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PODCAST

Be A Marketer with Dave Charest

Constant Contact

As a small business owner, you need to be a lot of things to make your business go—but you don"t have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing"s not your thing! You"ll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real

business marketing

All Episodes

8:10

#66 - Ask Dave: How can AI refresh my repetitive...

Be A Marketer with Dave Charest ·

2024/08/15

Wondering how to keep your marketing content fresh without constantly exhausting your brain for new ideas?💡In episode 66 of the Be a Marketer podcast, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, explore how AI can help you create fresh content for recurring emails and other repetitive marketing campaigns. Tune in to hear more about how: AI can save you time and allow you to prioritize other important

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38:14

#65 - Authentic and Timely Communication with Matthew...

Be A Marketer with Dave Charest ·

2024/08/08

It doesn’t get more authentic than the great outdoors. Matthew Polstein and Tallie Martin of the New England Outdoor Center (NEOC) like to preserve that authenticity in their marketing. Matthew founded NEOC over 40 years ago, offering guests in scenic Maine rafting and snowmobiling, plus lodging and an event center with scenic views of Mount Katahdin. Marketing Manager Tallie says it’s not always about making the hard sell in email communications, but connecting with the customer. “I'm

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14:21

#64 - Ask Dave: How do we send more personalized emails?

Be A Marketer with Dave Charest ·

2024/08/01

Looking for ways to increase personalization and segmentation for your organization? In episode 64, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it. Kelsi also provides a long-awaited update on her ducks!Tune in to hear more about: How personalization and segmentation are about getting timely and relevant information to the right people. Utilizing the data you do have.Different ways you can

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42:59

#63 - Segmentation for Nonprofits with Stephanie...

Be A Marketer with Dave Charest ·

2024/07/25

KiDsGyM USA focuses on gymnastics, but kids take away so much more than how to tumble. Even if students don’t go on to compete in gymnastics, it teaches them the fundamentals of any sport, and they gain confidence and self-esteem along the way, Since 2004, KiDsGyM USA has been giving youth an inexpensive way to build skills necessary for school and life. And one part of that is taking “can’t” out of their vocabulary. That attitude has served Stephanie Campbell, co-founder, CEO and Executive

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48:23

#62 - Ask Dave: Ask Dave Edition

Be A Marketer with Dave Charest ·

2024/07/18

This episode is a little different! Kelsi Carter, the team’s brand production coordinator, puts our very own Dave Charest, director of small business success at Constant Contact, in the hot seat for a change! Tune in to hear Dave share his unique journey, from his experiences with theater (and a short-lived but not forgotten time as a bass player) to marketing and his passion for helping small businesses succeed. 👉 Are you a Constant Contact customer with a burning marketing question? Go

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25:36

#61 - Putting People First with Rich Cruz

Be A Marketer with Dave Charest ·

2024/07/11

How can you amplify your marketing plan? Start by looking at what’s worked in the past.Rich Cruz consults for e-commerce business LuckShop.com, the largest and most comprehensive Mojo store in the Midwest. When he first worked with Luck Shop, he was maximizing their SEO through their website. Then, his focus was good customer data. “It's a people-first approach. Get to know the person that you're going after and create those personas based on that,” Rich says. “What would your ideal

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32:45

#60 - Automating and Working With the Seasons With...

Be A Marketer with Dave Charest ·

2024/05/30

Marketing is the machine that never stops running, even for a seasonal business. Mark Chinsky, co-owner of Enjou Chocolat in Morristown, New Jersey, experiences drastic seasonal fluctuations that revolve around holidays. During the quieter seasons, Mark focuses on making technology work for him. His prior experience in the direct mail industry showed him the value of marketing — and when to do it. “A lot of people cut marketing when things get tight. [But] that’s the last thing you cut,” he

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16:12

#59 - Ask Dave: How do nonprofits benefit from SMS...

Be A Marketer with Dave Charest ·

2024/05/23

Are you part of a nonprofit and want to use SMS but aren’t sure how or even if it would be beneficial for your organization? On this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it.Listen in to hear how to: Maximize Event Attendance: Learn how you can boost event attendance through SMS reminders, like Nicholas at the Parsippany Library.Provide Timely Updates for All Audiences:

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39:26

#58 - Using SMS to Increase Attendance with Nicholas...

Be A Marketer with Dave Charest ·

2024/05/16

Libraries are often the heartbeat of the communities they serve — and Parsippany Public Library in New Jersey is no exception, offering much more than just reading materials. Head of Information Services Nicholas Jackson has been using Constant Contact for several years, both to distribute the library’s newsletter and to text workshop registrants. Before Constant Contact, the library had a problem: People would sign up for workshops and then forget to actually attend. So the library enabled

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17:44

#57 - Ask Dave: How can I get informed of people who...

Be A Marketer with Dave Charest ·

2024/05/09

Do you want to know when someone signs up for your email list? On this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it.This week on the Be A Marketer podcast, learn how to be notified when someone subscribes to your email list so you can keep track of your list's growth. Also, Kelsi shares some exciting news about how she’s going to be a duck mom of three. Listen in to hear how

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55:11

#56 - Finding Success through Good News with Marie...

