PODCAST

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.

business management & marketing

All Episodes

The grand 2015 location based marketing predictions show

This Week in Location Based Marketing (Video) |... ·

2014/12/29

Welcome to episode #214. This is our annual predictions show - a look ahead at the key trends and companies to watch in 2015. We tap into key trends that will emerge in the industry, companies that will thrive and, of course, the companies that will struggle in 2015. Full show notes can be found here

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In sickness and in health

This Week in Location Based Marketing (Video) |... ·

2014/12/22

Welcome to episode #213. On the show: Factual adds dashboards; State Farm helps identify cars; StreetPong while you wait to cross; Real-time trading platforms from Lamar and Posterscope; Is Foursquare working with Twitter?; Get to orbit with PocketQube; Scandic brings the hotel room to you; RoyalMail gets into 3D printing; M&A news from TuneCore, Qualcomm and Movido plus our resource of the week is the Simon Venture Group accelerator. Full show notes can be found here.

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Location-based causes

This Week in Location Based Marketing (Video) |... ·

2014/12/15

Welcome to episode #212. On the show: Live deals on posters; TGI Fridays' drone attack; Health Insurance benefits with Misfit; Search as signal by Mindshare and Google; Leave your stuff at the Hyatt - in Australia; Maps on clothes with Monochome; Feed America with Jawbone and Quaker Oats; Pop-up Libraries; Smart screens by Photon and Panasonic; eBay Australia's 24-hour Christmas Windows. Full show notes can be found here

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Disarming privacy with charity + Michael Provenzano...

This Week in Location Based Marketing (Video) |... ·

2014/12/08

Welcome to episode #211. On the show: Snapchat opens geofilters to everyone; Barclay's Bank enlists beacons to help customers with disabilities; Cab Share Canada launches; Girl Scout's launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; KLM's "Cover Greetings" campaign; Location Guard for FireFox; The Neighbrhds app; Liberty Stores builds app on Instagram for customer loyalty; Target + Google's Art Copy & code program. Special guest is Michael Provenzano of Vistar Media

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Amazon, drones and Audi's car sharing service +...

This Week in Location Based Marketing (Video) |... ·

2014/12/01

Welcome to episode #210. On the show: Europe is just next door; Hire a plumber from Amazon; Hexoskin's Arctic Smart Shirt; Google takes over Times Square; Drones in TGI Fridays; Shazam goes in-store with Meed Media; Decorate the Crystal Tree from an app; Hike with me + ShowUp make the solo outing a thing of the past; Audi's new car sharing platform; Fujitsu turns light into image recognition. Our resource of the week is 3D printed maps for the blind. Our special guest is Retail prophet Doug

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Everyone's hooking up + Ryan Craver on beacons

This Week in Location Based Marketing (Video) |... ·

2014/11/24

Welcome to episode #209. On the show: LINKNYC replaces payphone with WiFi in NYC; Radio Shack goes back to its roots with Little Bits; LivingSocial lets merchants in on the deal; Groupon acquires in-store analytics company Swarm; Snapchat partners with Square; Spotify partners with Uber; Target Partners with PointInside; Shazam partners with Adspace Networks; WholeFoods creates deeper local engagement with in-store kiosks in Atlanta; United Airlines adds to Miles menu. Our guest is Ryan Craver

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Of digital nomads, connected glass and purpose-driven...

This Week in Location Based Marketing (Video) |... ·

2014/11/17

Welcome to episode #208. On the show: Facebook challenges Yelp and Foursquare; Connected Glass by Rebecca Minkoff; The world's smallest GPS chip; Pay with your face; Coupons.com on your Samsung phone; Arki teaches us how to walk; Place Scout for startup people; Aerial Bold; Samsung's Proximity beacons; SocialRadar acquired by Gridskippr. Our special guest is Rob Cameron, Chief Product and Marketing Office at Moneris. Full show notes can be found here.

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Obfuscating search

This Week in Location Based Marketing (Video) |... ·

2014/11/10

Welcome to episode #207. On the show: Bionym pioneers wearable payments; Factual teams with EQ Works; Digital Element partners with Skyhook; Adsquare raises $4.3M; The NHL is testing virtual Dasherboards; Tip.ly makes tipping a visual thing; Clear Channel offering free content in Singapore; Copresence brings peace to Android and iOS sharing; Boxpark does the pop-up mall; Cloth tells you what to wear; Netflix gets creative with GIFs. Our resource of the week looks at the impact of Apple Pay on Whole

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Be your own bitch

This Week in Location Based Marketing (Video) |... ·

2014/11/03

Welcome to episode #206. On the show: Neiman Marcus wants you to snap, find and shop; Cellfind helps the Tears Foundation help victims; Appy Pie's new API; Nomi acquired; Mogl funded; Facebook relaunches Atlas; Swirl rolls out their ad exchange; iHeartRadio vending machine with Instagram; Wall-m(Art) project; Hermes gives us La Maison des Carres; TouchTunes partners with Kinetic Active Exchange. Our resource of the week plots dead famous people thanks to ESRI. Full show notes can be found here.

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I'm a whole lot of (Retail)Loco

This Week in Location Based Marketing (Video) |... ·

2014/10/27

Welcome to episode #205. On the show: Our wrap from RetailLoco in Chicago includes 3 great interviews with Matthew Kulig of Aisle411, Charlie Larkin of GameStop and Elise Neel of Mapquest. Top stories of the week include Vistar Media's cross-screen ad platform; John Lewis testing the Oculus Rift; The Bluesmart suitcase; AboutPlace going into beta; Whirlpool partnering with Gigwalk; Prizm's contextual music device. Full show notes can be found here.

