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PODCAST

The Drum Podcast

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

37:12

Performance marketing 101

The Drum Podcast ·

2023/12/07

The latest in our series of marketing industry back-to-basics, performance experts from Earnest, Jaywing, Don't be Shy and Space & Time give a primer on what performance marketing looks like in 2023 (going on 2024).Gain insights from real-world examples including Spotify, Google and Airbnb and learn to navigate the nuances of performance marketing within the broader marketing landscape: effective measurement, the interplay of data and personalization, and the strategic role of performance within

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43:24

Luxury retail in 2023: high-end marketing during the...

The Drum Podcast ·

2023/11/23

The luxury space has seen some perhaps surprising but lucrative moves over the last couple of years, from collabs with creators to integrations in gaming worlds and beyond. But during times of permacrisis and economic hardship, how does luxury hold out? Luxury marketing experts from The Goat Agency, VERB (Croud), and XYZ (160over90) share how marketers are engaging consumers amidst inflation, navigating impacts on wealth levels, experiential preferences of Gen Z and younger audiences, and changing

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40:21

B2B influencer marketing: Who's leading the pack?

The Drum Podcast ·

2023/11/08

B2B marketing has shifted from boring to sexy in recent years, thanks (in no small part) to the rise of influencers. But what's shaping this space, and how can brand CMOs get it right? Dig into the driving factors and future directions of b2b influencer marketing with leaders in the field; Sofia Mogliazzi of VaynerMedia, Caspar Lee of Influencer, James Baldwin of Ogilvy UK and Stevie Johnson of Disrupt.Gain actionable insights on current trends and best practices in this evolving field, through

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32:19

Retail media 101

The Drum Podcast ·

2023/10/25

Retail media has been a big topic of the last couple of years. But what is it, where do the opportunities lie for brands, and what’s coming next?Hear how Jellyfish, VMLY&R Commerce and Indicia Worldwide are helping brands succeed with retail media. Our expert panel discusses measurement across channels, driving awareness beyond transactions, and creating seamless omni-channel experiences. Walk away with tips for partnering with agencies, investing in tech and taking an integrated approach

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44:00

Global growth stories: What's the modern path to...

The Drum Podcast ·

2023/10/13

Almost every brand wants to make a global impact, and with the world feeling smaller and better-connected than ever, it’s an achievable dream for some. In this episode, we gather expert global brand builders to pin down what good strategy and tactics look like, and what factors are continuing to change the global brand landscape.Roberto Amerighi, GreenJinn, Herbert Ho, Jellyfish APAC, Nicola Winters, Search Laboratory and Yvonne van Bokhoven, Team Lewis, share best practices for building a global

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45:16

The modern brand strategy heroes

The Drum Podcast ·

2023/09/27

Strategy experts Andrew O'Sullivan, Transmission, Dave Jones, true Digital, Gokce Ince, Zone and Jennifer Pyne, Radley Yeldar, share their most glowing examples of strategy excellence in the real world. We dig up practical advice for marketers on authentic brand building, differentiation, governance and collaboration, and the ingredients for successful brand strategy - all through insightful case studies of iconic brands like Barbie. Hosted on Acast. See acast.com/privacy for more information.

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44:37

From Google to social: The evolution of search journeys

The Drum Podcast ·

2023/09/14

Search is changing: shifting away from the well-established go-to-Google-there's-your-answer, we’re seeing alternative search journeys emerging through social (including TikTok), voice, and generative AI like ChatGPT. Will any of these truly inherit Google’s crown, or even seriously threaten to?In this episode we hear from Dave Colgate, head of search engine optimization, Vertical Leap; John Campbell, head of innovation, ROAST; Sam Cant, head of search engine optimization, Jaywing; and Lottie

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39:33

Is marketing's approach to women shifting?

The Drum Podcast ·

2023/08/10

Still now, women in the marketing industry are all too often given cause to notice campaigns and messaging that they find misguided or damaging - not least in certain spaces that may have traditionally been behind the space, like sports and technology. In this episode, we hear from Charlie Li, strategy director, TRO; Debbie Gacutan-Jardim De Oliveira, social media and community manager, Brew Digital; and Emily Winterbourne, managing director at Impero, to explore if and how marketing's approach to

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38:26

The experiential bounceback

The Drum Podcast ·

2023/06/22

Experiential marketing has had tumultuous few years: crash with Covid-19; rapid pivot to hybrid environments; and (not so long ago at all) a returned clamor for IRL experiences. Is this year, this summer, the time when all of this comes together for experiential's big moment? In this episode we hear from Sophie Taylor, senior account director, George P. Johnson; Svenja Frahm, creative director, Pixel Artworks; Stephen Whelan, creative director, TRO; and Arianna Lebed, senior creative director at

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34:02

Is Neurodiversity a hidden marketing superpower?

