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PODCAST

When It Hits the Fan

Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week"s biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as

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All Episodes

8:56

Quick Wins: How to Lead

When It Hits the Fan ·

2024/08/28

David and Simon share their advice on how to lead

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7:08

Quick Wins: How to Deal with Online Abuse

When It Hits the Fan ·

2024/08/21

David and Simon share their advice on how to deal with online abuse.

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45:54

When It Hits The Fan x Today Podcast Summer special:...

When It Hits the Fan ·

2024/08/15

Amol and Nick use their decades of experience as journalists to discuss the future of news in this special episode of The Today Podcast. Joining them are Sun editor David Yelland and former No10 communications director Simon Lewis – the duo behind Radio 4’s When It Hits The Fan – to look at what’s happening in journalism, where the future lies for the profession... and why it really matters for us all.The senior producer is Tom Smithard, the producer is Hatty Nash, research and digital production

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8:57

Quick Wins: How to Deal with Backstabbers

When It Hits the Fan ·

2024/08/14

David and Simon share their advice on how to deal with backstabbers.

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8:52

Quick Wins: How to Get Ahead When You're Shy

When It Hits the Fan ·

2024/08/07

David and Simon share their advice on how to get ahead when you're shy.

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10:51

Quick Wins: The Nine Circles of Media Hell

When It Hits the Fan ·

2024/07/31

David Yelland and Simon Lewis share their tips on dealing with the media

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7:05

Quick Wins: How to break unwelcome news

When It Hits the Fan ·

2024/07/23

Quick Wins is a series of mini episodes from the When It Hits the Fan team to steer you through your own personal PR in your working life.In this episode, David and Simon answer listener Joe's question about how to deliver difficult information that people may not want to hear. Getting the tone right is crucial, tell it like it is and be visible.Producer: Eve StreeterExecutive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

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28:21

Trump shooting, Biden and loser PR

When It Hits the Fan ·

2024/07/16

David Yelland and Simon Lewis discuss an extraordinary and terrifying weekend of political drama in the US, with the attempted assassination of Donald Trump crowding out calls for Joe Biden to quit the presidential race. And they reflect on England losing out once more on the main prize at an international football tournament.How does the invisible industrial complex of spin that quietly hums along, shaping so much of what you see and hear, kick into action in these moments of high public drama? How

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28:33

Can Keir kill spin?

When It Hits the Fan ·

2024/07/09

Just days after Sir Keir Starmer entered Downing Street, David Yelland and Simon Lewis take a special deep dive into what may prove to be a great communications reset at No 10 under the new Prime Minister, with greater transparency at its heart. But will Sir Keir be able to create the space to govern between the media and his administration? And if he plans to build, build, build, how is he going to manage being very unpopular in a populist era?Producer: Eve StreeterEditor: Sarah Teasdale Executive

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28:27

Positive campaigning, how to deal with disappointment...

When It Hits the Fan ·

2024/07/02

With the UK general election upon us, David Yelland and Simon Lewis look at the two sides of campaigning of all kinds – positive PR and negative PR. Who decides whether to go for optimism or fear, and what works? In the great game of persuasion that is PR, connection is key. When Banksy’s migrant boat was carried across a sea of hands at Glastonbury it was a moment of powerful positive communication. But in the world of short-term political campaigning, negative PR can be an equal but opposite

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38:08

When It Hits The Fan x The Today Podcast x Newscast

When It Hits the Fan ·

2024/06/25

Three podcasts, one question: How influential is the media on the election?Newscast, The Today Podcast and When It Hits The Fan are coming together for a special election episode. Hosts from all three podcasts will discuss the role of the media in this summer's political campaign. Do newspapers still matter to political campaigns? Do the TV debates change people’s minds? And how much impact is social media really having?The episode features Adam Fleming, Amol Rajan, Alex Forsyth, Marianna Spring,

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28:25

Taylor Swift’s PR stardust, the Putin effect and...

When It Hits the Fan ·

2024/06/25

David Yelland and Simon Lewis discuss Taylor Swift’s 'magical air cover' and the power of having your photo taken backstage or anywhere inside the Eras tour, whether you’re the Royal family or Keir Starmer. But would every politician risk the Taylor test? And the latest political fan-hitters - why no-one wants to be a 'Putin ally', the Conservative’s 'Betgate' and how to get your message across if you're the SNP and you know most people listening can’t even vote for you.Also, how podcasts, social

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30:30

Can Starmer do PR?, the Green Party and being Taylor...

