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PODCAST

AI SIX Podcast

Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing

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All Episodes

7:04

Ep 170: AI on Air - How Radio Can Win the Next...

AI SIX Podcast ·

2025/08/19

Send us a text I’ve just finished delivering and grading the Certificate in AI for Radio in collaboration with the Learning Waves Skillnet, responsible for delivering training to Ireland’s commercial radio sector. I had journalists, presenters, production staff, sales pros, marketing teams, programming managers, and station managers all in the same room, and here’s the thing… many came in with zero AI knowledge. Eight weeks later? They were leaving with personalised AI use cases for the...

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7:45

Ep 169: Rate Your AI Knowledge

AI SIX Podcast ·

2025/08/18

Send us a text Do you know how much AI knowledge, competency or skill you actually have? Most people don’t. They either underestimate themselves – or they’ve played around with a few tools and overrate their ability to actually use AI in meaningful ways. Hello and welcome back to AI SIX. The podcast that teaches you AI in just six minutes a day, helping you keep up when you already feel left behind! One of the reasons I went to Harvard Kennedy School this summer to study AI and Public P...

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11:34

Ep 168: Digital Twins, Your AI Self

AI SIX Podcast ·

2025/08/17

Send us a text Are you prepared to clone yourself and create a Digital Twin? If you are a regular listener to this podcast you will know I am prepared to do it, as I’m currently working on AIJ, my Digital Twin. In this week's long-listen I bring you another interview from Digital Download on Good Morning Dublin, I join Michael O’Kane on Dublin City FM to explore the rise of AI Twins, where artificial intelligence meets identity. From brands building digital mascots and AI-powered custom...

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5:42

Ep 167: Illinois Bans AI Therapists

AI SIX Podcast ·

2025/08/16

Send us a text Illinois has become the first state to officially ban AI therapists, with new legislation making it illegal for artificial intelligence systems to act as standalone providers of mental health therapy, psychotherapy, or to make therapeutic decisions. Governor of Illinois JB Pritzker signed the Wellness and Oversight for Psychological Resources Act (HB 1806) in August 2025. Pritzker declared that "the people of Illinois deserve quality healthcare from real, qualified professional...

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6:26

Ep 166: AI Shame

AI SIX Podcast ·

2025/08/15

Send us a text Why are professionals silencing themselves in the AI game? Today on AI SIX, I want to talk about something I’m hearing more and more from clients, students, and peers. It’s not a technical problem. It’s not about capability. It’s about fear. And, strangely, it’s about shame. I think one of the biggest barriers to AI adoption in the workplace isn’t the technology at all, it is AI shame! I’m seeing shame take hold and preventing professionals from fully embracing AI. They hide th...

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5:07

Ep 165: OpenAI for $1 for US Federal Agencies

AI SIX Podcast ·

2025/08/14

Send us a text OpenAI recently made headlines by announcing a groundbreaking deal to offer its ChatGPT Enterprise platform to U.S. federal agencies for just $1 per agency for the next year. The regular price for ChatGPT Enterprise is around $60 per user per month, meaning government agencies are getting the same package for drastically less. This move is part of a partnership with the U.S. General Services Administration (GSA) under the "OneGov" initiative, which aims to centralise tech...

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6:48

Ep 164: Make Music with Eleven Labs

AI SIX Podcast ·

2025/08/13

Send us a text Say hello to Eleven Music. Eleven Labs has entered the music industry in its bid to build the most comprehensive AI audio platform in the world. I’m a huge fan of Eleven Labs, and working with the radio sector, we are seeing some very creative results. With Eleven Music, businesses, creators, artists, and marketers can generate studio-grade music from natural language prompts, with: Complete control over genre, style, components, and structureVocals or just instrumental&n...

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6:36

Ep 163: A Review of ChatGPT-5

AI SIX Podcast ·

2025/08/12

Send us a text ChatGPT-5 is here, and I’ve been testing it for the past five days. This is a remarkable statement from Altman about GPT-5. “It’s like talking to a legitimate PhD -level expert.” It really makes you think about your value as a professional, doesn’t it? So what are my thoughts after using it? I got it to help me with my itinerary for my upcoming trip to LA and Las Vegas. This is a task I would normally delegate to my assistant Jess. And yes, I made my bookings after about ...

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17:06

Ep 162: Jobs in Marketing Are Changing

AI SIX Podcast ·

2025/08/10

Send us a text What happens when your next marketing or comms interview isn’t about campaigns or channels, but about your AI competence and confidence? Are you ready to answer? In today’s long-listen episode, I'm sharing a recent interview from my weekly Digital Download slot on Good Morning Dublin with Michael O’Kane on Dublin City FM. The question we tackled: Marketers, is your CV futureproof? My new book, AI Playbook, is a great place for you to start. I wrote it to help you progress your ...

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5:55

Ep 161: GPAI Rules Now Apply

AI SIX Podcast ·

2025/08/09

Send us a text New rules now apply to general-purpose AI models, the very foundation of tools like ChatGPT and Gemini. Whether you’re training, deploying, or just integrating these models, your legal obligations have just changed. The new rules came into place as of August 2nd, 2025. What’s Changed? The EU rules focus on three areas: transparency, copyright, and safety. Transparency Providers must disclose information about how the model was trained and designed. That includes publish...

