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PODCAST

Fitness + Technology

Bryan O"Rourke: Fitness Industry Technology Council

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. Each week, we bring you an expert interview with a global influencer at the crossroads of fitness and technology. You"ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to

business management

All Episodes

51:11

Creating Brand Value With Digital Content With Rob...

Fitness + Technology ·

2023/05/18

This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Robert Louw. Robert is the Chief Growth Officer for Wexer, a digital fitness market provider of world-class exercise accessible to more people by harnessing the power of technology, while simultaneously ensuring traditional facilities remain at the very heart of the fitness experience. Together, they answer the complex question of how to optimize customer service strategies in the rapidly evolving landscape of 2023

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27:29

Aligning AI Technology & User Experience With Ian...

Fitness + Technology ·

2023/04/06

This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Ian Houghton on AI & user experience. Ian Houghton is a Senior Product Manager for Mitsubishi and Shosabi, an AI-onboarding system that provides gyms the opportunity to enhance the member onboarding experience. Today, Bryan and Ian discuss AI as an emerging technology to further enhance user experience in the fitness industry space. To learn more about FIBO, please visit: https://www.fibo.com/ To learn more about the

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47:46

What's Next: Key Trends That Will Shape The Next...

Fitness + Technology ·

2023/03/27

This week, on the Fitness + Technology podcast, Bryan O’Rourke records his presentation live from IHRSA 2023 in San Diego. He covers why the next decade will be even more significant and where the future lies with six key themes vital to the industry. To learn more about FIBO, please visit: https://www.fibo.com/ To learn more about the Europe Health & Active Forum, please visit: https://www.europeactive.eu/event/EHFF One Powerful Quote: 44:34: “As we see the future, we act. As we act, so we become.”

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37:11

Emerging AI Technology & What It Means With Ian...

Fitness + Technology ·

2023/03/16

This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Ian Houghton and Chris Stevenson. Ian Houghton is a Senior Product Manager for Mitsubishi and Shosabi, an AI-onboarding system that provides gyms the opportunity to enhance the member onboarding experience. Chris Stevenson is the Founder of The Empower Group, a consulting firm that supports health clubs, studios, and fitness professionals to achieve success and accomplish their goals through speaking, workshops, and

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36:41

Servicing Boutique Studios & Key Trends In The Space...

Fitness + Technology ·

2023/03/14

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Lisa Kuecker to the show. Lisa is the Founder of Studio Grow, a client service firm that helps boutique studios in their every day operational challenges. Today, Lisa joins Bryan to share her background with Studio Grow as well as her insights and experience in the industry space. If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention If you’re interested in

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42:45

Sustaining Tech Innovation & Winning Personalization...

Fitness + Technology ·

2023/02/28

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Hugo Braam to the show. Hugo is the Founder of VirtuaGym, a leading tech company providing innovative fitness software for gyms, personal trainers, and corporate health services. First launched in 2008, Virtuagym has grown into an all-in-one solution for client coaching, membership management, billing, scheduling, access control and more. It’s integrated mobile fitness apps offer solutions for exercise and nutrition

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33:47

Evolving Legacy Tech Stacks & Other Areas of...

Fitness + Technology ·

2023/02/21

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Alex Peacock to the show. Alex is the Founder of LeisureLabs, a full service digital transformation and software development agency focused on providing custom digital experiences for the fitness and leisure industry. LeisureLabs works with a wide range of platforms to allow clients to focus their development on true innovation and differentiated experiences for their brand. Alex was previously CEO of Netpulse, CCO at

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22:51

Training With A Disability & Thoughts On The Industry...

Fitness + Technology ·

2023/02/06

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Pieter Schuitermaker to the show. Bryan invited Pieter to be a guest on the podcast after meeting him at Virtuagym’s FitNation Event in Amsterdam. Today, Pieter joins Bryan to share his story and thoughts on the industry space as an inspiration to all who live with a disability. If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention One Powerful Quote: 18:57: “Go

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35:26

Blockchain, Metaverse, & Other Tech Applications With...

Fitness + Technology ·

2023/02/06

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mo Iqbal to the show. Mo is the Founder of Sweatworks, a creative technology agency that helps brands create health and fitness technology products to be more accessible to users. Today, Bryan interviews Mo on this subject including blockchain, metaverse, and other pragmatic tech applications. If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention One Powerful

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31:19

Mastering Content Production & Other Key Strategies...

