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PODCAST

Marketing and Education

Elana Leoni | Leoni Consulting Group

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.

business marketing

All Episodes

57:46

Content Marketing for EdTech: A Conversation With...

Marketing and Education ·

2022/11/03

If you want to comprehend the nuts and bolts of content marketing, speak with Annie Teich. A highly regarded writer and EdTech industry marketing communications specialist, Annie sits down with Elana Leoni, CEO of Leoni Consulting Group, to explain the goals of content marketing, the differences between education and other market sectors, and some basic copywriting best practices. Annie mentions some great resources, which you can find below and we also provide highlights of a fun and instructive

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58:45

Business-to-Education (B2E) Marketing Best Practices:...

Marketing and Education ·

2022/10/20

Charlene Blohm, CEO of Charlene Blohm & Associates (CBA) provides best practices for branding, PR, content marketing, earned and paid media, and much more.

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53:47

Retaining Teachers and Designing Valuable EdTech...

Marketing and Education ·

2022/10/13

While Adina Sullivan-Marlow may not have worked at every possible job in education, she's certainly done a lot. Currently a Coordinator in the Teacher Effectiveness and Preparation unit under the Human Resource Services Division of San Diego County Office of Education, Adina sits down for an instructive chat that includes what EdTech companies could be doing better, the career possibilities and pathways in education that few know about, and how districts and administrators could better serve the

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59:53

Critical Skills for Critical Times: A Conversation...

Marketing and Education ·

2022/10/06

Laura Thomas, Director and Core Faculty of the Experienced Educators Program at Antioch University New England (AUNE), explains the Critical Skills Classroom, as well as advocates for teachers in the current climate of hostility toward public education.

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54:10

EdTech Conventions Beyond the Booth: A Conversation...

Marketing and Education ·

2022/09/29

EdTech is more than a market sector. By the nature of its market, any successful EdTech company benefits from authentic engagement with the education community. Joyce Whitby, a veteran industry marketing consultant, sits down to talk about ground zero for market-to-community interface: education conventions.

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18:16

Bonus: Advice for the 2023-2024 School Year

Marketing and Education ·

2022/09/22

In this bonus episode, we share some advice from the amazing guests at our 2022 ISTE party.You'll hear from 12 of our party guests, ranging from 5th-grade Teachers to Integration Technology Specialists to EdTech CEOs, each of them sharing their wisdom as we enter the new school year.

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49:01

EdTech, Cybersecurity, and All Things Data: A...

Marketing and Education ·

2022/09/15

Susan Bearden, the Director of Digital Programs for InnovateEDU and the leader of Project Unicorn, discusses data interoperability, how EdTech is playing catch-up with other data-driven industries, cybersecurity, and the deep value of lifelong learning. Here are a few of our favorite moments from this conversation.

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59:33

STEM Education in a Post-Pandemic World: A...

Marketing and Education ·

2022/09/08

As the founder of Catapult X, a STEM education industry market and product development company, Daylene Long shares her thoughts on current STEM trends, student confidence, equity in teaching, and the future of STEM education.

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49:28

A Back-to-School Pep Talk: A Conversation With...

Marketing and Education ·

2022/09/02

People often assume that educators are born walking a linear path toward their profession. Yet William "Coach" Jeffery became the principal at Columbia High School in West Columbia, Texas through an unpredictable journey of self-discovery. In this episode of All Things Marketing and Education, he sits down to reflect on a life of readjustment and learning as he overcame childhood dyslexia, struggled through college, aspired to be an NBA coach, brought technology integration to a low-income school

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45:18

Where EdTech Meets Pedagogy: A Conversation With Lisa...

Marketing and Education ·

2022/08/18

As a passionate technology integration specialist, Lisa Highfill has spent almost three decades bringing innovation and engagement to the Pleasanton (California) Unified School District. For this episode of All Things Marketing and Education, she sits down with Elana Leoni, CEO of Leoni Consulting Group, to share stories about two remarkable accomplishments: a teaching tool called HyperDocs and creating a district-wide Virtual Academy.

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57:29

Artificial Intelligence in Post-COVID Education: A...

