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PODCAST

Creative Control

The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.

arts marketing

All Episodes

60:10

NBC's hiring and firing of Ronna McDaniel

Creative Control ·

2024/04/10

Two weeks ago, the former Republican National Committee boss Ronna McDaniel was hired and then fired as an MSNBC contributor. This came about after pushback from staff, including complaints that she had touted Donald Trump’s debunked claims of voting malfeasance in the 2020 election. At the same time, there was backlash from people on the right who chalked up her dismissal as proof of left-wing media bias. Presiding over the chaos was NBCUniversal News chairman Cesar Conde, who has been trying to

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69:10

Truth Social and Sephora Tweens

Creative Control ·

2024/04/03

Truth Social went public last week. The company disclosed its finances in an SEC filing that revealed it had brought in just over $4 million in revenue while losing more than $58 million in 2023. Those numbers don’t seem to make sense. ‘Fast Company’ senior staff editor Max Ufberg joined us to break down what is responsible for the dire state of that business.Also, tweens and teens experimenting with makeup and skincare is nothing new, but there’s a new trend happening where tweens are showing a

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27:03

Powering the Future - AI Bootcamp FROM FASTCO WORKS...

Creative Control ·

2024/03/25

The impact of AI on finance departments will be huge.

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71:55

The Most Innovative Companies list is out!

Creative Control ·

2024/03/20

Fast Company’s Most Innovative Companies list is out! We chatted with Fast Company Executive Editor Amy Farley to hear about the top five winners and who her personal faves were. Spoilers:Nvidia, OpenAI and Microsoft were at the top but some surprises were the National Women's Soccer League, United Auto Workers and ... Chess.com. Then, Fast Company Senior Staff Editor Jeff Beer sat down with Taco Bell CEO Sean Tresvant and CMO Taylor Montgomery to discuss how the fast-food company is one of the

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59:12

Fast Company at SXSW and Netflix's 3 Body Problem

Creative Control ·

2024/03/13

This past weekend, Fast Company hosted a three-day event as part of SXSW in Austin. Yaz moderated a bunch of panels, Josh was producing podcasts, and best-friend-of-the-pod Max Ufberg also moderated a number of panels. We met up with Max in person to record the show for the first time! Here's our recap of the weekend at the Fast Company Grill.Then, Netflix’s new series “3 Body Problem” is based on the first volume of the Chinese science fiction trilogy “Remembrance of Earth’s Past.” The series

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19:43

Supply Ch(AI)n Strategy Session - AI Bootcamp FROM...

Creative Control ·

2024/03/11

How artificial intelligence is shaping the product journeys from procurement to end customers.

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64:22

Oscar Campaigns & TheRealReal

Creative Control ·

2024/03/06

What is an Oscar campaign? How do studios run them? When does Oscar campaigning start?We spoke with Allie Carieri to learn all about the work (and the money) that go into creating Oscar campaigns. Carieri creates experiences and events around entertainment, awards, film, and television as an independent marketing strategist. She also oversees experiential marketing activations as an accounts director at Civic Entertainment Group. She told us about the history of Oscar campaigns, the budgets behind

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24:33

Time for Growth - AI Bootcamp FROM FASTCO WORKS AND SAP

Creative Control ·

2024/03/04

In this podcast, leaders in HR and AI reveal what it will take for businesses to get their staff on board.

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55:23

Inside the chaos at the Bored Ape Yacht Club

Creative Control ·

2024/02/28

In 2022, The Bored Ape Yacht Club was kind of inescapable on some parts of the internet. People—including a range of celebrities from Gwyneth Paltrow to Eminem—were spending hundreds of thousands of dollars to acquire some monkey jpegs store on the blockchain as NFTs. The conglomerate overseeing the collection along with other NFT series, such as CryptoPunks, is called Yuga Labs. VCs including A16z flocked to invest in it, valuing the company at $4 billion. Yuga’s stated ambition at the time was to

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58:49

Super Bowl ads and Stanley cups

Creative Control ·

2024/02/07

The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Super Bowl itself in their teasers and ads, which shows the trajectory of the way brands are going . . . they used to go for funny or emotional but now it’s an ad about being an ad. Using the game itself to help advertise a

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51:49

WWE, Netflix—and the baby-faced rival who wants to...