Fitness + Technology ·

2022/12/26

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Bogdan Predusca to the show. Bogdan is the CEO & Co-Founder of Hyperhuman, an AI-powered video production and delivery platform made for the health & fitness industry. Hyperhuman allows companies all over the world to produce and offer smart, on-demand content that boosts customer retention and drives positive, health outcomes. Today, Bryan joins Bogdan in a conversation on some of his insights about content production and

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33:53

Crafting A Winning Fitness Business Strategy With...

Fitness + Technology ·

2022/12/13

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Jason Stowell to the show. Jason is the Senior Director of Business Development at JCC of Greater Buffalo. Jason has sold over 19,000 fitness agreements over his career making him one of the highest producers in the industry today. With over twenty-six years of experience, Jason now provides professional development, strategic planning, talent management, and expert level sales training throughout the fitness industry. You

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35:39

Using Technology To Help Members Succeed With Will...

Fitness + Technology ·

2022/11/15

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Will Dahlgren to the show. Will is a senior key accountant at InBody, a leader in body composition analysis with innovative technology and devices. Their products are trusted by top research facilities, fitness centers, hospitals, and health centers around the world because of their accuracy, reproducibility, and ease-of-use. Today, Will joins Bryan in a conversation on onboarding, the importance of body composition versus

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29:32

Optimizing Fitness Technology Innovation With Ernst...

Fitness + Technology ·

2022/11/01

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Ernst De Neef. Ernst is the Co-Founder & CEO of Funxtion, an Amsterdam-based B2B SaaS digital fitness content platform company that empowers gym operators around the world with the ability to personalize and distribute digital fitness experiences to their members at scale. Today, Ernst joins Bryan in a conversation on Funxtion’s operation and his insights on how to help businesses optimize their offerings. If you are

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30:44

Insights For Startups & Other Key Trends With Steve...

Fitness + Technology ·

2022/10/04

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Steve Maisonet to the show. Steve is the Co-Founder & CEO of MoFit, a fitness tracking and community engagement app that helps gyms and fitness clubs engage, motivate, and ultimately retain their members longer. MoFit provides an engaging, fitness tracking experience that is unique to each gym brand and helps build stronger gym communities. Today, Steve joins Bryan to share his insights for startups as well as discussing

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49:44

Marketing & Scaling To Profitability With George Liu

Fitness + Technology ·

2022/09/23

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes George Liu to the show. George is the Founder & CEO of Gym Pillars, a performance based agency that uses a pay-per-performance model to help small gyms scale profitably. As an avid listener to the podcast, George joins Bryan to share his story and the lessons he’s learned in marketing and helping gym owners scale to profitability. Learn more about FitNation 2022 Edition: https://fitnation.co Learn more about Club Industry's

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31:14

Integration Platforms And Why They Matter With Amie...

Fitness + Technology ·

2022/06/15

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators. To learn more about IHRSA 2022 in Miami, visit the registration page

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33:51

Gamification, The Metaverse, & Other Buzzwords With...

Fitness + Technology ·

2022/06/13

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Shay Amir, Founder & CEO of Spivi. Spivi is an interactive fitness tracking and streaming platform made for gyms to track performance and motivate members both in-studio and at-home. Spivi’s performance tracking, gamification, and visuals help keep engagement and motivation at the forefront of every workout delivered. Today, Shay joins Bryan in a conversation on gamification, the metaverse, and other buzzwords in

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33:51

Digitization In The Fitness Industry With Alister...

Fitness + Technology ·

2022/05/12

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes good friend, Alister Rollins to the show. Alister is the Founder & CEO of Move Technologies, a firm that provides clients with innovative branded digital products, all of which are designed to better monetize customer bases while keeping members physically active and connected with their brand and community. Today, Alister joins Bryan in an open conversation about digitization, tech trends, hyper-personalization, and

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32:56

Personalizing Nutrition As A Fitness Necessity With...

Fitness + Technology ·

2022/04/28

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Monique Nadeau to the show. Monique is the founder of EatLove, a San Francisco based digital health company specializing in personalized nutrition. Prior, Monique was an investment banker, the youngest Managing Director globally at Dresdner Kleinwort Wasserstein and did political work including advising on presidential campaigns and for other national leaders, developing moderate, results driven economic policies. Today,

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37:16

Bagels In NYC And More On Content & Digital In...

Fitness + Technology ·

2022/04/13

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Allison Rand to the podcast. Allison is a digital marketing and content executive who has worked with a variety of brands on creative campaign development, content creation and distribution, social media, product development, and design. She is currently the VP of Marketing for YouFit Gyms, and today, Bryan discusses with her the principles of marketing and understanding its practicality in today’s business world. To learn

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207 results

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