest and Instagram. From reminiscing about their early days on Google Plus to exploring modern tools like Canva and ManyChat, Peg shares actionable tips for creating content calendars, batching posts, and building a community around your design business. Plus, a sneak peek into Peg's new book, "The Art of Small Business Social Media: The Blueprint

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00:39:12

To-The-Trade Episode 15: Maddie Landers of Interior...

To-The-Trade with Interior Design Community ·

2024/12/02

Podcast Summary: Strategies for Growth in Interior DesignIn this episode, Laurie interviews Maddie Landers, Interior Design Society and they explored ways to elevate marketing efforts and strengthen relationships in the interior design industry. They discussed strategies for promoting brands, such as hosting exclusive events, leveraging Pinterest, and integrating in-person showroom experiences. They emphasized nurturing brand partnerships, focusing on click-through rates over email open rates, and

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01:02:10

To-The-Trade Episode 14: High Point Market and BDNY...

To-The-Trade with Interior Design Community ·

2024/11/18

Nile Johnson and I engage in an in-depth conversation about the latest trends and insights from High Point Market, exploring the innovative features of Roland DGA's new printer that creates stunning textured wallpaper. We also touch on the exciting developments at BDNY and highlight various upcoming events that everyone in the industry should be aware of. Additionally, we share some information about the tools and resources we are currently developing to assist interior designers in their

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00:51:45

To-The-Trade Episode 13: High Point Market Fall 2024

To-The-Trade with Interior Design Community ·

2024/10/17

I had a fantastic conversation with Nile Johnson, discussing our upcoming projects and the future of interior design. We're both excited to be participating in several events at the upcoming High Point Market, including: Future of Design Expo: Designing Spaces for Neurodiversity (October 25th, 9:00AM-5:00PM): We'll be exploring the impact of design on the brain and how neuroaesthetics can be applied to create more effective and engaging spaces. Why Hire a Design Coach and Who to Trust (October

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92 results

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