When It Hits the Fan ·

2024/06/18

David Yelland and Simon Lewis administer the Fan Hitter PR slide rule to Sir Keir Starmer's election campaign. How has the Labour leader dealt with some of his stickier PR moments around his previous endorsement of Jeremy Corbyn, questions on tax and his dad's job as a toolmaker provoking laughter in Grimsby? Also, even though they are currently ahead in the polls, Labour - like the England football team - has to deal with the perennial PR problem of expectation management. Perhaps they could both

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28:41

Sunak's D-Day blunder, is Farage using dog whistles?,...

When It Hits the Fan ·

2024/06/11

David and Simon analyse what is arguably the biggest PR moment in British electoral history - Prime Minister Rishi Sunak's decision to leave the D-Day celebrations in Normandy early. Simon takes us behind the scenes at Number 10 to try to work out exactly how things went so wrong for the PM. Nigel Farage - he's been accused of 'dog whistle' politics. What are they, and how do they work?And - the acquittal of tech tycoon Mike Lynch. What are the lessons to be learned from surviving the nine circles

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28:59

Private school PR, Lib Dem tactics and Trump's...

When It Hits the Fan ·

2024/06/04

David Yelland and Simon Lewis look at why private schools seem to be losing the PR battle over their VAT exemption. A core principle of PR is to anticipate problems and mitigate them. This one has been coming down the track towards independent schools for years - why did they get it so wrong?Also, the Liberal Democrats' election strategy of "tactical disruption" - which mainly involves Sir Ed Davey getting wet and apparently having the most fun of all the leaders on the campaign trail. As David and

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28:20

General Election PR strategy and the Post Office...

When It Hits the Fan ·

2024/05/28

David Yelland and Simon Lewis debate the first of a series of PR reviews into the up and coming general election. Starting with Rishi Sunak's announcement in the rain last week, they'll be looking at how the parties launched their campaigns, their use of campaign videos and slogans, and how and when the press decide to take sides. They also discuss how PR has been put on the stand at the Post Office Horizon IT Inquiry.New to When It Hits The Fan, if you have a “Quick Wins” question for Simon and

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9:26

Quick Wins: How to say no

When It Hits the Fan ·

2024/05/23

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.In your professional life as well as your personal life, what you say no to can be more important than what you say yes to. In this episode David and Simon share their advice on how to do it the right way - to a boss who is asking you to overwork, to a job offer that's not the right fit or when you smell a rat. How to set the right boundaries?Producer: Eve StreeterEditor: Sarah

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28:30

UK water crisis, the Rich List and PR wellbeing

When It Hits the Fan ·

2024/05/21

David Yelland and Simon Lewis discuss South West Water’s handling of the Brixham water contamination and what this tells us about the fundamental problems in the UK water industry. Why were the people of South Devon told their water was safe when it was not? And when a crisis hits, who is the best person to speak on behalf of a company. Is it the 'chief customer officer'? Also, in the week The Sunday Times Rich List is published, Simon and David share some secrets about how the blue chip PR world

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7:30

Quick Wins: How to say sorry

When It Hits the Fan ·

2024/05/16

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.In this episode, David Yelland and Simon Lewis discuss the power of an apology. Professional - and personal - relationships are based on being able to say sorry at the right time. So how do you mark sure yours hits the mark? Do it before the sun goes down, do it the hard way and always mean it.Producer: Eve Streeter Executive Producer: William Miller Music by Eclectic Sounds A

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28:01

Apple’s ad backlash, 'I’m not your mum' and Zahawi’s...

When It Hits the Fan ·

2024/05/14

This week, two of the world’s biggest tech companies have found themselves in PR crises of their own making. Why did Apple's new iPad Pro 'crush' advert misfire so badly? Meanwhile at Baidu - China’s biggest search engine - its PR boss has lost her job after videos of her promoting a toxic work culture went viral. David Yelland and Simon Lewis go to the heart of a secret and little understood reputational war and look at the real battle between the west coast of America and China’s Silicon Valley

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