Marketing and Education ·

2022/08/11

Rachelle Dené Poth, a Spanish and STEAM teacher from the Pittsburgh suburbs, and truly does all things education. She’s an award-winning EdTech advocate, author, world-renowned presenter, thought leader, PD coach, EdTech consultant – and she even holds a law degree! Rachelle found time to sit down with Elana Leoni, CEO of Leoni Consulting Group, to discuss a wide variety of topics, including the pandemic's effect on EdTech, the human side of artificial intelligence, and what product developers

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47:14

The Ins and Outs of Go-To-Market Strategy: A...

Marketing and Education ·

2022/08/04

What is go-to-market (GTM) strategy, and why do you need one if you're serious about marketing anything? Elana sits down with Rebecca Shaddix, a marketing expert with a passion for education, to look at the basics of identifying your market and crafting a message that will speak directly to the needs of your target audience.

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55:26

The Greater Benefits of an Efficient Communication...

Marketing and Education ·

2022/07/28

Trends and events over the past few years have made it clear that timely school communications – teacher-to-students, teacher-to-parents, district-wide – are critical. Since 2011, Remind has worked toward meeting that need, and Quenton "Q" Cook, this mobile messaging platform's CEO, sits down with Elana Leoni, CEO of Leoni Consulting Group, to talk about all things SMS, the evolution of a technology, and the greater benefits of an efficient communication model within a school community.

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57:16

Growing Meaningful Communities in EdTech Brands: A...

Marketing and Education ·

2022/07/20

A meaningful community supports and inspires, and Clara Galán is all about doing just that for EdTech companies. Clara, who helps lead global educator community programs for Creative Cloud at Adobe for Education, sits down with us to talk about community, creativity, and technology's role in both.

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56:02

Teaching Math, Teaching Equity: A Conversation With...

Marketing and Education ·

2022/07/15

When it comes to walking the talk of equity in education, it's hard to find a better example than Jose Vilson. He's a math teacher and coach; a speaker, activist, and author; and the executive director of EduColor. Elana Leoni, CEO of Leoni Consulting Group, sits down with Jose for a lively discussion about mathematics as a key to social justice; the stories that people need to tell, hear, and read; and what's possible in education when everyone's humanity counts.

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57:37

How to Make the Most of EdTech Conferences: A...

Marketing and Education ·

2022/06/09

Elana sits down with Steven Anderson, a thought leader in EdTech and educational transformation, to discuss the upcoming International Society for Technology in Education (ISTE) conference and how to navigate many education conferences. Steven, who attends 30-40 conferences every year, advises how to get the most from a large event like ISTE.

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59:46

2022 Social Media Marketing Tools and Trends: A...

Marketing and Education ·

2022/05/26

Shana Bull and Elana review their takeaways from the 2022 Social Media Marketing World (SMMW), including new social media trends and localized marketing tips. Shana also shares marketing lessons as a children's book author.

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57:18

Why EdTech Brands Need to Be Audience-Obsessed: A...

Marketing and Education ·

2022/05/19

Elana sits down with Jacob Hanson, CEO and Storyteller at PRP Group. Jacob had a lot to say about EdTech companies and their interactions with the market they serve, including how they can understand and improve that dynamic for everyone involved.

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55:29

Digital Equity in K12 Education: A Conversation With...

Marketing and Education ·

2022/05/12

In this episode, Dr. Beth Holland, a Partner at The Learning Accelerator (TLA), talked with Elana about the nuances and challenges of achieving digital equity, explains why the most successful EdTech products are often the simplest ones, reframes “learning loss” as “unfinished learning,” and so much more.

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01:03:20

How to Appreciate Teachers All Year Long: A...

Marketing and Education ·

2022/04/28

Elana Leoni, CEO of LCG, spent eight years at Edutopia, whose founder is George Lucas. One of the things he would say over and over again was that, "Education is the single most important job of the human race" and that "The most powerful element in education is the teacher. Nothing will ever compete with that." In that spirit, our Teacher Appreciation episode of All Things Marketing and Education features three educators whom we're privileged to work alongside in an education community we’re

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97 results

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