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PODCAST

The State of Retention Marketing

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he"s getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let"s turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

business entrepreneurship

All Episodes

59:38

E17: Trust, Tech & Teams: Acko's 3Ts to Customer...

The State of Retention Marketing ·

2023/07/05

In the past, insurance agents would visit homes, fostering trust over tea & biscuits, creating lasting connections with families. Today, as legacy insurance brands enter the D2C eCommerce realm, the personal touch is fading. However, Acko, a pioneering InsurTech company, is getting creative with retention by leveraging the power of trust, technology, and unified teams. Discover how Acko excels in the game of customer loyalty, merging human touch with cutting-edge innovation.(01:06) -

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1:59

E16: Snippet - Zee Media's web-to-app retention...

The State of Retention Marketing ·

2023/06/28

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45:53

E16: The Battle for Attention: Inside Zee Media's...

The State of Retention Marketing ·

2023/06/28

In the media industry's battle for consumer attention, the key lies in delivering captivating and unexpected content. But how do media brands use AI and original content to retain their audience and stay relevant? Join us as we explore this intriguing topic, uncovering valuable insights and navigating the dynamic landscape of media retention. Don't miss this thought-provoking discussion!(00:00) - Introduction (01:10) - Akshansh's Career Insights: Mastering Multichannel Engagement (03:35)

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2:52

E15: Snippet - Which Ways Can Change Management...

The State of Retention Marketing ·

2023/06/22

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51:48

E15: ROI & Patience: Two Peas in a Retention Pod

The State of Retention Marketing ·

2023/06/22

As legacy brands and new economy companies embrace the concept of retention marketing, they often raise questions about the value and ROI of MarTech tools. While seeking immediate results, they must consider the long-term perspective that change champion visionaries adopt. Join Ankur Gattani and Keyur Dhami in this episode of The State of Retention Marketing podcast as they delve into the dynamics of achieving success in the evolving landscape.(01:12) - The Evolution of the Retention

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0:55

E14: Snippet - Is it possible for communities to...

The State of Retention Marketing ·

2023/06/15

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63:09

E14: Metrics, Momentum, and 10 Million Bharat Users

The State of Retention Marketing ·

2023/06/15

The business of communities has much to do with acquiring users and even more with retaining them. It takes a lot — from providing engaging features to creating a space for people to connect. Discover how Kutumb reached 0 to 10 million monthly active users in just 2.5 years! No point for guessing; retention was integral to this journey. Tune in now to know how.(01:23) - Vipul's Journey: Heart of Indian Communities (06:04) - Struggles to Success: Winning First Users (09:57) - Vanilla to

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0:43

E13: Snippet - What is Existing Relationship Value,...

The State of Retention Marketing ·

2023/06/09

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54:03

E13: South Indian Bank: Legacy Looking Good in...

The State of Retention Marketing ·

2023/06/09

Unlock the secrets of customer retention in banking as Ankur Gattani hosts a captivating conversation with Azmat Habibulla, CMO, South Indian Bank. Catch them as they talk about how South Indian Bank is striking the perfect balance of retaining customers without overwhelming them with targeted marketing.(02:41) - FMCG to BFSI: Pioneering Traditional to Modern Marketing (04:12) - Customer Retention: Igniting Profitability in Banking (05:59) - Relationship Value & Product Diversity in

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0:50

E12: Snippet - How does Adani One make their customer...

The State of Retention Marketing ·

2023/06/01

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32:38

E12: Unite, Ignite, Succeed: Adani One's Radical...

The State of Retention Marketing ·

2023/06/01

Join us for an exciting episode as Adani One taps into a massive 400M consumer base, bridging online and physical touchpoints at airports, gas stations, and beyond. Discover their strategic use of data, shaping the future of customer interactions.(01:43) - Gaurav's OTA Journey (03:21) - Unification & Personalized Targeting at Indigo Airlines (06:42) - Indigo Airlines' Data-Driven Transformation (09:42) - Experimentation & Education at Indigo Airlines (12:20) - Understanding

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2:17

E11: Snippet - How does Max Life Insurance ensure a...

The State of Retention Marketing ·

2023/05/24

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80:07

E11: Cracking the Insurance Code: Driving Conversions...

The State of Retention Marketing ·

2023/05/24

Dive into the competitive insurance industry with Ankur Gattani and Sameer Jain as they take you through a user’s journey of buying insurance online. The curveballs that come in the form of high CACs and steep drop-offs across funnels make for an interesting listen. Find out how Max Life Insurance is trying to overcome these challenges with personalization and providing a seamless user experience.(03:33) - Acquisition Strategies & Product Focus in Competitive Insurance Industry (05:14)

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2:08

E10: Snippet - Are better challengers and...

The State of Retention Marketing ·

2023/05/18

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59:44

E10: From Legacy to Cutting-Edge: India's MarTech...

The State of Retention Marketing ·

2023/05/18

Explore India's captivating MarTech journey, witness the mindset shift of legacy brands towards retention solutions, and uncover the power of point solutions and seamless integration for unlocking enhanced problem-solving capabilities.

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0:54

E9: Snippet - Is funding at a premium directly...

The State of Retention Marketing ·

2023/05/11

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95:01

E9: Building Data Pipelines before GTMs for Day-0...

The State of Retention Marketing ·

2023/05/11

Uncover Junglee Games’ data obsession, introduction of a neutral party to make business decisions & many other reasons why retention at gaming companies is an industry-first example today.(01:05) - Bharat’s Journey So Far (05:24) - Maturity of Marketing Automation at Junglee Games 5 Years On (11:21) - Obsession With Data & How It Pays Off (15:45) - Why Are Other Industries Not This Data Obsessive? (21:39) - People Pods for Collective Wins & Learnings (30:13) - Do’s & Don’ts

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1:11

E8: Snippet - The right auto-triggered campaigns can...

The State of Retention Marketing ·

2023/04/27

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67:42

E8: CRO - The Antidote to MarTech Overload

The State of Retention Marketing ·

2023/04/27

In this episode of “The State of Retention Marketing” Podcast, meet Ronak who spearheads growth for Candere, a company by Kalyan Jewellers. The conversation highlights how easy it can be for D2C brands to autopilot marketing campaigns & provide friction-free user experiences, given the business funnels are prioritized accurately. (01:18) - From Paid Campaign Specialist to CGO - Ronak Sahewal's 5-Year Journey (03:55) - The Ultimate Framework for Conversion Rate Optimization - A 4-Funnel

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0:31

E7: Snippet - Reshifting focus on long term user...

The State of Retention Marketing ·

2023/04/20

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