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PODCAST

INCRMNTAL: Podrick the Podcast

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

technology marketing

All Episodes

39:17

We're All Mad Here! The Serial Entrepreneur

INCRMNTAL: Podrick the Podcast ·

2022/04/13

We are happy to have Tim Koschella from Kayzen with us this week. A serial entrepreneur who early on understood the power of mobile as the biggest game changer consumer internet has seen. He believes that, unlike the metaverse, which aims to be a replacement for the real world. Mobile is able to seamlessly connect our real lives with the digital world. Tune in to this week's episode to learn more about how Tim has been able to stay on top of mobile trends and start his fourth company in the last

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44:24

We're All Mad Here: The Captain

INCRMNTAL: Podrick the Podcast ·

2022/04/05

Everyone knows him as "The Captain". Andre is one of the most well-known people in the UA space, especially given that he worked with some of the most successful app companies as part of his journey. This week we are happy to have Andre Kempe the founder of Admiral Media in the hot seat. Andre has spent the last couple of years chasing the sun (and wine) and now resides in Marbella. He shares his journey from the traditional side of telecommunications (think ringtones and SMS) to the

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33:05

We're All Mad Here: The French Finnish Connection

INCRMNTAL: Podrick the Podcast ·

2022/03/31

Welcome to the 10th episode!! This time we have the pleasure of speaking to user acquisition expert Claire Rozain from Rovio. Having spent the last 8 years in the gaming industry. Claire truly appreciates the value of doing what you love. While finding the right balance between your professional goals and the company’s exceptions of you as an employee. Claire breaks down how to assess your future employer to ensure that it’s both a personal and professional match.Claire also explains that UA is

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38:42

We're All Mad Here: The Chip Engineer

INCRMNTAL: Podrick the Podcast ·

2022/03/21

This week we spoke with Jordi de los Pinos CEO and Founder of Smadex. He opens up about his entrepreneurial story with us and gets candid about how NOT to start a business in this ever-changing space. He shares how SMADEX was able to stay ahead of the changes made in the past two years. (1) by foreseeing the market and (2)managing to innovate in an agile and ethical manner. Ensuring to do right by the user! Would you like to learn more about measuring value and how it can be used in a multitude of

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34:53

We're All Mad Here: The Incrementality Queen

INCRMNTAL: Podrick the Podcast ·

2022/03/16

Lucina Stolz a Growth Manager at Trade Republic. She joins us this week to discuss the psychology behind marketing. And how understanding this above all else will help select the right methodology to connect and attract users. Lucina also surprised us when she shared that art trumps data when it comes to marketing. She hones in on the value that storytelling has on campaign success. It is really no surprise that as humans we connect with creatives and storytelling. Especially when it comes to

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31:20

We're All Mad Here: The Marketing Pupeteer

INCRMNTAL: Podrick the Podcast ·

2022/03/08

This week we are joined by Elina Uotinen a UA analyst at Traplight. She shares with us the parallels between the academic and the professional side of mobile marketing. Elina reminds us that it is important to remember that as the mobile gaming space continues to evolve rapidly and one should not settle on a “false sense of stability”. But rather keep an open mind and try different approaches and methods. Elina also goes deeper and presents the value of the scientific element when it comes to mobile

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31:32

We're All Mad Here: The Newborn Father Gamer

INCRMNTAL: Podrick the Podcast ·

2022/03/01

Matej Lančarič, owner of Lancaric.me agency is one of the most active UA consultants in Europe, having worked with a ton of mobile gaming companies: Pixel Federation, Rovio, Traplight, Lucky Cat, Genera Games, StarBerry, Boombit and way more.Being an expert in UA, ASO, Creatives, Monetization, and global marketing strategy Matej has some unique experience and a very awesome methodical approach to mobile game marketing.After 3 months of no sleep (no) thanks to his newly born daughter - Matej joins us

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35:12

We're All Mad Here: The Adtech Doctor

INCRMNTAL: Podrick the Podcast ·

2022/02/24

Ionut Ciobotaru is Co-CEO of VERVE Group, the Media Arm of MGI (ETR: M8G), previously CEO and Founder at PubNative, the first ever mobile native ads SSP.Ionut is an incredible leader, and an adtech visionary with so much knowledge and experience in the industry.Having had the privilege working together, Maor (Co-Founder at INCRMNTAL) and Ionut met up for this casual and very fast interview about the changes happening in our industry and the driving forces that shape it.Ionut talks a lot about cross

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31:08

We're All Mad Here: The Out of the Box Marketer

INCRMNTAL: Podrick the Podcast ·

2022/02/17

Tobi (Tobias) Börner is the Chief Growth Officer and Co-Founder at Fastic, one of the fastest growing and most successful health & fitness apps in the world.Tobi is a performance marketer that thinks differently than most, and rather than throwing some budgets at the social ad platforms, he experiments with new mediums and marketing channels that the typical performance marketer wouldn't even dare to consider.From his home office in Spain, close to the beach, Tobi talks with us about his

