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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:28:44

Dominic Grounsell, former Chief Commercial Officer of...

The Places We"ll Go Marketing Show ·

2024/06/14

In the podcast, Dominic Grounsell, ex-Chief Commercial Officer of Entain Group, shares insights on effectively convincing boards by structuring strategic presentations and emphasizing radical differentiation. He offers career success tips, stressing visibility, preparation, and the value of transferable skills. Dominic discusses the critical role of data in the gaming industry for both commercial decisions and responsible gambling. He highlights the importance of bravery in marketing through

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00:49:45

Mike Soutar's Journey Beyond Reality TV : The...

The Places We"ll Go Marketing Show ·

2024/06/07

Step into the boardroom with Mike Soutar, renowned for his role on The Apprentice, as we explore his dynamic journey through technology, media, the arts, and sport. From his pivotal move to London at 19 to navigating the high-stakes world of The Apprentice, Mike shares insights on resilience, innovation, and strategic decision-making. Delve into his experiences on the show, his approach to challenges, and how they shaped his entrepreneurial path. Join us for a captivating conversation on seizing

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00:49:04

Nicky Badenoch - AI Meets Human Ingenuity: A...

The Places We"ll Go Marketing Show ·

2024/05/28

Join us as we chat with Nikki, Co-Founder and Chief Growth Officer at Genie. Discover how Genie uses AI to revolutionize organizational growth by finding the right talent for the right roles at the right time. Nikki shares insights on overcoming challenges, the evolution from "Friday night problems" to "Monday morning problems," and empowering leadership to avoid becoming "wizards without wands." This episode is a must-listen for those interested in the future of work

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00:46:09

Jon Marchant of MOJU : Revolutionizing Morning Routines

The Places We"ll Go Marketing Show ·

2024/05/24

In this episode, we chat with Jon Marchant, Marketing Director at MOJU. Jon shares insights on finding your tribe, fitting into the right culture, and aligning with a meaningful mission. He discusses MOJU’s innovative approach to revolutionizing morning routines with health-boosting products. Learn how MOJU is challenging norms, building market presence, and educating consumers on healthier alternatives. Jon’s expertise offers valuable takeaways for marketers at any stage of their career.

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00:42:45

Karen Wilkinson’s Marketing Journey: Changing colours

The Places We"ll Go Marketing Show ·

2024/05/16

In this episode, Karen Wilkinson, Marketing Director for UK & Ireland at Evergreen Garden Care, shares her inspiring career journey and insights into the evolving marketing landscape. Discover how embracing change and lifelong learning drive personal and organizational growth. From navigating emerging trends like Gen .ai to unlocking the power of passion in marketing, Karen offers valuable lessons for marketers at all levels. Tune in to explore Karen's colorful career path, her tips for

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00:41:34

Margaret Molloy on Branding, Leadership, and the...

The Places We"ll Go Marketing Show ·

2024/05/09

Margaret Molloy joined the "Places Will Go" show as a distinguished guest, celebrated for her impactful career in the marketing industry. As the former Global CMO of Siegel+Gale and an influential leader globally, Margaret discussed her professional journey, highlighting her notable decade at Siegel+Gale, where she worked with clients across 70 countries. She shared insights into her role in brand simplification and her dedication to creating pride within her team and clients. Throughout

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00:42:40

Zoe Harris CMO at On The Beach - Balls out brilliance

The Places We"ll Go Marketing Show ·

2024/05/01

In this captivating episode, join us as we unravel the insightful journey of Zoe Harris, Chief Marketing Officer & Exec Director at On the Beach. Zoe's passion and joy shine through as she delves into the intricacies of marketing strategy and leadership. Throughout the discussion, key themes emerge, painting a picture of bravery, clarity, and impactful decision-making. From the notion of always being in peak performance to the importance of reframing and thinking counterintuitively,

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00:44:39

Insights from Toby Horry, ⁠Global Brand and Content...

The Places We"ll Go Marketing Show ·

2024/04/26

In this episode, we delve into the world of marketing and happiness with Toby Horry, the Global Marketing Director at TUI. Join us as we explore Toby's unconventional journey in marketing, his core teachings, and the impactful adverts that have shaped his career. From taking the unconventional route to embracing diverse experiences, Toby shares the secret sauce behind his success.We discuss the changing landscape of travel and its impact on people's happiness, along with Toby's personal

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00:48:04

Ash Jones, Founder of Great Influence -...

The Places We"ll Go Marketing Show ·

2024/04/18

Join us for a conversation with Ash Jones, founder of Great Influence, as he shares insights from working with industry stars and mastering authentic storytelling. We discuss self-promotion vs. idea promotion, the risks of social media, and the importance of clarity and consistency in marketing. Ash's passion and unique perspective offer valuable lessons for marketers at all levels. Don't miss this engaging episode filled with practical advice and memorable stories.

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00:43:11

Investing in Yourself: Strategies for Marketing...

The Places We"ll Go Marketing Show ·

2024/04/03

Join us for an enriching conversation with Nina Holdaway, Managing Director at Accenture Song, as we delve into the core principles of marketing in today's rapidly changing landscape. Nina shares invaluable insights on the importance of learning, adaptation, and community-building in navigating transformations within organizations. From humanizing marketing efforts to investing in personal and professional development, Nina's perspective offers valuable lessons for marketers striving to

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00:47:27

From Subscribers to Fans: Catherine Newman's...