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7:10

Ep 160: Meta’s Vision for 'Personal Superintelligence”

AI SIX Podcast ·

2025/08/08

Send us a text Mark Zuckerberg released a video and letter on July 30, 2025, sharing Meta’s vision for “personal superintelligence” - a significant shift from the traditional centralised AI approach that most tech companies are pursuing. Superintelligence refers to an artificial intelligence that surpasses human intelligence across every domain, not just maths or memory, but also creativity, decision-making, and social reasoning. It's the point at which machines are not just tools, but agents...

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6:47

Ep 158: Smarter Sound Powered by Adobe AI

AI SIX Podcast ·

2025/08/07

Send us a text Adobe has integrated several AI-powered audio effects in its latest versions of Premiere Pro and Audition. These AI elements are designed to automate and dramatically improve audio enhancement, cleanup, and mixing tasks. Adobe has added several AI-powered features to make audio editing faster and easier, even if you're not an expert. These tools are found in the Essential Sound panel and can dramatically improve how your audio sounds with just a few clicks. I also love Ad...

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11:07

Ep 157: The AI Playbook is Here

AI SIX Podcast ·

2025/08/06

Send us a text I have massive news - my new book AI Playbook is officially ready for pre-order! After months of writing and pouring everything I know about AI marketing into these pages, it's finally happening. Release date: Friday, September 12th. But you can pre-order now which includes a 2-hour AI masterclass with me. About two years ago, a brilliant marketing director said to me: "Joanne, I feel like I'm going to wake up one day and my entire job will be irrelevant." That conversation pro...

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13:25

Ep 156: ChatGPT Study Mode

AI SIX Podcast ·

2025/08/04

Send us a text OpenAI has recently launched Study Mode, a new feature in ChatGPT designed to transform the AI chatbot from an answer-providing tool into an interactive educational tutor. This feature was officially rolled out on July 29, 2025, and represents OpenAI’s response to growing concerns about AI’s impact on education and students’ critical thinking skills. How Study Mode Works Study Mode operates on the principle of Socratic questioning, encouraging students to engage actively with t...

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5:44

Ep 155: Council Turns Experienced Public Sector Pro...

AI SIX Podcast ·

2025/08/03

Send us a text Peterborough City Council has created an AI chatbot called "Hey Geraldine", trained on the 35 years’ expertise of veteran therapy practitioner Geraldine Jinks. The aim is to allow social care colleagues to ask care-related questions instantly and at any time. Hello and welcome back to AI SIX, the podcast that helps you embrace and implement AI in just six minutes a day. Peterborough City Council in the UK has transformed the decades-long expertise of an experienced social care ...

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6:58

Ep 154: 70% of Marketers are Behind on AI

AI SIX Podcast ·

2025/08/02

Send us a text A new Interactive Advertising Bureau study reveals how marketers are using AI. The State of Data 2025 from IAB and OneTrust takes a close look at how AI is (and isn’t) being used across media campaigns today. Based on responses from 500+ brand, agency, and publisher leaders, the report finds that while AI can now support full-funnel media execution, 70% of marketers haven’t yet scaled it across planning, activation, and analysis. Key Findings AI adoption is still in the early s...

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7:16

Ep 153: Understanding How LLMs Reason

AI SIX Podcast ·

2025/08/01

Send us a text Not all AI models think the same way. In fact, none of them really “think” at all. But they do simulate different styles of reasoning, deduction, induction, abduction, and that affects how they respond, what they’re good at, and when they fall apart. So if you’ve ever wondered: 'Which model should I be using for this task?', this episode is for you. In this episode, we’re going straight into the science of reasoning. Not human reasoning. AI reasoning. Because if you’re us...

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6:11

Ep 152: Building a Custom GPT

AI SIX Podcast ·

2025/07/31

Send us a text I’ve switched into testing mode. I’ve built a Custom ChatGPT to analyse my podcast, not just for downloads, but for insight, influence, and impact. In this episode, I’m sharing how I did it, and how useful these AI tools are for business and everyday life. ChatGPT has a brilliant feature called “Custom GPTs”. It lets you build a version of ChatGPT that acts like a virtual assistant with a specific role. You give it instructions, upload files, and define how it should beha...

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6:49

Ep 151: RAG - The Secret Weapon of Smart AI

AI SIX Podcast ·

2025/07/30

Send us a text Think AI just makes things up? You’re right, it often does. But there’s a fix. It’s called RAG, and it helps AI ground its answers in real, relevant information. In this episode, I’ll explain how it works and why it’s essential if you rely on AI for content or communication. In today’s episode, I'm talking about something you’ve probably used without even knowing it: RAG – Retrieval-Augmented Generation. Most large language models, like GPT, Claude, Gemini, work by predicting t...

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39:19

Ep 150: EU AI Act Tools Go Live

AI SIX Podcast ·

2025/07/28

Send us a text European Commission AI Assessment Tools for EU AI Act Compliance The European Commission and related stakeholders have introduced several tools to support organisations in complying with the EU AI Act. These tools help identify your obligations, assess the risk associated with your AI systems, and guide you through compliance requirements. EU AI Act Compliance Checker An interactive tool that helps businesses, especially SMEs and startups, assess if their AI system is covered ...

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