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PODCAST

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place.Each week, we deliver practical, hands-on strategies designed to help you:Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system

business marketing

All Episodes

22:31

Client Interview: Building Trust Through Personal...

Digital Dominance: Proven Marketing Strategies to... ·

2025/03/25

Summary In this episode of Digital Dominance, host Jeffro interviews filmmaker Timothy Barry about their collaboration on website development. They discuss the importance of personal connections in business, the website development process, and how quality impacts client perception. Timothy shares his experiences with communication and collaboration during the project, as well as the challenges faced in technical projects. The conversation concludes with a look at future collaborations and t...

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31:54

Listen to this episode for a free class on incentive...

Digital Dominance: Proven Marketing Strategies to... ·

2025/03/20

Summary In this episode, Jeffro interviews John Dwyer, a master of direct response and incentive-based marketing. They explore how service businesses can leverage incentive marketing to attract new clients, retain existing ones, and transform their websites into effective sales tools. JD shares insights on the importance of providing value through incentives, the role of AI in enhancing customer engagement, and strategies for crafting compelling marketing messages. The conversation emphasize...

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30:22

The Psychology and Ethics Behind the Marketing...

Digital Dominance: Proven Marketing Strategies to... ·

2025/03/18

Summary In this episode, Jeffro and Rai Cornell delve into the marketing psychology behind Marquee Who’s Who, exploring the psychological triggers used in their marketing tactics, the ethical implications of manipulative marketing, and the lessons that can be learned for ethical business practices. They discuss the importance of understanding consumer behavior, the sunk cost fallacy, and how to apply psychological strategies ethically in marketing. The conversation highlights the need for tr...

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28:09

AI summaries are raising the bar for content...

Digital Dominance: Proven Marketing Strategies to... ·

2025/03/13

Summary In this conversation, Jeffro and Pete Pachal discuss the transformative impact of AI on media and marketing. They explore how AI is changing the way information is consumed, the implications for content creation, and the ethical concerns surrounding AI-generated imagery. The discussion also touches on the future of AI and its potential to solve significant problems while addressing the challenges of intent and general intelligence. Takeaways AI is fundamentally changing how we consu...

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24:42

Google Business Profile and SEO and SERPs, Oh My!...

Digital Dominance: Proven Marketing Strategies to... ·

2025/03/11

Summary In this conversation, Jeffro and Baileigh Dabdoub discuss effective strategies for local businesses to enhance their online presence through SEO and social media. They emphasize the importance of utilizing tools like Google Business Profile, integrating social media efforts, and creating engaging content to build trust and attract customers. The discussion also covers common pitfalls in local SEO, such as keyword cannibalization, and looks ahead to future trends in the digital market...

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28:53

These proven eCommerce ad strategies will boost your...

Digital Dominance: Proven Marketing Strategies to... ·

2025/03/06

Summary In this episode, Jeffro and Nikki Lindgren discuss the intersection of Direct to Consumer (DTC) e-commerce strategies and service-based businesses. They explore how service businesses can leverage visual campaigns, storytelling, and data-driven marketing to enhance customer acquisition and engagement. Nikki shares insights on optimizing paid ad campaigns, the importance of SEO, and the evolving landscape of digital marketing, emphasizing the need for authenticity and strategic planni...

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29:01

You're Overcomplicating Things. Say No And Focus...

Digital Dominance: Proven Marketing Strategies to... ·

2025/03/04

Summary In this episode of Digital Dominance, host Jeffro interviews Michael McLean, a former professional hockey coach turned successful entrepreneur and business coach. They discuss Michael's journey from sports to business, emphasizing the importance of building an email list, creating engaging content through infotainment, and managing time effectively as an entrepreneur. Michael shares his insights on the significance of saying no to opportunities that don't align with one's mission, hi...

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25:10

Buyer Psychology Says This Method Is Superior To Paid...

Digital Dominance: Proven Marketing Strategies to... ·

2025/02/27

Summary In this conversation, Jeffro and Rai Cornell discuss the importance of understanding buyer psychology in marketing, particularly in the context of B2B businesses. Rai emphasizes the drawbacks of relying on ads and advocates for a long-term content marketing strategy that builds trust and relationships with potential clients. They explore the significance of transparency, the need for effective follow-up sequences, and the importance of choosing the right platforms for content distrib...

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26:00

Why Work/Life Harmony Is Better Than Work/Life...

Digital Dominance: Proven Marketing Strategies to... ·

2025/02/25

Summary In this episode, Jeffro and Matt Bonelli dive into the concept of work-life harmony and how it differs from traditional work-life balance. Matt, a business coach and entrepreneur, shares practical strategies for integrating personal well-being into professional success. They discuss the importance of setting long-term goals, prioritizing personal health, and leveraging mentorship to achieve sustainable growth. Matt also provides actionable tips for optimizing productivity, avoiding b...

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30:07

If Getting Backlinks Is Easy, You're Doing It...

Digital Dominance: Proven Marketing Strategies to... ·

2025/02/20

Summary In this conversation, Jeffro and Nick Musica delve into the critical aspects of SEO, emphasizing the importance of technical SEO as the foundation for any successful online presence. They discuss the nuances of on-page optimization, the role of AI in content creation, and effective off-page strategies for building links. The conversation also highlights the balance between user experience and SEO, and the tools that can aid in achieving SEO success. Takeaways Technical SEO is essentia...

