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PODCAST

Startups Decoded

Most startup podcasts are built for founders who"ve already figured it out. This one"s for the founder still in the middle of it.Startups Decoded covers the full founder operating system — from idea to Series A. Brand, fundraising, marketing, operations, finance, culture, storytelling. Everything a first-time founder needs to actually run the thing, not just pitch it.Host Andy Walsh has been in it — 4x founder, 2 exits, bootstrapped $10M ARR. He brings in founders and investors who"ve built real

business entrepreneurship

All Episodes

48:21

Ep#29: The Post-Product Market Fit Playbook: Scaling,...

Startups Decoded ·

2025/08/11

Send us a textIn this episode of Startups Decoded, Andy Walsh sits down with Adrian Fagerlund, Co-Founder and CRO of Linkby, a performance PR platform connecting advertisers with premium publishers. They explore Adrian’s unconventional path, the evolution of content commerce, and the systems Linkby used to scale globally without breaking.From team building and capital efficiency to culture and market expansion, this is a practical playbook for the messy middle—what happens after product-market fit

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47:25

Ep#28: How Great Founders Build Trust: The Startup...

Startups Decoded ·

2025/08/04

Send us a textMost startup advice focuses on product, pitch, and traction. But there’s one skill that fuels them all: trusted relationships.In this episode of Startups Decoded, Andy Walsh sits down with David R. Homan, master connector, strategic advisor, and author of Orchestrating Connection, to explore how founders build the kind of trust that drives real outcomes.We cover:How to network with intent (not desperation)Why AI might make human connection stronger, not weakerHow to build a community

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45:58

Ep#27: The Secret to Raising Capital? Tell Your...

Startups Decoded ·

2025/07/28

Send us a textDiscover how effective storytelling captivates investors and builds a compelling personal brand. Join us as we unpack the strategies founders and leaders use to craft narratives that drive investment and inspire action. Whether you're looking to secure funding, attract customers, or refine your startup’s story, this episode is packed with actionable insights to elevate your brand and make a real impact.Dr. Ankur PathakFounding Principal at London Real Ventures, the first

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58:07

Ep#26: Why Your Startup’s Culture Sucks (and How to...

Startups Decoded ·

2025/07/21

In this episode of Startups Decoded, Michael Landers shares why culture isn’t just an HR function; it’s a startup’s competitive edge. We’ll explore how founders can intentionally shape company culture from day one, avoid common leadership pitfalls, and navigate cross-cultural challenges as they scale globally. Key discussion points: Why culture is the foundation of startup success, not an afterthoughtHow to build and scale a company culture that aligns with business goalsThe role of fou...

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53:14

Ep#25: Scale or Shatter? Why Founders Break - Leila...

Startups Decoded ·

2025/07/14

Many founders are chasing scale, but at what cost? In this episode, Leila Lahbabi shares how purpose-driven leaders can grow thriving companies without burning out or losing themselves in the process. We explore the real tension between being a present parent and an ambitious entrepreneur, and how to build high-performing teams that unlock freedom rather than dependence. Leila Lahbabi Leila Lahbabi is a trusted advisor to purpose-driven founders and CEOs, helping them scale their compan...

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49:12

Ep#24: Why Venture Studios Are the Future of Startups...

Startups Decoded ·

2025/07/07

Matthew Burris joins Startups Decoded to unpack how venture studios are evolving from a misunderstood startup model into a formal, fundable asset class. We explore what’s missing from today’s narrative, the standards being built behind the scenes, and what it will take to legitimize venture studios in the eyes of institutional capital. This is a conversation about quality, vision, and opportunity — and why the next wave of innovation infrastructure might look more like a studio than a fund. M...

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46:54

Ep#23: From The NFL To The Ultimate Pivot with Kevin...

Startups Decoded ·

2025/06/30

In this episode of Startups Decoded, Kevin Jurovich (Founder & CEO of Hubble) joins me to unpack the raw, early-stage lessons no one talks about enough: compromise, confusion, burnout, and the clarity that comes after blowing it all up and starting again. From an NFL career, to winging it and rebuilding from scratch, to embracing paid consulting and learning how to truly see people, Kevin shares the messy truth behind his pivot journey and how he finally stopped trying to be “right” and s...

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45:10

Ep#22: Founders, Build Your Startup in Public with...

Startups Decoded ·

2025/06/19

In this episode, we explore why the best founders don’t wait for perfect plans—they launch, learn, and build in public. From early growth hacks to fast feedback loops and sales that start before the product’s finished, we unpack what it really takes to grow quickly and stay ahead. If you're stuck planning instead of building, this one will light a fire. Cory Blumenfeld Cory Blumenfeld is a seasoned entrepreneur and business strategist with a passion for empowering individuals to find th...

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47:45

Ep#20: Founder-Investor Fit with Chris Tottman -...

Startups Decoded ·

2025/06/05

Chris Tottman, Founding General Partner at Notion Capital, shares how collaboration between radically different thinkers — founders, investors, and operators — creates force-multiplying outcomes. This episode explores why the best startups aren't built solo, how pattern recognition meets founder intuition, and why energy alignment matters more than experience at early stages. Chris Tottman Founding General Partner at Notion Capital ($1B+ AUM), where he backs exceptional B2B SaaS founder...