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38:20

We're All Mad Here: The Professional Football Player

INCRMNTAL: Podrick the Podcast ·

2022/02/09

Adam Jaffe is one of the most respected people in our industry with a ton of experience, working for and with some of the most successful gaming companies: Playtika, JamCity, Social Point, Jelly Button, Phoenix Games, Moon ActiveSmart, Sharp, Direct, Opinionated - the characteristics that connected Maor (CEO @ INCRMNTAL) and Adam almost 15 years ago, as colleagues and friends.In this wildly casual interview, Adam shares his experience, how to develop your network, attribution vs. measurement, and

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36:42

We're All Mad Here: The Ginger Guy

INCRMNTAL: Podrick the Podcast ·

2022/02/01

We're All Mad Here!Mobility is one of the fastest and most competitive industries EVER, and FreeNow has been growing insanely fast!Figures that they would bring someone like Dr. Tim Wiegels to head their Data department.What is it like managing a team of 80+ data scientists ?Was the loss of the IDFA a blessing or curse?Our podcast invites influential guests from across all sides of the marketing industry: brand and performance marketers, thought leaders and people we love talking with.In this

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25:56

We're All Mad Here: The Skeptical Marketer

INCRMNTAL: Podrick the Podcast ·

2022/01/27

Our newest series is titled We're All Mad Here!Inviting influential guests from across all sides of the marketing industry: brand and performance marketers, thought leaders and people we love talking with.The nature of this series is a 1:1 casual conversation about the ins and outs of marketing in today's age.In this first episode, we're happy to feature Radostina Zhekova, UA Manager at Voodoo Games (https://www.voodoo.io/)Radostina talks about how she got to where she's at, her

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42:31

FinTech Panel: Educating Consumers While Disrupting...

INCRMNTAL: Podrick the Podcast ·

2021/10/19

FinTech is one of the fastest growing industries in history producing more unicorns than a Disney Movie.We asked several global experts in FinTech marketing to join us in a discussion about what does it take to educate consumers while disrupting an industry as old as Financial Services.You can also check out this panel in video form at incrmntal.com/roundtables

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52:27

Click to Subscribe? The INCRMNTAL Subscription Apps...

INCRMNTAL: Podrick the Podcast ·

2021/08/30

Welcome to the INCRMNTAL special edition Subscription Apps panel: Click to Subscribe ? During the last few years, more and more apps started adding subscription options to their business model. Subscriptions offer incredible control for both consumers as well as product companies. What is the future of subscription apps now that privacy restrictions damage the ability to easily acquire users ? We invited the world’s top industry experts in the subscription model to talk about this and more. Hope

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43:47

A completely unscripted interview between INCRMNTAL's...

INCRMNTAL: Podrick the Podcast ·

2021/08/03

We wanted to use the opportunity of being in the same room after 18 months of various lock downs and travel bans to record this interview sharing our story of how we met, and how and why we came up with the idea of INCRMNTAL.

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51:28

The Aftermath(?) of COVID-19 and ATT

INCRMNTAL: Podrick the Podcast ·

2021/07/13

Welcome to the INCRMNTAL first ever Gaming Panel! We invited gaming user acquisition experts from all around the world to share their thoughts about the aftermath of COVID19 and Apple’s “App Tracking Transparency”. How did these mega changes influence game marketing forever?What positives came out of these changes ?What the hell is a Quarentinee ? We hope you’ll enjoy listening to our Panel

en-US

50:52

Build vs Buy: Incorporating Machine Learning to your...

INCRMNTAL: Podrick the Podcast ·

2021/05/25

Welcome to this roundtable, hosted by INCRMNTAL and Winclap about Machine Learning in Marketing Should marketers support or block AI ?Will it take our jobs ?And is it better to build technology in-house and gain a competitive edge ?Or is it better to license technologies available ? We rounded up 4 industry thought leaders to have a casual discussion about these questions. We hope you’ll enjoy listening to our roundtable

en-US

69:19

Market Like a Marketer

INCRMNTAL: Podrick the Podcast ·

2021/05/11

Welcome to the recorded roundtable discussion, hosted by INCRMNTAL and Singular.This is one of the best roundtables we recorded, talking about the disruption in our industry and what is means to “Market like a Marketer”. We hope you’ll enjoy listening to this roundtable

en-US

66:17

Predictions and Premonitions for 2021 (and beyond)

INCRMNTAL: Podrick the Podcast ·

2021/02/09

We gathered the worlds' top thought leaders to talk about their predictions and premonitions for 2021 and the years to come.Who will win from IDFA deprecations ?What will be the next buzzwords in mobile marketing ?Will Covid-19 have long term effects over the mobile app space ?How will world politics influence our industry ?Is there a real opportunity in voice search ?Is Retargeting Dead and under the water ?Will the subscription economy flourish or decay ?INCRMNTAL, ALGOLIFT and VUNGLE are

en-US

14:39

Last Touch, Media Mix and Incrementality Measurement

INCRMNTAL: Podrick the Podcast ·

2020/12/24

In this (short) episode, I'm talking about the differences between 3 methods of measurement: Last Touch, Media Mix, and Incrementality Measurement.There has been a lot of confusion between these, so I wanted to provide clarity and a comparison between these methods.(music: Bensound.com)

en-US

84 results

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