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PODCAST

2 Guys 1 Shaker Cup

twoguysoneshakercup

2 Guys 1 Shaker Cup takes the world of fitness and nutrition and applies it to everyday thinking and conversation.

health fitness & nutrition

All Episodes

38:27

Episode 28: Surviving the Apparel Landscape

2 Guys 1 Shaker Cup ·

2019/11/07

How have legacy brands in the sports apparel business been able to survive through the years with all the new upstarts? How are the upstarts surviving against the giants? Josh and Ryan discuss the business of sports/fitness apparel.

en

17:05

Episode 27: Top 3 Influencers To Represent Your Brand

2 Guys 1 Shaker Cup ·

2019/10/31

Josh and Ryan create a hypothetical company and pick their top three influencers to represent their brand.

en

31:26

Episode 26: If I Could Run A Brand...

2 Guys 1 Shaker Cup ·

2019/10/24

Josh and Ryan select a supplement brand that they would like to be CEO of and what things they would put into play during their first day on the job.

en

31:26

Episode 25: Third Party Certification Programs

2 Guys 1 Shaker Cup ·

2019/10/17

Third party certification programs like NSF, Informed Choice and BSCG are out there, but not many sports nutrition brands are currently using. Do they add value to your brand? As a consumer should you look for these? What can these programs do to help educate. Josh and Ryan discuss the ROI and whether or not there's a place for these in dietary supplements.

en

33:09

Episode 24: The Future of Fitness

2 Guys 1 Shaker Cup ·

2019/10/10

Fitness centers and the way we participate in fitness activity has changed so much over the past 20 years, what will it look like 20 years from now? Josh and Ryan discuss.

en

37:13

Episode 23: If We Had To Pay For Supplements...

2 Guys 1 Shaker Cup ·

2019/10/03

Josh and Ryan discuss what they would buy if they actually had to pay for supplements. Each list their top 5 and list an up and coming category in the sports nutrition field.

en

40:03

Episode 22: Sports Nutrition Brand's Obligations

2 Guys 1 Shaker Cup ·

2019/09/26

Why do people get into the Sports Nutrition field? Is it to get rich or to help the consumer? Josh and Ryan discuss what should be the obligation of a brand to the consumer and to their stakeholders.

en

35:39

Episode 21: Affiliates, Ambassadors & Influencers

2 Guys 1 Shaker Cup ·

2019/09/19

The way sports nutrition companies utilize athletes has changed. It is now all about affiliates, ambassadors and influencers. When and where does this tactic make sense? Ryan and Josh discuss.

en

36:47

Episode 20: The Value of a MBA Degree

2 Guys 1 Shaker Cup ·

2019/09/12

Josh and Ryan both have MBA graduate degrees, but have they received the ROI on it? They dive into if a MBA is needed and is there a place for it in the fitness industry.

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32:52

Episode 19: Sports Nutrition Expos

2 Guys 1 Shaker Cup ·

2019/09/05

Olympia Weekend is almost upon us, but why are brands electing to forgo exhibiting at these events? Josh and Ryan dive into why some brands participate while others stay home.

en

35:29

Episode 18: Acquisitions Within Sports Nutrition

2 Guys 1 Shaker Cup ·

2019/08/29

Josh and Ryan discuss the recent acquisitions of Quest and ONE Bars from larger CPG and how that impacts the rest of the sports nutrition industry. Who will be the next chip to fall?

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38:56

Episode 17: Multi-Level Marketing Companies

2 Guys 1 Shaker Cup ·

2019/08/22

Josh and Ryan dive into the world of MLMs, their business model, similarities to "traditional" companies and their differences.

en

33:58

Episode 16: Building A Successful Gym

2 Guys 1 Shaker Cup ·

2019/08/15

Everyone wants to start a gym, but the failure rate is 94%. Why? Josh and Ryan discuss how to approach the gym business and how to increase your chance of survival.

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34:19

Episode 15: Lessons Learned from Fitness

2 Guys 1 Shaker Cup ·

2019/08/08

Fitness is the life Josh and Ryan work in, but it has also taught them several life lessons. Which ones resonate with you?

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31:24

Episode 14: Eating & Training While Traveling

2 Guys 1 Shaker Cup ·

2019/08/01

Living a healthy lifestyle while living out of a suitcase can be a daunting task, but it doesn't need to be. Ryan and Josh share tips on eating healthy and training while traveling.

en

37:42

Episode 13: Sports Nutrition Trends for 2020

2 Guys 1 Shaker Cup ·

2019/07/25

Josh and Ryan discuss their predictions for the biggest supplement trends that will become a major force in 2020.

en

34:15

Episode 12: Life If Your Fitness Career Didn't Exist

2 Guys 1 Shaker Cup ·

2019/07/18

Ryan and Josh are both CEOs inside the "fitness industry," but what would they be doing if "fitness" didn't exist? They discuss their end goals, their crazy aspirations in a career and their start in the working world.

en

32:41

Episode 11: Should Steroids Be Legal?

2 Guys 1 Shaker Cup ·

2019/07/11

Steroids are illegal in America, but should they be legal? Ryan and Josh discuss the the advantages and disadvantages of legalizing exogenous steroids.

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33:52

Episode 10: Why Is America So Fat?

2 Guys 1 Shaker Cup ·

2019/07/04

America is the fattest it's every been. More people today live with obesity and type 2 diabetes than ever before. But who's to blame? Why are we so fat? Ryan and Josh provide their opinions.

en

35:28

Episode 9: Is Sex Needed To Sell?

2 Guys 1 Shaker Cup ·

2019/06/27

Ryan and Josh discuss if the injection of sex is needed to tip the scales in overall sales and viewership. They look at the sports nutrition industry, CPG industry, entertainment industry and social media influencers.

en

88 results

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