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PODCAST

The Buyerside Chat

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy

business marketing

All Episodes

00:36:52

Corporate Retail Secrets Behind Product Packaging...

The Buyerside Chat ·

2023/10/30

This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging. Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales. In this episode, we chat about: Behind the scenes process of

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00:34:53

Let's Crush Holiday! 5 Tips To Drive More Profit in...

The Buyerside Chat ·

2023/10/23

The number 1 thing that a buyer is focused on while building their product assortment is PROFIT. All roads lead to profit. From the product collection itself to the investment to the way it’s marketed. In today’s episode of The Buyerside Chat podcast I share with you 5 tips to help you drive more profit in your product business as you approach your biggest selling season of the year - holiday! We’re chatting about: Identifying your top volume driving, must-win products Evaluating your inventory

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00:37:54

How to Create Obsessed Customers for your E-commerce...

The Buyerside Chat ·

2023/10/16

Meet Kerrie Fitzgerald - she is a Marketing & visibility strategist that helps female entrepreneurs launch and scale the ecommerce store of their dreams. She is a published author and the host of top 100 marketing podcast - The Ecommerce Society Podcast. As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without

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00:38:51

Buyer Chat! Turning Your Vision Into Profitable...

The Buyerside Chat ·

2023/10/09

Meet Courean Napolitano - founder of the multi-location day spa boutique Vixen Collection based out of Seattle. With 20+ years of profitably scaling her business from the ground up, she offers a wealth of knowledge around her journey as a buyer. In this episode, we chatted about: - Retail business mistakes turned into learnings - The importance of having a clear vision for your business - Her unique buying process to create profitable product collections that maximize inventory - and how to take

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00:34:31

How Etsy Can Create a Profitable Revenue Stream in...

The Buyerside Chat ·

2023/10/02

Meet Monica Little - She helps handmade small business owners along the path of turning their passion into profitable small business. Whether you’re already on etsy OR you’re considering Etsy… i guarantee you that you’re about to have some takeaways and ah-ha moments from this conversation. Today’s chat is about creating a profitable revenue stream in your handmade business through Etsy. WIn this episode, we discussed: Monica’s entrepreneurial journey of scaling her former beauty business to

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00:31:32

Burnout, Product Sales Planning, Buyer Outreach, Oh...

The Buyerside Chat ·

2023/09/25

You asked. I’m answering! Today’s episode is a fun Ask Me Anything. I compiled your DM’s and questions in the community (linked below) and I’m giving my thoughts & feedback. We’re chatting about: Mindset & Managing Burnout now to help you prepare for the Q4 busy season Sales & Product Forecasting: simple steps to set a sales forecast for you this Q4 Buyer Outreach & the state of Wholesale business right now: why buyers might be slow to place orders for holiday Join in on the

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00:34:59

Shopify Tips to Stand Out This Holiday Season with...

The Buyerside Chat ·

2023/09/18

Meet Sarah Jansel - Former boutique owner turned The Shopify Queen and CEO of the Shopify web design studio, Jansel & Co Today’s chat is about leaning into your passions to find purpose in your career and life. WIn this episode, we discussed: Sarah’s experience of starting and scaling a clothing boutique (with no buyer background) Her tips to really be successful and strategic with your collection and on Shopify when you’re preparing to stand out from the competition this holiday

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00:27:42

Scale Your Wholesale Business: 3 Places To Show Up to...

The Buyerside Chat ·

2023/09/11

Officially introducing…The Buyerside Chat! Welcome to the new era of the podcast where I am taking you inside the mindset of a buyer to help you grow and scale your product business, profitably! In today’s episode, I’m sharing the WHY behind the relaunch, what you can expect from the podcast, and then digging into growing your wholesale business. I shared the top 3 places that your product business needs to show up to diversify and scale your wholesale business. CONNECT FURTHER WITH

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00:01:26

INTRODUCING: The Buyerside Chat with Kristin Fisher

The Buyerside Chat ·

2023/09/11

Welcome to The Buyerside Chat! If you’ve ever wished that you had a Buyer on speed dial so you could just pick up the phone and ask them for some advice on your product business….you are in the right place. Your host, buyer bestie, and product strategy coach, Kristin Fisher is an ex-corporate retail buyer with over 15 years of experience turned profitable six figure ecomm store owner of the gifting brand Bocu. Each week, she pulls back the curtain to help you get inside the mindset of a buyer to

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00:24:00

#32: Summer Series: Setting Sales & Inventory Goals...

The Buyerside Chat ·

2023/07/17

HOLIDAY PRIVATE PODCAST ASSORTING YOUR PRODUCT FOR PROFIT WORKSHOP Welcome back to the final episode of my summer mini series on the podcast! In this 4th and final episode we’re planning out our holiday lines, talking all things sales goals, ideal choice counts and volume drivers. This is some of my most favorite topics to talk about... seriously. Let's dive in! In this episode, I share with you: How you can make a start on your sales plan - even if it’s your first year in business. The

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00:18:09

#31: Summer Series: Mid-Year Goal Setting to Take...

