x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Employer Content Marketing

Chris Le"cand-Harwood

Did you know that only 21% of employees are engaged with their work? That"s $8 trillion in lost productivity [Gallup"s State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le"cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We

business

All Episodes

00:27:38

How can creative agencies find their dream clients?

Employer Content Marketing ·

2023/06/15

In this episode, we explore the question that keeps many agency owners up at night - how can creative agencies find their dream clients? My guest is Robert Patin - the Managing Partner and Founder of Creative Agency Success and a two-time international best-selling author. With experience in finance and over a decade working with creative agencies, Robert shares his expertise in guiding clients to manifest their dream businesses into reality. He believes in the foundational principle that

en

00:27:23

How to embrace Artificial Intelligence and enhance...

Employer Content Marketing ·

2023/05/30

So there's been a lot more talk about artificial intelligence since Open AI launched ChatGPT in November. From marketing to recruitment, people have been flocking to chat with the chatbot to see what the fuss is all about... Is it a threat to our jobs? What are the implications for the volume and quality of content being produced by brands? And how can AI help not hinder? I cover this, and more with Andy Lambert. Andy works for Adobe and Adobe bought his company ContentCal - a content

en

00:27:52

How to build a global employer brand at lightning...

Employer Content Marketing ·

2023/05/10

How do you build an employer brand at lightning speed? Miro is a tech company that provides collaboration whiteboard software to companies who are embracing remote/hybrid working. And it's moving at speed - the tech space has to! So how does employer brand building work in such fast-paced environments? Employer branding isn't well known for its speed! So I just had to talk to Tatjana Obenaus when I saw she gave a talk last month about Building a Global Employer Brand at lightning speed

en

00:01:27

This will ensure your employees share your employer...

Employer Content Marketing ·

2023/04/12

Another short one from The Employer Content Studio... How do you get employees to share your employer branding content?Guidelines? Toolkits? Branded assets?IMO you need to do more to encourage them to share anything with their own networks...Here's my take on it - what do you think? Thanks for watching. Thanks for listening. Chris Host of the Employer Content Marketing Pod Director - Strategy & Production Lead The Employer Content Studio www.employercontent.studio Content Marketing Pod

en

00:03:22

How to create employer branding content at scale!

Employer Content Marketing ·

2023/04/10

How do you create quality content at scale when budgets are tight? Here's my take on it all... I'm trying out some super short episodes amongst the longer chat episodes, so let me know what you think of the shorter format. Thanks for watching. Thanks for listening. Chris Host of the Employer Content Marketing Pod Director - Strategy & Production Lead The Employer Content Studio www.employercontent.studio Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice

en

00:02:31

Employer branding on a budget...

Employer Content Marketing ·

2023/04/07

When budgets are tighter it can simplify the employer branding process. Here's my take - what do you think? This is another super shot episode to get you thinking. Thanks for watching. Thanks for listening. Chris Host of the Employer Content Marketing Pod Director - Strategy & Production Lead The Employer Content Studio www.employercontent.studio Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message:

en

00:25:43

We asked Gen Z what they really think about entering...

Employer Content Marketing ·

2023/04/03

What are the fears and frustrations of Gen Z about entering the world of work? I chatted with Conor Cotton - Managing Director at Not Going To Uni - to find the answers. Conor's company is a job board, social media agency, and content production studio all wrapped into one. And it gives him access to lots of people who are taking their first steps into the world of work. So we asked some questions in one of his WhatsApp Groups and got some raw and uncut answers... What do you think? We'd

en

00:01:38

Thinking like a journalist transforms employer...

Employer Content Marketing ·

2023/03/29

Think like a journalist and you transform your employer branding - and you create content people are actually interested in! This super short episode is just to get you thinking about the role journalism can play in your employer branding. There's more to come on this over the following weeks keep your eyes and ears open for these. Thanks for watching. Thanks for listening. Chris Host of the Employer Content Marketing Pod Director - Strategy & Production Lead The Employer Content

en

00:02:40

Employer branding people! You've got your EVP...but...

Employer Content Marketing ·

2023/03/27

For all of the talk about employer branding, it can be overcomplicated. So what do you do to keep things simple... Simplicity is the answer to making employer branding more accessible to all! This is another super snacky episode for you! I'm trying out these over the next few months so let me know what you think! :) Thanks for watching. Thanks for listening. Chris Host of the Employer Content Marketing Pod Director - Strategy & Production Lead The Employer Content

en

00:03:19

This productivity app will help you level up your...

Employer Content Marketing ·

2023/03/22

Getting productivity right is the key to creative thinking IMO! The productivity space has exploded in the past 3 years to help us find focus and do quality work. And the tech that's available now can really help anyone in employer branding and marketing. So I jumped back into the rabbit hole of productivity apps in January and it's really helped - this episode shares my favourite app and approach that works for me. Productivity is often seen as "getting lots done" - but

en

00:32:07

How to solve your employer branding problem...