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46:30

Ep#19: The AI Playbook: How Founders Must Adapt

Startups Decoded ·

2025/05/29

Send us a text Venture Studios are evolving, and Nobody Studios is at the forefront of building AI-native startups. In this episode, we explore how AI is redefining startup-building strategies, workflows, and execution. Mark S. McNally shares insights on what it takes to run an AI-driven venture studio and why founders must rethink their approach to leadership, decision-making, and company growth in this new era. Mark S. McNally A visionary tech innovator and executive with a track record of...

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44:44

Ep#18: Building the VC Firm Founders Choose First...

Startups Decoded ·

2025/05/22

The best VCs aren’t just writing checks, they’re building products. In this episode, I sit down with Jason Shuman, General Partner at Primary Ventures, to explore how modern venture firms are evolving, from thesis-driven investors to full-stack operators.Jason shares an inside look at fundraising in today’s market, what their next fund aims to do differently, and how Primary’s team structure challenges the traditional VC mold. If you’re building a startup, raising a fund, or working inside a

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59:31

Ep#17: The Art of Networking for Founders with...

Startups Decoded ·

2025/05/15

Bringing people together is an art, and a strategy. In this episode, I sit down with Madelaine Czufin, founder of EOLO, to break down what it takes to build events and communities that truly drive impact.We cover:How to build a network that activates around your brandCreating real ROI from events, not just a buzzThe power of mindful networking (why it isn’t as intimidating as you may think) Targeted partnerships and sponsorships that actually workMadelaine brings insights from her experience in

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45:28

Ep#16: The Founder’s Blueprint: Building Startups in...

Startups Decoded ·

2025/05/07

In this episode, we talk to Majd Alaily, founder of Ruya Advisory, a consultancy that helps startups turn visionary ideas into thriving businesses. With 15+ years of experience in digital innovation, strategy, and product development, Majd shares valuable insights on navigating the startup journey.We talk about building the right tech stack, choosing the right platform, and standing out in a crowded market. Majd also offers a sneak peek into his upcoming online course, BuildOS, launching in April

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43:47

Ep#15: Why Founders Follow the Crowd — What VCs Look...

Startups Decoded ·

2025/04/30

In this episode of Startups Decoded, I’m joined by Mike MacCombie, partner at Generous Ventures, a NYC-based VC fund known for investing in founders who build with behavioral design in mind.We explore how human behavior shapes startup success and dive deep into the subtle forces that guide (and misguide) founder decisions, from social anchoring to pattern recognition, from frameworks that help to those that hold you back.The big conversations centered around;What early-stage VCs really look for in

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46:22

Ep#14: Venture Studios vs. Traditional Startups with...

Startups Decoded ·

2025/04/23

In this episode, I sit down with Ben Yoskovitz, founding partner at Highline Beta, to explore the intersection of product, analytics, and venture studios.We dive into:How data-driven decision-making fuels startup growthThe role of venture studios in corporate innovationLessons from Go-Instant’s journey to acquisition by SalesforceWhy startups and enterprises must bridge the gap for successWith deep expertise in Lean Analytics, venture building, and product strategy, Ben shares insights on what it

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49:15

Ep13: Is Early-Stage VC Broken? The Future with Jeff...

Startups Decoded ·

2025/04/16

The startup funding game is changing fast, and so is the early-stage VC model. So… is it time for a reset?In this episode of Startups Decoded, I sit down with Jeff Becker — investor, entrepreneur, and partner at Antler, the fastest-growing global VC firm, to unpack what’s really going on in early-stage venture capital.We explore everything from the decline of the traditional fund model to the rise of rolling capital agreements, counter-cyclical strategies, and new ways of backing durable founders

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35:48

Ep#12: The Green Skills Revolution

Startups Decoded ·

2025/04/09

Sustainability is no longer a nice-to-have, it’s a must-have. As businesses face growing pressure to align with climate targets, the demand for green skills is skyrocketing. In this episode of Startups Decoded, I sit down with Neil Yeoh, CEO of OnePointFive, to discuss how companies can bridge the gap between climate science, finance, and strategy. We’ll explore the rise of the "Climate Expert-in-Residence," why upskilling in sustainability is a competitive advantage, and how startups and

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42:14

Ep#11: Launching a Non-Alcoholic Beer with Andy...

Startups Decoded ·

2025/04/02

Redefining normal: how brands can challenge culture and win.In this episode, we sit down with Andy Miller, co-founder and CEO of Heaps Normal, to explore how brands can go beyond selling products to reshape cultural norms. Andy shares how Heaps Normal is redefining Australia’s drinking culture, the power of purpose-driven branding, and what it takes to build a movement that resonates. We discuss his launch into California through a major partnership with Whole Foods. Whether you're a founder,

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48:47

Ep#10: What’s Next For Product Design in 2025?

Startups Decoded ·

2025/03/26

In this episode I sit down with Nick Sgobba to discuss the evolution of product management in the age of AI. We explore how AI tools are transforming product design, development, and validation processes, emphasizing the need for critical thinking and human creativity in a landscape increasingly dominated by technology.The conversation also touches on the democratization of product design, the challenges of competition, and the changing dynamics of investment in startups, forecasting a future where

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36:34

Ep#9: Mastering Go-To-Market Strategy with Carol...

Startups Decoded ·

2025/03/19

In this episode, sales and go-to-market expert Carol Malakasis breaks down the essential components of a winning go-to-market strategy. We explore how startups can align sales with the customer journey, prioritize pain points, and repurpose old GTM strategies for new products. Carol also shares best practices for setting realistic launch goals based on sales forecasts. Whether you're a founder or an early sales leader, this conversation will give you actionable insights to refine your GTM approach

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