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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

56:20

500. Celebrating Episode 500 with Pat Flynn

The Brainy Business | Understanding the Psychology of... ·

2025/05/27

In this milestone 500th episode of The Brainy Business podcast, Melina Palmer celebrates with the incredible Pat Flynn, host of the renowned Smart Passive Income podcast and author of the upcoming book, Lean Learning. With over 60 million downloads across his platforms, Pat shares his journey in digital entrepreneurship, the power of serving others, and how he has mastered the art of learning through action. Together, Melina and Pat explore the concept of "just in time" learning versus "just in

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50:46

499: Falling in Love with Questions

The Brainy Business | Understanding the Psychology of... ·

2025/05/22

In this episode of The Brainy Business podcast, Melina Palmer welcomes Elizabeth Weingarten, journalist and applied behavioral scientist, to discuss her enlightening new book, How to Fall in Love with Questions. Their conversation dives deep into the transformative power of questions and how embracing uncertainty can lead to personal growth and deeper connections. Elizabeth shares her journey of exploring the importance of curiosity and the art of asking the right questions, particularly during

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27:07

498. From Questions to Innovation: The Path to Better...

The Brainy Business | Understanding the Psychology of... ·

2025/05/20

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the art of questioning and its vital role in driving innovation and success in both personal and professional realms. As the 498th episode approaches the milestone of 500, Melina reflects on her journey and the significance of curiosity in her work. She revisits the core theme of asking meaningful questions, drawing inspiration from the book "How to Fall in Love with Questions." Listeners will explore the transformative

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40:25

497. Making Work Fair

The Brainy Business | Understanding the Psychology of... ·

2025/05/15

In this episode of The Brainy Business podcast, Melina Palmer welcomes Siri Chilazi, co-author of the insightful book Make Work Fair. Siri, a senior researcher at the Women and Public Policy Program at Harvard Kennedy School, shares her expertise on advancing gender equality and fairness in the workplace. Throughout the conversation, they discuss practical strategies that anyone can implement to foster a more equitable work environment, regardless of their position within an organization. Siri

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35:53

496. The Hidden Costs of Inequity Aversion in Business

The Brainy Business | Understanding the Psychology of... ·

2025/05/13

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of inequity aversion and its significant implications for businesses. She explores the human tendency to react strongly against perceived unfairness and how this aversion can impact employee motivation and organizational culture. Melina unpacks the distinctions between equity, equality, and fairness, illustrating how these concepts play out in real-world scenarios, from employee compensation to customer

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56:26

495. The Human Side of Leadership w/ Willie Pietersen

The Brainy Business | Understanding the Psychology of... ·

2025/05/08

In this episode of The Brainy Business podcast, Melina Palmer welcomes Willie Pietersen, author of the insightful book, Leadership: The Inside Story. With decades of experience in both law and international business, Willie shares his unique perspective on the essential differences between management and leadership. He emphasizes that while management focuses on tasks and projects, true leadership is rooted in understanding and inspiring people. Willie explains the three domains of

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42:10

494. From Management Mess to Leadership Success

The Brainy Business | Understanding the Psychology of... ·

2025/05/06

In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Miller, author of the insightful book, Management Mess to Leadership Success. With a wealth of experience in leadership development, Scott shares his journey from management mistakes to mastering the art of leadership. He emphasizes the crucial differences between managers and leaders, and how embracing vulnerability and acknowledging one's messes can lead to authentic success. Melina and Scott discuss the importance of

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43:36

493. Disrupting Implicit Bias

The Brainy Business | Understanding the Psychology of... ·

2025/05/01

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Nilanjana (Buju) Dasgupta, author of the thought-provoking book, Change the Wallpaper. Buju, a prominent social psychologist and founding director of the Institute of Diversity Sciences at the University of Massachusetts Amherst, shares her insights on implicit bias and the cultural patterns that influence our behaviors and decisions. Together, Melina and Buju explore the metaphor of "wallpaper" in our lives—the subtle, often

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30:01

492. Breaking Free from Functional Fixedness

The Brainy Business | Understanding the Psychology of... ·

2025/04/29

In this episode of The Brainy Business podcast, Melina Palmer delves into the intriguing concept of functional fixedness—the mental block that limits our ability to see alternative uses for familiar objects. Drawing on the popular saying, "when all you have is a hammer, everything looks like a nail," Melina illustrates how this phenomenon can hinder creativity and problem-solving in both personal and professional contexts. Through engaging anecdotes, including the famous Apollo 13 mission, she

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49:31

491. Unlocking the Power of Storytelling in Business

The Brainy Business | Understanding the Psychology of... ·

2025/04/24

In this episode of The Brainy Business podcast, Melina Palmer sits down with Karen Eber, author of The Perfect Story, to explore the art of storytelling and its profound impact on communication in business. Karen, an award-winning author and CEO of Eber Leadership Group, shares her insights on how storytelling is not just an art but a crucial skill for leaders looking to connect with their teams and drive engagement. Melina and Karen discuss the common misconceptions surrounding storytelling,

