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PODCAST

eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is

business marketing

All Episodes

41:32

How to Double Your Orders Using Sales Campaigns with...

eCommerce MasterPlan ·

2024/11/25

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart.Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend. If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen!Hit

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28:36

Lessons from Zone3’s 7-Figure eCommerce Success with...

eCommerce MasterPlan ·

2024/11/18

Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.Hit PLAY to hear:What Zone3 is all aboutHow to balance niche marketsThe importance of community in building and scaling a brandSustainability and how it works in performance productsNailing the basics and keeping things simpleKey timestamps to dive straight

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37:46

Navigating the Reality of Launching—and Closing—an...

eCommerce MasterPlan ·

2024/11/11

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.Hit PLAY to hear:The highs and lows of being an entrepreneurKnowing when to transition your business, or to

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37:29

How to Create the Perfect Google Ads Account...

eCommerce MasterPlan ·

2024/11/04

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results.Hit PLAY to hear:Why account structure mattersAll about the TPS approachProduct feed optimisationThe importance of conversion trackingHow to deal with seasonal

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33:57

Recycling Passion: How Detrash is Disrupting the...

eCommerce MasterPlan ·

2024/10/28

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage. Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store.Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt.Hit PLAY to hear:Starting a new business with

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36:14

Scaling Smarter: How GiftsOnline4U is Transforming...

eCommerce MasterPlan ·

2024/10/21

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar DungarwallaAsgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell over 2,500 products via their WooCommerce website, marketplaces, and wholesale to both the B2C and B2B markets. Founded in 2012 they now do £750,000 per year.Hit PLAY to hear:Why personalization is key for GiftsOnline4UHow Asgar downsized his team to make them more efficient and effectiveThe importance of

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32:50

How Naturisimo is Driving 7-Figure Success in the...

eCommerce MasterPlan ·

2024/10/14

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.Hit PLAY to hear:Naturisimo’s personalization journeyThe challenge of maintaining Naturisimo’s identity while promoting the brands they carryHow to effectively use brand storiesRetaining customers through education and brand associationWhat segmentation can do for your businessKey timestamps to dive straight in:[05:36] Delivering safe, effective,

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35:40

The Human Experience: How to Create Personal...

eCommerce MasterPlan ·

2024/10/07

John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The Foundation Growth Consultancy where they help organisations achieve customer led success.Hit PLAY to hear:The importance of human experience in eCommerce and what led John to write his bookThe myths of customer feedback, customer loyalty, and return on investmentThe cost of poor customer

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38:34

Increasing Philip Kingsley’s Profits with Strategic...

eCommerce MasterPlan ·

2024/09/30

Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce store, wholesale via salons and other retailers, and run 2 clinics in London and New York. Their number one Hair Mask sells one unit every 30 seconds worldwide!Hit PLAY to hear:The clinical side of Philip KingsleyDigital transformation and its benefitsTheir promotional strategies that focused on quality

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36:10

Growth Masterclass with ex-Who Gives a Crap Head of...

eCommerce MasterPlan ·

2024/09/23

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich.Hit PLAY to hear:How Jenna got her start in eCommerceWhat she learned as Head of Growth at WGACLots of advice about how to build your business for growthTips for handling content creation challenges todayKey timestamps to dive straight in:[04:24] Career journey from banking to digital marketing.[08:30] Who Gives a Crap:

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34:33

How Perkies is Empowering Women and Driving Sales...

eCommerce MasterPlan ·

2024/09/16

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year.Hit PLAY to hear:Why you should solve real pain points in your businessHow Perkies adapted and evolved their product lineRosie’s collaboration with the Breast Cancer Research FoundationThe importance of leveraging sales channelsFocusing on continuous innovationKey timestamps to dive straight

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36:57

Achieve 20% YoY Growth with Loyalty Schemes and Email...

eCommerce MasterPlan ·

2024/09/09

Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%.Hit PLAY to hear:Adaptability in businessTurning challenges into opportunitiesThe importance of storytelling, email marketing, and a good loyalty programLeveraging different sales

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35:05

Mastering Retail: Wholesale Strategies for Brand...

eCommerce MasterPlan ·

2024/09/02

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it’s great to finally be able to chat – AND to bring that chat to all of you.Hit PLAY to hear:The importance of understanding the retail landscapeWhy you need to diversify

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27:54

Dubs: From a Lockdown Idea into a Booming,...

eCommerce MasterPlan ·

2024/08/26

Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify store and stockist network.Hit PLAY to hear:Fixing a personal problem with a global solutionSustainability as a journeyProviding education and making a cultural impactHaving

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40:04

From Zero to Seven Figures: FRAHM Jacket’s Pre-order...

eCommerce MasterPlan ·

2024/08/19

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023.Hit PLAY to hear:Why honesty and transparency are key for any brandThe role of preorders in building a successful businessThinking long-termPracticing sustainability in your businessWhy product quality trumps quantityKey timestamps to dive straight in:[05:20] Commuter cycling brand failed to reach

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33:16

How 7-fig Shopify brand WORN Built a Sustainable...

eCommerce MasterPlan ·

2024/08/12

Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion. Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business.Hit PLAY to hear:Why prioritizing product quality is keyHow to do effective brand scalingBuilding a loyal tribe of customersEmbracing analytics to understand your business betterThinking long-termKey timestamps to dive straight

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31:21

Transforming Menswear eCommerce: From Discounts to...

eCommerce MasterPlan ·

2024/08/05

Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK.Hit PLAY to hear:How crisis can be a catalyst for changeThe importance of product qualityFocusing on storytelling to create connections with customersTheir shift from discounts to premium pricingExpanding product range to counter seasonalityKey timestamps to dive straight in:[04:29] Transitioned from telcos to

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31:30

How to Build Trust in a Crowded Marketplace with...

eCommerce MasterPlan ·

2024/07/29

Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS. Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.Hit PLAY to hear:The importance of brand and qualityAdapting to market changesHow Chilly’s leverages outsourcingWhy you need to always put customers front

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45:07

Episode 500: Top Tips for Making an eCommerce Store...

eCommerce MasterPlan ·

2024/07/22

You are listening to a milestone episode – eCommerce MasterPlan’s episode 500!!To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:“what’s your top tip to make an eCommerce store more profitable?”Here’s our guest line-up for this extra-special episode:Mike Stevens, The Direct to Consumer Playbook,Lucy Jeffrey from Bare Kind Socks,Christine Nicholson, The Exit Readiness Expert,Jaye Cowle from Launch,James Gurd, Digital Juggler Ltd.,Gary Amstutz

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27:59

Flavers’ Journey from Dragons’ Den to Sustained...

eCommerce MasterPlan ·

2024/07/15

Shabbir Mookhtiar is the co-founder and CEO of Flavers, a home delivery service for home cooked food. Number 50 on the Startups 100 2024 they’re growing fast. Founded in 2020 they now have over 100 chefs and over 10,000 paying customers.Hit PLAY to hear:Identifying and solving real-world problemsAdapting business models to market demandsImportance of custom tech solutionsStrategic rebrandingHow Flavers maximized their exposure on Dragons’ DenKey timestamps to dive straight in:[04:32] Busy

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