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PODCAST

The Story of a Brand Show

CommerceFocused Media, Inc.

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand"s evolution. Who knows, you may even discover a few new products that become faves.

business entrepreneurship

All Episodes

53:37

Greco Gum - The Science Behind Your Chew

The Story of a Brand Show ·

2025/06/04

If you’ve ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you. Today, I’m talking with Logan Wright, Co-founder of Greco Gum, a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly into active lifestyles. From early product formulations in a blender to landing on shelves in Erewhon,

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01:04:15

Painterland Sisters - How Two Sisters Are Redefining...

The Story of a Brand Show ·

2025/06/03

This interview left me feeling inspired and grounded. I sat down with Hayley and Stephanie Painter, the passionate co-owners behind Painterland Sisters, a family-run brand that’s redefining what it means to bring food from farm to spoon. Raised on a fourth-generation regenerative farm in Pennsylvania, they’ve taken their roots and turned them into a vibrant, values-driven business that’s nourishing people and the planet. In our conversation, we dive into how their Icelandic-style yogurt is not

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01:12:28

Bodily - What Healthcare Forgot. Bodily Will Deliver.

The Story of a Brand Show ·

2025/05/29

When it comes to rewriting the rules of women’s health, few founders are doing it with as much heart, rigor, and clarity as Tovah Haim. In this episode, I sit down with the founder and CEO of Bodily, a brand transforming the postpartum and reproductive health space by making invisible experiences visible and giving women the support they deserve. We talk about the glaring gaps in education and product design that exist for birthing and miscarriage experiences, how Bodily is changing the narrative

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01:00:07

IZIPIZI - Why IZIPIZI Thinks in Emotions, Not Just SKUs

The Story of a Brand Show ·

2025/05/28

When a brand makes you smile just by looking at it, you know there’s something special going on. That’s exactly how I felt when I discovered IZIPIZI, a company on a mission to bring style, joy, and accessibility to eyewear. In this episode, I sit down with Charles Brun, Co-founder and CEO of IZIPIZI, to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-centered values. Charles and I delve into IZIPIZI’s journey from a

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01:04:59

Curious Elixir - The Science and Soul of Curious Elixir

The Story of a Brand Show ·

2025/05/28

When you meet someone building a brand with soul, you feel it. That’s exactly what happened when I spoke with JW Wiseman, the founder of Curious Elixirs, a line of booze-free cocktails that doesn’t just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose. We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become a guiding principle for both life and business. This is a story

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01:02:28

Aplós - If a Fashion Brand Made a Spirit

The Story of a Brand Show ·

2025/05/28

When Rose Hamilton, Founder of Compass Rose Ventures, first tried Aplós, she knew there was something different, sophisticated, calming, and beautifully intentional. In this episode, Rose sits down with David Fudge, Co-founder and CEO of Aplós, to unpack how he’s not just building a brand—he’s reimagining what it means to unwind. From Bonobos to beverage, David’s journey is a masterclass in blending creative vision with operational strategy. We dive deep into how Aplós is breaking category codes

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01:04:07

BIOLYTE - How Theater Skills Built a Top CPG Brand

The Story of a Brand Show ·

2025/05/22

When your product is born out of love, necessity, and a mission to help others, it shows. In this episode, I sit down with Jesslyn Rollins, CEO of BIOLYTE, the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom during cancer treatment has grown into a mission-driven brand helping people stay hydrated across healthcare, athletic, and everyday wellness settings. We dive into Jesslyn’s inspiring entrepreneurial

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57:04

Kizik - How a Simple Innovation Disrupted a $400B Market

The Story of a Brand Show ·

2025/05/21

Few brands impress me the way Kizik has when it comes to everyday innovation that people can use in their daily lives. In this episode, I sit down with Elizabeth Drori, the Chief Marketing Officer leading the charge at Kizik, the brand redefining how we think about footwear. These aren’t just shoes; they’re hands-free, high-tech, and built for real life. Whether you’re a parent juggling kids, an athlete on the go, or someone seeking comfort and ease, Kizik is changing the game. And yes, I’ve worn

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54:36

Chef Merito - How a Family Recipe Became a Flavor Empire

The Story of a Brand Show ·

2025/05/20

In this episode, I had the pleasure of speaking with Lauren Corugedo, Head of Marketing at Chef Merito. Chef Merito is a family-founded Latino brand that has been bringing bold, authentic flavor to kitchens since 1985. We dove into the brand's rich heritage, how it all started in her grandfather’s garage, and why staying true to their roots is more important than ever as they grow across the U.S. Lauren shares the emotional connection people have with Chef Merito seasonings, the brand’s

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01:00:43

Shroom Bar - The Bar Built for Fighters and Focus

The Story of a Brand Show ·

2025/05/19

When someone tells me they’re going all in, I listen. That’s exactly what Tommy Walsh, Founder & Owner of Shroom Bar, did when he launched Shroom Bar, a protein-packed, mushroom-fueled bar designed for focus, energy, and endurance. In this episode, Tommy shares his founder journey, from mixing mushroom powder in his drinks to building a functional bar brand targeting the MMA world (and beyond). We explore what it really takes to bring a product from kitchen to shelf: sourcing ingredients,

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57:58

Qure Skincare - Lost $5M Overnight. Then, Built a...

