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PODCAST

Modern Marketing Engine podcast hosted by Bernie Borges

Bernie Borges - Host of the Modern Marketing Engine Podcast

The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what"s working in modern marketing. Show notes are available at http://bit.ly/MME-show

business management

All Episodes

26:32

How Marketers Can Create A Customer Success Tool To...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/02/20

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Very few B2B sales organizations are creating their own customer success tools - resources designed to demonstrate the effectiveness of the solutions they provide in real-life customer scenarios. There’s really no better way to do it than to display your customer success results alongside those of your competition to enable your salespeople to make the claim with the evidence to prove it. It’s even more

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33:43

Why Every Marketing Department Should Be Its Own Agency

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/02/13

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Every marketing department these days is facing a significant challenge. Things have changed. The days when the marketing department was only responsible for creating compelling ad copy and pretty images are long gone. Much more business impact is expected of marketing teams these days. Taylor Ryan, CMO of Valuer is Bernie’s guest on this episode. Together, they highlight the changes that have happened to

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32:27

The Impact Of One Word In Customer Conversations

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/01/30

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Are the customer conversations your marketing and sales teams are having producing results? If not, it's possible they are making a simple mistake that is costing conversions. The good news is that it's a simple step you can take to improve the results. Bernie’s guest on this episode is Erik Peterson, Chief Executive Officer at Corporate Visions. He's the man responsible for spearheading the company’s vision

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37:48

The Modern Marketer’s Guide to Content for Sales...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/01/23

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Do you have a dedicated team that is providing content for sales enablement within your organization? In the modern marketing world companies that don’t build a vault of sales resources are essentially expecting their sales team to produce results without the proper tools. You can find out how to build a vault of content that will accelerate your sales team’s results by listening to Bernie’s conversation

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38:31

A B2B Coloring Book that Generated Leads and Then Some

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/01/16

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Every organization needs to increase lead generation. This episode highlights an incredibly creative way one B2B company increased lead generation. What did they use? An ink and paper coloring book for compliance professionals. Bernie’s guest is Sean Freidlin. Sean is currently Senior Product Marketing Manager at Hanzo. But, when this episode was recorded, Sean was Director of Proposition Marketing at SAI

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33:59

Move Over Alexa It’s Time to Re-Humanize the Sales...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/01/09

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Effective Sales A.I. Is Great, But There Are Human Things It Can’t Replace Most sales professionals these days are excited about the ways A.I. is changing the sales landscape. Automated lead generation and lead nurture, as well as the way follow-up can be streamlined effectively, are just some of the benefits technology is bringing to the world of sales. But there are certain things tech can’t and shouldn’t

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28:30

How to Get Valuable Sales Data Insights from Wins and...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/12/19

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Sales data is one of the most valuable ways to determine what is working and what isn’t in a company. One of the most overlooked pieces of data from the sales process is data surrounding deals that are lost. But as you might guess, there can be a significant amount of fear on the part of salespeople when it comes to sharing the details of why they lost a sale. What can be done to attain honest sales data for

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31:00

It’s Time to Transform Sales Training for Women

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/12/12

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There is a unique perspective required when it comes to creating effective sales training for women. There is a tremendous benefit to such training being created by women and for women. To discuss the topic it was only natural for Bernie to invite Cynthia Barnes, Founder and CEO of the National Association of Women Sales Professionals to be his guest on this episode of The Social Business Engine Podcast

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32:54

A 3 Step Plan To Create A Video Strategy That Gets...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/12/05

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Have you developed a video strategy as part of your content marketing? It’s an incredibly powerful way to gain exposure for you and your organization. On this episode of The Social Business Engine Podcast, Bernie’s guest is Nathan Veer, Senior Product Specialist at Brightcove shares a simple, yet powerful 3 step plan to develop a video strategy that gets results. Nathan knows how effective this 3 step plan

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33:25

How to Get Started with Artificial Intelligence in...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/11/28

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are many ways to apply artificial intelligence in content marketing. Bernie’s guest on this episode of Social Business Engine is an expert when it comes to the intersection of content marketing and the application of AI to it. Paul Roetzer is the CEO of PR 20/20, author of “The Marketing Performance Blueprint,” and the creator of the Marketing Artificial Intelligence Institute. When asked why he

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34:07

The Influential Role of Content in Sales Enablement

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/11/14

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Does your organization have a clear sales enablement strategy that is aligned with your customer’s journey? According to Bernie’s guest for this podcast conversation, Tamara Schenk, you’ll experience more sales wins if you do. Tamara is Research Director for CSO Insights, the research division of Miller Heiman Group. She is focused on global research regarding all things sales enablement, CX, and sales

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32:13

How to Position High Level Employees as Trusted...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/11/07

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes

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37:08

Helping Customers Win More through Highly...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/10/24

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for

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30:02

How To Be A Modern Marketer In The Age Of Data And...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/10/17

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Modern marketers have what seems like an ever-changing and highly demanding role in today’s B2B world. There are big challenges to address - including ABS (Account Based Selling), the role of analytics, and application of AI. For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and marketers across

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32:59

How to Win Friends and Drive Business in the Age of...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/10/10

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts In the age of social media, friendships have taken on an entirely different look than years previous. Take a step further and you can easily see that building friendships via digital drives business growth as well. Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and

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32:18

How Fundbox Uses AI and Humans to Deliver a Great...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/09/26

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts A great customer experience is at the heart of customer loyalty and support - and we all want OUR customers to have that "Wow!" experience. As technology improves there are more and more ways to deliver experiences customers remember and tell others about... even in industries as long-standing and conservative as lending. Bernie’s guest on this episode of Social Business Engine is Basile Senesi, head of sales

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29:08

Effective LinkedIn Posts: The Science Doesn’t Lie

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/09/19

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts LinkedIn post effectiveness is somewhat of a mystery. As Bernie’s guest, Scott Ayres says, “LinkedIn is like the Uncle who always comes to the family reunion with a great casserole, but you forget is there.” So Scott and his team at Agorapulse decided to do a social media experiment to see exactly what post types are effective on LinkedIn. Scott is a Content Scientist for Agorapulse - he runs experiments as

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25:30

A Marketer's Plea for Content for Sales

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/09/05

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Content Marketing is something you hear a lot about these days - but what about content for sales? Nobody is denying that content marketing is effective for brand awareness and trust building, but B2B sales conversations require more than just awareness. This episode features Bernie Borges, host of the Social Business Engine podcast recording a solo episode as he prepared to travel to the 8th annual Content

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34:53

Uncommon Conversion Optimization for Your Website

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/08/29

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are many conversion optimization services for your website out there and all of them are based on analytics. In the realm of analytics, there are free and amazingly powerful platforms available, like Google Analytics. With so many low-cost ways to access the data you need to do conversion optimization, is there any advantage to paying for a service that enables you to do it better? On this episode,

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29:41

The Road to Marketing as a Contributor to Revenue in...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/08/15

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. Forcam provides shop floor management systems to manufacturers that enables them to increase productivity by 20% in less than 12 months. They are an industry leader that has worked with Mercedes Benz and other high profile manufacturing companies. Sandy has led her marketing team in new directions by

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