Be A Marketer with Dave Charest ·

2024/05/02

Despite being a newspaper, the Osprey Observer effectively utilizes digital tools like email marketing and social media. The key to running a successful local paper, for Marie, is being deeply involved in and committed to the local community. Her team focuses on covering local good news and events, and the relationships they build with local advertisers and readers."We laser focus on what we do. We provide customer service. We try to provide all the best services for our small businesses,

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10:28

#55 - Ask Dave: Can I import purchased contacts into...

Be A Marketer with Dave Charest ·

2024/04/25

Thinking about importing purchased contacts into your Constant Contact account? In this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, discuss why you should avoid importing purchased contacts into your account and how to grow your email list organically.Listen in to hear how/why: Email marketing is permission-based and importing purchased contacts is not recommended due to regulations, ethics, and

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35:07

#54 - Getting Repeat Business with Clif Johnson

Be A Marketer with Dave Charest ·

2024/04/18

Identifying and understanding who your key customers are is a crucial part of marketing for Clif Johnson, especially if you’re targeting diverse audiences like professionals and consumers. "You really have to put on kind of two marketing hats. You have to understand the needs of both of those customers and really be able to cater to them in order to effectively market to them,” says Clif.Once you know your audience, you can start providing them with targeted content with the help of

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17:35

#53 - Ask Dave: How can a nonprofit child welfare org...

Be A Marketer with Dave Charest ·

2024/04/11

Wondering how ‌nonprofit organizations can use email marketing effectively? In this episode, Dave Charest, director of small business success at Constant Contact, welcomes Kelsi Carter, the team’s new brand production coordinator. They go on to discuss the importance of storytelling, segmentation, and frequency in email marketing. Listen in to hear how why: Storytelling and inclusivity are crucial in nonprofit marketing and why you must focus on the impact of donors' support.Segmentation

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47:57

#52 - Growing with Your Business with Corissa Saint...

Be A Marketer with Dave Charest ·

2024/04/04

For Corissa Saint Laurent, building relationships, understanding your audience, and leveraging email marketing are key ingredients for success.And when it comes to growing along with your business, it’s all about focusing on activities that align with your skills and passions while delegating tasks that fall outside your expertise. "The goal should be to get to a place where you use your time doing the things you should be doing. Avoid the things that aren't in your skillset or that you're

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12:43

#51 - Ask Dave: How can we better market new...

Be A Marketer with Dave Charest ·

2024/03/28

Wondering how to better market new in-person events/classes? In this episode, Dave Charest, director of small business success at Constant Contact, shares how understanding your audience, utilizing integrations, creating a clear progression path, building urgency, and leveraging different platforms can help you reach and engage your target market more effectively. Listen in to hear how to: Understand your buying audience and segment lists by age groups for targeted marketing.Use

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8:02

#50 - Ask Dave: How many follow-ups should occur...

Be A Marketer with Dave Charest ·

2024/03/21

Wondering how many follow-ups you should send after an initial email outreach? What about the timeframe in which to do so? 🎧 Listen to our latest podcast episode where Dave Charest, director of small business success at Constant Contact, shares his insights on email follow-ups and provides a suggested timeline. Key Takeaways: Multiple follow-ups after initial email outreach are crucial as one email is often insufficient due to recipients' busy lives.Factors affecting follow-up email

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35:26

#49 - Moving from Passion to Purpose with Aisha James

Be A Marketer with Dave Charest ·

2024/03/14

When Aisha James set out to create an event celebrating Black-owned businesses in St. Louis, she didn’t think she’d end up running the largest Black-owned food festival in the Midwest. Even while spending her days working as an Operations Manager in the banking industry, Aisha finds time to fuel her passion: bringing together St. Louis’s Black community for a weekend of culture, food, and celebration, The Taste of Black St. Louis. But coordinating this large-scale annual event on a

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22:20

#48 - Ask Dave: How should we ‌review our marketing...

Be A Marketer with Dave Charest ·

2024/03/07

Wondering how to review marketing tools and approaches, boost productivity, and execute effective marketing strategies for your organization? In this episode, Dave Charest, director of small business success at Constant Contact, dives into the secrets of reviewing, planning, and executing your marketing strategies. And discover how to leverage technology to streamline your processes. Listen in to hear how to: Review current strategies, make plan improvements, and execute the plan while

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32:14

#47 - Coping with ADHD as an Entrepreneur with Dave...

Be A Marketer with Dave Charest ·

2024/02/29

Dave Delaney, a keynote speaker, author, and business owner, shares his journey of discovering his ADHD diagnosis as an adult and how it's impacted his entrepreneurial journey and strategies.Dave discusses the challenges he faced in 2020, his coping strategies, the importance of self-understanding, and his new podcast, "ADHD Wise Squirrels." He also delves into marketing strategies and time management techniques that have helped him succeed as an entrepreneur with ADHD."Your best marketing

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127 results

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