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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes www.unmade.media

business marketing

All Episodes

20:15

StW: Labor backs off on betting ads; Rex regrets; and...

Unmade: media and marketing analysis ·

2024/08/04

Welcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, the theme of the week is government intervention in betting ads; airline failures and the social media landscapeIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our

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40:59

Live at HumAIn: AI Read The News Today, Oh Boy; and...

Unmade: media and marketing analysis ·

2024/07/31

Welcome to an audio-led edition of Unmade. Today we recap one of the most talked-about sessions at Unmade’s HumAIn conference. And further down, the Unmade Index surges on new data suggesting inflation may be back under control.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content

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57:45

StW: Strike begins to hit Nine's papers; the low...

Unmade: media and marketing analysis ·

2024/07/28

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: Should Nine’s journos have gone on strike?;The AI content snake threatens to eat itself; and a chance to hear the Infinite Dial launch.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only

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57:52

'Starting a business is a creative act' - Sir John...

Unmade: media and marketing analysis ·

2024/07/24

Welcome to an audio-led edition of Unmade. Today we talk to one of the world’s most celebrated advertising creatives, Sir John Hegarty.Further down, the Unmade Index lifts back towards 500 points, but Seven West Media slumps back to its four-year low.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event

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46:51

'We don't think it's sustainable for them to operate...

Unmade: media and marketing analysis ·

2024/07/17

Welcome to an audio-led edition of Unmade, featuring an interview with the editorial and commercial leaders of The Australian recorded to mark its 60th birthday.Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Become a member todayThe Australian’s Gunn and Gray: Is radio the next frontier?; platform friends and foes; and AI optimismIf Meta stops sharing

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19:09

StW: Is Nine's Olympic balance sheet red or black?;...

Unmade: media and marketing analysis ·

2024/07/14

Welcome to an audio-led edition of Unmade. Today: Is Nine going to make a profit or loss on the Olympics? It depends who you ask, and how you calculate it; Will Mediaweek’s embattled owner sell to Vinyl Group? And the TV networks dial back their Upfronts plansIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event

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44:40

'I want the show to be more widely available':...

Unmade: media and marketing analysis ·

2024/07/03

Welcome to an audio-led edition of Unmade. Today we talk to Christian O’Connell, host of Melbourne’s top FM breakfast show. And further down, a slight recovery on the Unmade Index.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives; * Your own copy of

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29:30

StW: After media's meltdown, what comes next?; AI for...

Unmade: media and marketing analysis ·

2024/06/30

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: We look back on media’s most brutal week for a decade, and reflect on how things will play out in this new financial year. Plus, we round up the latest on how AI is changing the media and marketing worldStart the financial year by upgrading to an Unmade membership. Your membership includes:* Member-only pricing for our HumAIn and REmade conferences;* A complimentary invitation to Unmade’s Compass

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34:01

'There doesn't seem to be any let up' former Austereo...

Unmade: media and marketing analysis ·

2024/06/26

Welcome to an audio-led edition of Unmade. Today, we talk to one of adland’s most experienced media executives Michael Anderson as he takes on the new challenge of chairing the ASX-listed research house Pureprofile.Also in this post, the decapitation of most of Seven West Media’s leadership team spooks the Unmade Index.If you’ve been thinking about upgrading to an Unmade membership, this is the best three days to do it. Save 40% forever, with Unmade’s EOFY sale. Your membership includes:*

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19:29

StW: Southern Cross Austereo makes up its mind about...

Unmade: media and marketing analysis ·

2024/06/23

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: Which door will the SCA management choose? And, to very few people’s surprise, the AI companies do not appear to be playing fair when crawling publishing content.Have you considered becoming a paying member of Unmade to get the full picture? Only our paying members receive our members-only Tuesday analysis; get access to our archive where all our content is paywalled after two months; get their own

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47:24

The Unmakers: Chris Wirasinha on how Linkby is...

Unmade: media and marketing analysis ·

2024/06/19

Welcome to an audio-led edition of Unmade. Today, we talk to the creator of Australian media’s most enduring youth media brand, Pedestrian TV cofounder Chris Wirasinha, as he begins to scale up his new venture Linkby. And also in this post, the Unmade Index wipeout has stretched into another week, particularly for audio stocks.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1)

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27:48

StW: Why women are rejecting news; Research industry...

Unmade: media and marketing analysis ·

2024/06/16

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Why are women turning away from news?; The dawn of synthetic data - good news for marketers, bad news for research companies?; and comedian Mark Humphries joins Seven NewsIt’s a great day to become a paying member of Unmade. You get:* Member-only pricing for next week’s HumAIn conference* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of

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39:35

Busting the digital audio fraudsters, and how...

Unmade: media and marketing analysis ·

2024/06/12

Welcome to an audio-led edition of Unmade. Today, we talk digital advertising fraud with a man who knows where the bodies are buried. And further down in this post, the Unmade Index wipeout continues with Seven West Media’s growing debt load yesterday overtaking its shrinking market capitalisation.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary

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30:55

AI is news media's extinction event: the verdict -...

Unmade: media and marketing analysis ·

2024/06/05

Welcome to an audio led edition of Unmade. Today, we share the closing session of last week’s HumAIn conference, where we invited six people from within the media and marketing industry to debate whether generative AI will be an extinction level event for media. And further down, yet more decline on the Unmade Index as Antony Catalo buys a bigger SCA stake.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our

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26:12

StW: Newest retail media network revealed; First...

Unmade: media and marketing analysis ·

2024/06/02

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: A big week in radio; what News Corp’s boss will tell the Press Club meet the newest retail media network; and Paramount’s ownership battle comes clearewrIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and

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38:55

'If transformation was easy, everyone would do it':...

Unmade: media and marketing analysis ·

2024/05/29

Welcome to an audio led edition of Unmade. Today, we talk to the newly arrived regional CEO of media mix modelling firm Mutinex, Mat Baxter, along with one of its cofounders, Henry Innis.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our conferences;* A complimentary invitation to Unmade’s six-state Compass event in November;* Weekly member-only content;* Access to our paywalled archives - everything gets

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29:14

Will Nine's scandal over news boss take down...

Unmade: media and marketing analysis ·

2024/05/26

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: Nine’s scandal over behaviour of its ex-news boss threatens to engulf CEO Mike Sneesby; winners start to emerge in the News Corp restructure; and is Cam Blackley’s Bureau of Everything the next stage of agency evolution?If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (tomorrow) and REmade (October

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44:56

The Mamamia transition - In conversation with new CEO...

Unmade: media and marketing analysis ·

2024/05/22

Welcome to an audio-led edition of Unmade. Today, as Mamamia’s new CEO Natalie Harvey steps up, she joins co-founder Jason Lavigne to discuss where the independent publisher goes from here. And further down in the post, the Unmade Index falls to a record low.Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Upgrade today.Mamamia hits scale as Harvey takes

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26:52

StW: Epochal days in AI; can ARN's scale logic win...

Unmade: media and marketing analysis ·

2024/05/19

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: ARN refuses to let its Southern Cross Austereo takeover bid die; and ChatGPT starts talking back - why that matters to the marketing world.It’s a great day to become a paying member of Unmade. You get:* Member-only pricing for next week’s HumAIn conference * A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media UnmadeUpgrade todayThe

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29:21

Lou Barrett on News Corp's sales evolution, and is...

Unmade: media and marketing analysis ·

2024/05/15

Welcome to an audio-led edition of Unmade, in which we talk to the industry veteran in charge of delivering News Corp’s advertising revenues, Louise Barrett. Further down, a good day on the Unmade index for Australia’s TV players.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);*

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