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20:29

Why This Brand Strategist Thinks Templates Are...

Digital Dominance: Proven Marketing Strategies to... ·

2025/02/18

Summary In this conversation, Jeffro and Beatrice Gutknecht explore the intricacies of brand strategy, emphasizing the importance of originality and personal connection in branding. They discuss the challenges faced by both individuals and businesses in establishing a unique brand presence, the pitfalls of relying on templates, and the necessity of understanding one's audience and market gaps. Beatrice shares real-world examples of successful brand strategy implementation, highlighting how a ...

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23:09

How to use Swag to Boost Employee Engagement and...

Digital Dominance: Proven Marketing Strategies to... ·

2025/02/13

Summary In this episode of Digital Dominance, Jeffro interviews Jeremy Parker, co-founder and CEO of swag.com, discussing the significance of branded merchandise for small businesses. They explore how swag can enhance brand identity, foster customer loyalty, and create meaningful connections. Jeremy emphasizes the importance of quality over quantity in swag choices and shares insights on tracking the effectiveness of promotional items. The conversation also highlights creative uses of swag to...

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21:38

How to Maximize Your Marketing on a Budget... with...

Digital Dominance: Proven Marketing Strategies to... ·

2025/02/11

Summary In this extended conversation, Jeffro and Anna Rose Quinn explore comprehensive marketing strategies, with a particular focus on budget-conscious approaches and influencer marketing for service-based businesses. The discussion covers everything from fundamental marketing principles to specific tactics for maximizing ROI through influencer partnerships and multi-channel marketing approaches. Takeaways Marketing effectiveness isn't determined by budget size but by strategy qualityUnders...

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26:06

The Art of Authentic Content Creation... with Amanda...

Digital Dominance: Proven Marketing Strategies to... ·

2025/02/05

Summary In this episode of Digital Dominance, Jeffro and Amanda Kaufman discuss the importance of authenticity in service businesses. Amanda shares insights on how to balance authenticity with strategic messaging, the significance of vulnerability in content creation, and practical steps for service business owners to create authentic content that resonates with their audience. They also explore common mistakes in content creation, the importance of maintaining a high-performance mindset, and...

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24:50

How to Profitably Navigate the Jungle of Amazon...

Digital Dominance: Proven Marketing Strategies to... ·

2025/02/04

Summary In this episode, Jeffro and Elizabeth Greene discuss the intricacies of Amazon advertising, focusing on strategies for ad spend control, the importance of budgeting, and the balance between SEO and advertising. Elizabeth shares insights on navigating the Amazon platform, the types of ads available, and common misconceptions that new sellers may have. The conversation emphasizes the need for careful planning and understanding of the market to achieve success in Amazon advertising. Take...

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28:23

Love it or Hate it, Cold Calling Gets Qualified Leads...

Digital Dominance: Proven Marketing Strategies to... ·

2025/01/30

SummaryIn this episode, Jeffro and Anton Zherelyev discuss the intricacies of cold calling, particularly in the real estate sector. They explore the challenges associated with cold calling, the importance of market analysis and targeted list building, and the crafting of effective scripts. Anton shares insights on building rapport with potential clients, understanding conversion rates, and utilizing the right tools and software for success. The conversation also touches on the motivation of c...

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24:18

How to Ensure a Consistent Brand Experience Across...

Digital Dominance: Proven Marketing Strategies to... ·

2025/01/28

SummaryIn this conversation, Jeffro and Hikari Senju discuss the transformative impact of generative AI on digital advertising. They explore the shift from mass media to personalized ads, the role of AI in creating effective marketing campaigns, and the importance of OmniChannel strategies. Hikari shares insights on how data-driven approaches can enhance ad performance, the challenges of measuring ROI, and the ethical considerations surrounding privacy in AI advertising. The discussion also h...

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23:58

How to Create Predictable Revenue Without Wasting...

Digital Dominance: Proven Marketing Strategies to... ·

2025/01/23

SummaryIn this episode, Jeffro interviews Moses Thien, a growth marketer specializing in helping local service-based businesses optimize their lead conversion processes. They discuss the common pitfalls in lead conversion, the significance of crafting an ideal customer journey, and the importance of tracking metrics to ensure business growth. Moses emphasizes the need for a systematic approach to marketing and the role of tools like High Level in streamlining processes. The conversation also ...

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24:13

Your Story Doesn't Need to Be Dramatic to Share It......

Digital Dominance: Proven Marketing Strategies to... ·

2025/01/21

SummaryIn this episode, Jeffro and Holly Crawshaw discuss the importance of effective communication in the digital age, emphasizing storytelling as a powerful tool for engagement and business growth. Holly shares insights on how anyone can become a writer and the significance of sharing personal stories to connect with audiences. They explore common misconceptions about storytelling, the value of authenticity, and practical tips for using stories to enhance branding and attract clients. The c...

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25:16

How to do High Ticket Sales... Through Chat? ...with...

Digital Dominance: Proven Marketing Strategies to... ·

2025/01/16

SummaryIn this episode of Digital Dominance, Nathan Newberry, a high ticket sales coach, shares his insights on mastering high ticket sales. He discusses the essential skills for success in sales, the differences between high ticket and other sales roles, and the importance of authenticity in selling. Nathan also explores the role of AI in sales processes, the effectiveness of selling by chat, and the significance of building strong client relationships. He emphasizes the rewards and challeng...

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140 results

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