The Story of a Brand Show ·

2025/05/17

When I say this episode is packed with hard-won wisdom, I mean it. I sat down with Matt Orlic, founder of Qure Skincare, who’s built 25+ brands over the past two decades, and survived losing $5 million when a major retailer collapsed overnight. Instead of giving up, he pivoted to DTC and built Qure, a brand redefining the skincare category through innovation, accessibility, and product efficacy. In this conversation, Matt discusses everything from emotional resilience and operating leverage to why

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01:02:37

Simek's - How a Family Recipe Became a B Corp Powerhouse

The Story of a Brand Show ·

2025/05/16

As someone who’s passionate about brands that lead with purpose and quality, my conversation with Lindsey Hickey, CEO and owner of Simek's, was a true highlight. Simek's isn’t just about frozen meals; it’s about nourishing people with food made from real ingredients, giving back to local communities, and doing business with integrity. In this episode, Lindsey shares her journey from joining the family business at just 26 years old to leading the company through a complete transformation from

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01:02:54

Untoxicated - The Truth About “Safe” Skincare Labels

The Story of a Brand Show ·

2025/05/15

From the moment I met Annie Meyer, Co-founder & CEO of Untoxicated, I could tell she was building something special. In this episode, we dive deep into her journey with Untoxicated, a mission-driven skincare brand formulated for people with sensitive skin and built around science, empathy, and real impact. Annie opens up about the personal skin struggles that led her to co-found the brand, how she partnered with an allergist from the Cleveland Clinic, and what it means to create skincare that’s

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57:48

Rootless - Why Food-as-Medicine is the Future

The Story of a Brand Show ·

2025/05/14

As someone who’s had the pleasure of working closely with Sachi Singh, the Founder & CEO of Rootless, I knew this episode would be special. Sachi isn’t just building a product. She’s building a movement rooted in impact, education, and transformation. In this conversation, we explore Rootless's origin story, how seaweed became the brand’s "hero ingredient," and the systems thinking that underpins her entire approach to food, wellness, and the planet. We also discuss how Rootless is bridging

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01:00:55

Misery & Mayhem - The Rise of a Performance-Driven...

The Story of a Brand Show ·

2025/04/30

When it comes to fueling ambition, some stories are just unforgettable. In this episode, Rose Hamilton, founder of Compass Rose Venture, sits down with Scott Turner and Nick Lagonia, the powerhouse duo behind Misery & Mayhem, a new protein-packed oatmeal brand that's redefining what "fuel" really means for athletes and everyday warriors alike. We dive deep into how two former Peloton team members turned their personal fitness journeys and frustrations into a brand that’s all about perseverance,

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56:12

DiVERGE Sneakers - How Custom Sneakers and Social...

The Story of a Brand Show ·

2025/04/25

In this episode, I sit down with João Esteves, founder of DiVERGE Sneakers, a brand that's rewriting the rules of footwear from the ground up. We discuss why customization matters, how DiVERGE puts the customer’s individuality front and center, and what it truly takes to build a business rooted in purpose, not just profit. João opens up about his entrepreneurial journey, including the emotional resilience required to stay the course and the people who believed in him when the business needed it

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01:01:32

Cure Hydration - How One Brand Made Hydration Cool...

The Story of a Brand Show ·

2025/04/22

On today’s episode of The Story of a Brand Show, I’m joined by Lauren Picasso, the founder and CEO of Cure Hydration. What started as a personal struggle with staying hydrated as an endurance athlete led Lauren to launch a science-backed, clean-label hydration brand that is now available in thousands of retail stores. We talked about how she identified the gap in the hydration category, built Cure from the ground up (including mixing formulas at home), and the strategic choices that helped the

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01:00:36

Dapper Boi - Confidence Is the Real Product

The Story of a Brand Show ·

2025/04/19

In this episode, I sat down with Vicky Pasche, the incredible force behind Dapper Boi, a gender-inclusive, size-inclusive apparel brand with a mission rooted in confidence and authenticity. What began as Vicky’s search for clothes that fit her body and identity has grown into a full-blown movement. From scrappy Kickstarter launches to launching on Nordstrom, this is a story of resilience, creativity, and staying true to your why. We talk about the power of fit, why confidence is Dapper Boi’s

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01:11:31

Malk Organics - The Simple Ingredient Strategy That...

The Story of a Brand Show ·

2025/04/17

In this episode, I sit down with Jason Bronstad, CEO of Malk Organics, and talk about the journey of not just leading a clean-label brand but rebuilding it from the inside out. Jason shares how a deeply personal career pivot led him to a mission-driven company that’s transforming the plant-based milk category, one clean ingredient at a time. We get into the weeds from SKU rationalization and shelf life extension to the emotional lessons of transparent leadership and brand stewardship. What

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01:02:50

Pilot Project Brewing - The Incubator That's...

The Story of a Brand Show ·

2025/04/12

In this episode, I sit down with Dan Abel, Co-founder and CEO of Pilot Project Brewing, a first-of-its-kind beverage incubator helping brands navigate one of the most competitive and complex CPG categories: beverages. From launching home-brew experiments in his garage to opening multi-location tasting rooms and scaling more than 20 innovative brands, Dan shares the real story behind building an incubator that acts more like a record label than a traditional brewery. We discuss how Pilot Project

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1,359 results

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