The Drum Podcast ·

2023/06/08

Our culture is waking up to the differences in people's minds - and the differences in the sorts of thinking they can do and work they can create. On this episode we speak to experts with an interest inneurodiversityalongside neurodivergent creatives (and other marketers) to figure out whether the industry is doing right by its different-thinking talent, and how to make the most of this rich diversity.Senior reporter Chris Sutcliffe speaks toCharli Edwards, creative drector, BECG / LoveThat; Rory

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37:46

Hybrid realities: how real-world marketing blends...

The Drum Podcast ·

2023/05/25

'Phygital reality' was thr buzzword du jour a couple of years back, replaced more recently by the wider catch-all 'hybrid'. Whatever you call these blended experiences (and perhaps you're already calling them something new), a marrying-up between the digital and physical worlds has become a goal for many. Here, we investigate not just total CX approaches that bring journeys through both worlds, but cutting-edge technical applications that merge the two; examples of work that shows the way forward;

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39:15

What are the most exciting ways marketers are using...

The Drum Podcast ·

2023/05/11

It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?Senior tech reporter Chris Sutcliffe is joined by Andrea Villa, paid media analyst, Brave Bison; Natasha Willmott,

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35:46

What role will traditional media still play as new...

The Drum Podcast ·

2023/04/20

We hear a lot about marketing's new frontiers - social media; speculative excitements like the metaverse - but we can't forget the continuing power of traditional formats and platforms. On this episode we speak to experts in traditional channels - linear TV; radio; print; analog billboards; direct marketing - to hear how they see those channels developing. Senior reporter Chris Sutcliffe is joined by Andy Benningfield, head of broadcast at Bray Leino and Matt Bond, SVP, studio & print production

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34:13

Social Shopping 101

The Drum Podcast ·

2023/04/13

In the latest edition of our semi-regular 101 series, we'll look atsocialmedia's 'next big thing': liveshopping. What are the essentials that your fellow marketers need to know? Who is doing the most interesting work in this space? And what opportunities are emerging next for people looking to lead this space?Senior reporter Chris Sutcliffe is joined by Carmen Muley, CEO, FREIM Studio and Debbie Ellison, chief digital officer, VMLY&R Commerce, to discuss:What is currently possible using

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34:40

Will web3 really bring a sea change for marketers and...

The Drum Podcast ·

2023/03/30

Under the rubric ofweb3we've been promised a lot: immersive entertainment, widespread decentralization, new ownership models, and countless other goodies. Are any of these things really round the corner? If they are, what does that mean for marketers? And if not, what should they be looking forward to instead?Senior reporter Chris Sutcliffe is joined by Lottie West, global head of PR, Fox Agency; Russell Nuzzo, head of new media measurement, Gain Theory; Linda Xiao, Head of Digital Experience &

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39:42

Will the D2C brand revolution flourish or fizzle?

The Drum Podcast ·

2023/03/16

DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, but also challenges around their sustainability and quality. Is this an evolution that will continue to evolve, one that more established brands will be able to incorporate in the long-run, or a flash in the pan?Senior tech reporter for The Drum is joined by Andy Griffiths, associate director for growth, Space & Time; Miro Jin, head of EPAM

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43:02

Is the industry moving in the right direction around...

The Drum Podcast ·

2023/03/02

In this sustainability focused episode we hear some substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment. The Drum's senior tech reporter Chris Sutcliffe speaks to Jonathan Shanahan,SustainabilityEngagement Director, Radley Yeldar; Laura Fell, Head of Graphic Production, George P. Johnson; Celine Craipeau, Senior Director, Brand Strategy & CSR Lead; Jellyfish and MB Barczak , Executive Creative Director, Landor & Fitch, to

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34:28

Martech 101: back to basics

The Drum Podcast ·

2023/02/23

In this latest entry in our semi-regular 101 series, we are bring together experts in martech to survey what's happening in this corner of the industry and how the uninitiated can enter the space without being daunted by the sheer size of martech stacks.Senior reporter for The Drum Chris Sutcliffe is joined by Laurie Miller, Head of Analytics and Data Science, PMG; Lee Allan, Global CTO, Indicia Worldwide; Guy Wieynk, Global CEO, AnalogFolk Group; and Dannii Robyn, Head of Conversion, Favoured, to

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31:24

Amid recession and uncertainty, what will lead...

The Drum Podcast ·

2023/02/09

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession.This episode features agency senior leaders and will focus on the bigger picture of the most essential ingredients to stability and recovery for agencies. Senior reporter for The Drum Chris Sutcliffe is joined Roberto Amerighi, co-founder and CFO, GreenJinn Ltd; Mike White, CEO, Lively Worldwide; and Sophie Lean, head of strategy at M&C Saatchi London, to

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35:50

'Exciting in a perverse way': how brand comms are...

The Drum Podcast ·

2023/01/26

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession.This episode features agency creatives investigating what role creativity and authenticity plays in helping brands to ensure stability and recovery amid recession and uncertainty. Most importantly, we're asking the question 'amid recession and uncertainty, will creativity and authenticity leadbrandsthrough 2023?'The Drum senior reporter Chris Sutcliffe speaks to

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130 results

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