The Buyerside Chat ·

2023/07/11

Welcome back to my summer mini series on the podcast! In this 3rd episode in the series we’re finding ways to grow our business to crush the holiday season! In this episode, I share with you: How to do a financial check-in on your business Identify new product sales opportunities that you can capitalize on How to set sales goals for Holiday Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the

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00:24:59

#30: Summer Series - Creating White Space In The...

The Buyerside Chat ·

2023/07/03

Join me on July 6th for the FAIRE SECRETS MASTERCLASS! Get your Ticket HERE Welcome back to my summer mini series on the podcast product people!! I'm so excited to share this second episode with you where we're chatting all about how to create white space during your summer to plan for Holiday! In this episode, I share with you: why creating white space in your life and business is important during your slower seasons - and how this will help you prepare for the busy season ahead the 4 steps

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00:22:00

#29: Summer Series - Predictable Seasons In Your...

The Buyerside Chat ·

2023/06/26

Join me on July 6th for the FAIRE SECRETS MASTERCLASS! Get your Ticket HERE Welcome back to the podcast product people!!! I'm so excited to share with you the first of a 4 part summer mini series - taking you behind the scenes and sharing with you what I do in my own business and life during summer, to prepare for Holiday! In this episode, I share with you: my thoughts on the different seasons in your business and how you can get intentional with what you do during each one the importance to

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00:53:02

#28: How To Nail Your Branding & Marketing Funnel as...

The Buyerside Chat ·

2023/06/19

This week I'm so excited to introduce you to my friend Ruthie Sterrett from The Consistency Corner! Ruthie is a brand and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability. In this episode we chat about: Ruthie’s journey into the marketing world and how that came to be. What

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00:19:04

#27: Understanding Retailer Needs - Customizing...

The Buyerside Chat ·

2023/06/12

JOIN ME ON JULY 6TH FOR THE FAIRE SECRETS MASTERCLASS! CLICK HERE TO GET YOUR TICKET! Welcome back to the podcast product people!! I'm looking forward to sharing this episode with you, all about how you can customize your wholesale solutions for the different type of buyers you have! In this episode, I chatted about: What you need to consider when you're pitching retailers and how you can personalize the pitch so you hear more yes's in return... Why you always start with your best sellers

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00:39:09

#26: Finding Confidence in Your Finances To Drive...

The Buyerside Chat ·

2023/06/05

This week I'm so excited to introduce you to my friend LoriAnn Kuntz and we're talking about one of my favorite topics - PROFIT (and so much more of course!) LoriAnn is the host of the profit priority podcast and the owner and CEO of LoriAnn Kuntz, LLC, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances. In this episode we chat about: LoriAnn's journey into the world of finances and why she's so passionate about making

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00:18:19

#25: 4 Tips To Add Profit To Your Biz - WITHOUT...

The Buyerside Chat ·

2023/05/28

Grab the ASSORTING FOR PROFIT WORKSHOP Here! Welcome back to the Product To Profit Podcast - today I’m sharing 4 tips that you can take and implement in your business that will result in more profit - and none of them include adding more products! During this episode, I covered: The importance of looking at what is already working in your business - ie. what products are best sellers - and how can you work more margin into those top performers. I covered: how you can negotiate a better cost of

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00:34:40

#24: Balancing Your Assortment and Leaning Into...

The Buyerside Chat ·

2023/05/22

I'm so excited to introduce you to Lauren Siviski of Fitz & Bennett Home today to chat all things buying and her experience running a brick & mortar and ecomm shop! In this episode we chat about: Lauren's background and how she started her own business Fitz & Bennett Home Why she wanted to open a physical shop and not just an online store The important of balancing her brick and mortor shop as well as her ecomm shop - and how she buys for both (or just has one big pot of

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00:56:53

#23: How To Use Email Marketing To Put Sales On...

The Buyerside Chat ·

2023/05/15

Welcome back to the podcast product people! I'm so excited today to introduce you to my friend, Kerrie Fitzgerald! Today's interview is longer than normal because we covered SO much that I just know you'll find valuable. First, let me tell you a little about Kerrie. the founder of Kerrie Fitzgerald LLC - an ecommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The 6 Figure Product Business Podcast. As a digital marketing expert, Kerrie helps

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00:27:41

#22: The 5 Lessons I've Learned Through The Last 5...

The Buyerside Chat ·

2023/05/08

JOIN ME ON MAY 11TH FOR THE TRADESHOW SECRETS MASTERCLASS! GRAB YOUR TICKET HERE! Welcome to a very special episode of the podcast!! This week I celebrated 5 years in business and because of that I wanted to share 5 lessons I've learnt through the last 5 years as a business owner, with my gifting business, Bocu. In this episode, I chatted about: What it was like when I first started Bocu and what inspired me to start my own gifting business. The 5 biggest lessons that I’ve learnt over the

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