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46:22

490. Metaphors and Brand Connection

The Brainy Business | Understanding the Psychology of... ·

2025/04/22

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the compelling world of metaphors in branding with Malcolm and Hannibal Brooks from Olson Zaltman. Discover how metaphors shape our understanding and influence consumer behavior, and why they are crucial for effective communication in marketing. Melina, Malcolm, and Hannibal discuss the Zaltman Metaphor Elicitation Technique (ZMET), a unique approach that uncovers the underlying emotions and perceptions consumers have

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47:19

489. Beyond Mentorship - How to Sponsor Success

The Brainy Business | Understanding the Psychology of... ·

2025/04/17

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Rosalind Chow, an associate professor of organizational behavior and theory at Carnegie Mellon University. Rosalind shares insights from her new book, The Doors You Can Open, where she distinguishes between mentorship and sponsorship, emphasizing the importance of actively creating opportunities for others. Melina and Rosalind dive into the dynamics of power and status within organizations, discussing how social hierarchies

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53:08

488. The Art of Getting Along

The Brainy Business | Understanding the Psychology of... ·

2025/04/15

In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Gallo, a workplace expert and author of Getting Along: How to Work with Anyone, Even Difficult People. Amy shares her insights on navigating challenging interpersonal dynamics at work and offers practical strategies for improving communication and collaboration with even the most difficult colleagues. Melina and Amy discuss the importance of emotional intelligence and the skills necessary to foster better relationships in the

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42:03

487. What We Value

The Brainy Business | Understanding the Psychology of... ·

2025/04/10

In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Falk, author of the insightful book, What We Value. Together, they dive deep into the concept of value, exploring its complex layers beyond monetary aspects and its profound impact on our relationships, society, and business practices. Emily, a leading expert in behavior change and persuasion, shares her extensive research on how our brains calculate value and make decisions. She discusses the interplay between

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48:49

486. Making It Easy: The Art of Seamless Sales

The Brainy Business | Understanding the Psychology of... ·

2025/04/08

In this episode of The Brainy Business podcast, Melina Palmer is joined by Nikki Rausch, a sales coach and expert in making it easy for customers to do business with you. Drawing from her extensive experience in sales and Neuro Linguistic Programming, Nikki shares actionable insights on how to improve communication and streamline the sales process. Together, Melina and Nikki discuss the importance of clarity in messaging and the impact of small adjustments in communication. They explore common

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46:00

485. The Social Art of Influence

The Brainy Business | Understanding the Psychology of... ·

2025/04/03

In this episode of The Brainy Business podcast, Melina Palmer welcomes Mikael Klintman, author of the insightful new book, Framing: The Social Art of Influence. Their conversation delves into the powerful concept of framing and how it shapes our perceptions and actions in everyday life. Mikael, a professor of sociology at Lund University, shares his expertise on the four categories of framing: texture, temperature, position, and size. He explains how these elements can be strategically used to

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28:58

484. The Psychology of Pricing: Framing with Numbers

The Brainy Business | Understanding the Psychology of... ·

2025/04/01

In this episode of The Brainy Business podcast, Melina Palmer revisits the fascinating concept of framing with numbers. She explores how the presentation of numerical information can significantly influence decision-making and consumer behavior. Melina emphasizes that the way numbers are framed can be more impactful than the numbers themselves, particularly through the lens of loss aversion and familiarity. Listeners will learn how to unlock the power of numbers by testing different frames in their

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47:11

483. Unlocking the Laws of Connection

The Brainy Business | Understanding the Psychology of... ·

2025/03/27

In this episode of The Brainy Business podcast, Melina Palmer welcomes David Robson, author of the highly anticipated book, The Laws of Connection. With a background as an award-winning science writer, David shares insights into the science of building strong social networks and the essential role connections play in our lives and businesses. Drawing on extensive research, he reveals the psychological principles that can transform our interactions and help us forge deeper relationships. Melina and

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34:12

482. The Power of Unity in Persuasion

The Brainy Business | Understanding the Psychology of... ·

2025/03/25

In this episode of The Brainy Business podcast, Melina Palmer explores the powerful concept of unity, which is Robert Cialdini's seventh principle of persuasion. Melina dives into how reminding people of shared identities can significantly influence their decisions, whether you're trying to get a colleague on board with a new initiative or convincing a family member to change their behavior. Through real-life examples and insights from her upcoming book, she illustrates how unity can be a game

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47:28

481. The Consumer Insights Revolution

The Brainy Business | Understanding the Psychology of... ·

2025/03/20

In this episode of The Brainy Business podcast, Melina Palmer welcomes Steve Phillips, CEO of Zappi and co-author of The Consumer Insights Revolution. Steve shares his extensive experience in consumer insights and discusses the evolution of the field, emphasizing the importance of leveraging technology and AI to enhance decision-making processes in organizations. Melina and Steve explore the challenges companies face in understanding consumer behavior and the high failure rates of new product

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560 results

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