Employer Content Marketing ·

2023/03/16

Chief Joy Officer - Max Hunter of Motivators@AtWork - took the stage at the Empple Festival of employer branding in Belgrade last October, with the bold statement: "If it's a sh*t place to work, your employer branding is a lie." Max was a fellow speaker at this brilliant conference and it was such a great talk that I just had to get him on an episode. We discussed the relationship between employee experience and employer branding... So, what do you do if your organisation has an employee engagement

en

00:28:05

How to start a career in marketing with Laura Dunne

Employer Content Marketing ·

2023/02/27

How do you get into marketing and build a career in it? In this episode 72, I’m joined by Laura Dunne, the Head of Marketing at Not Going To Uni. As someone in the early stage of her marketing career, Laura is in a great position to share her experiences and offer valuable advice to anyone looking to break into the industry. Not Going To Uni is a platform that helps young people find their first job after school or college, making Laura's insights particularly relevant for those just starting

en

00:37:16

The cost of getting branding and design wrong...

Employer Content Marketing ·

2023/02/12

Branding and design....are key components in employer branding! I chat with Nikola Kalinovic, Co-Founder of BrandSprint in episode 71 of the Employer Content Marketing Pod. We explore the misconceptions surrounding branding and design and uncover the true meaning of these critical components for your business. From understanding the difference between logos and brands to recognizing the importance of a true brand identity, we'll show you the real impact of effective branding and design. Discover

en

00:31:02

Employer brands! Learn from great content from DHL 📦...

Employer Content Marketing ·

2023/01/20

Any employer branding team is constantly trying to stand out in their markets and earn people's valuable attention. So it's important to see what's happening inside, and outside, the employer branding/marketing space. The Employer Marketing Perspective is a new regular slot in the podcast that looks at great working in the employer and consumer spaces. First up is Josh Tumbridge, Commercial Director at Crunch Digital Media as he shares three of his favourite campaigns from the last 12 months. We

en

00:27:06

Future Content Trends [Part 2] Talking Mr Beast,...

Employer Content Marketing ·

2022/12/20

In Part 2 of this Future Content Trends mini-series, I chat with Nick Francis - Co-Founder of Casual - about which brands are winning with these content trends. We talk about some great examples - from Mr Beast to The NBA to Formula 1 and Nick shares why they are winning. And, most importantly, Nick talks about what brands can learn from these successes and apply them to their own content in 2023, and beyond. Casual have produced 1,000s of videos in the employer and consumer marketing spaces for

en

00:30:47

Future Content Trends [Part 1] What They Mean for...

Employer Content Marketing ·

2022/12/20

Which content trends must employer brands focus on to be a success in 2023, and beyond...especially when businesses need to succeed when economies are struggling? This is the topic of Episode 68 of the Employer Content Marketing Pod. And it's a must-watch/listen for employer brand/marketing of talent acquisition teams. I chat with Nick Francis - Co-Founder of Casual - about future content trends and what they mean for businesses and their brands. A brand's content is as important as anything else

en

00:01:08

Announcing the Employer Content Marketing Pod's first...

Employer Content Marketing ·

2022/12/15

It was February 2022 and I was at home - iPhone in hand - ready to record the trailer for the Employer Content Marketing Pod. I was a little bit nervous...I'd wanted to have a marketing podcast for at least 5 years and now was the time to finally do it. I knew I had plenty to share but part of you always wonders if anyone will care to listen. But I hit record and just started talking...and have loved every one of the 66 episodes I've published since. I'm now lucky enough to have over 50,000

en

00:23:51

England v Iran - World Cup Watch Along: Southgate,...

Employer Content Marketing ·

2022/11/22

We're chatting leadership while watching the footie! Because leadership is a massive part of changing any team, whether in employer branding or in international football. I did a watch along of England's World Cup opener against Iran with Sean Hagger yesterday. Sean is a leadership consultant and we chat about the transformation of the England team from Euros flops in 2016 to World Cup Semi-Finalists and European Championships Finalists - all in the space of 5 years. What's the key to this

en

00:10:22

LinkedIn Rant! The issue with empty content & what...

Employer Content Marketing ·

2022/11/21

Let's talk LinkedIn! Crying CEOs, fake personal stories, obvious motivational statements...they're all part of the personal branding trend that's all too often driven by corner-cutting consultants. And many would say it's leading to empty content that doesn't reflect the true meaning of personal branding. This is certainly the opinion of Mariano Aragunde, Digital Leader for Recruitment Marketing at IBM. He used to be a big fan of LinkedIn, and so did the IT community that he's an active member of

en

00:28:35

How to build a community that's actually a community...

Employer Content Marketing ·

2022/11/16

In this episode, we're talking communities with Mariano Argunde - Digital Leader for Recruitment Marketing at IBM. Mariano is involved in a big IT community in Argentina that boasts tens of thousands of members who are highly active on platforms from Discord to in-person conferences. So he's a great person to chat with for sure. The word community is well-used in the world of marketing. Social media has provided a great opportunity to build communities and brands stake claim to the word all too

en

143 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...