Creative Control ·

2024/01/31

Yaz wrote a story about an upstart wrestling league called All Elite Wrestling (AEW) and its founder and CEO Tony Khan. ‘Fast Company’ deputy editor David Lidsky joined us to chat about Yaz’s piece on Tony, why he formed AEW in 2019, and how he was a huge wrestling nerd who grew up doing e-wrestling.And here are some more wrestling updates: Starting in January 2025, WWE’s flagship series, Raw, will be moving to Netflix WWE will still have some shows streaming on Peacock and still has pay-per-view

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63:30

Fast Company Podcasts look back on 2023

Creative Control ·

2023/12/27

And that's a wrap on 2023. Join our podcast hosts, Kathleen Davis, KC Ifeanyi, Yasmin Gagne and Josh Christensen as they look back on this past year. Happy New Year!

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45:26

Lilly Singh on being intentional when creating new...

Creative Control ·

2023/12/13

From YouTube to late night to actor to writer, Lilly Singh has always been a storyteller. In that vein, she started a company called Unicorn Island Productions a few years ago. The company has both a production arm and a nonprofit arm, which is Unicorn Island Fund. Singh told us that the company's mandate is simple. It's making stories that look like the real world. That means making stories that highlight underrepresented voices—which, more and more that's becoming South Asian voices—and ensuring

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41:51

Ideo layoffs and the end of design thinking

Creative Control ·

2023/11/22

Ideo is one of the most famous global design agencies in the world. Founded in 1991, it is celebrated for popularizing the modern corporate mantra of design thinking. It’s also known for a top-tier client list including companies such as Coca-Cola, Disney, and Apple, with estimated annual revenues of more than $100 million. But Ideo has been shedding employees since 2020. This is the second round of layoffs in 2023 alone. Ideo has since confirmed to Fast Company that it’s eliminating 32% of its

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49:58

The SAG-AFTRA strike is over!

Creative Control ·

2023/11/15

After 118 days, the SAG-AFTRA strike finally came to a close. Fast Company deputy digital editor Morgan Clendaniel breaks down what happened this past summer with the strike, as well as the overall state of unions at the moment. As of airing this episode, the union’s national board approved the new contract with major studios and sent it to membership for ratification. “I’m completely uninterested in building small things.” Emma Grede has started a LOT of businesses. Probably best known for

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49:48

‘Five Nights at Freddy’s’ director Emma Tammi talks...

Creative Control ·

2023/10/25

Halloween season is here! And actor-director-producer Emma Tammi joined us to chat about her upcoming film, Five Nights at Freddy’s, based on the popular video game franchise. She told us all about adapting a video game to a movie, working with large animatronic puppets, and creating a horror movie that’s aimed at a PG-13 audience. But the scariest part of the movie process, according to Emma? Reading the reviews. . . .Opening Friday, October 27, in theaters and on Peacock, Five Nights at

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33:30

How Issa Rae secured success: Create what you’re...

Creative Control ·

2023/10/18

Actor, producer, and entrepreneur Issa Rae has several businesses under her belt already, and now she has partnered with Gallo to launch her own prosecco line, Viarae. We chatted about her business ventures, and how she decides which creative projects to pursue. It comes down to backing things that she loves and/or needs. When she wanted to start a coffee business, for example, it was because she wanted a coffee shop in her neighborhood—specifically to have a place where she could write all the

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1:44

Creative Control series roundup!

Creative Control ·

2023/09/18

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45:50

YouTube’s $14 billion bet on NFL Sunday Ticket

Creative Control ·

2023/08/30

YouTube paid $14 billion for the rights to the NFL Sunday Ticket. For the next seven years, NFL viewers will be able to watch live football games from their living rooms—on YouTube. Fast Company senior writer Ainsley Harris explains the reason behind this purchase: YouTube consumption is heavily fragmented. Everyone is watching YouTube, but very few people are watching together. Sunday Ticket is a cornerstone type of content and NFL games pull in millions of people. This move speaks to the long-term

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31:03

Barbie's global domination: Exactly how Mattel pulled...

Creative Control ·

2023/07/19

The thing about the Barbie movie is that saying those three words together just seems inherently ridiculous. And one of the best things Mattel has done is really kind of lean into that. Starting with the Technicolor shots of Margot Robbie and Ryan Gosling on set to the colorful trailers that really churned up the enthusiasm for the movie, Mattel created the momentum that has led to a laundry list of product tie-ins, including the Xbox console that actually looks like a house or a makeup

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255 results

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