The Places We"ll Go Marketing Show ·

2024/03/26

Join us as we glean wisdom from Catherine Newman, a seasoned executive leader who served as EVP of Marketing at WWE. Delve into discussions on consumer behaviour, brand loyalty, and effective team dynamics. Explore the principles of humility, experimentation, diversity, and legacy that underpin successful marketing strategies. Uncover the nuances of language and the shared responsibility inherent in navigating risks. With Catherine's broad expertise spanning diverse industries, this episode

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00:44:24

Decoding Advertising's Commercial Realities with Tom...

The Places We"ll Go Marketing Show ·

2024/03/21

Join us as CFO & COO Tom Lewis offers a reality check on marketing's commercial challenges. From pricing leverage to negotiating dynamics, Tom unveils insights crucial for success. Explore pearls of wisdom on diversification, DEI challenges, and continuous learning in a rapidly evolving landscape. Tune in for pragmatic advice and invaluable perspectives from a seasoned expert shaping the future of marketing.

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00:54:01

Marketing Superpowers with Suresh Balaji, CMO at...

The Places We"ll Go Marketing Show ·

2024/03/13

Embark on a captivating journey through the world of marketing with Suresh Balaji, the mastermind shaping Lloyds Banking Group's marketing landscape. Join us as he unravels the secrets of his extraordinary career, moving from early hesitations to fully embracing the enchanting realm of brand-led experiences. Discover the pearls of wisdom he has gained; the transformative power of courageous kindness, and the untold stories behind his passion for Superman comics. This episode is a must-listen,

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00:38:04

Beyond the Brief: Navigating Marketing Realities with...

The Places We"ll Go Marketing Show ·

2024/03/03

Join host Mark and Ritchie in a compelling conversation with marketing veteran and Chairman of the Marketing Skills Trust, Martin Troughton. Delve into Martin's unconventional journey, discussing the industry's dynamics, the interplay between structure and chaos, and the nuanced relationship between brand and performance marketing. Discover the significance of continuous learning, inclusion, and embracing mistakes. The episode concludes with gratitude for Martin's holistic

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00:45:32

Sustainability and Spirits: Cristina Diezhandino,...

The Places We"ll Go Marketing Show ·

2024/02/27

Explore the dynamic world of marketing leadership in our latest episode featuring Cristina Diezhandino, Chief Marketing Officer at Diageo. Amidst global challenges like COVID and geopolitical shifts, Cristina shares her journey steering one of the most significant CMO roles worldwide with gusto and optimism. Uncover the heart of Diageo's business, centred on socializing and creating valuable connections. Gain insights into the delicate balance of creativity and precision, and discover how Diageo

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00:45:11

Love, Empowerment, and Marketing with Naomi Walkland...

The Places We"ll Go Marketing Show ·

2024/02/22

Embark on a journey through Bumble's remarkable marketing with Naomi. From the dating Sunday excitement to a broader cultural movement, discover how Bumble's mission for women empowerment redefines the online dating space. Naomi emphasizes the power of family support, making bold moves, and creating global conferences to inspire others. Explore Bumble's Christmas campaign creativity, advocacy's role, and the importance of innovation with accountability. Uncover the key to marketing

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00:39:18

The Art of Risk: Mastery in Strategic Decision-Making...

The Places We"ll Go Marketing Show ·

2024/02/15

In this compelling episode, we unravel the intricacies of strategic decision-making with Jane Stiller, the visionary Chief Marketing Officer of ITV. Join us as Jane takes us through her journey and shares the art of risk, highlighting the delicate balance between calculated strategy and embracing uncertainty. Explore the pivotal role of ITV X and the insight into how cool, calculated decisions can be the key to success when grounded in a deep understanding of customers and market dynamics. Discover

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00:44:56

Empowering Youth: Transformative Insights for 2024...

The Places We"ll Go Marketing Show ·

2024/02/06

Discover the impactful work of Jamie and Onside as they navigate the challenges young people from deprived areas face outside the classroom. Jamie shares insights into the transformative role of youth workers, spotlighting Archie's inspiring journey. Dive into the necessity of a mindset shift for underprivileged opportunities, the contagious power of confidence, and the crucial involvement of empathetic employers, all framed within the context of Onside's mission. Join us for a glimpse into

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00:54:08

Beyond Pain: Revealing secrets of resilience and...

The Places We"ll Go Marketing Show ·

2024/01/30

Embark on a transformative journey with our esteemed guest, Dan Ariely, renowned professor and behavioural economist, as he fearlessly navigates disbelief, death threats, and profound challenges. In this riveting episode, Ariely shares insights on resilience, not merely as bouncing back, but as the art of walking through life. Drawing inspiration from luminaries, he reflects on finding ways to dance between life's raindrops, steering through adversity. From overcoming severe burns to

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00:33:45

Lessons from the Father of Modern Branding - David...

The Places We"ll Go Marketing Show ·

2024/01/23

Welcome to this captivating episode of our marketing podcast, where David Aaker, Vice Chairman at Prophet, a luminary in branding, shares his journey from brand equity to multidimensional branding. In this insightful conversation, he explores portfolio management, the purpose of brands, and their impact on social programs. Acknowledged as the father of modern branding, David's wisdom and trailblazing efforts inspire continued passion for writing and authorship. Join us in uncovering the origins

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222 results

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