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Gestures, crisps and Stuart Smalley's playbook

This Week in Location Based Marketing (Video) |... ·

2014/10/20

Welcome to episode #204. On the show: SideSwipe's gestures; FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico's embraces RFID; Loopd brings beacons to conferences; Lufthansa's augmented premium seats; Yondr's phone-free zones; Ikea's motivational mirror. Plus, what happened to Hailo and why RFID in a world of beacons. Full show notes can be found here.

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Predicting predictions arrival

This Week in Location Based Marketing (Video) |... ·

2014/10/13

Welcome to episode #203. On the show: Apple's location warnings; Places from Moment.me; Towstop sends a towing lifeline; GPS signal as art; Square's arrival prediction bet; In-mall WiFi advertising from Steps Away; Locqus Uberizing the service industry; Snapping screens from Google; Facebook's local location ads; Augmented reality covers real ads. Our special guests are Wibe Wagemans and Roman Kikta of Indoor Atlas. Full show notes can be found here.

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Beacons, beacons, beacons and a wearable drone +...

This Week in Location Based Marketing (Video) |... ·

2014/10/06

Welcome to episode #202. On the show: Urban Airship and Gimbal cozy up around beacons; Is that a drone on your wrist?; Dancing traffic lights; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures 2 patents; Path's best effort is...PathTalk?; xAd teams with Captivate Networks; Shazam is absorbed by Siri; Honeywell brings Google Glass to the air. Our special guest is SchneiderMike, VP of Marketing for Skyhook Wireless. Our resource of the week is Commute by MapQuest. Full show

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Live from New York it's...TWiLBM #201

This Week in Location Based Marketing (Video) |... ·

2014/10/01

Welcome to episode #201. On the show: We are LIVE from SM2 in New York City so this is a unique episode for us. We cover the top 2 stories of the week which are Shopkick selling to SK Telecom and PayPal's partnership with Samsung for wearable payments. We also have 4 live guests: Amit Shah of 1-800Flowers, Anthony Toguchi of Nestle, Sean Trepeta of Mobiquity Networks and Vikas Gupta of Factual. Enjoy! Full show notes can be found here:

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Macy's commits to beacons, ex-cons share photos and...

This Week in Location Based Marketing (Video) |... ·

2014/09/22

Welcome to episode #200. On the show: Google Outside expands; Geotargeted ads to help The Times Newseum; Weve is dead; Pigeonly's Photopigeon; MoodMedia rolls out presence; Macy's commits to Shopkick and 4000 stores; Futur Heritage pushes Remy Martin; Verizon to enter car sharing; The Drink Up fountain; Urban Airship pushes iOS' interactive push notifications. Special guest is Eli Portnoy of Thinknear on their latest Location Score Index. Full show notes can be found here

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Apple Pay, Jafflechutes and the digital drum beats...

This Week in Location Based Marketing (Video) |... ·

2014/09/15

Welcome to episode #199. On the show: Apple's big event; Into the Storm's augmented reality street sign; Unicef's Digital Drum Project; Budweiser brings beer to your Facebook friends; TalkLocal raises and rebrands; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; Jafflechutes drops grilled cheese sandwiches; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier. Our resource of the week is a map of all the connected devices in the world. Full show

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The misguided agency, tweet to eat and Lynda Smith of...

This Week in Location Based Marketing (Video) |... ·

2014/09/08

Welcome to episode #198. On the show: Heineken's location-based loyalty rewards for small bars; AVG acquires LocationLabs; xAd and IndoorAtlas raise rounds; Walkers chips tweet to eat; Nordstrom & Target powered by Curalate; InMobi partners with Factual on mobile ads; McDonalds trades cans for food in Sweden; Magnum and NewAer partner on beacon engagement; Marriott teams with MIT to create matchmaking table through LinkedIn data; FUZ design brings us the bluetooth-enabled Noke padlock; MCX to

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Location data as art, marketing nostalgia and Peter...

This Week in Location Based Marketing (Video) |... ·

2014/09/01

Welcome to episode #197. On the show: Sprooki rolls out beacons in Singapore malls; Philipp Schmitt's location based light painting project; Comcast thinks EverBlock and Philadelphia are a good combination; Magpi's cloud-based mobile data collection; Google brings local ads to the desktop; Runkeeper partners with KIIP; PitneyBowes' location start-up incubator in India; 7Eleven rolls out Belly to 2600 stores; QR codes to help Alzheimer sufferers from getting lost; Pumpipumpe goes old-school with

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TWiLBM #196: Build it for a cause or they won't come

This Week in Location Based Marketing (Video) |... ·

2014/08/25

Welcome to episode #196. On the show: Discovery navigation for the blind; Earshot and DoubleDutch raise money; Apple patents car locator; Lays partners with Uber for Uber Picnic; Can smartphone screens correct your vision; Lionel Messi returns to Barcelona; Vemory app launches; Stylebored pays cash for referrals; Omote's living makeup; Netflix changes room colour based on the movie. Our deep dive stories are why you should build for a cause; Why cash is king and Digital hacking the real life. Full

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TWiLBM #195: Does anyone have a spare triangle?

This Week in Location Based Marketing (Video) |... ·

2014/08/18

Welcome to episode #195. On the show: Verve Mobile's programmatic direct platform; JCDecaux's CitiScape; Denver Beer Company's Explorer Challenge; VMBeacon brings mannequins to life; Amazon's Local Register; TD thanks a select few...very well; Cucalu confounds; Yahoo buys it's 31st mobile company Zofari; Glympse works on your wrist; Gilbarco-Vedder Root teams with Verifone at the gas pump. Our special guest is Debbie Landa, CEO and founder Dealmaker Media. Full show notes can be found

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

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